Summertime Rolls on NMDL

Derek Mehraban's picture
Instructor
6/23/2016
Social Media, Web Design

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Do you see Microsoft's recent purchase of LinkedIn causing any large changes in the digital marketing and social media space as a whole?


This was Microsoft’s way to buy into the popular social space. Linkedin was doing quite well and really worked to boost traffic, interaction and revenue. I think Microsoft probably overpaid for them. I don’t use Linkedin as much as I used to. But I’m also not in the job market. I don’t think it will change much. Just give Microsoft access to all Linkedin users, and help them probably sell more Office products.


What is the best program to use when creating a website that is for a company that is just starting out and has little money? Should they use Wordpress, Squarespace, Wix, etc?


I am a big Wordpress fan. But i know that Squarespace and Wix are easy to use platforms. It’s not too hard to learn how to host a Wordpress site, choose a template and build it out. Good exercise and will help you in the job market. Suggest trying that. Then you have a more custom site


As I was researching LuluLemon more this week, I found that they typically respond to their negative feedback on social media. Do you think it would be important to respond to both positive and negative comments? Is it that important for them to respond to comments in general? Do you think that they should hide negative comments and only keep positive comments?


Good for them responding to all comments. There are lots of jerks in the world. And they are gonna comment. Best to deal with it head on and address their concerns. Then they can calm down and go away. A good brand will not hide bad comments, but will work to improve on the feedback and work to win customers back over to their brand. Nobody and no brand is perfect.


I have learned that Fantelope uses sites such as Facebook, Twitter, and Instagram to promote their brand. On the different social media sites they always post something different across the different platforms. All of Fantelope's posts deal with news and the Instagram is used more to show pictures that relate to the app such as sports or activities. Why don't some companies just post the same message across all social media sites and would there be a problem with that?


Different social networks work for different types of posts. And sometimes for example if a brand is at an event - posting photos to Instragram makes sense. When on a regular basis, it’s easier to post sports news, or articles on Facebook and Twitter. It really depends.


Do you have any experience with Social Relationship Platforms (such as Hootsuite, Sprinklr, Spredfast, etc.)? What are your favorites and why? What are the potential benefits/drawbacks of an enterprise level system used in a corporate or institutional setting?


Yes, Hootsuite is easy to use and low cost. Buffer is popular as it spaces out your social posts. Hubspot allows you to use all platforms through one interface, and it has nice tracking so you can see who clicked and came to your site. I encourage you to try and experiment. They all have some benefits.


Is it considered "wrong" for a company to post the same post on multiple social media platforms? If so, should this be avoided altogether or is it okay to do occasionally?

Each social platform has it’s own style, length of text, type of image or video. So you can have a similar post, but it’s good to customize it for the platform. For example a Pinterest post is way different than a Tweet.

Comments & Feedback

Student

I think spreading the message across multiple social media sites can draw more attention to the ad without necessarily being redundant. Some users prefer to get their information from Facebook while other prefer Twitter, furthermore, some people are vidual learners so something like a video is required.

Student

I don't think it's wrong to post the same post on multiple social media platforms. I think by sharing the same post on multiple social media platforms it shows that the brand has the same point over all media and has a united front on all media platforms.

Student

When it comes to key metrics, what is the most efficient way to measure the resaults of inbound marketing?

Student

I think that some companys include way too much content when writing blogs or sending emails. What do you think is the perfect amount of content and how do you know when its too much?

Student

When it comes to social media, how do you find the balance of business professional and living your life, seeing as though your social media is soemthing that is personal?

Student

My question this week is Inbound marketing is very important for a company but it's not used by many. How can the companies that don't use it create quality content that attract people to the business? What other marketing strategies can be used?  

Student

Which brands are the most successful with inbound marketing? Is this the trend every brand would have to use to stay afloat?

Student

Is this trend of buying likes or followers on social media adventageous for the brand or is it merely a show for ego?

Student

HBO's products are their shows. This is what their audiences are looking for (unless its the movies they also host). Their shows also differ vastly in terms of content, does this mean they create multiple personas per show? Do they group show types and create personas then? Or do they create shows with similar ratings and have personas based off of the desire to target older, more mature audiences?

Student

In the process of creating a buyer persona how can you figure out more about your customers and do companies make more than 1 buyer persona?

Student

It is obvious that inbound marketing is more efficient than outbound marketing, does that mean the traditional ways should be replaced? Is there any area where inbound marketing doesn't work?

Student

I agree, are traditional ways of marketing in the past. Which aspect to inbound marketing can be least efficient?

Student

Do you think that in order to be very successful with inbound marketing social media usage fro a brand is a must? I know that Apple doens't use social media but they have a very good reputation when it comes to inbound marketing. Do you think that if they were to incorporate social media their inbound marketing strategy would change tremendously? 

Student

Is it possible, if executed well, to have too much content? My brand does very well with social but could improve on content marketing. Is there a certain point where the return begins to plateau? 

Student

What are some new ways that inbound marketing could integrate with social media platforms to better build a profile/portfolio of potential consumers?

Student

As for mobile marketing, how necessary do you feel it is for small businesses to have their own apps? And what features do you think make the best apps? How do companies go about making their own app?

Student

For inbound marketing, it seems a lot of generalizations need to be made to form a buyer persona. How do companies keep these generalizations accurate to their customers and keep from using stereotypes?

Student

It seems everywhere we look, companies are finding new ways to advertise their products. What are some of the most unique examples of digital and/or print advertising you've seen done by companies? And what made them so unique?

Student

Mobile Websites: What are some must-have features for mobile friendly websites?

Student

Inbound Marketing: Is it okay for a business to have one buyer persona or is it necessary to have multiple buyer personas?

Student

Online Advertising: With so many online advertising options, which methods do you recommend as the most effective?

Student

Even though Apple is a very successful brand, they stir away from marketing on social media and stick to more traditional advertising such as having a commerical on TV. Do you think that if they expanded their marketing strategy into social media full force it would be benifical to them and increase sales? Or do you think that it would stay pretty close to the same with them already being so known?

Student

When starting a new company is it best to start with social media advertising and then wait a while to before you begin using paid ads when you have some following?

Student

Without access to finance reports for the company we have been reseraching so far in class, how do we accurately determine a budget for social media advertisements, display advertisements, or search engine marketing? Do we simply make assumptions of what revenues and profit could be for a specific item/market? 

Student

Would you suggest that the landing page that advertisements guides users to are different than the homepage of the site?

Student

From a consumer's perspective, what if some unscrupulous companies especially in the medical industry get the bid of advertisement on the front page just because they pay the most?

Student

My question this week would be if a small company just started using online advertise and wants to reach as many people as possible, what would you recommend for them to do? How could they reach the top of the ranking on SEM?  

Student

Is paid advertising necessary when starting a new brand/company or can earned be enough?

Student

On the first day of class, we talked a little bit about the benefits of having a LinkedIn profile when you are looking for a job after school.  My question is, what are the benefits of starting a profile now while we are still in school?

Student

Is it effective to attatch other social media to your linked-in account in order for veiwers to get a full idea of who you are? 

Student

For a student who doesnt have much of anything for work experience is LinkedIn an efficient way to promote yourself on the market? What makes someones profile stronger than someone elses if they have related work experience and a college education? 

Student

What are your thoughts on connecting on LinkedIn with professionals who you have no work relationship with? As I was updating and expanding my profile these past weeks I kept receiving invitations from people I've never talked to or worked with, or work in the same industry I'm hoping to work in. I know it's always great to build your network but I found it odd. 

Student

With LinkedIn being a site that is used to seek employment and internships is there a way to upload your resume to your page? If there is do you reccomend doing this, or do you think it is too risky putting it out there to anyone who connects with you? If my resume isn't on my page what do you think future job recruters look at the most on your profile? 

Student

I updated my LinkedIn profile recently and have included everything that I have had experience with in the past. I even included a nice background image that will attract recruiters attention and tried the LinkedIn premium trial. My question is what sets me apart from all the other people in my field of Advertising and how can I gain more attention to my profile? I am lacking advertising experience so what should I put on my profile that will fill that spot?

Student

What would you suggest to someone who doesn't have much experience in the field that they want to go in, to put on their linked in? 

Student

During my time with LinkedIn I have seen several users post regular "blogs" on the website. Do you think this is a good use of the LinkedIn website or should blog style posts be kept elsewhere?

Student

After working on my LinkedIn account this passed few weeks, I found it very helpful to use and to connect with other people and companies. It's a very good way to look and find jobs in the field wanted. My question is how do companies find people to hire? and how can I make my profile more desirable for companies to find and pick me?  

Student

As I was updating and expanding my linked in profile this week I was wondering what you recomend for us to put on our profiles that would be the most useful when it comes to looking for a full time job this upcoming year?/ How we can make ourselves more marketable?

Student

As a college student, how much detail should we include in our profile? Is there a specific kind of content that can grab the attention of recruiter?

Student

The assignment for this week focuses on our LinkedIn profiles. What organizations/members do you recommend for us to follow that share helpful information about digital marketing? And do you have any recommendations for us to help make our profiles stand out to employers from other candidates?

Student

Are there any make-or-break features of a recent graduate's LinkedIn profile to a recruiter or prospective employer? What are they?

Student

When making a LinkedIn profile, should you delete certain outdated experiences over time such as high school clubs and organizations? 

 

Derek Mehraban's picture
Instructor
6/23/2016
Social Media, Web Design