The top five most important factors of online advertising, standing out on LinkedIn, building a following and is social required to get a job?

What is the most important things for post a advertising on social media to gain more audience? and what can be difined as "successful" for a post? how can brand see the influence of that make? can they see how may access through that webpage? or just depends on the sales? 

I think being every where on the internet is a good thing, I think its important have as many people as possible be able to see your brand and what they are involved in and what is new. Do you agree? or is too much meida bad? does it make the beand look non authentic and just media hungry?

I know that companies check people's social media accounts, is there a particular one they check? Also even if you are on private is there still a way for them to see you? 

Ever since I started getting involved in social media people have always warned me about the potential dangers that accompy social media. I've always been curious to know how much companies really valued a post a made in middle school. When I'm applying for jobs when I'm 30 how much weight will a post I made when I was 12 will have. And as much as I've tried to clean up my online profiles, things can't ever be completely erased from the internet. I guess I trying to figure out how to better prepare my online presence for after college.

Before we graduate from university, we always want to have internship to gain some experiences about our major. But for international student, that is extremely hard, some of the companies hear the word "international student", they will just say "you can apply online, and wait for the result." What do you think about this problem?

Big data is the general trend nowadays and I notice that more and more universities are offering courses related to big data. This week’s topic is about inbound marketing and I can see a great connection with the big data idea. In order to understand the interests of potential customers, we also need to collect data, so is outbound and inbound marketing so what intertwined?

Will companies you apply for a job through, really look at your social media accounts in depth? By keeping things private on your accounts make any difference from what they can see? If you delete posts, can they still see them?

When we receive our certificate in this class will employers know what it means to have a certificate of New Media Drivers License? Is this the only class of its kind?

I know that social media and anything involving the internet nowadays can be a big transition for some people. How do brands make social media less intimidating to their less experienced audience that may find it stressful and almost useless?

For the industry i am involved in now, it was wise of me to start an alternated Instagram persona for me to use to network within the industry and gain a following within the community of consumers of our industry. Is not using your personal pages, and creating a new one thats industry specific, something that is recommendable for all industries or is it okay to continue to use all your personal social media accounts for industry purposes from a professional image standpoint?

When creating a persona for your ideal target audience is it alright to have multiple personas for a brand? If yes, what is the limit of personas your brand should use?

What do you think is the best way to gain followers on your social media pages if you have a low budget and are trying to make an online presence for your company?

I know that when I see ads on Facebook or other sites, I neever intentionally click on them. How effective is social media and display advertising like this?

Even if you demonstrate that you are passionate about your industry and have a complete LinkedIn profile, what is a good way to connect with potential employers? Is it okay to connect with them, or what should a person that is interested in a company do to bridge that gap?

Simply saying, Is there a way for a company/brand to be successful by just using online advertising and disregarding any sort of outside or print advertising?

Online review communities such as Yelp, TripAdvisor, OpenTable and so on have become huge social media tools, especially in the hospitality business. They serve as open forums for consumers to read and post reviews that could potentially help others make decisions. Obviously companies monitor these sites, mainly for feedback. Sometimes, however, comments get out of hand and dammage control is needed. Where is the line drawn between honest damage control and skewing results by filtering out less-than-stellar reviews? Are there rules on this? It is obviously unethical for competing businesses to post malicious reviews, but how often is this really happening? Are there regulations to control this? 

My question this week is regarding the "know your metrics" numeral of question 1. How can a start-up company, or a company with a small advertising budget, beat out its competitors in SEM and Social Media Advertising without access to the same amount of money many large companies have and spend on advertising? I know one alternative would be to use social media to market your company until it's big enough to compete, but outside of using marketing tatics, is there anyway for a smaller company to still succeed thorugh advertising methods?

What prevents a competitor from repetitively clicking (or having a bot repetitively clicking) on an advertised link to drive up the cost? Is this a plausible idea?

How would you ideally advertise in a world where ads in general are becoming less popular, and things like adblock are becoming more prevelent? Which strategies for online advertising are the most effective?

In your opinion, what are the best stategies to being authentic through on-line and mobile platforms?

I’m starting a business and I want to know if I should actually pay for Google ad words? The marketing guy I’m working with is encouraging me to and I would like another opinion.

which one do you think is the primary consideration factors of online advertising?

I read an article this week that stated the main focus of any social media page should be on helping its audience. Rather than making a sale, it is said to be more beneficial to the business and the relationship with the customer to help first and sell second. Would you agree with this idea? If so, do you have any examples that have stuck with you about a time when a business was overtly helping?

Do you think small companies or start ups should invest on SEM or SEO? What do you think companies with small budget could do to compete with big businesses in terms of effectiveness and connecting with many people?

I currently am a social media intern for a construction company and they recently decided to attempt a have a snap chat presence which turned out to be a huge bust. Although that platform and SM in general is extremely popular, I am starting to see limitations in some industries. Is there certain companies that shouldn't use social media?

I want to add value to my social media and linkedIn accounts, become really creative and have that stand-out appeal when applying to jobs that research you through social media(s). How much is too much when you want people to notice you for a job? I don't want to reseach the companies mission statement and add into my bio or make my profile seem like its a robot. What's the right balance of simple/creative/professional?

In your top 5 important factors of online advertising, you cite "Always be testing." What are the best resources out there that can help you test exactly how your campaigns are doing online other than Google Analytics?

The question that I have for this week pertains to ad blocking software. As this easily accessible software becomes even more mainstream, will we continue to see sites such as Forbes.com blocking users from accessing sites unless they remove the ad blocker? Also, how significant of an effect will this have on the online advertising industry?

There are plenty of advertisements that appear on social media sites such as Twitter, YouTube or Snapchat. The advertisements I'm referencing are the simple banner ones that pop up while you're using the application. I tend to just skip these when they appear, 10 out of 10 times. I'm sure most people do. I'm wondering do these ads actually work for some audiences or is it all mostly junk? Does these ads help or hurt brands?

Touching on deleting social media accounts- I think it is not only a poor move career wise, but also just a social faux pas. I'm not saying everyone absolutely NEEDS to have an account on every type of social media, but the rate at which society uses and relys on relaying information and entertainment throug those channels is only increasing and to swim against that stream is not beneficial. 

I definitely agree that deleting all social media can be very detrimental professionally, if you are using your accounts in an appropriate manner. Creating a base of followers is easy if you use the correct content. In LinkedIn I especially think that is true, because potential employers want to see what you are accomplishing and the milestones you are reaching. What social media platform do you think is the best way to portray yourself besides on LinkedIn? I'm just wondering where most employers would first look when studying up on a candidate they are interviewing.

Considering how many people have been annoyed with constant display ads on websites and have even trained themselves to not even look at side bar ads at all, how can a really effective display ad be produced? Does the ad necessarily have to be targeted at someone who has viewed the product before (through web analytics) or can effective display ads be made without putting this much time and effort into analyzing customers previous online shopping history?  

If you owned a new small business, what online advertising tools would you implement first? Many small businesses do not have the funds to pay for multiple online advertising options. 

In a certain way I understand where people are coming from when they say that they just don't want to run the risk of having a bad social media account, or one that employers wouldn't like, but I agree with the idea, "How are you supposed to run the social media account of a company when you can't even properly manage your own" showing that you know what you're doing in your personal account says a lot to advertisers because social media is one of the many opportunities that a person has to market themselves.

I know that Youtube advertisments and Snapchat video advertisements are often commonly used in today's industry. I know personally whenever I see either of these I immediately skip through them. Do you think this method of advertising is effective if everyone seems to just skip through the ads? 

On the comment about reaching out via LinkedIn, or in life, and being able to show your passion and value, I honestly feel like there are so many young individuals in the industry that are "fake", yet portray themselves in a very positive and professional light. To those who feel like they are being their authentic self, it's difficult to grasp and feel like you're never doing enough to get noticed. How can one overcome this feeling? I guess this question is directed at both face to face interactions as well as social media. 

I think that it is completely appropiate to delete all social media, and I think it is a good move professionally. Social media is one of the least professional things, in my opinion, so a person who wants nothing to do with it will stand out. I don't believe that social media will get us very far in this world, so I don't think it's neccessary for a professional to succeed. 

For a career path I would like to go down, the NHL usually uses websites like teamworkonline.com. Through websites like this, they have me just submit my resume, cover letter, etc. With companies that hire through websites like this, do they usually tend to look for your LinkedIn? 

I agree. I've been using LinkedIn for abou 2 and a half years now and I have to say I changed my profile drastically within the years. One think you have to be is "authentic" you don't need to overimpress your viewers and overvalue your work. You might be just a regular worker, but in LinkedIn you could be writing stuff like oh I'm doing some sort of manager duty and etc... You have to be authentic. If you flipped burgers at McDonalds you flipped burgers at McDonalds. No need to say stuff like oh I effectively communicate with team members and stuff. That is basic.

As I was doing the online advertising assignment, I suggested that for my brand, which is a professional services brand, YouTube advertisements would not be as effective as some of the other platforms.  I was curious how successful are the campaigns of companies who do promote video advertisements on YouTube? For me, it seems like every time the "Skip Now" button appears on a fifteen or thirty second ad before my video, I also press it.  Are there metrics to test how often people click to skip through those ads?  Also, what would be more effective: a banner ad that stays visible while watching a video, or the pre-video advertisements?

I notice on some platforms companies like to blend in their advertisements and make them look like regular posts, what are the advantages/disadvantages of doing this?

I don’t think all social media accounts are necessary. I realize that some provide value, information and news but I also think that some utilize social media in the wrong way. I think Facebook lately has become filled with people who are uneducated about the upcoming election spamming their friends on who to vote for- a senseless way to sway someone’s vote. I think for business social media can be a powerful marketing tool if they use it effectively. But lately I do ask myself, what is the point of having certain social media platforms? For a professional use, absolutely. But most of my peers continue to use it as a personal use. 

Going off of the first question you answered I really like the top 5 that you used for importance of advertising online. But the one that specifically stands out to me is your 5th important factor 'Always be testing'. This in my mind is SO important. I worked for a company over the summer last year and was able to be apart of their social media team and this was a big one that we emphasized on the most. 

 I agree that you should not delete all social media accounts depending on your major. In your opinion what is the most important platform for students majoring in a communication field to be using?

I think that #1 has a good point, I feel like for my company which is Lexus it is kinda hard to screw up a good commercial. Most everyone likes cars and needs cars so when you have a nice car in an exotic place or beautiful background with winding roads it is hard to make it about just what you like

I agree that the top 5 most important factors of online advertising are add value, know my metrics, be authentic, target and always be testing as these are important things to consider when making your company or brand the best online advertising as possible.

I feel like my LinkedIn profile will stand out especially wanting to work in the sports industry, I have to connect with as many people as possible in the sports industry to myself and name out there.  My question is that does employers care who endorsed your skills and talents on Linkedin? What about those random connections you might get that endorsed you and you don't know them? They just endorsed you for no reason is that what we are suppose to explain to the employers in the hiring process?

Business alwsays start small and does businesses started to use Instagram nowadays than Twitter?

Is it true that Facebook is a better way to chat with potential employer than messaging a employer on messages LinkedIn back and forth?

What are steps or strategies that companies can take to prevent adblockers or other preventative tools?

I think the importance of your use of social media accounts depends on the career you're going into. I have had companies ask me for links to my social media pages because I am into brand management, so they want to see how I manage myself and my own personal brand. I think LinkedIn has a lot of influence on how companies view your professionalism. With the use of recommendations and endorsed skills, I think it's important that people utilize their business professional social media outlet to their advantage. As a class, why don't we use LinkenIn more to interact and endorse skills to enhance our professional network?

I think it's actually a very unprofessional move for someone to delete all of their social media accounts. Having a LinkedIn profile these days is so important now in connecting with potential employers. I kind of think deleting your profile kind of makes it seem like you're trying to hide something. I know a lot of people take their privacy very seriously, so in that regard it's understandable. I think employers would much rather hire someone who is more of an "open book" and is confident about their online presence.