The top five most important factors of online advertising, standing out on LinkedIn, building a following and is social required to get a job?

Social Media can be dangerous to some if they aren't monitoring what they are sharing or posting. Some people can share too much of personal things. This article has 7 forms of advice of what not to post. I think it is important to have social media becuase it is always changing and becoming a part of everyday life and brands are taking over to hit different demographics. Twitter is a great way to get followers and post some content that people can click on to learn more but I imagine it would be hard for smaller businesses to gain momentum. Using promoted tweets to get on different feeds is a good idea to reach out to different people and if someone retweets a tweet then one of their friends might trust it more because their friend informed them. How long does this go on for though until a company reaches their standard?

My question is specifically about Instagram. For some reason I feel Instagram does the best job of blending the sponsored posts with regular ones. Do you feel the same way? If not what platform do you think does it best? 

Having companies and businesses keep a close eye on what is posted online restricts the ability of the employee to get a career that could potentionally benefit the company. Is there any way that the company can't use what is posted on social media as a leverage against a potential employee?

I find it amazing how in today's day and age, social media is such an important factor when it comes to a persona, professional experience, For example, using social media 6 years ago (Myspace) I never even considered for a second that it would be used for anything professional, where now, I use social media to look at many different companies and organizations, and try to get an understanding of their view points. Not only that, but being able to use social media for professional comapnies to look at me.

Although social media is a great way to get exposure in the business world, especially LinkedIn, many people use it to their disadvantage and post material that will restrict them from getting their dream job. Many of the comments made on these social media were before people realized the affect it could have down the road. Is there a way to restore your reputation on social media, even if the posts you made were from when you were young and ignorant?

Going off the point you mentioned about knowing your metrics, is there a type of planning process in which advertisers should be following in order to make sure they are hitting every base and know exactly what they are looking/aiming for with their advertisements? I feel it would be helpful to have some sort of guideline or maybe even a checklist to follow when making these advertising decisions.

I know that conduct on social media is monitored by companies and potential employers. But, do you think there is a line that shouldn't be crossed? I feel that because it is called social media I should be allowed to interact with my friends and family how I want and not be afraid to post something because it might hinder my chances of landing a job or kickstarting my career. 

If online advertising is that important, will the traditional advertising business get impacted? Is it better for the traditional advertising companies to evolve too?

For corporate owned companies, should the individual businesses have their own social media accounts to advertise locally? Or would that detract from the brand and the cohesiveness of their advertising. 

For the analytics of extremely large business or company, how does the marketing team or department determine the average amount of clicks, conversions, etc. for the advertising to be considered effective? Or in other words how do they calculate the minimum amount of clicks or conversions required for a marketing strategy to be determined successful?

How do news publications like the Wall Street Journal, New York Times, ect. advertise online? Other than creating social media pages.

When looking at a start-up, or even an already established company, what social media platform do you think is most effective in gaining and maintain brand awareness and generating new business?

with all the metric options available to companies, how do they narrow down which ones to focus on? do different companies receive better information using one metric than another company would?

I know that there are certain seasons that advertisers launch campaigns in according to the clients' target market.. Would you say that social media content and posts would increase around those times as well, or does it stay pretty consistent?

My brand is mainly B2B, not B2C. Should this alter how they are advertising? If so, by a lot? What social media sites/SEM do most B2B choose to advertise on?

If you are a start up company how do you know what the best way to measure your successrate? Some forms of online advertising are more successful than others and start up comapnies dont want to waste money !

I found that Aflac was lacking in the adwords department. Since their are so many insurance companies to go to, what would suggest Aflac do to stand out to the rest? 

I believe that it is necessary to keep your social media platforms because it is the Internet world. Everyone; most people I should say, live inside the Internet. Many activities are being done through Internet space. You basically cannot imagine the world without Internet. In other words, Internet is where you can possibly get an opportunity for anything. It is true that all you need are resume and experience samples; however, there is time when invisible chances are coming close. It will be a huge loss of an opportunity if someone tries to reach you and you are not available in the space. It is critical to keep all of your spaces and surroundings active, so that people who want or need you can reach you.

Is there anyway to determine how much effort should be put in to SEO as opposed to direct social media marketing? Does it mainly depend on what the company does specifically? 

 I personally do not think deleting social media accounts are a bad move, but I would like to also mention that social media has become more than just a way to communicate. Nowday, companies are using paid, earned, owned media to advertise their product and obtain feedback from customers. Social media reveals the trend, people's need, and provide unlimited opinions from the audience. Therefore we can't just ignore and disconnect ourselves from the social media. We should be able to take an advantage from social media to gain and share our thoughts and resources.

There are so many different metrics to measure, how does a company detemine what is the best one to measure for their company?

I know that you should practice certain behaviors on social media, like not posting things that are too controversial, illegal or "trashy." But what are the limits as far as expressing your opinions or jokes posted?

I deleted my Twitter. I feel like it is invaluable to a company to see what I am posting because it is all opinion and if they do not agree with what I have said or don't think what I am posting is funny or relevant, doesn't that just make me look bad?

When consider "knowing your metrics," what is the most effective tool you use in order to see progress or success in your advertisments?

Regarding social media for a small start-up, what do you think their average budget should be per month? Should they spend a small amount on a variety of platforms or spend more on one single platform?

Which metrics method do you believe is the best to keep track of a campaign's success?

In regards to this weeks lesson: Is there a set budgeting ratio when it comes to display advertising, search engine marketing, and social media advertising? Is there a general rule of thumb, or does it depend on the specific ad?

What are some advertising mistakes that have been made that we as a class could easily learn from? How can our advertisements stand out from other top competitors?

What are the most important steps to take in making sure that you are reaching your target market when advertising? I get that there is a target market but beyond that what is the best way to reach that market, and in the end accomplish the goals you are setting. Also as far as building your brand, what is the best way to gain interest aside from "interesting" or "eye catching" advertisments.

This article made me feel a bit guilty. The reason being, I feel like my LinkedIn profile might be a tad over the top. If I were to have advertising experience, it'd be easy to understand my passion for it. But, I do not. One can only understand through the words I use to explain it.  My question for this week would be, how does a student like me, with very little job experience, express their passion of advertising without coming off to strong?

My question is what makes an ad online stand out? For the most part, I find ads annoying when I am on a website. I find them distracting and rarely take the time to analyze them. So what is a good pull factor to make your audience want to interact with the ad?

With a company that already has a huge social media following, like MTV, how can you continue to bring in new followers? Yes, posting content that is of value to the audience will help, but isn't there going to be a cieling or plateau they will reach?

Of the top five important factors of online advertising which do you think is ultimately the most important?

For this weeks topic I had to focus on how to improve CarMax online advertisement. The problem I am having is that CarMax has a massive target audience. Is there a way for my company or other companies who have a large target audience able to reach everyone with only a few ads? Or would you recommend companies like mine to do a bunch of small different ads to reach more people?

I also agree that being authentic within a company's social media campaign is important, so which platforms do you think command the most authenticity. What kind of advertising do you believe is most important?

For my Brand, i feel their online advertising doesn't add much value because it is basically the same thing on each channel, what are some ways they can change it so they can add value?

What would you say you've seen the most on student LinkedIn accounts that would qualify as a "Red Flag" for faking their passion for advertising or marketing? I know you said that obviously stating your passion is not the way to go, but I was wondering what components of a person's LinkedIn profile are automatically associated with a "faker" in your experience. 

Many people have spoken about how deleting your personal social media is a bad career move, and I completely agree. I think an alternative to deleting your social media would be to start something back up, create a new account, and be active on it as much as you wish. I think it's important to prove to your employers that you know how to use social media personally and professionally. Ultimately, companies want a personal experience on a professional level and you must prove that you are capable of that.

You talk about how having a social media presence is important when it comes to the new age of the advertising industry and trying to gain employment in the field of communication. My question is, at what point should you begin the transition to having a more serious facebook page or twitter or even instagram? I try not to post any humiliating or incriminating photos on my social media, but i do have friends that will post funny articles or make absurd comments on my pictures. Does having a "fun" profile put you at more of a risk when looking for employment?

I agree that it is important to know your metrics and add value so you do not send out too many ads that have no substance and are lost in the clutter. Targeting is also becoming more prevalent as sites like Facebook gather user data that can enable advertisers to find consumers most likely to engage with their brand or product. Do you have any tips or recommended media on how to increase authenticity online? 

I really enjoyed this articles insight because of its mention of demonstrating your passion for an industry through LinkedIn. Regardless of what industry may interest you, your passion for an issue or type of work is what sets you a part from the competition. Diving in and demonstrating that passion is a great tip and makes this article very worthwhile in my opinion. 

My brand has recently significantly decreased its traditional advertitsing and increased its advertising through digital and social media. I am curious to know how much the traditional advertising as decresed in the last few years overall. 

I know of many people who have deleted all of their social media accounts just because they don't use them or have no interested. I think that this might be a good idea for personal reasons, but as far as being professional I think you should have at least Facebook and LinkedIn so that you can be searched upon, even if you don't post anything on them but checking your messages once in a while on either of them would be a good career move.

You mentioned that companies should avoid pushing out too many ads. If a company overadvertises, I know their audience might ignore their ads, but will they look more negatively on the company if they are annoyed with pop-ups at every site they go to? Does overadvertising hurt more than the companies budget, does it affect the customer's view about the company as a whole? 

My question for this week, is how do television broadcasting's use search engine marketing differently then a company that provides a specific product or service?Entertainment I have found is a bit more difficult to make marketing decisions then a specific product.

Social media is obviously a very important platform for brands to increase their customer relationship. Most brands are using at least one form of social media to increase their awareness. The one major exception is Apple. They do not have official profiles on any social media sites I was wondering what could be their possible reasoning for this?

I agree with your point that it is a bad professional move to delete all of your social media accounts, but how does someone who simply does not wish to partake in most, if not all forms of social media, still have a decent enough social media presence to help them professionally?

I agree with your statement about deleting social media accounts being a bad move professionally. My question has to do with creating a good balance between showcasing your social life as well as professional life through social media. Throughout my college career, I have heard professionals and my peers talking about making sure to be careful of what is posted online. I have however heard a difference of opinions between posting social events on social media. Some say not to include pictures of parties because employers will not take you as seriously. The differing opinion that I've been told is that employers sometimes do like to see these pictures because they are looking for someone who also has a nice social life. My question for you is: What do you think is a good way to balance social media profiles so that employers will be interested in you? What do you think about this debate?