Buzzfeed, Upworthy? Falling down the social media rabbit hole....

You see them. You click on them. You are hooked on Buzzfeed, Upworthy, Huffpost and more. But why? Are these sensationalist stories really worth reading? How far do you follow the clicks down the rabbit hole to more content?

These sites are posting original content, but is it worth your time? If you follow the money trail it's there and Buzzfeed for one is a large partner with Facebook.

Dave Linabury

11 Ways to Monitor Your Brand (Or Yourself)

What is monitoring?

Monitoring in this context is the practice of manually or automatically finding out what’s being said about your brand (or yourself) on social networks. The techniques I will share are mainly for automating the process because monitoring manually is time-consuming and inefficient.

Graham Davis

Online radio advertising

Do you use Spotify? How about Pandora?

The answer's probably yes... I think. I know I couldn't get by without Spotify.

More and more, online advertisers are looking at Spotify and Pandora -- often times in lieu of radio ads. In Detroit, Pandora would be one of the top five radio stations if it was on the air, and it's continuing to grow.

Ross Johnson

Facebook purchases WhatsApp for $19 Billion Dollars

The latest of Facebook's acquisitions is a mobile messaging company called WhatsApp. Earlier today, Facebook announced they had purchased WhatsApp for $19 BILLION dollars. $4 billion of the acquision to be paid in cash, $12 billion in stock options and $3 billion in RSUs for employee retention. This is the the most costly known acquisition Facebook has made, Instagram being the previous title holder which sold in 2012 for a measly one billion dollars.

Instructor

Gender Wars and Social Inequality

If you’re anything but a straight, white person, filling out Web forms that ask for personal information can give one pause. If you’re Cuban-American, you may have to decide whether or not you should fill out Black or Hispanic as the forms rarely allow for both. And what if you’re mixed race?

Blog