Blog | New Media Drivers License Seminars

Learn inbound marketing

Leading up to our exam on Monday, it's time to dig deep and learn about Inbound Marketing. Inbound is the process of creating such great content that people come to your site, give you some information, and in exchange learn more about your business and how you can help them.

Thumbs up for inbound marketing

Graham Davis

Social media and politics

Today is the tenth anniversary of Facebook.

Hard to believe, right? I have a hard time remembering not being on Facebook - despite joining in 2005 (Kalamazoo College, the school I attended at the time, received access later than U-M or MSU).

Ross Johnson

So, what are you wearing?

I began teaching this course in the summer of 2012, and despite it only being two years ago, the digital landscape was a very different place. When I began teaching, mobile was a growing trend. Now? It's a ubiquitous technology. In fact, when I asked students who had a smart phone only half the class would raise there hand. When I ask the same question now it's just about everyone. In the past two years we've had to add and remove lessons because once booming platforms lost their relevance (I'm looking at you Foursquare) I don't say these things because I'm surprised.

Dave Linabury

Are Blogging Lists the Killer Technique?

BLOGGING LISTS

In the opening lecture, Instructor Johnson told you about the blogging technique of lists.

Because of the short time allotted, he wasn’t able to go into the depth that he would have liked, nor share some of the insider secrets that make lists one of the strongest techniques and most heavily-shared content.

Instructor

Social Media Profiles

So here you are with the task of building your social presence. Many of you have a social presence, or you have accounts on social sites with the goal of connecting with your friends and communicating. Some of you may share photos on Instagram, chat with your buddies on Kik or Snapchat. And Tweet away to stay in touch and banter on topics with people around the world.