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Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously.
Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer.
This real world knowledge can be acquired in two ways: experience and learning from the experience of others. As we have over ten years of experience in the field, we'd like to share the lessons we've learned.
A portion of our final class will be dedicated to a Q&A where you can ask us anything related to digital marketing or careers. We can discuss "war stories" like the worst project we ever worked on, how we started our businesses or how to go about getting a great job.
For your last participation assignment, submit a question you'd like us to answer in the comments section. We'll select a handful of questions to get the Q&A started before opening it up to general questions.
Comments & Feedback
How did you handle job changes in your time? Or career changes?
How helpful is learning coding, programming and web design in the world of digital marketing? I have almost no knowledge of the aforementioned, and I feel that if I had a better grasp of it it would make life easier as a professional. I want to be well versed in web design, but I don't know where to start.
On that, are there any particular resources you would recommend to get started on really getting into the world of web traffic, metrics for calculation and getting to an advanced level in Wordpress?
What have you found to be the most challenging part of digital marketing careers? As a student, what classes/programs can I learn to become more competitive in the job market?
In the first class Derek mentioned something about the Final Four "stealing" one of his advertisements. He never got around to talking about it more but it sounded like a pretty cool story. So I guess my question would be what happened with the Final Four?
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I am wondering that if you do hate the job because of unreasonable requests from boss but you acutally can learn a lot from the job. What would you like to do ?