What if Social Isn't Relevant, when should you invest in an e-commerce app, increasing e-mail open rates and advertising that appeals to everyone
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Q: I think for some companies and products, it is unnecessary to have social media platforms. Because it seems like not related to out daily life. In this case, what is the best way to motivate the company and the customers?
I think what you're asking is how do you reach an audience when they aren't using social media. There are lots of ways, which is best will depend on the audience, product and company. There are plenty of effective non-social digital means and you can always fall back to traditional marketing techniques.
For example, my firm works with a law practice that specializes in a very specific legal issue. Social media isn't an effective tactic because people aren't actively talking about this issue. Instead, when someone encounters the legal issue they do a google search looking for a lawyer who can help. They find my client and either contact him or download his information packet in exchange for their e-mail address.
You can always use traditional marketing techniques as well like networking, TV commercials, fliers, cold calling, etc... etc... While not as sexy, traditional marketing can still work.
Q: Referring to this week's lesson on mobile marketing and mobile apps, at what point should a retailer who participates in e-commerce move from just being available on mobile to having their entirely own mobile app? I know stores like Kohl’s and Target have mobile apps aside from being able to access their websites through your smart phone’s search engine. But for smaller retailers, how do you know if creating a mobile app for your business is the right move and necessary?
This is a great question. At this point in time one of the biggest advantages to shopping on a mobile app vs a mobile website is simplified repeat purchases. If you only plan on a single purchase from a retailer then it's more effort to download and install an App than use a mobile website. If you anticipate frequent shopping then an app is a much better experience and worth the download. I would look at what percentage of sales on mobile are repeat, if that number is growing or a significant part of your business then it's probably time to start looking into an app.
Why do brand websites have pop-up email requests? Do they really gain a lot of attention through those?
Unfortunately yes. Like you I am not a fan of the e-mail pop-ups. They are annoying and disrupt an otherwise pleasant user experience... but they work. I wish they didn't, but they do. The difference in percentage of users who opt in to an e-mail popup vs an e-mail form on the page is staggering. E-mail marketing is one of the most effective forms of marketing today so there is incredible value in building a robust e-mail list.
I noticed that with email on phones it is so much easier to delete emails before even reading the subject line. How do you get customers to not delete emails from your company without reading them.
Create a reputation of sending extremely valuable e-mails. Even if a large portion of users are deleting e-mails initially, those who do read the e-mails and find them incredibly valuable will tell others and sooner or later your audience will want to open the e-mail regardless of the subject line.
Do you believe its possible to create a truly great ad without offending anyone? Like is it truly possible to reach your target market and truly relate as well as gain their attention with out someone feeling "excluded" or "offended"?
No. I don't think it's possible to do anything without offending someone. Some people look for reasons to be offended, you could give them a million dollars no strings attached and they'd complain about having to pay taxes on it. More specific to your target market, if you've done a good job really segmenting your audience and understanding your core audience then yes you can create an advertisement that resonates and doesn't offend or exclude. You just have to be very specific about your target audience. The broader your definition of the audience the more likely you'll have outliers that are excluded or offended by your core message.
Comments & Feedback
I agree with your statement above about not being able to do anything without offending someone. I think it is virtually impossible to make everyone happy. However, what are the ways in which an advertiser can segment the audience and make an ad that doesnt resonate or exclude? I'm curious on how to make a statement without pushing customers away.
In todays society I believe that mobile marketing is almost more important than other traditional methods. I feel that most everyone has a smartphone and these consumers are constantly on them. These forms of media are not formatted the same resulting in ads specially made for a computer or TV to show up weird on a smartphone. Do companies tend to create ads specifically for mobile users; making it the most effective they can, rather than running a TV ad on a mobile device? Is the reach greater for ads on a mobile device rather than a computer? How heavily are smartphones impacting the advertising industry?
I agree with you that in today's society mobile marketing is more important than traditional methods. As we advance in technology it is important to make our advertisements accessible to the new demographic. I am also curious to your thoughts on how big of an affect smartphones are having on the advertising industry.
I spend a lot of time on Pinterest, however, I never see any advertisements besides those that are pins themselves. I was just wondering, how does Pinterest make it's money? I know Facebook, Twitter, and Instagram have ad space you can purchase and sponsored posts you can pay for, but what about Pinterest?
Are there really companies or producs that would not benefit at all from having a social media presence? If so, it this also true for an online presence as well? Can you maybe give an example of a product or company that shouldn't use online presence or social media for advertising and marketing their product?
many times i find that ads are tailored to what i do on the internet. when i spend a lot of time looking at stores online my ads are for shopping but when i look into traveling they tend to be deals on flights and hotels. When it comes to Pintrest I find it to be such a hard platform to use. With Pintrest, it is easy for posts to get lost and sometimes never even seen. Pintrest is difficult also because there is so much content on the website. When thinking about my brand - Goldman Sachs - I don’t think this would be an effective way to advertise and market. How could we use Pintrest in a positive light to reach the target audience?
I occassionally receive SMS messages from businesses promoting current offers, etc. I sometimes receive text messages almost daily from particular businesses and end up cancelling the text offers that I recieve from them. How can businesses make sure that they're limiting the number of text they send out, but still optimizing their promotions?
I often find myself opting out of receiving email promotions and updates from some of my favorite brands because it bothers me when my inbox is flooded with emails. How do brands make customers want to subscribe to their email list, yet alone even open them?
I'm on Pinterest a lot, and on mobile I've noticed a new advertising method - the advertiser (oftentimes a retail store) promotes an animated pin that moves as you're scrolling. It always catches my attention and they are so fun to look it, and they tend to be very relevant to the posts I am looking for. Unfortunately, Pinterest for desktop does not have the animated gif-like pins and they are simply promoted pins that rarely match the content I'm browsing through. Do you think Pinterest uses different PPC/CPC/CPM/CPA models for their mobile app and computer-based website? Why would a company do this?
I believe Pinterest to be a place where one can collect their own interests and thoughts into one cohesive space. I'm not sure how a business would benefit from advertising on a platform like this. Does Pinterest sell advertising space, if so, what are the metrics used to measure the successfullness of the campaign?
Are there ways of tracking how many people unsubscribe from a company's email list? Depending on the company, do you think these rates would be higher or lower? Is there really a need to be on the email list if the company has a good app and you can get discounts and information from that?
A business that I work for has been attempting to use Pinterest as one of their mobile links. However just posting our product on Pinterest it is not receiving the attention we anticipated, how can we attract more followers and pins of our company?
Using Pinterest this week has actually been very fun, but I'm failing to see actual practical uses if you aren't interested in cooking or crafts. Is there ways for Pinterest to branch out into more traditionally male categories, or do you see it as a not evolving much from here? If it can't evolve can it truly remain relevant?
Pinterest has a relatively small female dominated audience. How important is it for larger brands that have a broader audience to advertise on pinterest. What strategies would they use to attract different target audiences on pinterest?
Pinterest seems to be a tool that I don't really focus on, it seems that it is targeted more towards women, but I never have seen or wanted to use Pinterest before working on this assignment. Is there a way that Pinterest could open up their audience towards males that would allow them to develop as a fully furnished platform?
I love using Pinterest as a social media tool, but I've never thought about using it as a way to market myself until my latest internship. They ask us to promote our articles on every social media platform we have, including Pinterest. How can we track whether or not people actually click on our "pins?" Is it worth it or do you think it's just another platform?
Is Pinterest an effective social media for brands that have similar products throughout their company? What are the best ways for these companies to utilize Pinterest?
Does pinterest use algorithms to suggest users and boards to you? If yes, how do they work?
Is pintrest a better website to market on for companies that sell multiple products or companies that only sell one product?
My brand Bed Bath and Beyond has their own Pinterest page with many different boards containing different concepts. Since Pinterest is so different from other platforms, do you think it should be marketed the same way as others? and do you think all brands should have a Pinterest page?
Are there ways for businesses to effectively communicate with customers on Pinterest? How does a consumer know it is truly that company and not a page ran by someone else?
I think the best way to motivate the company and the customers is to look at what they like. If you have had certian costumers that are of value to you then you sould pay attention to what they like and what they want in your product becuase they will continue to stay a loyal costumer and they will continue to bring in more and more people by word of mouth and that is the best way to get your name out there. Maybe even have give aways to try out the product and see if they like it, if they do not, what they like and dislike about it, what can be improved. I think in the long run it will help out the company and the customers because they will feel appreciated, like what they say matters.
How often do people refer to Pinterest to get information on companies?
I peronsonally find pop up emails annoying and companies should be reaching out personally to people instead of automatted messages.
If you were a student enrolled in this class, what would be the main thing that you took from the semester? How would you apply that to your future career?
Pinterest is very well organized and extremely easy to navigate around. However, is it smart for companies to spend time building their brand over this medium?
In my opinion, pop up email and twitter robots are an awfull way of reaching consumers on the internet. Why do companies continue to use these automated messages, is there a better way to reach a customer?
How can a company effectively use Pinterest to grow brand awareness and provide value for the consumer?
This was my first time using pintrest while doing this assignment and I was just wondering does pintrest help companies increase in sales or is it just a way for your company to get their name out there?
After doing this weeks assignment, I learned that my brand Walmart has a large presence on Pinterest. How important do you feel it is for businesses to hold a strong stance on Pinterest?
Doing this weeks assignment is the first time I've ever been on Pinterest even though ive heard about it for years.I get that you just put your intrest on there and choose what you like best and what relates to whatever your trying to showcase about yourself.But thats all i can see it beinb used for and could not come up with any other purpeses.Is there any other reasons for someone to use this App other than that purpose?
I personally do not like pintrest and do not think it matters if a company has a pintrest or not. How would a company make their social media intresting enough to draw in the attention of people who do not like the social media platforms that the company is using?
I understand that focus groups give you qualitative information from customers about the performance of your brand, but in the interest of time, is there a quantitative method that is better and more efficient?
In my opinion Fashion Brands should use Pintrest to promote their products. However, how do other brand which are not fashion or designer brands benefit from using Pinterest?
Is Pinterest really that good of a media choice for businesses to spend money on? I feel like it is sort of spuratic and the chances of a client finding what they need are slim. Are there any stats on how successful Pinterest is and if it has hurt any companies for not having one?
How successful is Pinterest for sales? I know that it can be great with creating brand awareness, but I feel like converting a viewer to a buyer would be extremely difficult.
What is your favorite social media plattform? Why do you prefer this plattform?
How do you know how to best represent your brand online?
I've recently read an article claiming that inbound marketing is to niche to break through and become relavant. The writter makes additional claims that its an easy way out for companies since its low cost and relies on the people to spread your companiew message. My question is how you would counter his claim? Since inbound marketing in my eyes, creates brand loyalty, which in turn creates word of mouth advertising, which accumilates a larger audience.
Sure, it could cut advertising costs. But where one dollar is saved, another is spent somewhere else. Companies may not have as big of a budget for traditional advertising, but they are going to have to pay someone to do all of the inbound marketing. IF they wish to do it well enough, they would find a company that excels in this area. And that's where you can offer your new age/innovative services and charge whatever you feel is worthy for consistent content creation, interaction and more.
Do you think people will consider to follow or tag a brand on Instagram if the brand cannot providing any reward to the consumers, such as discount?
I recently read that Instagram announced it will be transitioning its feeds to an algorithm similar to how Facebook shows you posts it thinks you car emost about at the top of your news feed. How do you think this will effect how digital marketers use Instagram?
I was not aware of Pinterest before finishing this week's assignment. I could realize that I am able to make my own section with topics and follow any posts which I am interested in. This is very helpful, but I want to know the purpose of using Pinterest. Is this just for sharing information and following what I am interestd in?
I was not aware of Pinterest before finishing this week's assignment. I could realize that I am able to make my own section with topics and follow any posts which I am interested in. This is very helpful, but I want to know the purpose of using Pinterest. Is this just for sharing information and following what I am interestd in?
How do you promote a mobile app? What platform would be the best to reach your target audience without being ignored?
To what extent do you think that social media marketing is as effective towards adult professionals as it is towards younger millenials? We always talk about social media marketing, but its undeniable that the buying power of older adults is massive, and many that I know who are very successful do not use social media, and in fact look down on it. Or do you think there is a way to increase their usage and positive perception of social media.
I wasnt really aware of Pinterest before class and from reseach im a bit confused as to how this can be used for business purposes. It seems more like a blog than it does a place where people will come for business. My question is whats the most effective way to use Pinterest in a way it can be reached to men? It seems like this website is mainly view by women
If you're using Pinterest for your business/employer, how many boards and pins per board are recommended? Is there a certain point where it can become too much?
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I completey agree with your statement as an advertiser I find mobile marketing is becoming extremely intrusive. I do belive there are ways to segemnt your markets with out reaching customers who may see these marketing methods as useless.