Which Social Media Platform Should I Use? Working on a small budget? Social media effectiveness and NFL on Twitter.

Ross Johnson's picture
Instructor
4/12/2016
New Media

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How do I determine which online social media platform is best for my company?

Simple, figure out which social media platform your customers use. Targeting teens and young adults? You're probably going to use Snapchat. Want to target an older consumer demographic with more money? Facebook is a better bet. Many companies select their platforms back-assward. They think "What platforms do we want to participate on?" but the question should be "What platforms do my customers participate on?"

Of the main social media platforms that are used today, which one(s) do you think will play the biggest role in consumer marketing in the next year or two?

SnapChat and Instgram. I don't think Facebook is going away, and it's argueably the most important platform for consumer marketing currently... it's just losing momentum to SnapChat and Instagram. Most of the new attention is on those two platforms and it's only a matter of time before they mature past an audience of early adopters.

How can brands/small companies develop and follow a good digital strategy on a tight budget? What are factors that are most important to focus on?

Metrics and more specifically ROI. A tight budget grows quickly if you're generating a large return on your investment. Focus on closing the loop, knowing for sure if a click resulted in a monetary gain and if so... how much. If you know that for every $10 you spend you earn $100, well you can scale your budget very quickly.

How long does it take to start seeing results from social media marketing?

It really depends, but generally speaking social media is a long term play. If you want instant results buy advertising. If you want to build a brand and community, then use social channels. You'll find much better long term results with the latter approach, but it could take months or even years to see the full results.

How do you think Twitter's new partnership with the NFL will influence social media? Will this drive more traffic to other plattforms like Facebook and Instagram, or only effect Twitter.

This could be a revolutionary deal. Popular consumption is already moving towards streaming content, but until now it's always been tied to a media provider like the TV networks or an aggregator like HULU or Amazon Video. The ability to consume content outside these media hubs could change consumer behavior all together. I think it could impact all platforms. If it's successful, expect to see more platforms trying to make the same deals.

Comments & Feedback

Student

In your opinion, what is the most usefull social media platform to us whena company is prepared to use a large amount of advertisements?

Student

I think instagram and snapchat is already taking place of Facebook. People care about privacy. Like me, I don't like facebook because just type in few information(key words), everyone can find you page, know what did you do and know about your information. It's  convenience but it's unsafe. Instagram is so popular right now because it's more private than facebook.

Both of them is social media, but instagram is you can know new people, facebook is know people you already know. And facebook is more "busniess", too much advertisings. 

Student

With social media being the main source in marketing and getting ads to customers, how do owners get their ads to people who might not have access to social media?

Student

With all the social media platforms available and the plethora of ad space purchased on each of them, do you think users and consumers will eventually get rid of their social media and it will become a lost form of marketing?

Student

Which is the best social media platform to target in your opinion? 

Student

Do you think visual presentation is important when giving a digital strategy proposal to a real client? Or is verbal presentation good enough?

Student

What do you think of Instagram trying to change their feed using algorithms? Do you think doing this will hurt or help businesses?

Student

Since social media's relevancce and importance is growing exponentially, should people slowly move away from other forms of advertising to master their online marketing? Should money be allocated to different places?

Student

What is the best social media advertising to target millenials in your opinion? Facebook? Twitter? Instagram? I mean...If you had to pick one that is.

Student

What is the best social media advertising to target millenials in your opinion? Facebook? Twitter? Instagram? I mean...If you had to pick one that is.

Student

I also find Facebook advertising to be the most useful, but what metrics are the most efficient to analyze in Facebook. On another note, how important is Storied Engagement Rate vs. Click through and conversion rate?

Student

I have found Facebook to be the most influential form of advertising to me since I have been a college student. The videos, side ads and large amout of users make it the most versatile medium in my opinion. Do you think that this has to do with age, or has it just gotten more advanced since I got to college?

Student

If a company is trying to make a break into the Ecommerce market, what would be the best digital platform? They are in a commercial construction market. 

Student

In my opinion, most social media marketing is pretty standard across the board. I am wondering how advertisers are going to take it to the next level to keep the attention of the consumers. 

Student

Which social media platform do you think will be the thing that replaces Facebook and consumers will become addicted to? Do you think that will also be the same for which advertisers believe will be the next Facebook?

Student
What do you think is the most effective or well liked type of digital advertising by consumers?
Student

What are some creative ways to market on Snapchat?

Student

Which social platform do you see being the number one platform for advertisers within the next 5 years?

Student

What are some marketing tools that could increase social media awareness? Are there any tools on social media websites that could be utilized by marketers that may not be so obvioius (i.e. hashtags)?

Student

If a company uses multiple social media platforms and finds that certain platforms aren't nearly as effective as others, should they abandon that platform? And how can we define that a platform is suitable for that brand for use?

Student

Yeah, personally in my opinion it's better to drop it!

Student

How should a large company approach advertising if they have never advertised before?

Student

Hi Ross, thank you for answering my question about Twitter's partenrship. It is interesting to see how successful this is for Twitter. I look forward to seeing in from a fans perspective as well. I definitley can see this being successful with other plattforms. 

Student

How much of an emphasis should be put on design principles in marketing?

Student

Since social media usage is so prevelant nowadays, how can brands use social media to their advantage when trying to ensure quality control and customer satisfaction? 

 

Student

I have realized with my brand that they have a large budget. When deciding where to put the money towards, should the budget be broken down equally for each social media or should it be based on need? I have felt the pressure to a lot enough money to different areas but how do you know which is the most effective?

Student

I feel like since my brand is a TV network (Espn), I don't think they would use a social media platform that most other companies use. Is there a specific social media platform that TV Networks use more than other? If so, can you provide some examples?

Student

Obivously, Ikea uses all kinds of available platforms and there is a definite difference in platform contribution. My question is how does a brand normally treat a newly available platform?

Student

If a company uses multiple social media platforms and finds that certain platforms aren't nearly as effective as others, should they abandon that platform?

Student
Depending on the company and the layout of the social media platform, some platforms fit right in with advertising that company and some cannot advertise th eproduct as well due to the way the platform is set up. I believe the NFL's partenrship with Twitter is a good move. Twitter is one of the top social media platforms used worldwide, therefore many will be on there automatically seeing the NFL being advertised, including many sports fans, which can help the NFL's brand marketing. I see many other social media platforms being used in the future, even for other professional sports leagues as well.
Student

Looking more closely at my brand and the future of technology, I see my customers gravitating towards mobile media and app platforms. As social media becomes so much more apparent in today's society, advertising campaigns must tailor their digital strategies to fit the needs of consumers online. Sponsorships still continue to play a large role, especially with the introduction of meme's & digital cartooning. As Snapchat and Instagram continue to grow and gain users, ad agencies must come up with fresh ideas to keep up with the latest trends.

Ross Johnson's picture
Instructor
4/12/2016
New Media