Why is SEO Important?

Before doing this assignment, I did never know what SEO mean or work on our business. But after all done, I feel little understandable the concept of SEO how to work with business, but still not enough so far. But, it is so important and necessary these days when someone who manage business through online over competitive billions of other same category’s companies. Anyway, this feature makes to consumer to find out easy way of method, typically what they are looking for. It had good experience for me.  

I find it really interesting that Bing is in a way stealing Google's formula and results and calling them their own. At Michigan State University that is called plagiarism. There is no denying that Google has a powerful formula that would make the Winklevoss twins jealous (shameless "Social Network" reference).I have no idea how SEO works no matter how many times I read about it, but all I know is that it is really interesting and excites me every single time I read about it. Local SEO has been very helpful to me especially when it comes to my internship. Thanks SEO.

Localizing with SEO is I think one of the most important things to learn.  I've never heard of SEO before this class so now I know I need to localize.  The search engines bring up so many cites and if I'm not broadcasting myself to the right area that for example my blog reaches out to then it is a complete waste of my time.  All aspects of SEO are so crucial in getting the amount of traffic you need to become a site that people will talk about. Also quality content is I think of course number one.  Why put so much of an effort to get people to find your blog if its not going to have something of value in it?

Search Engine Optimization (SEO) is vital when acquiring information online because reliable sources are sometimes hard to track. A guest speaker once discussed the importance of utilizing scholarly sources in one of my classes. After this presentation, I found myself researching a designated topic using the Michigan State University Library E-Resources. The published works on these sites gave me greater knowledge, thus my papers and projects significantly improved. The quality of the content was superior to what I was finding on Google and Yahoo. Although these two search engines are stellar for certain topics, college writing requires depth. There are various journal articles and texts available to students, yet they aren't getting the readership they deserve. This is simply a lack of education, because I was unaware that these resources were easily accessible. Choosing the best keyword can sometimes be a challenge, so it's important to explore a few keywords to find the best possible resources. These words may not always be included in the title of the topic; critical thinking is necessary.

I admire this turn that advertising has taken. I no longer pay much attention to commercials, I find this sad because commercials can be amazing pieces of art, or chef-d'œuvre en français. I will say that, more often than I probably can recall, I'm sure I've clicked on the sponsored links on Google and Yahoo!. I actually refuse to use Bing because I see them as an extension of Microsofts attempt to talk over the world, and Bing seems not to be honest with the world and is actually using Google's search results...I'd rather use the real thing than something that has been stolen. 

I enjoy how Google has made Advertising open to everyone on the planet grâce aux Google AdWords. Small business owners need no longer be intimidated by the big world of advertising. Google has allowed small business to compete effectively with their larger competitors. Google is helping keep alive the American Dream. :-)

Similarly to many others, SEO was something I had never even heard of.  I know how to use search engines and am aware that they are extremely important, but I never had any idea that there was an actual technique of optimizing the search engines.  SEO seems to be somewhat confusing at first because it something I am so unfamiliar with.  One thing that really stood out is the use of tags.  Tags really affect a sites chances of showing up more often. The tips in the reading were beneficial in helping to understand SEO.  Although I am obviously not a pro at it yet, I hope to study it more because it is an extremely important aspect to many businesses. 

When I am looking to buy something or even just do some quick research I ALWAYS use Google! When I have nothing to look at on the internet, I usually just type in google.com anyway to see if I can think of something to search for. SEO is so important to businesses because without utilizing it they probably would have less business. People are relying more and more on search engines to help them research even the smallest products and being high on the list is such an advantage. I am one of those people who will go to the fifth "o" in a Google search if I don't find good information but that is not what the typical person does. Most people stop after the first page so for a business being on that first page is crucial! I think that in upcoming years, some businesses will start to fail due to the fact that they are not using SEO.

SEO is critically important to all business in this day and age. People use search engines for everything but you want to make sure that your company is what they find in their search. These 3 points are extremely important. I think the first one is extremely helpful for small businesses. Advertising to only people close to your business is a great way to find business and save money because you aren't paying to reach people outside of your market. I also think it is interesting that Bing is determining thier search results based on Google. There i so much to learn about SEO and I can't wait to learn more!

As many before me have said, SEO is intimidating at first. It sounds a lot harder than it is but after reading Meerman's chapter on Search Engine Marketing and Optimization I see it in a much different way. After posting this I plan on going to my blog and tagging as much and as specific as I can. My blog, Iwanttoworkforvogue.com is a work in progress and is currently listed on the second page when you type it into Google. Before reading in-depth about SEO I didn't realize that titles and tags for blogposts were really all that important. Tagging and coming up with an SEO appropriate title for a post is so easy and is also an amazing way to up your status on Google. By using plenty of specific tags and making sure my titles are accurate and specific I can drive so much more traffic to my site and also drive people there that are actually looking for the content that my blog has. Another important thing that was emphasized everywhere and also in Derrek's post is quality content. Once you have tagged and titled appropriately and attracted the users you want, there must be quality content for them to read. This has been really important for me to remember because I think it's easy to get wrapped up in how to attract people and harder to remember what's most important and that's your content.

Undoubtedly, SEO is critically important for all companies and people wishing to be found. If you don't come up in search results, people will find something else that fits their needs and you will be left in the dust. All three of these tips are great advice for anyone looking to optimize their search results. It takes a lot of work and once you get to the top of the results, the work continues. You have to be able to beat out the competition online, and it's a huge space. There's a lot to learn, but I'm excited to have this head start and to learn more about SEO!

Actually I do not know the SEO is what it is before I made my Squidoo  account (lens). However, I found the definition of SEO through the other web site and search engine such as google, bing, yahoo, and etc. After the searching, I was still did not enough understand what SEO is. Therefore, I attempted to make my Squidoo acoount for my this week assignment. However, this is very helpful to understand why SEO is important to my future business or using search engine for purchasing something in this class. Actually, I am not good researcher before buying something. However, I try to find the informations through search engines. At that time, I normally used the results which are located in the top of the results for deciding. So I totally agree with the above, the local search. In addition, I realized these are tips for making more popular my squidoo lens. Therefore, I want to apply to these tips on my Squidoo lens. Therefore, I am happy to learn that the reason why SEO is important. It is helpful to my future business.

As like most of the rest of the class, before doing this assignment I did not really know what SEO was, and now after doing this weeks homework, I do feel like I understand the concept a little better, however now I just feel overwhelmed. There are so many things to think about when creating an online marketing campaign. With so many websites on the internet, I feel like it is impossible to gain any type of online market share. I believe SEO does help; it's definitely valuable to show up on the first page of Google if your subject is searched. However how will companies have the time to make different search engine marketing programs for fifty different phrases, while creating compelling and useful blog content, finding interesting things to Tweet about, and staying up to date with the latest changes to company programs on LinkedIn? This weeks lesson really made me realize the possiblities in social marketing, and how important and valuable it is to know how to create effective search engine marketing campaigns. I am hoping to continue learning about this over the course of the semester so it can differentate me from other graduates.

I find it so strange that I knew nothing of SEO or even what it stood for before taking this course and or reading the chapter we were assigned this week.  I feel like it should be something that we learn early on, even in our high school computer classes.  These lessons are the ones that will really be helpful later in life, due to the increased use of the worldwide web.  Also, I find it interesting that bing is even trying to steal from Google, because I do not know of anyone who has ever used bing before.  The only thing I know about bing is that commercial with Alec Baldwin in it, but otherwise I have never had any desire to try it out.  Why mess with a good thing?  If there was some sort of distinguishment between the two sites then bing should really educate people on that and maybe they would be more apt to try it out.

This week's homework assignment really opened my eyes to the importance of SEO. I'm still a little overwhelmed, but I feel as though I have an understanding of SEO, which will help me as I dive deeper into the topic. I particularly enjoyed the article about Bing and Google. I've occassionally used Bing, but I would catagorize myself as a devoted Google user. It's interesting that information varies from search engine to search engine; while I'll continue to use Google, I might run my search on other engines as well just to see what else is on the web.

SEO is obviously important, but it's a lot to take in! The readings and resources for this lesson have been very useful and have opened my eyes to an area of online marketing that I'm really not very proficient in. It's amazing to think how much this could really help small businesses get their name to the top of the search results. It's also clearly a great way to make your blog more relevant in search results - we just have to make sure the content on our blogs is strong and makes sense with the keywords we tag.

I couldn't agree more with just how important local search, local SEO is. There are few things more frustrating when doing an internet search than results located in Kansas City when you're sitting in Lansing.

And Bing.....when Bing was brand new and we were all being bombarded with TV commercials and promotions on late night talkshows, I decided to give it a try (they must have been pushing at the high school back home because my younger brother insisted it was "the best.") My Bing search ended up being less successful than the conversations that are attempted on the Bing commercials. I did a search for a company's website using that company's name (I couldn't remember the url) and the company - a relatively well known company at that - did not even show up on the first page of responses. I quickly went back to my trusty Google homepage and did the exact same search. The site I was searching for came up first in the search results. Since, I have always said that Google gets the results you're looking for, Bing just gives you the results that weren't good enough for Google. I think it's hilarious now, more than a year or two later, Bing has caught on to this and started using Google just like the rest of us.

It is so true that the first place anyone goes on the internet is a search engine. Even if you know a website title, for some reason typing the name of the brand/company you are looking for into Google just feels safer. Everyone relies so heavily on Google that they feel better starting there when looking for answers to questions like "what should I buy?" or "where should I go?" or "what does this mean?" I'm not surprised Bing even does it! I also LOVE local search/local SEO. Typically when I'm looking for business, I'm almost always looking for something around me - and this feature makes life so easy.

SEO, it sounds that this term is for marketing people; however, its term is so impoartant to know nowdays when the internet became the most powerful tool. Moreover, as the number of the internet users has been grown, the marketing for social networking such as blog, Twitter, Facebook, etc has had a power than ever before. In order to get suceess, it is obvious that relative words should be appeared first when it was searched by consumers and potential buyers. Thus, tagging has a significant role to strength its marketing.

Does any one have a favorite search enging? I love using Yahoo when I need to look sometthing up. I if I cant find what I want using Yahoo then I use Goggle. I have not had any good experiences using Bing.

It doesn't surprise me that Bing is trying to steal Google's ways, everyone wants to be on top. But in all reality it is going to be a long time before the masses turn to another search engine besides Google. I personally know what Bing is, and may or may not have searched it just to see what it looks like, but I have never even typed something into the search box. It is almost as automatic for me to type in Google when I need to find something, as it is for me to type in Facebook when I open up the internet. With all of this being said, knowing the formula to get yourself to the top of Google's pages is key. I have barely ever selected a link near the bottom of the first page of results, let alone the second (unless I am really desperate). SEO is the best way to ensure your companies place on the internet, and your place in the future business forum. 

Prior to our lesson on SEO, I couldn't tell you the first thing about it. I had heard it mentioned here and there in internships and class, but I never had to deal with it directly. It sounds so confusing, but after reading the SEO White Paper and reading up on what it is all about, it is really interesting. I can't lie, I still get confused by some concepts but I am learning a little bit more each day. I'm glad this was a topic early on in the semester because it was definitely one of the things I wanted to learn most out of this class. The white paper was very informative and clear on what SEO is and how it effects us. 

I think we always satisfy our customer’s needs, but we often forget to take care of our employee’s condition. They are the bridge between the company and the consumer. In the internet world, we try hard to provide as much information and service to please our users, but we usually neglect the needs of the search engine. That’s why we should apply search engine optimization (SEO), to be friendly to our employees online.

Before this course and even up until I read the chapter from our textbook on SEO, I was completely unfamiliar with it and what it did. However, this might be one of the single most important thing for a company or even a student/individual that is trying to market themselves. You can place a ton of things on the internet but you might never be found. When putting up your work on the internet isn't the goal to show it off to the world? SEO is extremely vital in doing that. I just wonder exactly what catchphrases and words are best to be located or googled.

I’ve been confused about why we were required to select the tags for every single assignment post until I learned about SEO. It’s by getting used to tagging your posts that would help potential customers to find you through Google and other search engines. Actually, it usually takes me some time to think about what tag should I use for my posts, and I believe that’s also a challenge job for business blogs as people have to figure out the keywords that their customers feel comfortable to use. SEO is something we might easily touch every day, but still takes a lot of learning for us.

SEO was a foreign word to me before I started this class. I know there is still a lot left to learn about SEO but after reading the chapter and this post I am slowly starting to realize just how important it is. SEO is a way to brand yourself and make sure that you are known in the marketing world. I googled my name and my twitter showed up as the first link and then my linkedin was third or so. I have a feeling that this is a lot to do with my name being unique and there not being many other people that could be ahead of me. I am not sure if that is exactly how it works but either way it was cool to see my name pop up as one of the first links under google when all I did was type in my name. SEO is becoming more and more important for companies and branding. It is only going to keep on getting more popular so therefore I think it is really good that we are learning about it in this class. It is exciting because I am starting to realize how much more I have to learn! 

Previous to taking New Media Drivers License, I had heard the term SEO briefly here and there during my advertising internship this summer. However, I never had a good understanding of what it meant until this week. I had never fully grasped the importance of the topic before. Search engine optimization is truly a determining factor in whether your company is going to make it or not; especially for smaller companies. If these smaller companies are trying to break through the clutter and be seen among the big time names, then having a successful SEO campaign is crucial. As the world of online marketing expands in the future, SEO is going to become increasingly key. I am glad I know have a better concept of what this topic involves and will be able to better implement it, when discussing brand and their presence in my future.

I never realized how important SEO is because i never had to use it for personal benefit. Now that we are exploring the world of blogging, social media, etc. and using the web to get our names out there for job applications and personal exploration I realized it really is very important. Especially for small businesses who want to be able to compete with big name's tagging and using key words is the only way they will be able to get themselves out there for people to find. It is what will run their online market globally. Search Engine Optimization is key to understand when starting a business and learning the necessary checklist of what to have to create better quality content and tags. Without the understanding you are putting yourself at a greater disadvantage. 

The concept of SEO at the beginning of this course was really foreign for me, as I’m sure it was for others too.  But once you think about it, and know what SEO is, it just makes sense that web searches would work like that. I have tried to Google myself since starting this course and it seems that not a lot has changed with my online presence. I was at least expecting Google to come back with a link to my blog when I search the exact name of it. Nope. As an ad major I never would have thought to use online mediums like blogs to spread a message just like other forms of advertising, but I’ve learned that doing so can accomplish the same goal, if not do it better by using tags and solid content that users want. Which gives me an idea; maybe I should blog and provide links about top 40 songs that people are looking for. Then they’ll be directed to my blog where they will read, and read on to the better content that I’m actually interested in. Then they’ll get interested in my taste in music, and some steps down the road will lead me to fame and fortune. SEO is the key to the universe.

I wasn't actually aware of what SEO was until I completed this week's assignments. Since internet marketing is getting more and more competitive, firms need to stand out as being more trustworthy and helpful than the rest. Search engine marketing supports a lot of organizations in that way. By optimizing their contents for consumers, they get more visits from users/consumers and consumers receive convenience in return. Also I realized that proper tagging is essential for SEO. 

When I have something to find, I usually go to google for the information what I wanted. Usually I looked over top four to five sites as Google ordered, but if I counldn't gain what I exactly looking for within four to five web sites, I retyped the word and searched it again rather than visited the site on next page. And I believe that most people work like me when they search for the resource. In fact, I was not familiar with the term, SEO so at the first time,  I thought that Google or other search engine order the site based on advertising or sponsor. I mean, which site paid more for google to place thier site on top, however after studying this week, I realized that it is different from the term I used to think.

I think that local search and local SEO is really the future of search along with mobile. Google just recently changed its whole platform to give more space to local businesses and that makes a lot of sense when you are searching for a dentist, chances are that you aren't searching for a dentist in Flordia if you are from Michigan or articles about dentistry but rather - you just broke your tooth in half and need the nearest dentist. By optimizing local businesses with Google and SEO it benefits not only local businesses but the people searching for those local businesses.

It was definitely hard for me to understand what SEO is. I've just googled what I wanted to know and clicked one of the results. At that time, I didn't know how the result on the top line could be. I thought 'it may be alphabetized'. However, that was absolutely because of SEO. Searching Engine Optimization is especially important to companies. In recent years, people visit Internet to get more information about what they try to buy. They type some words related to the product they need and press enter. People habitually open some pages from the top and get informaions. So, if a company doen't do the best on SEO, its page is not viewed by potential purchasers. So, it is possible to say, the better SEO, the more successful strategy for Online Marketing. To understand SEO for companies, this week assignment was a good chance because I've thought how to make my page put on the top 'in the future' while I was building one.

SEO is important for niche markets and smaller comapnies. SEO is important to smaller comapnies as it is inexpensive, but can be very useful in drawing new prospects to the companies WebSite and hopefully will effect the bottom line positively. SEO helps niche maarkets as it allows for consumers earching for niche products to easily find these products based on keywords put into the site's HTML by web designers.

After reading this article, I am more positive than ever that SEO is without a doubt the most important component a company can focus on in regards to online marketing.  Google is the go to source of mostly anything these days, so why not be number one search result on Google?  Being able to quickly search your company, and then be sent to a strong landing page is imperative. Without these basic steps, your company will be lost in the world of the Internet, and will be impossible to find.  It is wild that even Bing is using Google to help them with their search results ideas.  Most importantly, once keywords are created, focus on content because you do not want consumers going to your page and have nothing to look at!

Before this course and lesson I wasn't familiar with SEO. Now I can understand the importance of this practice. Whether you're a business, brand, company, organization or blogger, you want your hard work to be seen. I am happy that I have had the opportunity to learn about SEO so that I can help my employers brand their company to the best of their ability. It's not simply about the search though, you have to have great, quality content to back it up so that the consumers are fully satisfied once their search has been completed. Having your site, blog or page found is the first step, having consumers read the content is really what it's all about! 

Previous to this class, Search Engine Optimization, marketing and advertising were all foreign to me.  I had never even heard of these tools in any of my other classes.  I learned a lot about them just by reading the chapter in the book, The New Rules of Marketing & PR.  SEO has become one of the main ways that companies market to their customers and will continue to expand in the future.  Companies are working on branding themselves and being unique and different from their competitors.  SEO is one of the main ways that companies can excel in doing this.  I know that learning more about SEO will be a great asset to my future career and I realize that I still have so much to learn!

I think this lesson was exteremely important from the student perspective. Last semester I worked on a real marketing project for a lansing based company and one of our suggestions to him was to leverage SEO. He was barely showing up in google searches and there was a competitor with a similar name showing up ahead of him. Although we had the best intentions to help him fix his website for SEO, we had no clue where to even start. Although a basic understanding is great, we weren't really sure what types of keywords to use. I think that was a huge challenge and still is for us with no experience in SEO because we aren't sure what keywords are going to optimize the search. I guess a lot of the examples for SEO revolve around vacations and travel because they're easy. Derek, what keywords do you use for Ingenex? and how did you determine what words you'd use? Just curious.

SEO is a brand new and awesome concept to learn about.  As an advertising major my thinking has always been that you needed to spend money for t.v. commercials, billboards, print, etc. to draw attention to what you are trying to sell, with SEO though this is not the case.  The idea that I can dramatically improve my click through rate by providing great content and using the right keywords is very exciting.  Doing SEO the right way shows that anything is possible on the web with some hard work.

I think the importance of local SEO is really crucial at where most citizens just "google" or search whatever it is that they need to know with a yield of an answer within seconds. It is second nature to me to just type something into my google search bar on Firefox if I need to find a place close to me to eat or shop. It amazes me how the Internet knows where you are to give you the closest place to you. I think SEO is going to be key in the future for most businesses or people to succeed.
 

I think it is crazy all the things to keep in mind to keep your blog to the top of the charts of the SEO, but it works! I think it is great that we have been taught this, I mean I think it is a lot harder sometimes because yes you have the right tags but then you have to make sure our content is perfect. It is very hard sometimes to figure out but what I am learning is to pick dominant things and go with it, because the more you stick with those the more your blog will be at the top of the charts for that tag. I think there is a lot to learn and using different social media will help bring your name up even more. I do think they are very important though first for yourself to get your name out there and have some establishment but also so people can search what they need. Each of us use search engines all the time ad knowing how to use them to our advantage is great.

Like a lot of other people are saying, I never really thought about SEO. I think that a lot of smaller compaines don't realize how much SEO could help their business. I know I personally put a lot of trust in goolge when I want to find an answer to a question and the highest search results are the ones that I find most reliable. The concept of SEO seems hard but it actually is pretty easy.

This blog gives a nice overview of SEO. I think the more complicating topic to fully understand and "master" is tagging. Not because it's hard coming up with key words, but because it's hard to come with a comprehensive list of words that will get you found. The Ingenex White Paper has been helpful in uncovering some of the mystery for me.

On a separate note, I think Quora is also a good place to build your online presence. You can answer questions about topics in which you are familiar and people can consequently "follow you." Following leads to more interested twitter followers and website visitors. Recently, I also found Google's version of this: Knol. It seems to be less developed, but is built around the same concept. Either of these have the ability to help you increase your online credibility.

I am a big fan of Yelp. Over winter break I was in Vegas and Yelp was a lifesaver when it came to figuring out a good place to eat among the thousands of choices. It never occurred to me though, how useful that would be from a business perspective when it came to SEO. It makes so much sense! I think a lot of us are having aha! moments this week about SEO. It seems so technical and intimidating but I think most of us are already doing it without knowing that it has to do with SEO. This was definitely a very helpful lesson this week.

I would like to introduce another way for SEO, which is to install some plugins if you are using Wordpress. Here is one example, "Google XML Sitemaps", which will generate a special XML sitemap and then will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog.
You can find more from Wordpress.org. But please don't install so many, because your server may not sustain them.