Your future in digital marketing and other questions answered
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Howdy, all. Wanted to answer a few of your questions from last week below. Keep 'em coming!
- Graham
How does a company decide how much money it is going to allocate for online marketing and digital content?
It comes down to each company's specific financial situation and budget, really. There's no process that every business follows for this. Most companies look at their overall profit/loss for the year and what potential revenue/customers they might be able to bring in through marketing efforts to come up with this number. At the company where I work, we look at how a particular marketing effort has performed for us in the past to then figure out what the ROI will be in launching it again.
Is there any sort of community where new bloggers can post to gain more visibility from popular bloggers? Have you found other bloggers endorsing you to be a large part of generating a following?
You bet! Networking with other bloggers can be a great way to build a following. Each niche or interest has its own places where bloggers and other influencers congregate. In some instances, that's Twitter or Facebook. In other cases, bloggers and influencers meet at conferences or events. For example, the BlogHer network is a very powerful network of women in social media who also often meet for in-person events.
How do you convert a simple blog into a powerful brand ambassador and sales magnet for the business?
Make it interesting and useful for your customers/audience! David Meerman Scott has some powerful examples on this in his book. A blog won't be a powerful sales tool unless it really hooks your audience with creative, interesting posts that folks might want to share – building your brand's credibility and influence in the process.
In regards to creating a blog, are there "hot topics" that would be best to write about? In creating my own blog what would spark the most interest? What would be the next step after WordPress?
Writing about anything particularly current or in the news is a great way to find "hot topics." After all, so many news sources today just look for hot takes from blogs and social media to then excerpt (helping to spread your influence). Think also about topics that people care about and talk about, even if they're not in the news – or a topic you have a lot of expertise in that others don't. After setting up your blog with Wordpress, I'd advise to write, write, and write some more to develop your voice and concepts for future posts. Once you think you've gotten the hang of it, I'd start to publicize your blog more by talking it up on social media, engaging with other bloggers, and commenting on other sites.
Companies who are looking to really win the digital marketing game typically with hire someone who is a "digital strategist" to help them. In today's age, it seems like a majority of people who are tech-savvy and have an eye for business can become a pretty adept digital strategist. For someone who would like to really start looking into the field, what would you reccommend for them to learn first, and what processes must they know if they really want to win the "digital world"?
I know this class can sometimes be frustrating in not having an instructor in-person to ask questions to – but in a way, this is really useful for digital marketing. Tactics change so quickly week to week, with new tools always emerging. It's impossible to ever truly be "done" with learning this field. I think having a strong grasp of communications – whether offline or online – is the best first step to a successful career in this field. If you can't communicate well (whether through writing, graphic design/photography/videography, etc), it's going to be hard to make a go of it online. Second, really go deep on digital tools. Play around with them as much as you can. Experiment. Read what other people are doing online, and stay up on digital marketing news and information. Just like hard work drives success for MSU's basketball and football teams, so it does with digital marketing. Finally, don't be afraid to ask others for help or advice (including your instructors!)
Is owning/writing for a blog beneficial for future employers to see?
Absolutely! In fact, I got my first communications job with Gov. Granholm in large part due to a Michigan government and politics blog I kept up when I was at MSU (yeah, I was a nerd – but a nerd with a job before most of my friends!) ;-) Owning and writing for your own blog is a great way to show dedication, and to show off your digital media chops. Also, the longer you keep your blog up – and the more links you can drive to it – the better you can optimize your own name for search. Start your own website/blog today!
Comments & Feedback
Would making an entire different compaign for foriegn countries be useful or useless for my brand's audience? I have a technology brand that is well know in the US but is see differently across the world.
What is the diffrence between powerpoint and slideshare? Or is slideshare just a platform used to send powerpoints?
How do you determine what a good reach is for per-click ads? How many is enough? Is it determed by the size of the campaign? Do companies have on-going retainers for per-click ads?
What are some tips to make your powerpoints detailed and have lots of information but making sure when you're presenting that you're not reading directly from the slides but still stating the important information?
Would you reccomend using Prezi or Powerpoint when putting together presentations in the work force? Is there any benefits of using one versus the other?
How would you recomend we cut down our information from our digital strategy to fit on ten slides? What topics are important and which are not?
if i will be choosen to take presentation, when i will konw that?
For start-up companies, they do not have much budget for digital marketing and they also lack of data to support them, how can they use their limit resources to carry out?
For presentations, I only have experience with using PowerPoint. I am completely unfamiliar with Prezi and Slideshare. What are the advantages of each program and what program do you feel is best for presentations? Does your demographic or purpose of your presentation help you to determine which program to use?
After all the questions be answered, what will be the next stage with internet marketing?
that is a useful lesson!
although many makrters talk about SEM, i still don't understand why it is important? since not everybody google a brand or product online? for example, a toothpast, or toothbrush?
Does the use of this digital medium reduce the need for other more expensive marketing?
What are the most popular blogging sites for young professional like us to write and share, in order to attract attentions for future employers
What is the most common problems of digital marketing?
In your opinion, what will be the next trend for digital marketing?
When making a presentation for our digital strategies, should we include slides about current plans and our future plans for the company, or should we just talk about our future plan?
With the increasing rise in PPC, how do small companies stand a chance in not getting bought out by these major marketing companies like Facebook, Google and others?
WHat would you say is a reasonable amount for a company to spend on social media advertisements?
When making a digital strategy for a company, do larger companies make their campaigns internally? Or do they seek advertising firms and have them come up with campaings?
How do we make a presentation for our digital strategy?
As a small independent business owner, what form of digital marketing should I really focus in on or improve on if I already have a successful facebook page & strong email marketing system?
What should all digital strategies include?
when doing a blog, should the majority of contents related to the brand? or it could also post other interesting contents?
What would be the best way to reasearch the budget for our final project?
What are the best online resources to use when figuring out a potential campagin budget?
I noticed that we have to use presentation zen tactic in our final presentation assignment, could you explain what this tactic is?
Are we just repeating our digital strategy in the homework section this week? Or are we breaking it down even more and explaining it in depth?
Should our powerpoint be a general outline of what we put in our digital marketing strategy or should we include as much detail for the most part?
To make a final presentation powerpoint, what kind of category should working on more? Should we briefly introduce about our brand?
For our final project, what are some lessons you have learned, aside from simply putting too much on each individual slide, that help really make presentations interactive for the audience?
In the Digital Strategy plan, the budget is a very important part. However, there is hard to find an actual number of the real budget, and how should we estimate an approximate budget number?
About our final project can we type any work on out power point or can we use the image from google?
can we add images or other video link inside the powerpoint?
When we are to go in-depth about budgets in our assingments, how can be assured that they are accurate?
can I creat a powerpoint and unload to slideshare? instead did it by slideshare.
When using other popular blogs to associate your blog with theirs, if it is unsuccessful is the other blog responsible for paying you back? Is it risky?
Is it possible for my notes to be similar to some sentences on the slides? Thanks.
do we need to list out the what kind of things that we are planning to spend on the budget page?
Could you give us some successful social media campaign examples or digital planning that we could really see what marketers are doing? If we are using social media to plan for some small buisiness, how could we let people know our platform and engage with us?
How would company decide the exactly budget for digital marketing? Is there a industry standard or quote that can be refered to?
My big ideal involves in-depth insight for my companies customers and a vacation sweepstakes are these viable big ideas or are you looking for more of a digital plan that is implemented permanentaly?
There is many things are hard to transfer from words to picture in the digital strategy, for example, there is one part about Email Marketing, how should I represent it in the slide?
I know how money is spent on digital marketing really depends, but what are the basic rules to follow?
Is the presentation about class or brand?
How do you calculate the cost-per-click?
What else can be used besides Google AdWords to increase traffic?
Should we use a lot of images in our PowerPoint since it is only 10 slides?
What are some of your best tips on keeping powerpoint presentations clean and simples? is there a certain guidline you follow?
When making a presentation for your digital media strategy, do you think that powerpoints are the best way to present it or do you think that there are more creative, more engaging ways to show your ideas?
what resources besides google adwords are an easy and cheap way to help a company increase traffic?
MSU New Media Drivers License Copyright 2017
How important is it for someone to become a strong public speaker? And what makes the perfect presentation?