Your future in digital marketing and other questions answered
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Howdy, all. Wanted to answer a few of your questions from last week below. Keep 'em coming!
- Graham
How does a company decide how much money it is going to allocate for online marketing and digital content?
It comes down to each company's specific financial situation and budget, really. There's no process that every business follows for this. Most companies look at their overall profit/loss for the year and what potential revenue/customers they might be able to bring in through marketing efforts to come up with this number. At the company where I work, we look at how a particular marketing effort has performed for us in the past to then figure out what the ROI will be in launching it again.
Is there any sort of community where new bloggers can post to gain more visibility from popular bloggers? Have you found other bloggers endorsing you to be a large part of generating a following?
You bet! Networking with other bloggers can be a great way to build a following. Each niche or interest has its own places where bloggers and other influencers congregate. In some instances, that's Twitter or Facebook. In other cases, bloggers and influencers meet at conferences or events. For example, the BlogHer network is a very powerful network of women in social media who also often meet for in-person events.
How do you convert a simple blog into a powerful brand ambassador and sales magnet for the business?
Make it interesting and useful for your customers/audience! David Meerman Scott has some powerful examples on this in his book. A blog won't be a powerful sales tool unless it really hooks your audience with creative, interesting posts that folks might want to share – building your brand's credibility and influence in the process.
In regards to creating a blog, are there "hot topics" that would be best to write about? In creating my own blog what would spark the most interest? What would be the next step after WordPress?
Writing about anything particularly current or in the news is a great way to find "hot topics." After all, so many news sources today just look for hot takes from blogs and social media to then excerpt (helping to spread your influence). Think also about topics that people care about and talk about, even if they're not in the news – or a topic you have a lot of expertise in that others don't. After setting up your blog with Wordpress, I'd advise to write, write, and write some more to develop your voice and concepts for future posts. Once you think you've gotten the hang of it, I'd start to publicize your blog more by talking it up on social media, engaging with other bloggers, and commenting on other sites.
Companies who are looking to really win the digital marketing game typically with hire someone who is a "digital strategist" to help them. In today's age, it seems like a majority of people who are tech-savvy and have an eye for business can become a pretty adept digital strategist. For someone who would like to really start looking into the field, what would you reccommend for them to learn first, and what processes must they know if they really want to win the "digital world"?
I know this class can sometimes be frustrating in not having an instructor in-person to ask questions to – but in a way, this is really useful for digital marketing. Tactics change so quickly week to week, with new tools always emerging. It's impossible to ever truly be "done" with learning this field. I think having a strong grasp of communications – whether offline or online – is the best first step to a successful career in this field. If you can't communicate well (whether through writing, graphic design/photography/videography, etc), it's going to be hard to make a go of it online. Second, really go deep on digital tools. Play around with them as much as you can. Experiment. Read what other people are doing online, and stay up on digital marketing news and information. Just like hard work drives success for MSU's basketball and football teams, so it does with digital marketing. Finally, don't be afraid to ask others for help or advice (including your instructors!)
Is owning/writing for a blog beneficial for future employers to see?
Absolutely! In fact, I got my first communications job with Gov. Granholm in large part due to a Michigan government and politics blog I kept up when I was at MSU (yeah, I was a nerd – but a nerd with a job before most of my friends!) ;-) Owning and writing for your own blog is a great way to show dedication, and to show off your digital media chops. Also, the longer you keep your blog up – and the more links you can drive to it – the better you can optimize your own name for search. Start your own website/blog today!
Comments & Feedback
Are there any tip for writing a digital marketing stretegy?
What are 3 major hurdles that digital marketing must overcome in order to survive in this new age of technology?
One thing I felt I wasnt able to cover well in my digital marketing strategy was the use of how exactly the SEO budget is going to affect my website, and where I needed to put it in. Is it very important to specify where these words are used in the website when planning a budget and marketing strategy?
How should we determine the budget to be spent on our digital strategy based on our company's profits? I have no idea how much my digital strategies would realistically cost.
What are some examples of "big ideas"? I am having a hard time focusing on one main idea for my digital marketing strategy as my company offers a variety of different products, and has to market each and every one of them
When analyzing a digital marjeting campaign, what are the most important metrics to look at to measure the success of the campaign?
What are some possible new landscapes of digital marketing that have not been thought of or are in the beta stage that you can think of? And how far will technology take the digital marketing industry?
For responsive website design, would it be helpful that the website does the same type of thing on each device? Or would it be more interesting for the consumers if you could access something else on each device? And should it all be there on the actual desktop website?
What feautures are necessary to ensure we are awarded a spot on the in-class presentation list for our final? What has compelled you in the past?
Is it possible to promote your brand with a small budget with really positive feeback?
Is it more beneficial to split up your budget between all advertising mediums or to focus on just a few?
What is the most efficient way to attract audience?
What is the best way to determine a marketing budget?
Do you think that digital marketing is the best way to attract people's attention? if not, which one is the best?
What's the diffference between small and big spending on social media advertising? and why do I need to spend more for social media advertising?
After learning about all of the elements that go into a brand strategy, my question is how does a company determine what elements go into their brand strategy? Also, I am currently in the process of builing myself a blog and was wondering what elements should I focus on?
Is it more beneficial to spend the majority of your advertising funds on various interent marketing strategies, or delicate the funds to several avenues of advertising (print, ect.) ?
Is it better to spend a lot of the budget on social media or internet marketing?
What is the most effective form of online advertising?
For the final presentation, do we have to use the resource from the facebook and pinterest we created?
I heard about final presenataion that you are going to choose the best # (numbers) of presentation to present in front of class. Is there any choosing option for that? or are you going to choose randomly among 4.0 presentation?
did hot topic will really help a brand build a positive image?
hot topics is a way to help brand get more attetion, and some "hot topics" is use money to build it.
What's the best way to specify a target audience for a company?
Is it more beneficial to spend the majority of your advertising budget on social media related ads or advertisements else where? And does this affect the type of audience you will have?
What is your expectation for students who took this class and successfully finished all the assignments and reading?
If a brand already has a strong brand awarenss and its current digital media strategies on Facebook and Twitter are successful and effective. Does it need to develop other media strategy on the rapidly growing social media, like Instagram and Snapchat, to expand its digital marketing?
As for the digital strategy budget, is it possible that a company spent a small amount of money on one area, but it is actually the area they value most?
What would you say is the best way to attract consumers to your social media and/or website?
In today's day and age, blogs are generally associated with female authors. Might there be a way for blog sites to appeal more towards the male populatuon and expand their user audience? If so, what might those ways be?
How and when will we able to know who will be present on their last assignment?
How can I gain followship quickly on my Pinterest of Blog? I seem to struggle with gaining followers quick as I have just started these types of accounts for Advertising 420.
In my digital marketing strategy, i suggested for my company (Motorola) to cut fundings and efforts going towards pinterest and Google+ marketing and reallocate the money and effort towards Facebook marketing. What do you believe the pros and cons are for this big change in marketing focus?
Until right now, we have learned and praticed a lot in designing and planning our digital marketing, I want to know what are tools and ways to analyze and improve our stratagies.
I tried looking up rates for advertising in Instagram and there was no rate card. I thought that was very weird considering how popular Instagram is. How do companies contact these platforms and do they negiotate? Also, does how does this affect price with a small business versus a big business?
What percentage of a advertising budget should be allocated for digital advertising?
Speaking outside of social media websites, do you think it is necessary for brand to develop a mobile app if they have a well designed mobile website?
There are various ways to use media to market a brand in today's advertising/marketing world. How can a business know what the best form of media (text, audio, video) to use is in a given situation?
What is the best way to get in contact with you in regards to an assignment? Will we be notified if we are selected to present on the last day?
In thinking about digital marketing and all of the places that a brand can be pushed, can be there saturation of the market at which point the marketing isn't helpful anymore or can actually be damaging? There are commercials that I hate and sometimes it makes me not even want to use a brand. Also, sometimes the market is such that everyone already has the product and there is that kind of saturation. With my brand DirecTV, there could also be a point at which most people have the product and then there is no additional ground to gain.
We have talked a lot about digital marketing for a variety of brands. I know this is the way things are going, but what place does traditional marketing have in today's advertising world? Is there a huge advantage of digital over traditional marketing in most sitautions?
This article from Forbes magazine discusses this and I am curious what you think.
What can be the best digital strategy for Marketing and advertising? Is it only could be attracting audiences?
This whole semster was fun beacuse it made me really see the pros and cons on the comany Sprint when you do some much reserch and lets you know what kind of company Sprint is and if they telling the truth with their ads. It was a great thing for me to do and choose a big company like Sprint.
Which factors of digital strategies need for successful of business?
Is there an optimized dailey budget for google ad words that will allowe you to get the most impressions for your money? I noticed with the same campaign and ad words the difference in impressions and clicks between a $100 budget and a $50 was very minimal and not proportional at all. Thoughts?
Do brands generally pay more or less for "up and coming" digital/social media marketing advertising, such as Snapchat or Instagram, vs established ones like Facebook or display ads?
How nessary are aps? Is a mobile optimized site enough or should apps be just as important?
Do you think that as more people enter the work-force with social media skills, 'social media strategists' will be less in demand? There will still ovbiously need to be people to prepare startegy and intergration on social media but will the heavy need for them drop as people look for broader and newer skills?
Reviewing this material is very import. Although my company Visa has many ways to market their products. How would we go about find stats for the companys most profitable marketing strategies?
If a company has a limited budget, how can they ensure they are using it at the best of their ability? A limited budget means they can't go to all extremes with how they want to promote their company, so how can they make sure they can still get the company's point across with a limited amount of money?
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Quite large amount of money are wasted in advertising today. What's the way to make digital strategy most effective without wasting money?