Your questions on school, career and life?

Ross Johnson's picture
Instructor
11/30/2015
Internet Marketing

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Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer. 

This real world knowledge can be acquired in two ways: experience and learning from the experience of others. As we have over ten years of experience in the field, we'd like to share the lessons we've learned. 

A portion of our final class will be dedicated to a Q&A where you can ask us anything related to digital marketing or careers. We can discuss "war stories" like the worst project we ever worked on, how we started our businesses or how to go about getting a great job. 

For your last participation assignment, submit a question you'd like us to answer in the comments section. We'll select a handful of questions to get the Q&A started before opening it up to general questions.

Comments & Feedback

Student

What are some online free training resources I can use in order to beef up my resume? Also, what are some tips you can reccommend for near-future grads on landing a great job? 

Student

For those of us looking to work in a social media career, do you think it is best so get a social media management position for a business/company or work for a branding agency that offers social media management? Are their advantages and disadvantages of both?

Student

how do we choose who's powerpoint can be present, is it in class or we have to go on slideshare to look and it and then choose?

Student

I guess this comment is alittle bit less to so just digtial marketing and more to do with just careers. Did you take a break inbetween formal education and getting a job to like travel or as cheesy as it sounds "find yourself" i see some truley though proviking post on the interent asking what we work for, why we put through all this effort. if you did how was it? if not did you wish you did? what do you think the implications are for your career if you did? Do you think working to make a comfratble living is a fine path or do you think if you dont truley love the work your doing you should look else where? sorry for so many but you offered. Thank for your time!

Student

What kind of field could you go into with advertising management?

Student

What aspects should you look for when choosing a job?

Student

when will we know about who are the people get selected to present to the class? 

Student

For the final project, what contents should I need to include? 

Student

Thanks for all the great lessons on media marketing. my question is what will be the most important thing to present in front of comapny heads?

Student

Would it be smarter to create multiple issues for different types of job apps?

Student

What is the most important thing for a resume?

Student

 

Do we need to write in a literary style for script or just colloquial style?

Student

I've just recently begun to start blogging on WordPress. Being a PR major, I find it an asset to companies and firms to see me as a diligent blogger. My main concern and question is how can I build awareness and boost my content to be noticed by the formidable and experience.. or really just any body. I know posting my blog URL to my social media pages are a start, but do you have any other suggestions?

Student

How could you improve on creativity on resume even if you are not applying to advertising company?

Student

What specific skills are improtant to highlight in your resume if looking for an advertising job straight out of college?

Student

I was wondering, have jobs looked at the Certificate received from this course and valued it as a good experience to possess?

Student

I am currently searching for my first job in advertising out of college. Where are the best places to look for job openings?

Student

You said most of us will have several different jobs/careers in our lifetimes.  Do you think it is a good idea to take a wider range of cources in school so you have more options for those jobs or to focus on what we want to do as much as we can and hope that the differnet jobs require the same skills? 

Student

What is the most challeneging project you have worked on and how did you handle the negative outcomes proffesionally?

Student

From what you know of the business world, what is the best way to break into the retail/business/wedding industry? 

Student
What is the most employable skill in this field? Being tech savvy, of creatively savvy?
Student

What is the most important thing to do when finding a job out of college?

Student

When looking for a career and faced with the decision of two job offers, what is the best way to evaluate them to see what might be the best fit if your not sure without ever working in the industry?

Student

How do you suggest breaking into the agency world? I only have corporate intern experience ranging from marketing to communication.

Student

After graduating with a degree in Advertising, how can I ensure I'm keeping up with my knowledge and I don't lose what I've learned in college? 

Student

How has social media changed job expectations in the current job market? Has it made jobs more difficult or added an additional avenue to success?

Student

just wondering. When we write down only key points on our powerpoint, how you define "key"? Do we still need to make things clear and logical in the ppt or we could just explain things while we present?

Student
I am graduating in December. I understand the entry-level will be lots of basic works. However, would you suggest to go to bigger city like NYC, Chicago for better oppurtunity or stay at small town to start up?
Student

I want to ask  how your guys reacted and adpated to your career  when social media just came out because before that blog was used a lot in  diital marketing and was successful. 

Student

What are some tips on how to present in a meeting that involves executives or other coworkers in higher positions? As a younger person my biggest concern is having people take my ideas and opinions seriously.  

Student

Is it still valuable to spend most of the budget on traditional media?

Student

I'm always worried about y lack of knowledge and skill with Photoshop and InDesign. Will my skills in strategic communication and writing still allow me to enter a digital industry? Will it hurt my employability of will my other strengths shine through as more important and needed? 

Student

Are there any recommendations you can make for aquiring experience aside from formal work experience?

Student

They say connection is key, how much of that is true and how can you prosper on your own as a business man/ advertiser?

Student

How to make employers believe our  competence and how to present our skills in the future career?

Student

Everyone is talking about how good LinkedIn is for helping people getting jobs. Is there any online tutorial about how to use LinkedIn to land a ideal job?

Student

How do I start to make connection in other cities if i plan on looking for jobs outside of my home town?  I really want to work in New York of L.A.

Student

What types of jobs can a major in Advertising get. Not really interested in working at an agency. Are PR, Marketing etc. jobs available?

Student

I do not want a career in advertising right after college. I plan on joining the Peace Corps or moving to Thailand to teach English at an elementary school. I still eventually want to work in advertising but I refuse to fall into a 40-hour workweek life of normalcy right after graduation when I am still so young. Will there be job opporunities for me a few years after my graduation or will my education and internship experience be outdated? 

Student

Heading into our final semester, what suggestions do you have on turning an internship into a full time position?

Student

Is there a significant difference between having many jobs on your resume versus one job for a significant amount of time? If so, how many would be ideal and for how long?

Student

As a senior graduating in May what are your thoughts on when I Should start applying for jobs?

Student

Do you believe it is a smart idea to take an internship right out of college to boost your resume, or should one just look for a full time offer after schooling.

Student

How can we prepare ourself in the real world? To elongate on that, how do we present ourself? Should we act a certain way? What should our social profile be like? We didn't really focus on social media etiquette.

Student

Wat do you suggest those of us graduating to do to keep a good work life balance after graduation? 

Student

If you are applying for digital marketing jobs, what would be the best work experience when you are considering having internship?

Student

Is it more likely to get a job right out of college that has something to do with your major than not?

Student

Hello, Ross! I had fun to study social media here. Where can I find some good ideas to create advertising?

Student

What is the best way to showcase previous expereince by tailoring it to the job I am interviewing for? 

Student

What is the best way to showcase previous expereince by tailoring it to the job I am interviewing for? 

Ross Johnson's picture
Instructor
11/30/2015
Internet Marketing