Blog

While optimizing my blog I found the whole process to be somewhat confusing. Eventually I stepped into it though and began to really get a feel for what is necessary in order for a blog post to be successful.

What Needs to be Done?

What exactly is a blog?

Well to put it simply a blog is a form of communication done over the internet. Individuals can set up their blogs and write about a topic that they feel particularly passionate about. As David Meerman Scott points out in his book The New Rules of Marketing and PR, blogging is a crucial tool for small businesses as well as large ones when seeking out viable marketing options.

During the course of the week I learned the value of creating a blog and the benefits it can have if done correctly. Blogging is all about creating a successful online brand image behind your name. Having a strong presence online helps others get a better idea of the person you are and the areas in which you have expertise.