Featured Resources: SEO

The Dirty Little Secrets of Search

http://www.nytimes.com/2011/02/13/business/13search.html?pagewanted=5&_r=1&ref=b...

Article on how JCPenney used too many links to appear higher in Google's natural search results. This is considered "illegal activity" in Google's eyes. The article explains what they did and what the consequences will be.

Submitted by: Elizabeth McKeen

JC Penney's SEO Fraud

http://gizmodo.com/#!5758846/how-jc-penney-became-the-number-one-search-result-f...

This is an interesting article/case study relating to SEO. It is suspected that JC Penney paid someone to post hundreds of thousands of links on the web referring back to JC Penney's website, which shot them to the top of Google's organic search for a variety of terms.

Submitted by: Julia Wendzinski

Linking Sites for SEO

http://www.emagineusa.com/services-link-building.htm

This is a SEO company's site that has useful information on using links between pages to optimize your own site. This link also has the white paper for the company's business to business strategy along with Google AdWords links. It helps put SEO into the most basic language for even the least tech savvy person.

Submitted by: Katie Carr

Updating Your SEO Strategy

http://www.targetmarketingmag.com/article/seven-steps-content-strategy-makeover-...

This is an article with different ways in which you can get rid of your "Virtual Mullet", aka updating your internet marketing strategy, with a few simple steps.

Submitted by: Student