Featured Resources: Internet Marketing

Why Trust Matters

http://www.ad-mkt-review.com/public_html/docs/fs201.html

“9 Practical Tips to Improve Marketing Effectiveness”

Kerri Runions's picture
Submitted by: Student

Optimized Press Releases

http://www.expansionplus.com/impr/press_releases.html

Optimizing your press release will get you to the top search results on various search engines such as Google News and Yahoo! News. Once your press release is on news websites it does three key things for your business:

1. reaches millions of internet users directly

2. creates quality inbound links to your website

3. raises the search engine visibility to your website

Shaina Bertrang's picture
Submitted by: bertra21

Mitch Joel Speaks The Truth

http://www.twistimage.com/blog/archives/online-advertising-sucks/

Mitch Joel thinks he's a master. He says online advertising sucks. WHAT?!

Roque Ybarra's picture
Submitted by: Roque Ybarra

How Much Does A Facebook Fan Cost?

http://blogs.wsj.com/digits/2011/02/01/how-much-does-a-facebook-fan-cost-107/

Insight into marketing on Facebook, and why the increasing demand for Fan Pages on the popular social media website. 

Jessica Sulier's picture
Submitted by: Jessica Sulier

Internet Marketing for Small Businesses

http://www.associatedcontent.com/article/7676948/internet_marketing_for_small_bu...

five tips for inexpensive but effective Internet marketing

Ashley Ramson's picture
Submitted by: Student

How to buy online advertising on a budget

http://www.theglobeandmail.com/report-on-business/your-business/business-categor...

The Globe and Mail does a wonderful job of showing us how to puchase online advertising on a budget. Online advertising isn't only reserved for wealthy companys, small business are allowed to play as well...

Michael Miller's picture
Submitted by: Michael David Miller

The Great Anchor Text Debate

http://www.lunametrics.com/blog/2011/01/13/great-anchor-text-debate/

An article that talks about the debate between keyword-rich links and anchor texts.

Jessica Mcdonald's picture
Submitted by: Jessica McDonald

Maximizing Your Marketing Impact

http://www.marketingnewz.com/2011/01/04/maximizing-your-marketing-impact/

Keep your customers engaged and happy.

Molly Mann's picture
Submitted by: Molly Mann

Marketer’s Resource Guide

http://www.btobonline.com/section/marketers_resources

Things like top agencies and advertisers.

Kerri Runions's picture
Submitted by: Student

9 Mutable Suggestions of Startup Naming

http://venturebeat.com/2011/01/19/9-mutable-suggestions-of-startup-naming/

Touches on what David Meerman Scott talked about in Ch. 20 and getting a name that is searchable as well as some other hints having to do with choosing a name in today's internet world.

Rebecca Crisan's picture
Submitted by: Rebecca Crisan
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