ADV 420 Summertime Edition

What is the most effective social platform to present a landing page to a particular audience?

WEEK 1 POST

With having so many social media platforms available, which do you think reaches to my generation (20) the most and what is the reason for this? I feel as though Instagram and Facebook are most commonly used, but while doing research that isn't always true. Companies have to put in a lot of work to figure out what will work best for their products and how they can promote to as many people as they can. For your company what were your challenges reaching a broad range? 

What do you believe is the most benefical social media plateform to use and why? With so many different types of social media outlets i'm curious to know which on has the greatest positive impact on a brand or product! 

Advertising is all about building a brand and being able to represent it. What is the best way to build your resume and market yourself to employers?

What do you think a company should use social media for? A mix of advertising and PR, just advertising, just PR, or something else? 

In your opinion what is the most important part of creating a successful digital strategy? 

Week 7

What is a good every company shoudl set for SEO?

Week 6

What KPI's are used most today for measuring the success of a companies content marketing engagement? 

Week 5

Do you have a recommendation ion which online advertising platform is most beneficial?

 

How has the use of LinkedIn evolved since it's beginning and how do you think it will grow in time to come? 

Week 4

In class you mentioned how LinkedIn is not what it used to be. It has moved from "professional networking" to "social networking". Is it truly worth having?

Week 3

Playing the role of a website auditor for C.H. Robinson was intriguing. It gave me a new outlook on what it takes to develop a successful media platform. Using the material provided from class and doing additional research on my own, I provided the best advice in advancing the website. My question is, how likely would it be for a company like C.H. Robinson to hire an outside person to do an inside job. I know C.H. Robinson has a marketing team of knowledgeable professionals. What would motive them to listen to someone else’s opinion? 

I chose to analyze Patagonia, an active wear company that promotes the exploration of the great outdoors and the use of sustainable materials.  Based on what I saw over the past week, they usually do a pretty good job with communicatinga and responding to their customers.  In chapter four of the book we are reading, Scott talks about how responding to customers is crucial to a business to customer relationship.  With a big company like Patagonia, what kind of strategy could there be to responding to customers in a timely manner?

week two 

The brand I chose is Lululemon, a high quality athletic apparel company. Lululemon mainly advertises on social media. With the raise in social media marketing do you think it is acceptable to use that as your main source of advertising. 

Week two: 

It is obvious to see that social media has taken over the world of internet marketing. My brand, C.H. Robinson is active on a wide range of different mediums including Facebook, Twitter and LinkedIn. Having accounts through these mediums is advantageous, but to what degree? What is the likelihood of a company losing potential customers by not having active social media sites?

 

The brand I chose was Starbucks, I think they do a great job of communicating to people through social media like Facebook, Twitter, Pinterest and Instagram. They target a broad audience from student to elderly (every coffee lover out there). They connect to each customer on an individual level to satisfy their needs in the best friendly way. My question is how could Starbucks reach out to people who aren't social media users (mostly elderly people)? How could they communicate and deliver the image they want to be known as?  

The brand I selected was one near and dear to my heart: HBO. After reading this weeks material I found myself thinking about the fact that while HBO is a business itself most people talk about the material that it pushes out/produces. There is no HBO equivalent to "Netflix and chill" because while both streaming services produce original content "HBO"ing isn't a thing, you're just watching Game of Thrones. How did Netflix set itself apart from its content enough to stand out as a brand and does the fact that content overshadows HBO's brand hinder it?

I really hope that makes sense.

For my brand/company I picked Fantelope which is the world's ultimate fan competition app. This company uses social media sites such as Facebook, Twitter, Instagram, Google Plus and others to advertise to it's customers. There is also a website for Fantelope that shows pictures and videos of many different sports which I thought was visually appealing . On the website it gives descriptions about the app and shows how to use it. It even has a glossary to help viewers understand the slang behind it such as Grow Your Horns. My question is can it be possible to have too many social media accounts for your business? I understand having the Facebook, Twitter, and Instagram accounts but why have anything other than that. It would be hard to keep up with posting constantly on all the different social media platforms.

I selected Victoria's Secret Pink as the brand that I will be working with this semester. This brand is very well known and has a huge social media following. They are on platforms such as; Instagram, Facebook, Twitter, Youtube, and Snapchat. While doing my research, I found out that they advertise to a target customer of a female between the ages of 15- 22. I do personally buy their products and i know many other people that do aswell and some happen to not be within the age group of the target customer. When the company notices that, is it beneficial for them to change the specs for the target customers or should they just keep it the same?

The brand I chose is Apple. After researching their product the most informational place to go is the Apple.inc website. This provides detailed information about each product. The page is very spread out and organized allowing each device to have their own section, where each click can get your further into the site providing the potential or current customer with more and more information. Each page is very simple yet gives detailed information, providing vivid pictures, tutorials on how to do certain things, and some have videos. In my opinion I think this is very helpful when trying to make a decision on a product. Do you think that having a webpage that is more compact and less clicks is more or less benificial than having a page like Apple's where there are many clicks, links, and routes to get to different infomation, pictures, etc. about a product? 

The brand I chose is C.H. Robinson which is a third party logistics company.  I will soon work for this company as a Sales Executive and thought this would be a great way for familiarize myself more. As I began to work on assignmnet one, I quickly realized C.H. Robinson is active on a broad range of social media sites. Is one site more benefical for internet marketing than another?

Social Media changes so quickly. After this week's assignment, I realized Target uses different channels to reach different audiences. How do companies know which social media platforms to invest the most time in and how is that overall strategy developed for global brands? I imagine time is of the essence, especially with newer social media platforms like Snapchat and Instagram. What kind of risk management approaches do corporate entities take to ensure their content is appropriate and accurate once posted? What kind of resources are involved with a social media team responsible for running 10+ social media accounts? Are there specialists in certain platforms or do the same people work across platforms by commodity? 

The brand that I am working on this summer is Delta Airlines. For their social media channels, they use: Instagram, Facebook, Twitter, Google+, YouTube, and Taking off. There is a wide range of people that fly, and for what reasons they fly (i.e. business or leisure travel). Are companies able to push advertisements automatically to certian consumers on these on social media sites such as Facebook and Twitter based on what their interests could be or does it not matter? In other words, a retiree is not going to be interested in business travel. How does Delta and other companies make sure that they are advertising the right travel type to the right consumer?

I have chosen the Lincoln Automotive Company as my brand. My question has to do with individual campaigns that a particular company chooses to run. Lincoln has worked extensively with Matthew Mcconaughey who has established himself as a brand. I think it is a unique pairing and sales surged as a result. My question is at what point does a brand end a campaign? Is it when sales begin to drop or is it when social media numbers decline? Although i am sure the two are related, is there one place to look before the other?

For my brand, I chose Kate Spade, which is very active across multiple social media platforms. However, with numerous platforms to manage, how does a brand decide when and how often to post on each platform without bombarding the consumer with posts about that brand? 

Our homework this week included analyzing the social media platforms for our brand. I chose Kohl's and found their target audience for each social media platform varied, but were still consistent with the overall target audience for the company. For example, Kohl's targets women in their 20's on Instagram versus mothers on Facebook but overall appeals to families on all platforms. How do digital marketers for a company like Kohl's decide which segment of their overall target audience to market to on each social media platform?