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Graham Davis's picture
Instructor
7/7/2013
Google, New Media

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Smart watches

If you follow tech news, you've probably seen stories about 2013 being the "year of the smart watch." 

Nearly every major electronics and computer manufacturer is rumored to be working on a smart watch – a wearable watch-like computer that might sync with your smartphone or computer, making information even easier to access while on the go.

Best Buy just started stocking one of the first smart watches this weekend: the Pebble, a watch with an e-ink screen (like a Kindle or Nook) that syncs information from Pebble-enabled iOS apps.

Why does this matter? It seems pretty clear that electronics companies see this as a major growth market - along with other "wearable computing" initiatives like Google Glass.  It seems to me that this will become a major way people follow social media, while also changing how people use social media.

The marketers who leverage this new technology best early on will have a significant advantage over everyone else catching up - so it's important to stay on top of new developments here.

How do you think wearable computing will change social media, and what do you think savvy marketers should do to get ready for wearable computing devices like smart watches? 

Comments & Feedback

Student

It seems that the digital trend for this year is wearable did=gital gears, which is quite constant with 2013's "year of the smart watch". Applr launched its oun apple watch and predict a good sales, and let us see how the marketplace will respond.

Student

As with most new tech that is introduced, skeptics and late adopters will hold the product back. as long as there is a practical and convenient new function that these devices can perform more efficiently and reasonably economically affordable, we could see them take off and become very popular.

Student
These days, these smart watches are one of the popular fashion item. I saw few people have it and it looked very useful. Instead of bringing the cellphone, you can just make a phone call or check the text message. However, from the point of view on 2014, I don't think these did not change social media. They are just one of the new useful technology. Some people can take an advantage of it but some cannot. I personally would prefer just bring my phone than this smartwatch.
Student

A new trend in the social media is the wearable devices. At first sight they may look just silly to put your ears to a watch to take a phone call. But if you think it through, the watch should do a lot better than that. Devices change the way people use social media. Apps in the cellphones make it possible to contact and browse anywhere and anytime, getting rid of computers limitation. With the watches on your wrist, this even releases your hands. You can just check it with a simple glimpse while driving, just like checking time with your watch. With this in the mind, I think more apps will come up for a simple glimpse in a second.

Student

I think wearable computing would be very convenient for businessman and digital lovers. It generate many functions and would make people's lives easier. However I think there are still concerns for largely producing and developing this kind of product. First, I think the more high techologies it includes in a small piece of watch, the higher the price will be. Well, maybe it is worthwhile. But who would possibly want to buy a multifunction watch if they already have a smart phone with all the tools they need. Also, even if someday, the wearable high-tech could be used for telecommunication, would it go through the same problem of breaking screens as it happens now in smart phone screens. I always think that touch screens are kind of vunlerable. Savvy marketers may find new business opportunities in this if they could do more research and figure out unique positioning and segmentation for such sort of product.

Student

Certainly, a wearable computing devices, such as a watch, can have several benefits. I can imagine it to be useful in many situations, for instance to use it during doing sports, to easier access ones messages and notifications, and in the end just to stay informed in an easier way. However, for a watch, it would mainly depend on the pricing to decide if it is interesting for me or not, and furthermore on how the design looks. Looking at the benefits, it does not seem that this devices are crucial for me to have, but rather a nice addition to my mobile phone and laptop. Also, I do not really want to wear an ugly watch, just to have a slightly better social media experience or to receive information easier.

Student

As a person who does not follow technology news, this is the first time that I read this much information about wearable technology. After looking to the links that provided in this article, I did some more research about wearable technology, and it turns out that actually this market is really expanding as a new technology. I personally think that, these types of wearable products would be very effective if they marketed properly but the only concern could be its functionality. Since smart phones and tablets are become a tool for daily life, it is very important for companies to make these product as functional as smart phones in order to create a big market for it.

 

 

Student

 

There is a growing trend for wearable technology rightnow and the market is quite challengable and competitive. Many large companies have created this kind of things like Google Glass, Samsung's Galaxy gear and Nike fuel. The wearbale product is more easier to carry with comparing to the smart phones. But one of problem is that the majority of these products have same funtions as smartphone. I believed that wearable products should expand its functions.

Student

I believe that wearable computing is challengeale and its innovative. Especially, the Samsung's Galaxy gear and Google's Google glassess have a power to change the area of the smart mechanisms have covered. One of the problem that all the smart phone users have is that they have experienced the breaking the screens on the phone. And that costs a lot to the customers. The wearable computing such as smart watches or glassess could prevent those kinds of problems. On the other hands, those wearable computing should be continously developed and commercialized. People still do not have a lot of interest of those kinds of smart watches and glasses. They still do have a suspiction that these can be replaced with the smartphone like I think. If the smart watch can be replaced with the smartphone like having a similar function with smart phone, it will defenitely give an impact on the social media. Because the wearing computing is more convenient, and simple than the smart phone.

Student

Last week a good friend of mine from high school posted this on twitter, "If I see one person having a conversation on their "watch phone"  I'm kicking them as hard as I can right in the crotch." Nine people including myself favorited the tweet, presumably because like me, they too found it entertaining and comical. The tweet itself is funny, but more so is the image of some dork talking into a watch phone on their wrist. On the outset wearable computing seems questionable to me. Yes it is innovative, but I don't know if I see the trend catching on. From the perspective of the younger generate a wearable cell phone is extremely unattractive. For us cell phones have replaced the need to wear a watch and I don't see that happening again in reverse - wearing a watch-phone replacing the need to carry a cell phone. 

 

Student

I am actually shocked that wearable computing is being considered as something people are interested. I don't see this new innovative device being a hit with the younger tech savy generations. Most watches are geared toward adults and people of a certain class. I don't think these watches will change social media for those who already use it. It may inrease the amount using the social media. Since adults are usually wearing watches, they might decide to buy this new item and get caught up on the social media hype. The marketers of wearable computing devises like the smart watches should begin figuring out if young people actually would use a product like this. We are so use to our phones, is this tech generation willing to switch to something that went out of syle years ago? 

Student

It is pretty inovational to have a smart device as watch because phone is kind of hard to bring u with, but watch is wearable one that people cant lose easily and for now people are really working on making something simple. Galaxy gear is pretty result of simple smart device that people really wanted, but the samsung should work more to make simple than now and add some other application for people usually use. However, the device is pretty revolutionary one anyway.

Student

actually, Samsung makes its first move into smartwatch market. Whether it's good or bad, people are watching.

Student

The idea of the watch sounds cool and innovative, however, it also sounds kind of dumb. Less and less people these days wear watches because people just use their phones to look at the time. Since the watches still require you to have your phone it just seems a bit pointless to have. People have the features they want already on their smart phones and the watch seems unnecessary. The watch seems like it will pertain to people who have a lot of money to spend on cool new technology they don't really need. I do think the google glass seems incredible though. It has so many features that we have not ever had before and would make going about a whole new experience. To answer the question though, I do not think it will change social media very much though because it is just a new way to access it and people already have numerous ways. There is not much marketers have to do to get ready because they are already used to having their smartphones on them to access social media whenever they want. 

Student

I was reading about the new one from Sansung, it looks cool but on all of those you still have to have your phone close by and bluetooth enable. The problem with bluetooth is that kills my battery, I already have battery problems when I use my phone alot during the day. They are getting there with the technology but they have to improve the battery on all of those devices. I would not like to trade cool watch for less phone time. 

Student

Although people think 2013 is the yaer of the smart watch, I don't think smart watch will be too popular. It is not like an Iphone and it can not replace a smart phone. It is just a cool device.

Student

I do think wearing these “smart watches” will change social media in a big way. Now people will be able to access social media literally anywhere they go. Even though we are able to connect with social media through our phones, these watches make it even faster and easier. The watches are right there on your wrist and we would not have to worry about carrying it around and having it get in the way, like our phones or computers do sometimes. I do not think these watches will be as popular as smart phones though, because phones offer so much more. However, I think for things like businesses especially the smart watches are a great idea. I think the savy marketers need to make sure to create a variety of looks for all different occasions like for business or just for fun. I also think the marketers need to be conscious of the size of the screen. They need to make sure it is big enough to use and but not bulky. I think these “smart” watches are a brilliant idea and I hope the trend catches on. 

Student

I think that wearable computing with change social media in the sense of people having easier access to it. People already are attached to their phones now, so with a watch that allows access to social media, people will literally be attached. Personally, I wear a watch for fashion purposes, and every now and again to check the time. I think that a lot of people have watches and want them to look nice. In order to get ready for smart watches, savvy marketers should make sure that the watches are visually pleasing. When I think of a smart watch, I immediately think big and bulky. They should make sure it is sleek and fashionable so that more people are prone to purchasing them. However, I do think it would take social media to a whole new level, and make it much more convenient for people to stay connected.

Student

Smart watches really become an exciting idea and people's topic. It really attracts lot of people especially young people. However, will smart watches become next "Iphone product"? I am a little bit doubt about that. It may be a cool device like a Ipod nano that people wear with, but due to the meanings of traditional mechanical watches in people's mind, smart watches are hardly as successful as Ipod nano.

Student

I consider myself to be an avid watch collector, and I wear them on many occasions. I have one for all types of outfits and activities. One I can wear with active wear, a few different colors, and then a few that I wear to accesorize when I dress up.  In regards to 2013 being the year of the smartwatch, I am not sure I am aware. However I did hear this year from a friend that Steve Jobs predicted that there would be a watch out in the next twenty years that was so high-tech that it could read all medical information. The meaning behind this is that we should think about the different tests and numbers our doctors do on a normal check-up, and that this watch could read all these numbers and send them to your doctor no matter where you are at and at anytime. This is similiar to that of the GooGle Glasses, but it absolutely blew my mind.

Student

I don't think that watches will catch on. They are for all intensive purposes outdated. Today most people use smart phones to keep track of the time and with all the new abilities of smart phones to control almost every aspect of your life more gadgets aren't necessary. However accessories could be of some use, as this article explains the O.R.B. is a ring that connects to your phone using bluetooth. The ring vibrates when you get a call and you can read texts that scroll across the surface of the ring. http://hybratech.com/products/orb.php. There are websites that proclaim the watch isn't dead. According to thecoollist.com there are many innovations to come for the watch that will keep it relevant for years to come. ttp://www.thecoolist.com/future-watches-10-examples-of-engineering-magnificence/. However since I don't wear a watch or know anything about the watch market I am not the best person to comment about this topic. 

Student

As an owner of quite a few watches and many electronics, I don’t think 2013 is the year of the smart watch.  In fact I don’t see smart watches catching on mainstream in the foreseeable future.  With the easy access to smart phones, tablets, and computers to name a few, the smart watch just seems a bit too complicated an unnecessary for most consumers.  Most of the aforementioned electronic devices already offer endless amounts of apps and services for just about everything under the sun, thus in my humble opinion, rendering the "smart watch" unneeded. For now the wristwatch remains almost always a fashion statement, sometimes for telling time, and most definitely not for computing smart watch technologies.

 

Student

I do think that smart watches offer unique opportunities to consumers. For example, Nissan introduced a smart watch specifically for its customers. The Nismo Watch allows consumers to connect to their car using an app as bluetooth, see vehicle statistics and information, monitor the efficiency of your car, and receive special messages from Nissan. I like that Nissan is specifically targeting car fanatics and their customers with this technology. Though these devices are innovative and can be specific to customers in specific target markets, I am not sure if their impact on social media is positive. We already can use social media on our smart phones whenever we want to. It seems like wearable devices are promoting the further laziness and business of our culture. Do we not have time to log on to a computer to be on social media? Can we not wait to be near a computer to check our twitter pages or our e-mails? I think that wearing media devices may be too much for our already media-infused culture. These devices have the potential to make people ignore face-to-face interactions more than smart phones already do.

[Information about Nismo watch from http://mashable.com/2013/09/09/nissan-nismo-smart-watch/]

Student

As a consumer and owner of many watches, I don’t think that smart watches will attract much attention in 2013. A nice watch is usually pretty pricey and the smart watch is going for only 150? The concepts of a smart watch are sweet but I don’t see myself ever using my watch for social media or anything else that doesn’t apply to time, weather, and location. Also watch screens are small, consumers will have troubles seeing what they are doing or the watch head will be so large that you have limited mobility with your wrist. I can see how smart glasses have potential for growth in the market as the Google glass offers technology that is easy to see and use. Computer smart technology has great potential but it still needs tweaking and configuring when it comes to partnering up with everyday accessories. For me, I plan on just sticking to my smart phone and accessing social media through that or my computer.

Student

I don't understand the logic behind a smart watch product. While I am a fan of watches, my only use for them other than telling me the time and date is to make a fashion statement. These products will either be too big to be appealing, or not advanced enough to care about. It seems that trying to smush a smart phone's features into a watch is a step in the wrong direction. Certainly no consumer is going to purchase a bulky watch just to tweet or check Facebook. It seems nearly impossible to me to make this product desirable. I don't think that wearable computing will change social media simply because it doesn't seem realistic for them to even be able to access social media websites.

Student

I don't really understand the point of it. Certain aspects of a smart watch I could see as being beneficial such as, a weather app, stock app, a calander or reminder app and a bigger digital display, but other than that I don't really see the point of it. I see it as technology running out of ideas so they're taking ordinary ideas and making them digitalized and more complex. As far as social media goes on a smart watch, i really don't see that as being successful and I see that as unnecessary. Personally, I'd rather go on my social media account either on my computer, phone or tablet. A watch would be awkward and the screen is too small. Some products weren't meant to have certain things and I feel that way towards Social Media on watches. 

Student

I'm not too sure what to think about the smart watches. I have heard for quite some time about these smart watches coming out but I don't see them being as popular as smart phones. I think that for a watch, I know for me personally, I like it as more of a fashion statement. I wouldn't buy the smart watch simply because the watches are not very appealing to the eye, and they also do the same things my phone can. I carry my phone on me at all times so I don't see why I would need a watch to do the exact same things. I don't think the smart watches will change social media much at all, and I don't think they will be super popular. To me it almost seems like, why spend money on a watch that does the same things as my phone when I spent a lot of money on a smart phone. I think these watches are interesting but I don't think they will do anything groundbreaking. 

Student

I think the wearable computing watch might has its potential market but not as much as smartphone users. Because smartphones are much more necessary than a watch. I have never have a watch before. For me, a watch means to tell the time, which can also been done by my smartphone. And there is no watch can match a person's daily apperal. The recent tendency of making the screen of smartphone bigger will be another negative influence to the smart watch. Users pursue bigger smartphone screen for playing games, watching videos, listening to music, browsering, and all other functions. How can they possibly want to have a smart watch, a small screen, to do all those functions? However, for those who have the custom of wearing watch, this smart watch will change social media in some ways. Because those users wear this watch all the time, expecting take a shower. This is impossible for carrying a smartphone all the time, even users want to. Moreover, if this tendency can cause a high stream, the iWatch will boom to sell since it has been advertised so long. In my opinion, the possibility of making a change of social media through the new wearable smart watch is based on the number of user. And the number of user is based on the exact function of the watch. Does it has Wi-Fi? Will it have more color to choose? Will be more fashionable? A detailed advertising should be released to potential market that explain their questions. If it does rise potential users' attention. This will possible rise a change in social media because there will have many user of it.

Student

For me, there is no point of getting a smart watch yet, since basically everyone has a smartphone nowadays. In addition, it does not look very fashionable and the screen looks rather small, which would be other reasons for me not to buy it. I believe that watches deal mainly as time displayers and a fashion accessory.

However, my feeling is that it has the potential to become a popular and useful device for some people, serving as a kind of addition to the smartphone. People may tend to be annoyed of constantly pulling out their phones to check text messages, important saved meetings, the time and date or, simply, tend to miss some important things. Such a smart watch would constantly keep you aware of things.

Nonetheless, like I said, a smart watch may not be as convenient as other devices, such as smartphones, since, again, the screen is probably too small to deal with many information on it at the same time. So, even though, I believe that it could become popular for some people, I am not of the opinion that smart watches would change the social media, since people will continue to prefer to check their social media on their phones.

Student

I think this product is unnecessary. Almost everyone has some sort of smartphone, so to also have a watch carrying over the same accessibility seems a bit redundant. Watches are simple in the fact that they have two or three main purposes. To tell the time, date and sometimes used as a stopwatch. This product should just be kept for those simple tasks. Overall I find this product excessive, but with that being said I do believe people will buy it. It is human nature to want to progress and want the next “big thing” first. 

Student

I think wearable computing is going to change social media, and society as a whole eventually. I don't think the shift will happen quickly due to baby boomer's reluctance towards it, but devices like Google Glass and other gadgets are increasingly becoming more mainstream AND fashionable. Apple recently hired a former executive from French Fashion House Yve St. Laurant to help with the looks of their new iWatch. If high-end fashion and technology are able to work together in making prouducts like an iWatch work, I think this market will continue to grow. It makes perfect sense to pit these two industries together since a lot of the same people with money to spend on high-end fashion, also have money to spend on high-end gadets.  

Student
Student

I come in contact with many people each day would don’t own or know how to operate a computer, let alone a smart phone.  As our technology continues to progress we are leaving those individuals behind. While it’s a stretch, a watch could be more appealing to someone as a way to become introduced to the tech-savvy products out on the market.  I do see an increase in social media and demographics as wearable computing products make their debut on shelves. A friend of mine bought a Nike running watch that comes with a USB port and GPS chip in the wristband. This watch allows him to track and organize his progress on his computer by the elevation of his running route, burned calories, distance, etc. If I were to buy a wearable computing product it would used to help organize, not promote, my life. 

 

Student

Honestly I do not really see the point of the smart watch and don't think it will change anything with social media. Most people nowadays have and iphone or at least some type of smartphone. People with these devices generally carry them with them everywhere and check it constantly for new messages and such. Plus the screen is smaller and that is not very appealing.

I also do not think those watches are very attractive or fashionable so I personally would not buy one. Watches are usually used as an accessory, seeing as we have phones in which we can look at the time. I do not think they will become very popular. 

Student

While a smart watch sounds cool, I would be concerned about what would able to do. I think the size would hinder it: people don't want a bulky watch, yet the screen on the watch would probably be too small to do anything on it. I do not think a smart watch would change social media. People would just obsessively check Twitter and Facebook on their watch, instead of a phone. But, people may spend more time checking their social media feeds on these devices, because again, the screen would probably be too small to handle a whole lot of information on it at once. 

Student

The concept of a smart watch is pretty cool. But I agree with the majority of the other students in that it's just a little too over the top. The smart watch wouldn't be as convientient as a smart phone, and the majority of poeple who would be int he market for such a device would probably rather just spend their money on a phone. I feel the watches should be used as an accessorie and not a mini computer. Before you know it your t-shirt are going to have computer screens and we'll all look like Tele Tubbies. Where is this ganna end!?

Student

I pretty much agree with what alot of other people have posted on here, in the fact that a smart phone will not change social media very much.  I believe that a smart watch is cool and stuff but it is a little to much.  A watch is almost more of an accesorie thing not really meant to be anything else let alone a smart thing.  I dont think that these watches will be very successful because i feel like there is a limited target market to sell to.

Student

As cool as smart watches look and are (they truly are amazing) the functionality of such a device is questionable. Smartphones already gave us the convenience of having a portable app based cover-everything device. The smart watch almost seems like a stylish downgrade. One issue is the sheer limitation of it's size. Although voice recognition has improved greatly over the years, typing is still necessary and the smart watch seems to limit what you can do. Much like a smartphone is much less powerful than a desktop/laptop and gives fewer options, the smart watch is less powerful than the smartphone. It's akin to a pidgin language. It's been dumbed down for ease of use, quick learning, and simplicity, but by doing this is becomes very inflexible as to its possibilities. There are some positives, though. It truly does look cool, it offers even more convenience than smartphones, and is more subtle than the fairly garish Google Glass. By being sleek and on the wrist, it offers the ability to not have to pull the phone out of one's pocket to check the time, weather, or any social notifications. The sony smart watch uses bluetooth to connect to the owner's phone, so they must still be close. What will be more interesting to see in the near future is if/when watches will make taking a phone out with you necessary at all.

Student
I don't think that the smart watch innovation will change the social media world. As other commenters have noted, I don't feel that people will prefer to check social media on their watch rather than on their phone. I guess my question will be what the differentiationg factor is, what's going to make people want to use their smart watch rather than their smart phone? One niche market I think would be interested in using the smart watch are campers and hikers. Cell phones can go out of range and lose service. If smartphones had app content that was accessible without 3G or wi-fi, a smart watch could become a useful tool. I can definitely see advertisers taking advantage of smart watches for push notifications and special content. For example, maybe an app could offer a feature that's only available on the smart watch, this could also motivate consumers to purchase/use a smart watch over a smart phone.
Student

I think that smart watches are a good idea, but a little excessive. I think that if people wore smart watches, it's not that they'd stop using their phone, and honestly, I think that the functions on a smart watch would work a lot better on a phone. In that regard, it would be cool to access those things on a watch, but are they really that functional? The screen will be very small, it won't be able to store a lot of information. Of course it would be neat to have, I just don't think it's necessary.

I don't really think that wearable watches will change social media, especially because you may be able to view different things, but if you want to respond or interact it is going to be very difficult. Updates in real time on your wrist would be nice, so you don't have to reach into your pocket every 5 seconds, but at the same time, it might turn into an even bigger distraction. 

Student

I can see how this could be a success, but do we really need smart watches? I mean, we probally don't need a lot of the stuff we have today, but smart watches just seem kinda weird to me. I already have everything at my finger tips with my phone, at least I think I do. Wearing a smart watch would for sure make accesing social media easier, but the majority of people I know don't wear watches. For this to be a success, I think there needs to be more publict on these, because before I read this blog the only thing close to this I had heard of was people wearing Ipod Nano watches. Its a cool idea, I just think its a little much. With how fast technology is changing, I can see how this could be a success. This will definately change the way people use social media, and I'm excited to see what kinds of new social media will come from this.

Student

I agree with many other of the commentors that I do not think that a smart watch will change social media very much. I think that these companies have made smart phones so accessable to people that itwould almost be a hassle to have a smart watch. Having to pay a large amount of money for something that most people would not use very ofter I think would be and issue for a lot of people. I do think that this product could be marketed fairly easily making a point of how much easier it is to just look down then have to go on your phone to use social media.

Student

Personally, I think this won't change social media too much.  People are already constantly connected to social media via smartphones and having a watch that can connect probably won't change their phone usage.  Using a watch to connect to your social media can be convenient when your on the go and your phone battery is dead, but the screen is small and you won't be able to see as much information as you can on your phone.   You can't upload pictures or easily update your status, which are a few main reasons people use social media on the go.  Savvy marketers should definitely promote these devices to the tech savvy users that always want the latest technology but for the average social media user, smart watches aren't going to be practical for their uses.

Student

The answer is pretty obvious. If a lot of companies are getting on board with the technology then marketers need to start spreading the word that it is. The fact that this is the first time me, your pretty average consumer, is just now hearing bout this for the first time means that marketers are not doing that effective of a job. If I am leading the marketing effort for one of these companies, assuming we are relatively close to coming out with our product, I am putting commercials simply saying its coming, then my company name. Anything to peek consumers curiosity is what marketerts need to be doing. 

Student

Wearable computing could drastically change the way people connect via social media. I’d say people primarily access social media through laptops and desktops with smartphones and tablets becoming more and more popular - although less common. Like the original cell phone, a wrist watch has only one purpose - to tell time. By linking the capabilities of a small computer, we have revolutionized the purpose of a cell phone to become much more than a communication device. I believe the same would happen with a wrist watch through wearable computing. Soon enough you’ll be checking your wrist for updates on Twitter, Facebook and Instagram. You’ll never have to pull out your smartphone again to check the weather or time or calendar. All of your information can be quickly accessed on your wrist. A savvy marketer would relate this new technology to the convenience of not having to buy other expensive technologies like the latest iPhone or iPad or tablet. Rather, use a new, stylish, multi-purpose technology that can easily be accessed and connected with other devices and social media accounts. 

Student

Wearable computing could change the landscape of social media. Usually when I think of watches I think of fashion, and like fashion, watches have the tendency to become "trendy". From your average consumer standpoint, a watch that is linked to your social media could mean live updates and alerts from your family and friends. I see these wearable computing devices making even a bigger impact in the business world. These watches can keep you connected to clients, co-workers, advisors, etc, by giving you a live updates to your social media profiles. This can help make you extremely fast and efficient with monitoring your social profiles. Marketers should really look to advertise and teach people how to use these devices before they hit the market. That way people won't be too culturally shocked once they hit the market, kind of what happened with the much to innovative "google glasses". If the marketers educate the buyers sucessfully then I can see these things really flying off shelves in the near future. 

Student

I feel the wearable computing will trigger off the usage of social media as people will be having access to it everywhere. They have the opportunity to be connected for 24/7. Maybe at every moment, their status can be tracable and because of the people's all time availability, the savvy marketers can start giving smart watches on contract basis as the telecom companies offer smart phones.  This way they can tailor and personalize the messages intended for marketing purposes according to the age, gender, ethnic group and preferences of the owner of the smart watch.   

 

Student

I appreciate how far technologlical advances have come, but this is just a little ridiculous. The only time that I can see this actually being beneficial are the times were it is inappropriate to whip out your cell phone and use it. Another obstacle I see presenting itself is the actual design and attractivenss of the watch. Unless Rolex and Gucci come out with a smart watch that is both functional and upholds their design standards and prestige, I don't see the smart watch going very far. Sure, they'll be popular when they're first out and ofcourse the early adopters will be first in line to purchase them, but I don't see it going any further than just that. It is Econ 101 that the companies that first produce the smart wacth will see significant market share or a monopoly for that matter, but will utlimatley cool off after consumers find out that it's just another watch, one perhaps that is not as stylish and timelss (pun intended) as the simple watch invented by our ancestors.

Student

I think that smart watches will not take off as much as people hope for. In today's society, people use their smartphone to find the time and connect with social media. A watch with these same features would seem fairly redundant, as many people already own a smartphone. The younger group of people are starting use watches less and less, as the smartphone has completely overrun this market. Today, watches are used for style, with a little bit of functionality. For instance, the modern watches coming out are made with distinct colors to match a person's outfit. However, one benefit that I do see with smart watches, is that they can be extremely useful while exercising. People do not like to run and work out with their phones, so a smart watch would be a great way for these people to count their calories burned while keeping their smartphone at home. Overall, I think that the smartphone is a really cool concept, but may not have the client base to truly take off as expected.

Student

Personally I wouldnt wear or need this.  I think starting with our generation and the younger ones, they would follow suit.  We all have cell phones and tablets now, which show time and dates and have endless possibilities as far as apps go.  There would essentially be no need for a watch.  The older generations still wear watches, but around campus you dont see many people wearing watches, and it is even more scarce as the population gets younger.  Often times the only time some wear watches are as an accessory.  I dont think these watches would really ever pick up in our time.

Graham Davis's picture
Instructor
7/7/2013
Google, New Media