Facebook Graph Search: What do you think?

Graham Davis's picture
Instructor
1/23/2013
Facebook, Social Media

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One of the exciting – and sometimes frustrating – things about working in digital media is keeping up with constant change.

Last week, Facebook unveiled its Graph Search feature, which will allow users to search (in natural language - not weird jargon) for answers to questions about what their friends and other Facebook users like.

For example, you'll be able to search for "friends who like Jay-Z" and immediately see which friends of yours like Jay-Z (duh!). Facebook Graph Search could add value for pages that have done a good job building up their likes – since likes are one of the main things Graph Search indexes and uses to produce results. 

Graph Search could be a really powerful tool for journalists, too. It could be a great way for a reporter to find new sources and find photos, as this post on Graph Search for Journalists details.

At the same time, some people might find this new feature creepy – even thought it uses nothing but data you've already provided Facebook.

What do you think of Facebook Graph Search? Not everyone has access to Graph Search yet (I don't, for instance) - but it's coming, so is worth learning about now... 

Comments & Feedback

Student

As of right now I have mixed feelings for the Facebook Graph Search. I can see why it would be good for reporters and I also see the positives of making better connections with the people you are friends with on facebook. If you had a friend on Facebook that you only talked to a couple times, this could help make another bridge between the two of you by finding out what they like. On the other side of it though, if you really wanted to make a connection with one of your Facebook friends I feel that you should have to personally ask them what they like and if you are similar interest compared to just searching what they like and knowing even more about them.

Student

In my opnion, Facebook's new Graph Search feature is genuis. I think it will be very useful for all facebook users in several ways. For example, a student at MSU could search, "friends who are majoring in advertising". With that they could easily compute a list of friends and create a group message to those friends and send them their class schedule to see which friends are taking the same classes. Or, a mother who has recently moved back to her hometown with her family could search "friends from such and such highschool that live in ___" so that she can reconnect with old friends over a lunch date. I don't find this new feature invasive at all. If you're sharing the personal information on facebook, you are opting to let all of your friends or the public (depending on your privacy settings) to view it. Thats just the bottom line. If you don't want people knowing where you have traveled, where you currently live, or what you're favorite bands are then simply don't post it.

Student

At first glance I didn't think Facebook Graph Search was a very good idea (why do I care how many of my friends like The Simpsons?) , but as the video went on and I saw there was more you could do, I was sold. What I liked was shown in the example they used of friends who work at my company and ski. Using the search in this sense could be a very helpful tool in looking for friends who you would like to engage in a particular activity with. I am now very much looking forward to Facebook Graph Search and can't wait to try it

Student

When I first watched this video I thought "Facebook Graph Search, what is... wow what a captivating video!" Then I came to my senses only to realize how taken a back I am by this new Facebook feature.  Ultimately in my opinion this new tool is just the next step for Facebook to invade our personal lives and remove whatever sliver of personal privacy we have.  Don't get me wrong, I can see the advantages in using this tool for networking with your friends/fans/customers over things that are liked.  From a professional stand point, I want to use this tool everyday to connect. From a personal stand point, it feels like another way to 'stalk' my 'friends,' who happen to be 90% acquaintences anyway.

Additionally, I have a feeling that this is a tool with limited capabilities. I cannot lie as I meander through Facebook the little bar on the right classified as other pages I might like or pages friends like always catches my attention. I find myself hitting like for some of the most stupid things, "Oh Wednesdays?! Yeah, I like Wednesdays *Click*." Am I to believe that if I type "Friends I work with who like Wednesdays." into the search bar will connect me on a closer level to my co-workers who also 'like' Wednesdays? I find myself feeling doubtful, because who cares if I or my Facebook friends like Wednesdays, or Fritos, or the color blue?

Student

In my opinion, Facebook Graph Search is interesting and should be used by a lot of people who want to contact more closely to their Friends. Personally, I just use my Facebook account as a diary and do not really use for commuicatiing with Friends (except close friends in real). However, this search system makes us be able to find out each Friends' favorites and Likes in easy way, so if I want to find some people likes my favorite bands, I can invite them to go out some events together. 
But in case, as a Japanese, this may become some kinds of 'pricvacy' problems. Japanese are really sensitive for their personal information, so they do not want to share their Likes or Favorites information with every Friends like this. I hope, and maybe a lot of others hope, Facebook Graph Search has an opition to choose whether we share our Likes with all Friends or part of Friends.  

Student

I think this is a great idea, in theory. People might find it slightly creepy to search things like that. Then after yor inquiry does provide results, what are you going to do? Message the person and state that you found them because you asked "people who like Justin Beiber"? I don't think that is a good way to go about making friends. Also, do I think it is executed perfectly? No. I think that it will be difficult for people to use the feature because the question must be typed a certain way. While it may seem easy to do, I think that many people will get lost in the ease of it.

But there are some instances in which it might not be as creepy, for instance if you search "people in my company that like sushi," you could potentially connect with co-workers over lunch.

Student

For starters, I think that Facebook Social Graph is a really cool idea, it's good to see that Facebook is finally updating their horrible search feature and taking advantage of one of the most powerful features of the Facebook platform, likes. I find that, unlike other companies, such as Google, when Facebook rolls out a new feature, people are inclined to think "oh great, what information are they trying to collect and sell about me now"? And the idea behind Facebook Social Graph does seem to play into that fear.

The feature was brought up on a prominent tech podcast This Week in Tech when it was first revealed, and one of the commentators on the show brought up a very real concern that I think people should think about. With the way social graph works, you really need to think before you hit like these days, and you should really go back and look through stuff you've liked in the past, otherwise you may be put into a group with the new feature that you don't want to.

But all the scariness aside, the tool seems to already be helping out Journalists and the like, and that's definitely not a bad thing. Just as always, practice be careful what you post up on Facebook, and now also be careful what you like.

Student

Not a fan. This is theoretically a good idea to get use out of all the data Facebook has accumulated over the years, but I have a problem with the integrity of that data. Think of the last time you "liked" a page because you thought it was funny or ironic, or someone else got onto your profile and "liked" something that you don't really like. Who has friends who have inaccurate information in their profile? I think the answer to these questions is everybody. While it is possible that a few creative people will find an innovative way to use this feature, I think that it is just too little, too late from Facebook in its attempt to re-capture the interest of the influential. I hope they prove me wrong though. There is potential in every idea and maybe they will figure out a way to ensure the validity of the data they use, maybe even find a better way to pull information out of its users.

Student

After reading the blog post by Graham Davis “FACEBOOK GRAPH SEARCH: WHAT DO YOU THINK?” I have several different impressions of whether this new “pillar of the Facebook ecosystem” will be well received or not. In my view it all comes down to how one uses Facebook and having those users change their behaviors. Coming from the journalists/media perspective, the Graph Search would be very beneficial for PR people looking for reporters who cover specific beats as well as for the reporters looking for specific people at a company. I easily see this as a replacement for the high priced media databases that many agencies and corporations subscribe.

When I’ve searched for journalists or bloggers covering certain industries, I have turned to LinkedIn as a source and it has worked very well. In this respect it would be great tool for PR people.

As someone who uses Facebook as a way to keep in touch with others, I would get annoyed if the big brand marketers  started posting ads on my timeline and cluttering it up or sending me unsolicited information. For brand marketers, it would be a great tool to find new customers based on likes and boost searches for specific brands based on their friends likes. But then again, if likes can become paid ads, it loses something. Time will tell if Graph Search is a win!

 

Student

In my opinion, this Facebook new feature is getting a little bit creepy. Needless to mention how Zuckerberg is trying to make a profit out of everything, for example, the whole debacle that happened with Instagram; how they could publish your pictures without your permission. That was just off. Overall, I am one of those people that complain there is no more privacy in this world, but at the same time I can’t seem to stay away from any social sites. I have tried deactivating my Facebook with a sole purpose of focusing of my finals instead of focusing on the main problem, such as privacy issues. However, I was back after one hour of deactivation. Either way, Facebook Graph Search is a creepy tool because browsing through your friend’s Facebook and knowing every little detail of someone’s life already isn’t enough. We just need more tools to know what our friends are doing.  

Student

In my own opinion, I believe the graph search feature is a helpful tool when it comes to seaching for friends with the same interest because many people normally do not go through everyones profile to check all the details. This would be a simple and easy way for users to find connection with others around the world. It might seem a little strange when random people search for you, so I would highly recommend allowing users to keep their data private if they wish. Otherwise, this would be a great tool for the future. Facebook is now a universal social media that most everyone has and their opinions are likely to differ. Even though Facebook is all about "liking" photos, posts, etc., there should be a way to protect their information.

Student

I think Facebook is losing it's popularity. With the amount of people who are becoming their own creative persona online, it is way too easy to be a Tumblr addict and have your own following that way. I have a hard time understanding this new part of Facebook because honestly, will people use it? I know that if I am interested in finding friends who like Jay Z Facebook would not be where I go to find those friends. I also do not spend a lot of time on Facebook anymore, maybe that is why I feel a little distant from the whole new idea. I think that for people who do have these interests it could be a good way to connect with people. For businesses, it may be interesting for them to find an interest with their business and create awareness. I just don't think personally I will have much use out of it.

Student

Professionally, I think the Facebook Graph Search is a cool idea. It could be a great marketing tool. The Graph Search is (like you said) not allowing anyone to see any information that you haven't already made available.

Personally, it could be a little creepy but maybe you should reevaluate who your "friends" on Facebook are and what you are making available online.

Student

My first thought was: "Another way for me to Facebook stalk all of my friends". While I think that the graph search is an interesting idea, I'm not sure how often I would use it in my everyday Facebook life. For example, searching "Friends who like to dance" or "Friends who like road trips" would probably be irrelevant to me. I already have a pretty clear understanding on which of my Facebook friends I'd like to dance with and those I could tolerate in a car for an extended period of time.

On the other hand, I think this could be phenomenal for Facebook marketing. Using the same examples, a new club could target its fan who like to dance, and a car company could advertise a comfy van to those who like road trips. This type of seach could be of use to those businesses, but for me personally, I'm not counting down the days till it's available to the public.

Student

I think that people are always scared when a new feature comes out on Facebook. But like you said it is information already out there. This search fuction will just make it esy for people to find more indepth information. User who want to protect their priacy can chose not to post and the people who are open are free to throw out that data and let anyone see. I think more and more people will like this feature when they use to findi friends with similiar interest. Or it could spark a whole new exciting way to look at life. Thats what I love about social media sites is the ability to let the masses decide how its used and where it will go from here.

Student

Personally I think the new Facebook Graph Search is a cool feature. This can be used by friends to easily look up events that they could invite interested friends to go along with, or if they are trying to promote a certain group or event and want to search for friends who they could promote the event to. This feature can also be used by pages or companies to search people who are similar to their company products and best advertiser their name.

Some people get annoyed when facebook and other social media sites change their look or add on new features but they have to understand that if facebook and these other sites did not do that, they would quickly become outdated and new sites or pages would form with more update technologies and take their place. Like Graham said at the beginning of this blog, working in digital media you have to be ready for constant change and be up to date about how to best use these new features as they come out. Educating yourself when you first hear about them is the best way to be more familiar with the features as they become available to put in use.

Student

Personally I view this as just another creepy tool by the already incredibly invasive facebook network. Social media is truly just a part of life these days however I don't think people understand the potential dangers of personal information being avliable to the masses. Not everyone is a creep or pedophile but sadly too many people on the internet have bad intetnions. There is literally already even a term "facebook crepping". Literally people openly admit to "creeping" in on people they don't know's personal information and photos. Anyone even my friends consider me a bit old school but I would just prefer if facebook was working to restrict users information or at least not make it easier to arrange and graph your creeping.

Student

This is one of those features that I think will never be that useful to myself.  Espeically since I am a Facebook user that doesn't really look too close at the what pages my friends are liking.  I personally know all of my friends on Facebook and I don't think there is ever a time when I need to know what one of my friends likes.  If it was that important I would ask. 

Student

I think changing is always a good thing for Facebook especially under nowadays intense market competition among social network platforms. The Graph Search feature is definitely a great improvement for the existing search function. However, the more advanced the function gets, the more side effects it may generate, such as the privacy problems many people concerned. I always believe technology is a double blade sword, like AI portrayed in most movies and books. Those robots with high intelligence are the result of the new era, but they are also the end of that era because they are far beyond human’s capability. This result may happen to Facebook or may not. 

Student

I think this is a pretty cool idea. This will allow users to better relate to people that they are already friends with. I do not see this being a huge invasion of privacy unless we are including the fact that marketers may use this to find what to market to consumers. If someone has "liked" the page, chances are they aren't trying to hide the fact that they enjoy whatever it is they "liked". Facebook users have the option to block certain aspects of their profile they deem "too private" anyway and this is something that I think could do more good than bad. People however could get the wrong impression of someone if the person who "liked" a certain thing did it jokingly, it would then provide a false perception of a person.

Student
I honestly can't see how much of a change or breakthrough this will actually make for an individual. But on the corporate level, I think retailers would be happy to use an application to look up interests that are similar to their products in the Facebook community. It creeps me out thinking that people or places can come up with my name and profile just because I like Adele or Super Mario. I know that I most likely will never use it.
Student

It's funny how they make it look like their enhancing the "user" experience. Really what they are doing is enhancing the "business" experience, by giving them a tool to track down potential targets in an easy way. The more Facebook continues to give more power to the business, and less to the user (who in fact is what gave Facebook life in the first place) will only result in more people getting annoyed of the social site. In my opinion it might seem like a great business strategy in the short term, however, looking down the road these kind of moves could ultimately kill Facebook and drive users to other sites that truely focus on the user.

Student

It's funny how they make it look liek their enhancing the "user" experience. Really what they are doing is enhancing the "business" experience, by giving them a tool to track down potential targets in an easy way. The more Facebook continues to give more power to the business, and less to the user (who in fact is what gave Facebook life in the first place) will only result in more people getting annoyed of the social site. In my opinion it might seem like a great business strategy in the short term, however, looking down the road these kind of moves could ultimately kill Facebook and drive users to other sites that truely focus on the user.

Student

I think this Facebook Graph Search is a really cool idea, especially in the aspect of being user friendly and not requiring formal search jargon. The easier it is for users to find information the better. No one wants to fish around for things on Facebook. Unfortunately, Facebook has changed their site so much in the past few years that users are forced to learn and relearn how to navigate and utilize different apps. etc,. and I personally find that really annoying. So the fact that Facebook has created something that's straight to the point is cool and refreshing for a change. I "like" it!

Student

Privacy if you think about is only about obscurity. Privacy means not being seen. Anything that exposes you further undermines your privacy.To the Degree of ease the accessibility to information about you, whether increased by novel information or the means to distribute and find it, defines your level of privacy. Yet again Facebook is just god damn evil for the reason that they allow people to view your pages/ pictures. I wouldn't want to know what other people are doing so i think this facebook graph is a waste of time.

Student

To me this appears to be just another way for marketers and companies to make facebook more annoying.  Facebook already has ads that are related to you on the sidebar.  This will just make it easier for companies to go after their target demographics and focus their advertising on them.

Student

My understanding is that this would be similar to Google AdWords. This has a potential to be a great resourse for marketers. This makes it earier to narrow down a target audience down and compare what other likes that others have in common.

On the other hand it is scary to think of how easily your information and pictures can be accessed. This is another reason why I tend to not use facebook much.

 

Student

The graph search feature to be added seems to be very convenient for FB users to get whatever the result they want in a short time.it actually offers new opportunities for the advertisers .They can target, reach the customers easily with the new tool.It 's a new thing that will be helpful to users and marketer.

We also feel FB becomes more advanced with the new fearture added.It may evolve to a website ,like dating website on the "common interest" basis.Maybe it will make a futher step to allow searching by graphs,sound.It seems that the sound ,graph will become dominating the SNS in the future.It's interesting.

But it may cause privacy issue while the interest of individuals can be detected with a click.Transparent ,clear statement should be disclosed to gain approval from FB users especially it comes to the marketer's advantage.

Student

I like the idea of the new Facebook Graph Search. People always seem to complain when a new update is applied to Facebook. After a month, virtually all the complaints go away as users forget about how Facebook was before the update. I don't find this new feature creepy. If you provide what you like already on Facebook, you want your friends to know about it so why would it be creepy for your friends to be able to search for this information? If you don't want your friends knowing about your likes, don't put them on Facebook in the first place! This is a good idea because it can help bring people together. For instance, if I start to watch old seasons of a TV show and get caught up, I can use this feature to find other friends that like the show and ask if I can watch new episodes with them.

Student

Another new Facebook update, how typical. It's interesting that I'm finding out about this new Facebook Graph Search from this blog. Usually, anything new on social media and I'm pretty well aware of it right away. It's interesting how it only shows up for some people. I think it's a good tool for Facebook to have added. People need change now a days, people get bored too quickly if everything remains the same. This new alteration on their domain will create new usage and interest and keep them at #1. I'll be interested into figuring out how it works. 

Student

When first seeing the words "Facebook Graph Search" I immediately became uninterested. Proceeding to read the article however, and seeing the video, I can honestly say I'm completely intrested in what Facebook Graph Search has to offer. Although I think it might be a little creepy and futuristic, when I want to learn something about my friends, I know I'll be using it on a daily basis. When facebook changes, or introduces something new, everybody is so quick to criticize and critique them. However, I know that Facebook Graph Search will simply be another tool that we all don't think twice about before using to our advantage. I'm personally very excited to start using it, although I'm not sure how excited I am for people to start searching their interests and being immediately connected to me. It's crazy how advanced Facebook is becoming and all the new things they are trying to come out with. What's next?

Student

I have read a few articles about facebook’s new search engine and I think that it is a great idea for advertising.  If I wanted to post an ad for people who like running, it will get thousands of hits from runners around the world. It makes it easy to find people that have the same interest that you do. People have said that this is a invasion of privacy, but I don’t see the difference in liking something on your page and all your friends seeing it, rather than the whole world. Usually if you like something, one of your friends will and it will show up on their friend’s pages as well. Over all I think that this is a fun little tool to have around. It can be used for many purposes, especially for PR.

 

Student

Ultimately, I think Facebook Graph Search will turn out to be an interesting and useful tool. Initally, however, I can see how people may find the feature creepy. I, for example, have been an active Facebook user since 2007 when I was 14 years old. There's no way I could possible recall everything I've like since then. The things I liked when I was 14 likely don't reflect my personality today. In that sense, it could be misleading as someone using the Graph Search wouldn't be able to know when, or in what context, people liked something.

Student

I think the Facebook Graph Search feature is a necessary evil for the future of marketing and public relations. Although it may be creepy looking at it from the consumer standpoint, it really is a maximization of one's uses of their resources. The Graph Search will be using information that is made public to Facebook users. That makes the use of the information easy to receive and it must not be information that is too private because it is already posted for the world to see. I also think it's a reality check to consumers and users to be more aware of the information they are posting and making available on the internet in general. From a public relations aspect, I understand the positives that could benefit from this as well. Businesses will be able to specialize their material to a particular group based on their search results from the Graph Search which makes for a far more affective use of the company's capitol and labor. So overall, I like the idea of Facebook's Graph Search. Should make life a little bit more interesting for everyone. 

Student

I believe this feature is something that can really help people in the business world giving them the ability to search for the target audience, common likes, and assist them in narrowing down where to place the advertisments. Some may believe this will be a creepy feature, however, you are not required to like anything on facebook. To like a page or product means you want your friends and anyone else to know this is something you are interested in or support. This just makes liking things worth more than just links on a profile.

Student

 It could be cool as a way to search for like minded people who share simmilar intrest or even help with job recruiting. I personally would like my personal info on Facebook to only be available to my friends who I have already apporved or vice versa.  I believe that this could cross the line of invasion of privacy if Facebook dosen't allow people to opt out of having their info in the search. I could be very usefull for marketing purposes as you can search specifcally for what type of people you are looking for. I'm not sure if this tool is even neccesary as facebook already knows enough info about to to customise the ads that appear while your on facebook, maybe there is more to it than I'm seeing but I'm inclined to think facebook is overhyping this in order to help their stock price move back up after many intial investors lost money. I also fear that this tool could be used by spammers and phishers but we'll have to wait and see on that one.

Student

Like other social media, I used to think that Facebook is more 'open' than any other social media. If I 'like' somethings on Facebook, it appears to other my friends so I used to think there is no privacy in Facebook however, I found so many friends who also 'like' what I liked it and I was so happy to find someone who have common interest with me! And this Facebook Graph Search will be more helpful to find more friends who have common interest with me. 

Student

At first, I thought this may be an example of Facebook taking it too far by going so deep into people's lives, but as I read more into it, I find this idea very interesting.  This can be used to find out more about your friends likes and dislikes, as well as finding things you have in common with certain people.  The one thing I can see this leading to more of, is "stalking", which obviously is a huge problem.  To defend that though, like mentioned in the blog post, this is information you're putting into Facebook for everyone to see.  No one is making you do anything, so if you don't want certain people to find out facts or info about you, then don't post it, or even simpler; do not add them as a friend.  All in all, I think Facebook will do quite well will this, so smart move on their part.

Student

I think it will be powerful search and data provider, if Facebook figures out how to improve language indexing work and educate new search ways to users. Google, which is the best search engine for now, is not perfect at indexing on languages without English. Also, I think searching at Facebook will be different thing from other search engines, have different search languages. For example, if users ask 'What is the name of restaurent that Mac went to last saturday', I think it is the best searching question. However, it is different from usual searching question. 

But, at least Facebook is with mobile, which means Facebook can dig local, time and status information easiliy. This is special character that other searching engines can't have. I believe Facebook graph search will be success, if they can lead users to new search world. 

Student

I think Facebook Graph Search is a great idea. In my opinion, the people who find it creepy are "old school" internet users who still haven't fulled accepted the fact that everything you put online could, potentially, be accessed by another party. Although there are "privacy policies" and some legal implications of violating privacy, government and legal agencies haven't caught up to the advancement of technology, especially the internet. I've always been careful what I post online; I live by the rule "If everyone could see this, what would be the consequence?", even if all of my Facebook settings are set to 100% private.

I view the privacy settings I set as "preferences" (i.e., who would I prefer not see this information?) because privacy settings are relative, not absolute. For instance, although most of my Facebook information is not available to the public, I'm well aware that anyone I'm friends with on Facebook can access my information and share it with whoever they want. Therefore, I don't post anything on the internet that could possibly "come back to haunt me".

Hopefully the Facebook Graph Search feature will make people more aware of their actions online. I really like the idea behind the Facebook Graph Search tool—it'll make it even easier to connect to people, which is the entire purpose of Facebook to begin with.

Student

First and formost as an Advertising student I must give this video a 4.5/5. Awesome Sigor ros music playing, truely inspirational. It almost makes you feel like "yes my facebook friends will be my real friends." That being said I think it is a very innovative tool but I do not see meaninful use catching on. I think people will continue to use facebook as a tool to "get to know" someone without really getting to know them- that is creepy. Part of the human experience is talking to someone and finding out their interests, not typing it in a search bar. I do think it would be helpful for certain things. Say you needed a dentist but you would rather go to someone you knew or someone that was recommended by your friends if you could search and find that information it would be helpful. However pursuing the girl of your dreams by finding out she likes baking on facebook and showing up to her house with baking supplies would probably be weird. 

Am I the only one who thinks it is "creepy" and "weird" that someone can know almost everything about you without even meeting to you. Where is the mystery and excitment of real human interaction. I think this tool is one step forward for the innovation of technology and two steps back for the way people communicate.  

Student

I think the Facebook Graph Search will be an interesting new tool. Before reading this blog post I had no idea this had come out and it already has people on a waiting list.  The service could have a positive influence on businesses, by allowing them to use the graph search to get a better understanding of what people are interested in these days and market to new customers.  However, the Facebook Graph Search could also create problems for people who are looking for jobs since most employers are searching for them on the internet, looking for the worst.  But Facebook users are aware of this, at least they should be, therefore we should always be mindful of what we are posting and doing on social media sites. They are SOCIAL sites. If you are going to like a page on Facebook, and think it will be private then you are simply naïve. 

 

Student

After only reading your blog post about “Graph Search”, I thought it seemed a little unnecessary and not anything to get super excited about. I got the impression that it wasn’t something that was that different than what we already have access to on Facebook search. Although, after doing a little more research on it, I realized the extent of the searches and the capabilities it has to bring people even closer together. From a marketing and business standpoint, I think this tool will give advertisers the opportunity to gain a better understanding of their audiences. I also believe that this feature will boost the importance of advertising on Facebook. Companies are going to want their business to pop up when someone is searching within their industry. The number of “Likes” one has, has a whole new meaning again.

Even though I think Graph Search will be a great addition to the Facebook world, I think that it isn’t that original of an idea. I personally think Facebook created it to keep up with everyone else. For example, on Instagram you are able to view all the pictures taken at a specific location by simply clicking the FourSquare link. And of course on twitter you are able to filter conversations with the hash tag. I realize Facebook has different features and this tool will certainly act as a great organizational device, but I think it’s something that should have been done a while ago. Better late than never I suppose.

I would also like to add that I don’t think it will be as effective as it is advertised. The idea of finding a restaurant or some new music through friends seems great, but how credible will it really be? I think in order for this search to work effectively and accurately, every Facebook user will have to have filled out a very detailed profile. For example, I love scoping out new restaurants, but that doesn’t mean I am going to document my favorites on Facebook, let alone go “Like” the restaurants page. Of course, I might be an exception or part of the minority; it’s just my opinion. I do love the concept of filtering pictures by location, people, and time. I think that will be something I utilize often. Overall, I believe it will make navigating around Facebook a lot easier which is always a good thing.

Student

As a senior marketing student and from a marketing viewpoint in general, this new Facebook Graph Search feature is really exciting. As a generation of social media and social networking gurus we are getting closer and closer each day to more ease of access to marketing data. To be able to search and group together consumers who are fans of a particular product, company, or artist puts marketers that much closer to their end users. To be able to access other vital information about their target markets, us marketers can better provide results that these consumers want to see. What better way to meet the needs of the public than to view information on their Facebook pages and then group individuals into different online demographics via the Facebook Graph Search. I say, 'way to go Facebook', because the closer marketers can get to their consumers, the better off and more satisfied the end consumer is.

Student

If you think about it, the whole concept of Facebook can be seen as creepy. I guess our generation is naturally curious but do we really need to know and share every little thing about our lives with our friends? The whole idea of being able to search things our "friends" like is kind of bizzare...if they are truly our friends, wouldn't we already know what things they like? I can see how it could be benficial for journalists or businesses but as for just searching friends likes I don't really see the point. I suppose some people may like to see which of their hundreds of friends like to go on road trips but are they really going to randomly message someone and strike up a conversation about it?

In response to some of the other comments about this being an invasion of their privacy I would definitely agree, though I do think that you do not need to share or "like" everything you personally are interested in on Facebook. Be smart about what you post or "like" to Facebook because it could definitely come back to haunt you.

I read an article which went into more detail about the reasoning behind Graph Search and it was not surprising at all that Graph Search is all about financial gain for Facebook. The article is definitely worth checking out!

Student

 

Although Facebook isn't my favorite social media website to use, I still find myself on Facebook multiple times a day. With that being said, the new Facebook Graph Search could be a very interesting tool. It does seem kind of creepy if you think about it at first, but then I realized that whatever I put or “like” on Facebook is available for any of my friends to see.

I think this new tool is pretty cool because you’re able to search out which friends specifically are into the same things you are. It could surprise you when the results show up who likes the same pages as you, and you could even reconnect with some old friends in a way you hadn't thought of. 

 

Student

 

Although Facebook isn't my favorite social media website to use, I still find myself on Facebook multiple times a day. With that being said, the new Facebook Graph Search could be a very interesting tool. It does seem kind of creepy if you think about it at first, but then I realized that whatever I put or “like” on Facebook is available for any of my friends to see.

I think this new tool is pretty cool because you’re able to search out which friends specifically are into the same things you are. It could surprise you when the results show up who likes the same pages as you, and you could even reconnect with some old friends in a way you hadn't thought of. 

 

Student

Negatives

Things you "like" on your Facebook are for your personal enjoyment, so yes I think at first and from a personal standpoint this is creepy.  Following your favorite celebrities, brands, hobbies, etc.  should be private if you would like them to be.  If a company does a search and finds something you like on your Facebook profile it could possibly jeopardize your career, but that just circles back to being aware of what others can see on your social media profiles.

Positives

I do think this would be beneficial to advertising agencies and journalists as explained in the post above.  Many advertising agencies are always looking for interests and likes of their potential target audiences.  If they can connect different likes to an audience of similar qualities they have a better chance of reaching their target audience with the correct advertising techniques. Journalists also have a way better chance of finding relevant stories if they are able to search the likes.  They could also target their stories to the particular demographic of those users with likes pertaining to their stories. 

Student

Actually, Facebook graph search is born for people who are curious or like gossip very well, this is my first idea of this new feature on Facebook. I think people might use a lot of time on this feature to find out which friend has the some hobby or favorites with self. Facebook graph search also can be a useful tool to organize party or trip, because we just need to type the keyword where we want to go or what we want to do, then we can build a group and invite people who appear on graph search list. I strongly agree with that Facebook graph search is a interesting and convenience feature.


Student

I think this new feature has the ability to one day be a very useful tool to not only journalists but also advertisments and marketing agencies - this would be a really quick and easy way to find a target market and communicate ads with them.  With that being said, I think this will take time for people to get used to just as the "timeline" idea did for most FB users.  I would also completely agree that this new feature will probably begin as something people see as creepy (after reading this I went and looked at my "likes" and found many of them I no longer "liked").  I'm not sure how long it will take for this idea to gain popularity becuase personally, I don't go onto FB to add "likes" to my page and hope that I can find people who share common interests with me, the people I have on FB are people I know and don't need FB to tell me whether or not they like a similar artist or bands as myself.  

Again, I think this feature is a really great idea but I also think it will take time to convince people to start updating their "likes" as well as spending more time "likeing" things.   

Graham Davis's picture
Instructor
1/23/2013
Facebook, Social Media