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What's next for you?

As we enter the final week of class and move to the finish, I have to wonder what's next for you? Many of you got a good dose of Digital Marketing this semester with our ADV 420 course. Many of you seem like natural digital marketers.

So what will you do next? How will you take what you learned to make the world a better place? 

How can you make an impact?

Being a student is great. It's an important part of your life. And I have to ask, how are you making an impact now? 

Sometimes students feel they have to wait till they graduate and become a professional to make an impact. But that's not true. Even as a student you can make this world a better place. It's part of your job.

So I challenge you. This week. Today. Now. Make a difference. Do something positive that helps others - not just you.

Taking a Social Media Break

OK, how many of you have taken a real break from social media? It could be for Lent, or because you spend too much time on your phone, or whatever.

Here is an article on the benefits of taking a break on social.

Maybe take a moment and look at your battery on your iPhone to see where you spend the most time. Give me a 7 day reading of the hours you spend and what you top social network is. Mine is Facebook and it's 9.8 hours over the past 7 days. Wow!

What are you thankful for?

As we come to Thanksgiving week, let's think about all we have to be thankful for. Our health, our families, going to a great school like Michigan State University. We should also be thankful for all the digital tools that make our lives easier.

The apps, the voice activated helpers, the websites, the social media, etc. Do you have a favorite app that you are grateful for or a favorite digital tool that improves your life?

The Big Game

This coming week is the big game between Michigan State and Michigan. Anyone going to the game? We've had some great games with Michigan, winning many over the last years. This year it's gonna be a battle.

We've been working to get more fans on Fantelope to follow MSU and get credit and prizes for using Fantelope to post their social media. You can earn points for sharing on Twitter, Facebook and Instagram. And for checking in to watch the game.

Your social network

Curious what your #1 social network is? Mine used to be Facebook, but now i'm more on Instagram. Still using Snapchat and Twitter too, but mostly Instagram.

It's amazing how fast things change. What's your best network and second best? How often do you use that social network? On your phone or on desktop?

Happy July 4th. 

How Patagonia Advertises their Products with Politics

Submitted by Student on Mon, 06/05/2017 - 5:17pm

Coming soon... Facebook TV?

Facebook recently recruited Mina Lefevre, MTV's former head of scripted programming. This news is particularly relevant as Facebook CEO Mark Zuckerberg previously hinted at a short-form programming business strategy similar to Google's YouTube Red.

Original content is growing and profitable landscape with key players like Amazon and Netflix spending a bulk of their revenue in content creation. Considering Facebook's history of copying snapchat, it wouldn't be surprising for them to play the "me too" game.

Sports App Research

Dear Class,

This week I need your honest opinion.  in full disclosure I'm launching a sports app called Fantelope. It's live in the app stores now but a new version is coming soon. 

One of our audience personas is college students who are sports fans. But I have some questions to help us be more relevant to you. I'd appreciate your input. 

1. Would you be interested in a sports only social network app as opposed to a broader social network like Facebook or Twitter? Why Or why not?

Facebook Live's exciting potential

Have you tried Facebook Live yet? 

Chances are, you've watched a Facebook Live video or two. This technology is extremely exciting and holds the potential to reshape the media industry. How?

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