Facebook Graph Search: What do you think?

Author: Instructor

Published: 1/23/2013

Categories: Facebook, Social Media

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One of the exciting – and sometimes frustrating – things about working in digital media is keeping up with constant change.

Last week, Facebook unveiled its Graph Search feature, which will allow users to search (in natural language - not weird jargon) for answers to questions about what their friends and other Facebook users like.

For example, you'll be able to search for "friends who like Jay-Z" and immediately see which friends of yours like Jay-Z (duh!). Facebook Graph Search could add value for pages that have done a good job building up their likes – since likes are one of the main things Graph Search indexes and uses to produce results.

Graph Search could be a really powerful tool for journalists, too. It could be a great way for a reporter to find new sources and find photos, as this post on Graph Search for Journalists details.

At the same time, some people might find this new feature creepy – even thought it uses nothing but data you've already provided Facebook.

What do you think of Facebook Graph Search? Not everyone has access to Graph Search yet (I don't, for instance) - but it's coming, so is worth learning about now...

Comments & Feedback

Student

1/27/2013

Facebook is my favorite social media website, and so far it has done a good job at keeping up with constant change. I think this new graph search feature is a great way for people to find out specific things about their friends. There are a lot of facebook users who spend hours on this social media website as a way to keep entertained and this new feature will make it a bit more exciting for them. I do not think that this new feature is creepy at all because if people didn't want their facebook friends to know something specific about them they shouldn't post it on facebook at all.

Student

1/27/2013

Graph search is a really unique tool. I believe this will be great for friends who do not quite no each other completely and want to be closer friends. To be able to know some background on someone you do not know could easily be away to determine how to make a date or something you can do in common with each other. The people who may think this is creepy can easily determine the amount of information they want to share. It is easily controlled by changing your privacy. Getting to actually know people these days are getting harder and harder, I believe this could create an old fashion sense of meeting people by meeting up in similair events or activities. Graph search can easily add value for pages because the increase of traffic that will occur when searching something you could have in common with someone. This will create more revenue for FB and is a smart app to add to FB. In the sense of advertising it will form a more specific segmentation of people. By using the data from these searches advertisers should be able to pin point where the areas of certain people.

Student

1/27/2013

After reading your post, and watching the video Facebook paid big $$ to make, I did a quick search to find out what critics were saying about the new feature. I clicked over to a Forbes article, and then to a hillarious Tumblr page of actual graph search phrases. This new feature just seems absolutely bizarre, and will probably only benefit the markerters that want to sell us stuff (example: Burton employee searching "Teens that like snowboarding" to find out what products to market to them.

As another commentor already stated, very few people actually "like" a page, unless there is an incentive to do so. Unless you get 20% off your next order, no one really wants to "like" J. Crew. Furthermore, since I am not even interested in liking pages, I am also not interested in searching terms to find out that my friends like Downton Abby, Gap, and Jack Johnson.

I don't imagine there being a ton of press about this feature, since the search can only find information that you have knowingly supplied. Altogether I think this feature will go unnoticed.

Student

1/27/2013

It's possible that in the future this could become an awesome tool for Facebook users. Right now, I don't think many people's likes and interests on Facebook truly represent their interests in real life. The vast majority of my likes and interests on Facebook are random, suggestions from friends, or old and outdated. They definitely don't represent my real feelings and interests. That being said, with this new graph tool people might start fixing and cleaning up their related pages to start becoming more true to their real personality. If this does happen, the graph tool would also be a huge asset to companies and brands searching for their target markets. It would be so simple to send customized and personalized advertisements out by grouping all a companies friends or followers using the graph tool. It has the potential to be helpful and useful, but I don't think it's quite at that level yet.

Student

1/27/2013

I am not sure how I feel about the new Facebook Graph feature, I think it’s just another way for Facebook to try and keep users and sell more to brands and advertising agencies. A consumer may like but it does not mean that they are buy and I really don’t think that this feature is going to help anyone in marketing and for sure not the day to day user on a personal level. I always try to think about what works for me on Facebook, and its really to be entertained. I do like to see what my friends are up to but I do not think the graph is going to change that. I will be interested to see if this helps us in the marketing space, but as of right now I am not feeling it.

Student

1/27/2013

I once dallied with an AOL profile. Not long after a long lost boyfriend found me on IM while I was at work. There have been fewer things so shocking in my life. No one likes to remember being dumped, and there's no mention of that on my Facebook page. Unlikely that "graph search" will ever uncover that. Yet, almost everyone who knows me intimately knows about that time and that hurt. It's not really private. But it's not on Facebook. He and I are not friends on any space. Sadly. I know that he has a Facebook page. I don't need to go there any more.

What Really Matters Now

What I really need to know is what kind of dishwasher to buy to replace the one that's spewing water all over my kitchen and basement. But I don't have "graph search" so I can do that search... that would really be helpful in my life... and potentially in an advertiser's life. I might get a coupon, or a discount, or a Groupon ad because I could now be linked to this all-consuming Bosch or KitchenAid decision. My husband did post this question on his Facebook page, and in seconds, he had everyone else's decision. KitchenAid could use this kind of information. But I'm on a waiting list for "graph search." Otherwise I'd search among my friends for their likes.

What Should Matter

I once searched for employees on MySpace for an office I managed. The folks I thought I wanted all had incredible partying pictures posted. I could not hire those folks and didn't hire any of them. I warned one of our young friends, whose drinking pictures are still on Facebook though she has a nice job managing a retail outlet. I worry, not that she is unaware of her own need for privacy, but she might not be thoughtful about the privacy debate. That she might not realize all the complexities of the differences between people, the differences between a coupon for cut-rate cupcakes and an unlawful stop and search for the alcohol that might or might not be in the car that showed up as hers when she bought the car and liked the dealership from which she purchased it.

In that case, I would hurt for her.

Student

1/27/2013

I personally don't feel like this a very useful tool for me to use on Facebook. I have no reason to search for people with similar interests or people who like a certain page on Facebook. I try to keep my Facebook to just my close friends and family and not have people I do not know. If I am trying to connect with a certain person or company, I will use sites like LinkedIn or the companys website. I do understand using this tool however if you are journalist, but I personally have no use of it.

Student

1/27/2013

I definitely think this is an interesting concept but I feel the average person on facebook won't have much use for it. Finding friends who like certain music can be done using Spotify without having to search for it, and the other examples of searches in the video didn't seem very realistic. I suppose it could be very useful for businesses who are looking at their target market and like you've said, journalists who are looking for information. The graph search will also give facebook more of a business platform which may encourage companies to spend more money on advertising and more time developing their company facebook profile.

Student

1/27/2013

Personally, I like this new feature. From an advertising viewpoint, it seems like a really simple way to get to know a target and do basic demographic research. Its not incredibly invasive considering all of the information it collects is taken directly from the users basic information.

However, I do understand how this may seem oddly creepy to many. I mean it is another way for FaceBook to lump people into broad categories. But overall, its not information a researcher couldn't have found before this feature existed. It just simply makes it easier to quickly gather basic information.

Student

1/27/2013

I think it's a pretty hilarious feature to have on Facebook. Once again they have used a bunch of money to create something more useless than the last. But I do admit it is quite fun to see what things you can search and find amoung your friends. I watched a video that showed how the searches can become very creepy very quickly. Quick Question though: how is this different than viewing a favorited page of yours and seeing what other friends have also "liked" the page. Isn't that the same thing as Graph Search?

Student

1/27/2013

Honestly, I think it's a little weird Facebook claims this is a good way to "keep up with friends." I mean, if I don't know what my friends are up to, then honeslty i probably don't care enough to search more ambiguously to find out. I mean in theory it's a cool concept, but I feel like the video glorifies the real idea. I think it will really only benefit, like you said, journalists who are looking for material. It seems much cooler than I think it will actually end up truly being.

Student

1/27/2013

Personally, I do not think I will benefit from the new Facebook Graph Search. I do not see a need for me to search Facebook to find certain people who like a page or to find certain people that work at a certain company. If I was interested in working for a company I would connect with someone on LinkedIn, instead of messaging them on Facebook. Also, I only add people that I know on Facebook, so if I'm truely friends with them I should know their likes and interests. I should not have to search "friends who like snowboarding" because I should know which friends of mine like snowboarding and secondly, I would never ask someone to go snowboarding with me, if I barely knew them. On the other hand, if I were a journalist this tool would be extremely helpful. I could find potential sources and photos about stories I was reporting on. I just hope that Facebook follows their word and does not allow for information that is not public, to be viewable by others. I have a Facebook so that friends and family can see my pictures, posts and interests… not the general public.

Student

1/27/2013

I am not very blown away by this feature. I think it is just too similar to searching hash tags on twitter or any other search engine for that matter. It just seems to be marketed in a unique way so it seems like it's a new and exciting feature that will enhance users personally. I understand how journalists and other people benefit from using this feature, but personslly I just see it as too similar to what already exists, just advertised with a different angle.

Student

1/27/2013

I have to agree with the majority of comments on here. Facebook has been unveiling new tricks in order to gain, and keep, users. For the most part, I never use these new tools that Facebook tries to introduce. I think the graph feature could be useful in theory, but has a lot of flaws and kinks that need to be worked out. Firstly, I know a lot of people dont keep their "likes" and interests up to date on Facebook. Facebook is used as a tool to keep in contact with friends and family, not tell everybody everything about you. (unless you're one of those people). Personally, I have gone through and unliked all the pages I foolishly "became a fan of" back in the day, simply because they clogged up my newsfeed with useless jargon and "like this if you love jesus, ignore and go to hell" pictures. I have a feeling my graph function would not turn back much information from me. I also believe this is a tool that will go unused by most of Facebook users. Sure it may be cool, but frankly I dont think the majority of people care.

Student

1/27/2013

I believe this is just a last ditch attempt from Facebook to gain back interest from people who quit caring about it years ago. I agree with most of the comments on here that Facebook really is just for connecting with friends and family but not “liking” things. I really could not care less which one of my friends liked this or that. I have actually been un-liking things that pop up on my news feed a lot because they annoy me. All this being said I do not find this tool creepy or intrusive because your likes are public which is how most of the ads that appear on the side of your Facebook get there.

Student

1/27/2013

I have to say that from what I've read and the promo video, I'm not buying this. I agree with multiple student comments so far- Facebook is on its way out, and what most people use it for is connecting with friends and family. I don't keep my likes up to date because I find it unnecessary for my friends to see every little thing I like. Most of the likes I have are authors and just a few businesses, not general interests. I feel like if companies are really looking to find out what interests people have, Pinterest is a better way to go right now. I don't really know how long this Facebook graph search feature will be used for, but it will be interesting to see if any businesses can take advantage of it.

I also have a hard time believing that journalists will actually take the time to ask for permission to use photos they find.

Student

1/27/2013

First off, I totally agree with Taylor's comment about how this video that is meant to introduce Facebook's Graph Search is extremely Google esque which is slightly confusing. Second, I loved how the creators of this video showcased Sigur Rós through their song of choice (I'm a big fan). And now what do I think of Facebook Graph Search? I think that most people don't take full advantage of the "like" a company or "like" an object feature which makes searching for people who like a certain thing difficult. I know that my Facebook only has "likes" from about 2 years ago and I haven't liked anything since. Mostly because I don't want to bug my friends with constant updates in their newsfeeds that Arrin Likes Oreos! So basically I don't think that you would get accurate results. For example, I have "liked" skiing on Facebook because I love to WATCH the X-games, I can't actually ski. If I started getting ads from a company that sells skiing equipment they would be wasting their time. I don't think I will use it once it does come out, I don't think it would be that accurate and I already know what my friends do and like so why should I have to ask Facebook to look it up for me?

Student

1/27/2013

Although Facebook Graph Search is an interesting new concept I believe it will die out fast. At my age I consider my peers and myself to be the most technologically advanced, especially with the rise in social media. But Facebook is a site primarily used for communication with friends and family. I do not know anyone, including myself, who uses this website to keep up to date with our interests, likes, and dislikes. Other social media sites such as Pinterest or Tumblr are much more applicable for advertising because they are primarily used for expressing ones interests and likes. Facebook is used for communication, therefore I feel Facebook Graph Search may be an interesting concept at first but not very valuable or resourceful for a primarily communication based site such as Facebook.

Student

1/27/2013

Very interesting new tool. Although it is useful in many ways to obtain information, I believe we must establish what we use each social media as. Is it to obtain as much information on others or do we use it just to keep in touch with friends? There should be a limit on how much information one can obtain about another without their confirmation. It could make this society more paranoid as they use social medias and decrease the usage of facebook as each day passes. I believe they need to be careful when it comes to adding new tools on obtaining these public information.

Student

1/27/2013

Facebook for me has slowly become less a part of my life. I find that it's popularity in general is slowing down and other social media outlets are on the rise. This graph search that Facebook has introduced seems like a great idea for those who really love the site. For someone like me who does NOT put EVERY personal "like" or "intrestst" on it, it serves no puprose. My page consists of intrests that I enjoyed when I started my page 5 years ago, I don't keep it up to date, it is way to time conusming and not on my priorities. This is where Twitter or Pinerest comes in handy. Facebook is competeing with Google and this is the first step to becoming a new search engine. I don't believe it will ever take become a main search engine but like all social media, the possibilities are endless.

Student

1/27/2013

While I'm not sure exactly what to think about Facebook Graph search quite yet, I do know that the promo attached above reminds me of a Google feature promo. It showcases social media linking people together in the real world to do real things together. And while I think this is a nice notion, I don't think it's that realistic? Honestly, people who are going to use the Facebook Graph search will use it simply to "stalk" their friends, and continue to maintain internet relationships. I don't think it will end up having the effect that's showcased in the add, but hey, who knows!

Student

1/27/2013

In my opinion, this is not only an excellent marketing operation for Facebook, but also an incredible move for the company as well. The ability to find out all sorts of things that you have in common with friends will pull users in significantly. This is a great way to bond people (friends) together. This ad that Facebook provides for their new "Facebook Graph" pulled me in as I was watching it, as I'm sure it will do with many of its users.

Student

1/27/2013

First off, the video above does an awesome job portraying Facebook graph as positive and uncreepy as possible. But I think to many people Facebook Graph Search will off the bar seem a bit more intrusive to their personal information. I think that the chances of friends using this to reach out to those they don't normally talk to because they both "hike" is a bit far fetched. However, with all of this information available on the site anyway, it is nice that Facebook is utlilizing a new tool that could be beneficial to many users and especially to marketers or those working in PR. This seems as though Facebook is portraying the Facebook graph to be most beneficial to individual users, however I think that in time we will see that it benefits companies and advertisers much more. I am still excited to see what happens after this is released publicly! Fascinating

Student

1/27/2013

This new feature takes out the extra step of research when you have these kinds of questions ("who of my friends also enjoys Sigur Ros?" "which one of my friends can play guitar?"). Google provides cached links to Facebook. Because of the nature of the internet, users (typically) realize that nothing is completely private, and edit their information in light of that. Personally, I think it is an interesting feature that allows Facebook friends to connect on different levels that may not arise in common conversation.

This post actually reminds me of an artist and computer scientist that has developed a software that scans the entire internet for keywords people use to describe their moods. I will post this on the resource page.

Student

1/27/2013

I think the Facebook Graph Search is going to be the most beneficial to marketers and advertisers mainly because it will help them reach their desired target markets more efficiently. For instance, with the Facebook Graph Search you can look up different personal interests and demogarphics of the people you are trying to find. Personally, I think this feature will be a great way to access past photos and memories that I have posted on Facebook. I think it is pretty cool that you can learn more about your friends that you may not have known, but at the same time shouldn't you know where your friends are from and what they are like?

Student

1/27/2013

Personally, I enjoy this new feature. It seems as though it will be useful and a lot easier to find information that has already been supplied to Facebook. Since this information is already public to your friends, I don't find it creepy at all that friends will be able to access it. It will just be a lot easier to find info now! I know not very many people have viewed or signed up for the New Myspace yet but this Facebook Graph Search reminds me a lot of the search feature on the New Myspace. It came out back in November/December so I wonder if Facebook implemented the Graph Search to try and better themselves so they don't have to worry about Myspace becoming competition again.

Student

1/27/2013

As a facebook user, I feel like it's a little creepy. It seems like somebody is keeping an eye on you and keeping track of you all the time. It makes me more careful about the things that I will upload to Facebook. It may be easier to find friends who share the same interests as me. But I always believe Internet or social media shouldn't be the way to communicate with friends. I prefer to hang out personally.

However, from a journalist or a PR practitioner's perspecitive, Facebook Graph Search is a cool tool to utilize. It's easier for them to find the people they are looking for and have a good story. It's also a good tool to find specific photos about the story. Also, to business people, Facebook Graph Search is a way to find potential markets, too.

In all, every tool has two sides. It's based on how you make use of it and how you treat it. For me, I don't think that's a tool that I will use in the future.

Student

1/27/2013

Parts of the search ability are interesting for narrowing down certain segments - IE, friends who are from X and like to Y. Some of these searches displayed in the video, however, lead me to believe that a lot of people have individuals on their friends list that aren't really their friends. You don't know which of your friends like to ski? I think all individuals went through the phase where all friends were welcome to boost the number of friends, but I got tired of it and deleted individuals I didn't talk to, knew I wouldn't talk to, annoyed me, or weren't really my friends. This narrowed list of friends leaves me with a group of individuals that I actually know about and can keep-up with in real time through my newsfeed. With that being said, any kind of new additions and features on a social network are welcome and this could be a step towards future improvements.

Student

1/27/2013

As everything in the world possesses both pros and cons, it seems to me that "Facebook Graph Search" also has both pros and cons. One of the biggest advantages of Facebook Graph Search would be (in my perspective) that it will enable people to obtain simplified, quick and easy search results (people and data on Facebook) regardless of different search subjects. Therefore, Facebook Graph Search would be beneficial to both Facebook users as well as marketers who have wanted to obtain data on Facebook quickly and efficiently. However, the biggest disadvantages of New Media including Facebook, the privacy issue, should be resolved before everyone has access to Graph Search since it is likely to generate some serious privacy issues.

Student

1/27/2013

Really cool video. I didn't know that you could do this with facebook. It's actually very cool, but I feel a little worried about what people can do with social media sites these days. these sites are all getting so personal and it's a little scary what's on the internet. But the video reminded me how great it is to see what your friends are doing and keep up with stuff socially. Social media is such a double-edge sword.

Student

1/27/2013

I think Facebook's new Graph Search will definitely be useful for people like journalists and maybe even market researchers. As for regular users, I don't really know if they will use it all that often. Personally, I'm not really interested that much into finding out which of my friends like what things on Facebook. But if I ever did, Graph Search would definitely make it easier to find out information rather than going to each of my friend's individual profiles and then going through the things they like to find commonalities. I also did not realize that people liked pages that much on Facebook anymore, so maybe this will push users to become more active in their liking of things such as bands, products, etc.

Student

1/27/2013

I think this could be a really cool tool. It would allow people to remember old events and memories of friends they haven't talked to in a while. It can help people who just added someone on facebook that they have more in common with that person then they thought. It might allow people to connect more outside the social media network and in person.

It obviously adds another tool for the facebook stalker in all of us, but it could be used to connect instead of creep.

Student

1/27/2013

I think that this tool will be very valuable for businesses. If someone on Facebook is looking for something from a company they can search it, and see what businesses come up. Also for advertising and marketing purposes businesses will be able to fix their pages to better fit the key words that consumers would be searching. I do think that for individuals who are not using Facebook for business, this feature may be seen as a bit creepy. Facebook is already making it harder for your information to be private, and having this feature is just another way for people to find your information easier.

Student

1/27/2013

First of all I have to say that the Graph Search of Facebook can be seen out of different perspectives. Seeing this function out of an organization's point of view, it offers new opportunities for advertising and marketing reasons. The graph search allows organizations to research on a specific target group. In this way a product can be marketed according to the target groups interests.

On the other side Facebook tracks all the online-activities of their users. Furthermore the information you put on Facebook is already saved by Facebook's databases. The Graph Search will even support this development.

The fact that you can search on your friends interests and maybe find new friends is very interesting.

Student

1/27/2013

This seems like a valuable tool professionally speaking. But I'm wondering if/how anyone would use this on personal level. The commecial seems to be marketing the feature to people who would use it for personal things. I guess you could argue that if you find "friends" who have common interests, you could use the information to get closer to them offline. Perhaps this tool could be used as a sort of dating thing, if you find someone who likes a lot of things you do. I could really see facebook eventually starting a dating website. I mean, why not?

Student

1/27/2013

Facebook is always coming up with new ways to better connect users and for users to find common interests with friends. The new graph search feature is a way for everyone to be better connected and to make it easier for facebook users to find common interests with one another. I think there are a lot of positives to this as well as some negatives. With friends it might bring up old times, old pictures and old memories that you have forgotten about, which can be seen as positive; a fun way for friends to reconnect. I think facebook has come up with a great idea and everyone will view this different. I can't wait to start using it!

Student

1/27/2013

I first heard about Facebook graph search on the news but hadn’t really looked into it until reading this post. I am always skeptical about new Facebook features because I don’t usually find them useful for the purpose that I have a Facebook profile. I use Facebook to stay connected to family and friends so I am unsure if this new feature would benefit me. I logged on to my own Facebook profile and tried to use graph search but I do not have access to it yet and was put on a ‘wait list’. I do not understand why only certain people can use this feature, it seems like Facebook would make it available to all users as a way of promoting it.

From what I know about graph search so far I don’t think it is something that I will use on Facebook. The features that I use are pictures, news feed, messaging and groups. I know that there are many other features but I have not found them helpful in staying connected to people. Although I do not think I will use Facebook graph search, I think that it will be beneficial for businesses that have Facebook pages. If they can look up the interests of their fans who follow them it will be a valuable tool in better understanding how to market to them.

Student

1/27/2013

Facebook's new graph search feature is interesting. It could be looked at as great for using Facebook in a professional manner, but possibly different feelings with your friends. It could cause lots of laughs and conversations about old likes and such, or it could be invasive and looking like you're 'creeping' on someone. I think the idea is great to find people who might work somewhere you need to get in contact with- wondering how that works though because everyone doesn't list their employement on Facebook. It should be cool to see, and I can't wait to try as I'm still on the waiting list!

Student

1/27/2013

I believe that Facebook is just simply trying to compete with google, bing, yahoo, etc in search engines. I think they are just trying to built up their site any way they can. However, I think this graph search is a good idea from a marketing stand point to grow as a company. Many times people want to just search their friends because you are similar to them or you want to fit in to what they do. It can show trends amoung friends, which I think is really cool. I don't believe this feature is negative because it is simple going through data that you already put on Facebook for your friends to see. If you did not want it on there you should not have posted it. I think this will be a great feature for market researches to find out demographics or other interests of people that already like their page. I think this is just a great feature for everyone in general. I can not wait to try it out!

Student

1/27/2013

Graphic search provides an easier way for people to get information from Facebook. From my point of view, the best function of this search engine is building new connections based on the users’ existed connection or specific interests. Namely, users can correctly find out the people whom they want to make friend with only by typing in a combination of key words. If a similar search engine can be added to the LinkedIn, users can share their connections better. What’s more, if graphic search engine become a success, the peer group’s recommendation will be increasingly important in the consumers’ decision-making process, for this search engine allow users to choose to restaurants, movies or other things directly from their friends’ “Like” list. Also, since the users can only see the data shared with them, the users’ privacy are well protected. Here is an interesting comic of Zuckerberg’s “true feeling” towards the privacy protection.

Student

1/26/2013

I've always been someone who looks forward to each change facebook makes. Call me weird, but I feel like each update has a specific purpose that is meant to benefit facebook users. With Facebook Graph search, marketers are able to look at those who like their page, and discover specifically searched targets which might not have been accesible by other means. The advanced search option allows you to narrow down exactly the type of people you're looking to recruit, get in touch with or reach with your brand message.

Many are weary that Facebook is getting "too personal" and don't necessarily want EVERYONE to know about what they're posting, or what they've put on Facebook in the past. These people fail to realize that the terms of agreement they don't read when signing up for Facebook clearly state that all content you post goes under ownership of Facebook. However, each user has the ability to create more strict privacy settings. All of the available tools are there, however I don't think that people should be worried about this new feature.

I signed up early for Facebook Graph, and it just launched on my page this week. I can't get enough of how useful it is. It's a slightly different layout than what I'm used to, but I know that in a few months it'll already feel natural. I'd like to test it out to research companies I'm interested in applying for (Example Search: advertising agencies in San Fransisco). I'm also looking forward to see how well businesses take advantage of this new feature. Good work, Facebook. You've almost removed the need for search engines in a way. Everything is now integrated. Let's see how this turns out!

Student

1/26/2013

I just tried to use the Facebook graph search but failed. Facebook put me on a waiting list. Maybe there are too many people using it now. I think the graph search function is quite similar with the Weibo's Tags function in China -- users add tags that best describe themselves such as dancers, love traveling and etc, and you can find out others with the same tags with you by click on your tags. The differences are, graph search has a much more comprehensive database because it track every one of your activity. For Weibo, you may miss others who share the same interests or features with you by not being able to exhaust every aspect of you.

Student

1/26/2013

I believe the Facebook Graph Search can be viewed in both a positive and negative way depending on who you are. Friends searching friends could be interesting because old things can be brought to the surface like pictures. Also, you can find friends with similar interests that you may not have known of. For marketing and advertising you can direct your product to a more specific market. Like others have said if your information is public and you’re looking for a job the search could not be a beneficial change.

Student

1/26/2013

Initially I was a little unsure about the Graph Search feature...and I'm still unsure about it. It could be a really useful tool for professionals and businesses trying to work within their targeted demographics, but for just the average Facebook user, it seems a little stalker/creepy. One of my main annoyances with Facebook is that in its quest for innovation and reinventing itself, it is constantly changing its features and trying to become something much more than what it was originally intended to be. In my opinion, leave the search engine feature like this for other social media platforms, like Google+. As a Facebook user, my main advice to the compnay would be "don't fix what isn't broken." I miss the old Facebook that was just your profile picture, a little bio about yourself and then your wall. All these new features are making the site feel cluttered and too invasive, which is causing people to deactivate their accounts.

Student

1/26/2013

Facebook Graph Search is an intriguing feature. I agree with many of the posted comments that as always with new features Facebook users will be up in arms about another change. However, I am of the belief that if you are so extremely unhappy with the changes deactivate your account and use another new media tool. If the creator of the YouTube video Dan King is not already on Facebook’s potential marketing team he should be. This video truly shows users the benefits and ease of graph search. I am also intrigued by the ease of language search terms. Coming from a communication background, I can see how this feature makes graph search that much more user friendly and accessible.

Student

1/26/2013

I thinks that the Facebook graph search is a creepy tool for then to come up with. I think yes it is a create wait for advertisers to focus on specific searches and focus their ads on. I also thinks it could be too personal. Maybe you have liked something a while ago and now you dot sometimes we lose tracks of what we have done on Facebook since most of us have had it for many years. I am interested to see what comes out of this new search tool

Student

1/26/2013

Facebook’s graph search feature is a great idea! I can really see how it will benefit businesses and especially journalist. By typing something in the search bar journalist will be able to find thousands people who may be a source, find a photo, or information on a story just by someone’s likes. I don’t understand why one would see this feature as “creepy” because its all based on information that people already provide. This new graph search feature shows that Facebook is not just for connecting with friends and family; it shows that Facebook can have a business-oriented side as well.

Student

1/26/2013

This is a great innovation for facebook . Facebook has been looking for more ways to make money recently and this will give them a competitive tool against the fierce Google Adwords. However this tool may come with a price to the average user. It will be much easier now for employers to look at what a potential employee may like on facebook and while that page you may have liked was a great joke in your freshmen year of college, it may make an employer think twice before bringing you on to their team.

Student

1/26/2013

Before Facebook launched this new search tool, I kept paying attention on it. I thought this new tool will lead companies and brands to rethink the "likes" and Facebook repplies and comments. But after I tried it, I found the search function was not so fancy as I thought. Though I get different results with my friends when we search the same thing, I feel the results are somehow useless for me. Maybe because Faceboook hasn't contain enough data as google.

Student

1/26/2013

I think that the graph search feature is a great idea! I definitely do not agree with the people who may say that the feature is "creepy". Being that the graph search is only using the information that people provide, all it is really doing is making it easier to access that information. Aside from it being a very useful took for journalists and reporters, I think that basic users of Facebook will really get good use out the feature. As it is already, Facebook makes it easy for old friends to conenct, and now with the addition of the graph search, it will allow old friends to find what they have in common and connect on more interesting level.

Author: Instructor

Published: 1/23/2013

Categories: Facebook, Social Media

Comments (158)