Five Tips to Delight Your Customers
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Delighting customers is integral to the inbound methodology but is often over-looked. Customers can become free promoters and brand ambassadors when they are treated right. Here are 6 tips for truly delighting your customers:
Personalize it: Give customers an opportunity to share information about themselves, maybe by filling out a form, and then use that information to enhance their experience! When you send out emails be sure to use the information you have to make them as personal as possible.
Reach out: Find your customers on social media! Don’t underestimate the power of aretweet. People love to feel as though they are being noticed, so putting in the effort to engage with them will pay off.
Be consistent: Your customers should know what to expect from you. Make sure you’re doing what you’ve agreed to do and giving the best service in every interaction. Fix any recurring problems.
Appreciate them: Taking the time to thank your customers and let them know you appreciate them can go a long way. Whether it’s a thank you email, or tweet make sure you’re letting them know they are valued.
Be highly responsive: If someone has a problem make it a priority to get it fixed as fast as possible. If someone tweets you or leaves a Facebook comment, respond as often as you can. This means checking your social pages often.
Don’t forget these 5 tips don’t just apply to customers, they also apply to leads! Great inbound marketers know the importance of pleasing both customers and leads. Learning how to truly delight customers and leads will be great for your bottom line and put you ahead of the competition.
Originally posted on the Ingenex Digital Marketing Blog.
Comments & Feedback
Reading this and how it builds on Inbound Marketing makes everything come together. Over time I think I have noticed when companies have "delighted" me after I purchased something from their company. I always recieved the delight in the form of an email but after learning that its an essential part of the marketing process makes it all make much more sense. I remember back to a time when ordered a pair of jeans onlne from levis. After I purchased the jeans I continually recieved emails from Levis sayng how they have come out with the latest style of jeans similar to the ones I have purchased. This is their way of personalizing the email to the best of their knowledge by letting me know new jeans have come and saying that it is similar to the ones that I have previous bought from them. I agree that this helps build a relationship with the customer but over time this could become bothersome. I actually end up unsubscribing from such emails after I keep on recieving them far past the last tie I bought something from the company.
I never really thought about how different it is to attract your customers and keeping them happy within inbound. These tips seem very simple yet important enough to not slack on any of them. I like the first one a lot because within any situation if a person feels like something is personalized to them they are happier and more willing to do something. Also reaching out is putting enough effort but not bombarding people into something. I think its a great way to subtley make people feel noticed. I agree that it is smart to stay consistent to keep people trust and attention. Lastley being appreciative and responsive is like the last nail in the coffin. As long as those things are met you shoudl ave a long lasting relationship with that customer who will most likley continue business with you. This is a great and helpful list on making sure you are hitting the points you need with customers.
When you write these 5 tips out it completely makes sense. With how people are today giving them attention is the first way to their hearts. The best part about these tips are you can apply them to any business and more than likely it will be a successful strategy.
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These tips for me will be more useful for my own social media right now. I am looking to get an internship this upcoming school year sometime, and already follow companies that interest me. I always forget to start a conversation via twitter or retweeting people/brand's relevant content (beyond job postings). I will make an effort this summer to personalize my tweets to particular companies as well as thank my current followers who find value in what I post. Hopefully, this effort will lead to an internship? Fingers crossed.