Five Tips to Delight Your Customers

These are great tips that I use with my clients everyday! One thing I did think it was missing was doing your research. Some people hate certain products and services while others love them and most of the time, they make this very apparent. Doing your research prior to even meeting with them or even calling them goes a long way. Great post.

All five of these tips are very useful, whether you work for a large corporation or are working on your own personal branding. Engaging with the social media audience makes a brand feel personable and easy to access. This is especially important when respoinding to simple customer service questions. Even a quick response can make the customer feel more comforatble with using the brand. When reaching out to customers, is there such a thing as too much engagement? For example, when retweeting from customers, should we keep in mind a certain limit in order to keep from losing followers? 

I, personally, completely agree with your five tips to delight a customer. As a customer myself, I love when companys reach out to me when I have a problem or a general comment using social media. I believe that's one of the ways to seperate a good company from a bad company. Showing the customer that their concerns are vaild and that you do indeed care leaves the customer happy and sometimes share their enjoyment with others, causing a good reputation towards customer service. The only question that comes to my mind, however, is how much is too much when dealing with the appreciation and consistentsy of the customer?

I understand being consistent is an important practice while interacting with customers and leads on social media. My question is, are there appropriate ways to break consistency in order to attract attention to a page?

I agree that companies should reach out to their customers because they do feel appreciated when they reach out to their question and emails! They feel like their problem is being solved and the company values their customer. A lot of customers might not have the same name on social media, would yous suggest costumers should write their information down when buying a product so we could find them easily or asking them how they prefer to be contacted instead?

 I agree with five tips. I do agree that they are all important. Contacting with customers with social media affects company alot. I watch many advertisement on social media and it often grabs my attection. 

I completely agree that it has and will always be a customer's word for the success of any brand. And there can be no other powerful channel than word-of-mouth, which in today's day and age translates to tweets, retweets, hashtags, likes and blogs. It is very important to keep the customer happy to see it translate to brand equity, value, and eventually the employees and the employer as well. But the question always remains, at what cost? Reading through certain blogs and articles about customor satisfaction suddenly feels like the customer is playing God. Does this prioritizing, at somepoint lead to desperation of sorts while the brand pushes through and lives with the fear of constant competition - unhealthy ones most of the time? 

I do agree with your five tips to delight customers because I, personally love to feel recognized and if the company gives me the best service in every interaction with well timly managed then I am more than delightful. Fixing the problem fast as possible will make the customers love the service that is provided by the company. 

 

my question is: when you say a brand should reach out to their clients, however , a brand like Carteir, majority of their clients are older people who has a lot of money, and they usually are very busy, they dont care too much about the social media.

do you recommend other ways to reach other to the older generation? 

 

thank you 

 

 

BEST 

 

my question is: when you say a brand should reach out to their clients, however , a brand like Carteir, majority of their clients are older people who has a lot of money, and they usually are very busy, they dont care too much about the social media.

do you recommend other ways to reach other to the older generation? 

 

thank you 

 

 

BEST 

I definitley agree with all of these tips, they make sene with what inbound marketing tries to achieve. In my opinion, companies that actually reach out to their customers have a lot more respect from customers. When a customer tweets or comments on something and the company answers in a timely manner it will give the customer a lot more reassurance that the company is really people and they can find answer when they need them. Personalizing things will make a customer want to do things with the company so much more than just generic emails, tweets, etc.

These are some greate tips, I totally agree with them. I feel like the more attention you give to customers, the better experience they will have, and the internet offers companies a place where they can respond extremely quickly. It's also a great idea to apply these tips to leads. I definitely think being highly responsive is the most important of these tips. I, at least, like to hear back from a company as soon as possible about a question or concern I have. I don't like to call, message or tweet them only to get back to me after I forgot about it.

I totally agree with these 5 tips! I personally love it when a company personalizes things, such as emails. This method also usually grabs my attention and pushes me to open up the message. Reaching out the consumers through social media is also a great method especially on Twitter. This platform allows the brand to communicate with the client instantly, which they appreciate. I once had an issue with a purchase I made online and I tweeted the company and they replied quickly. I overall believe that customers love attention and brands should always consider this. 

I agree with these five tips and understand why each is so important. It's not just about what you say, you have to back up your words and show your customers that you are open to advice, comments, questions and other thoughts. By communicating and showing a genuine interest it creates a real and personal relationship that could extend further than just a single person, but also to their family and future generations.

This is so true. I completly agree. I had an issue wit some concert tickets I had bought. Of course I emailed them and recieved no response. I found the business online and I decieded to tweet both the business and the artist, to make sure I recieved the attention that I was after. The tweeted me back about resolving the issue and it was all settled within the week!

Completely agree on all points stated. Expecially tweeting or making the customer feel they are being noticed. Everyone loves to feel loved so making them feel more of a personal experiencemakes them feel valued. I've worked in customer service for 6 years know and learning about the cusomter, what they like etc. really develops a more personal experience, they come back again, reccomend you to other customers building your porfit (tips). 

I completely agree with all of these tips. I believe that the customer, or the lead, has to be priority number one. This is especially true from their perspective. They want to know that you care about their well being and that you are paying attention to them.

I agree that customers can be the free promoters in the inbound market if we use these tips correctly. Including give customers an chance to share information about themselves, or response customers question as fast as possible, the whole idea is to make the customers realize that we are being respectful to them and we are willing to fix problem they have. 

These tips are crucial to understanding inbound marketing and its positive effects.  Getting to personalize your traffic generators will make the customer feel like they are directly being searched out by you.  I agree that personalization and making your customers feel important will make them want to return to your website and spread good word.

These are great tips to show that the company does value you as a customer and I would personally like to see more businesses use some of these.  I get emails from companies that send basic emails to all their customers.  When i get these mass mailing I rarely even open the email from these companies.

I find all these tips very useful and have been trying to apply them to my work. In a busy, goal-oriented, society it is easy to become wrapped up in yourself or your own business that you overlook others, especially the people who matter the most: the customers who keep your business going. I think when first applying empathy, then mix that with these five tips, your company can be even more successful. I agree and especially like tip number 2 when it mentioned, "Don't underestimate the power of a retweet." That is especially true because even just acknowledging someone's opinion can make a larger impact on your business. There is a high chance that if you retweet someone then they will share that they were retweeted by a certain brand or company, which will draw more attraction or interest to the business.

These tips are things that are frequently overlooked, but can make big differences. They're things that a company does not have to do, but a customer or lead will definitely notice when they are done. 

For example, I do not need my emails personalized, but I am definitely more enticed and feel more important when the website sends me more options on similar things I was looking at. 

The same goes for being reaching out on social media. When big companies retweet or favorite a tweet of mine that was about them, I take notice. I recognize that there are hundreds of tweets directed towards them and even if it is a computer not reading the tweet, I feel important having the company address my tweet. 

The final point I feel is becoming the most important of all. Checking social media and being responsive is so important! Responding to any and all comments is becoming necessary to compete in the ever changing economy. By being responsive, you can get ahead of all news, good or bad, and it can lead to huge differences in terms of business. 

I completely agree with all of these tips, and I think it's essential for people interested in sales and marketing to be able to embody these traits.

Inbound marketing is a brave leap, more often than not people in our society find comfort in throwing money at a problem until it's fixed. With inbound marketing, the person who is marking the product is completely invested in the product and is ready to take their marketing to the next level. If the person who is marketing the product cares an awful lot about the product then he/she is more apt to do these 5 things on a regular basis to enhance their customer feedback.

The problem arises when the inbound marketer become caught up in everyday business duties that distract them from delighting their customers. Inbound marketing is not a billable service, meaning your company doesn't make any money from the clients when your solely marketing to them. This can cause frustration, and a lot of times business owners are not willing to pay someone for their efforts to be an inbound marketer. The most important thing to do is focus on these five tips and produce great content to fill your web pages and product blog.

 

A loyal customer is irreplaceable and that's just the plain and gods honest truth.  Not only do they have the best word of mouth ADV and get all their friends to try the product they love, but it's free for the company.  Nothing is better than those two things, 1. Personalized advertising from someone who loves your product 2. It's for Free.  One easy way to keep a loyal customer happy is by social media and it also does a great job reminding the customer of why they fell in love in the first place.  For example, I love chipotle and not only do I tell everyone why it's the best everyday and eat it once a week, but I also follow it on social media.  

These tips are helpful for delighting customers. Sometimes it's more helpful to know what not to do though. Customers don't want to be bombarded and have a constant shadow over their shoulders. There definitely has to be a balance with these five tips. You can be responsive, but it's important to not be over eager as well. I think consistency is the best tip. Customers need to know what to expect on a regular basis. Overall, these are good tips about customers. 

With the way that social media empowers consumers to share their positive and negative experiences with other potential consumers, it is vital to every firm's survival that they do what  they can to ensure their consumers experiences are in fact, positive. These 5 tips are all great strategies to use in order to secure this positive firm-consumer relationship, especially the final one. In my experience, any time that I have a problem with a company that I purchased something from, if my matter is resolved quickly after I bring it to the attention of their customer service, I often end up being more satisfied with the company overall than I was before I ever had a problem, mostly because I respect companies that take care of their customers. In our digital society, we expect things to get done quickly, which is why being highly responsive is so important; people expect it of you. 

For myself as a customer I believe personalization and showing appreciation are key. Doing these things doesn't take much extra time but will make a huge impact on a brand's lasting impression. Consistency is obviously very important but I feel this is an issue a company needs to really stress internally, as their employees are the one's dealing with customers day in and out. If a customer is truly brand loyal and feels that they have been taken care of is the best kind of advertising possible, and not to mention free of charge.

In today's fast-moving world, I agree that it is vital to please your customers as best as you can. As we have learned, everybody has a voice with the development of technology. One bad experience could be distributed to thosuands of others through the internet and social media, possibly causing serious damage to a company's reputation. On the other hand, if a company does a stellar job of making its customers happy then those same people could instead post positive information about your company and could help grow your business for free.

 

Thank you for sharing this post. These tips are very simple but useful. People like to be recognized and appreciated by others. The last tip of being highly responsive is the one I like the most. Whether to customers or to leads, people feel better to receive feedback as soon as possible when facing problems. Using social media to reach out customers is another powerful way to engage with the customers and leave good impression to them. Treating customers or leads as your best friend is a plus and will make the relationship closer during business. 

No argument about any of these tips being true. We just recently held an event where we captured more information about the student than prior years so I took advantage of this personal information and made custom handouts for every person attending this event. Plus, since the majority of guests were from out-of-state, we shared information with each student about how many people at MSU were currently enrolled from their home state/country. Guests LOVED it!

This post was very interesting and definiety true. All five of these tips are very helpful and useful. I always listen to experiences my friends and family have at stores and resturants. Their opinions matter to me and if they had a bad experience somewhere i will remember and not go their anymore. I know i am not the only one who does this. But if a company left a good impression i am most likely going to go there. Treating your customers respectfully will help your company in the long run. Word of mouth goes a long way especially with soical media now a days. 

These five tips are major in this day in age especially on the Internet. Even if the company has 50,000 customers every single one of them wants to feel special and singled out. The more effort you put into personalizing your brand and specifically targeting them the more delighted they will be. I had Jimmy Johns retweet a tweet I posted mentioning their company and it really surprised me! Since I was so surprised, I told my friends of course, which evidently was great publicity for them. (Win) Appreciating your customers is the tip that really stands out to me on this list, cause I know it works!

 

These tips are truely useful and helpful for delighting customers.  If you want your customers become free promoters and brand ambassadors, the tip #5 might be the most important point. This tip can also make you to run a long-tern relationship with your customers. Your social pages are the places where you connect and communicate with your customers. Your customers can always find out who treate them right and respectful. Always remember you are not the only one who could offer customers what they want, but you might be the only one who makes them feeling right during business. 

This post speaks the truth when it comes to internet marketing. When a customer likes or dislikes a product then will tend to post about their experience online. Everyone wants good publicity, so pleasing the customer goes a long way. Appreciating them publically with a reply to a tweet or blog post goes a long way. Interacting with the customer and making them feel apart of the brand will make them appreciate you more, and then they themself can become a promoter of the brand. All these 5 things I believe to be highly true. When a company responds to be quickly and effectively, it will make me want to buy from them more often, because it promotes trust in the brand. I think social media is a great tool that we have now-a-day because it lets us interact more closely with customers and this helps companies develop and build a loyal consumer base.

I really like this post. I read these five tips clearly, and I found this is very useful. Be highly responsive is very important I think. Everyone wants to be noticed, so if we can notice our social media page and respond as soon as you can that can give your consumer really good impression. And always be appreciate your consumer, they can provide more values than you thought.

Number 4 resonates very well with almost all consumers. I have received "thank-you" tweets from corporate accounts a few times, and every time I get one it feels special, even though I know in all likelihood it comes from a 20-something year old in charge of the twitter account. In addition to number 4, number 5 makes a lot of sense. Social media enables brands and consumers to connect, and not taking advantage of that ability to instantly connect is why lots of companies are struggling in this social media age we live in.

You hit the nail on the head with the power of a retweet, and consistency. People will remember if you retweet them and that tweet gets a lot of attention. Consistency is also extremely important in online engagement. Always being there for your customers can't be understated. Customers shouldn't feel surprised when you interact with them, it should be expected.

I really like how many of the points a very minimal-effort ways to show integration of in-bound marketing plans. Social media platforms, such as Twitter, are so highlly underestimated when they can be so powerful with just a one-tweet campaign. There are so many ways that small social media gestures can optimize in-bound marketing in a matter of seconds, with just one or a few posts in one week.

Aside from that, I love the idea about centralizing the customer. In my retail marketing class, my professor always stressed how important customer feedback is the most important information that you can get. Your customers are what you company is centered on, so knowing what they like and dislike about campaigns, sites, and other marketing tactics is super helpful!

Just from personal experience, I 100% agree with the tips about interacting with the customers. No one likes a blank company with no personality. When someone takes the time to respond to your questions or concerns or even just going out of their way for a thank you, it makes the company more personable and will definitely make me more likely to use that company again. Further into that, it's not enough to send generic generated answers. You can always tell when that same message has been sent to thousands of other people with the only difference (sometimes) being the name. In that sense, reaching out can backfire if it doesn't seem sincere or personal.

I think that those 5 tips in delighting customers are very true and important. I always listen to word of mouth from friends and look at blogs on the internet to see which places people like, which companies they may have used before. I personally was looking to fix up my bicycle because it has gotten a lot of wear and tear over the past few years at Michigan State. I really like some of the online websites that have people share about their experiences with certain services. I went online searched around and found a few close bike repair shops around my area. I found that at REI their website was very easy to navigatea and their prices were reasonable. I also was looking at small bike shops in the area. Their websites were smaller and had less information which was okay. I went to both stores with my dad. We started at REI and ended up at a small bike shop in Plymouth. Both shops were comparable, but we were already at the bike shop in Plymouth so we just decided to do the work there. I wish that I would have gotten it done at REI instead because the workers at this shop were very rude and I was dissapointed that they only did the bare minimum fixes to it. I think that they could have done a few extra things that were rusted and could be an easy fix. The service at REI was much better and online they had very good write ups. The small shop did not have very good write ups online and the shop did not respond to their complaints. I think it is very important to be aware of how customers feel and to make them happy. I did not feel appreciated, reached out to, highly responsive to my questions, and they did not personalize it.

It may be slightly less applicable here, but this post made me think of a coffee shop that I have been frequenting this summer. It's a small business with less than 10 employees, so they can easily give the vibe of familiarity on and off the Internet. However, I think a lot of lessons can be learned from how they handle their web presence, especially in relation to what you highlight in this post. One of the reasons why I love coming to this coffee shop is that after only two or three visits, the owner and most of the baristas knew me by name and remembered distinct things about me. This was also apparent on their social media sites even before I started going. In fact, it helped me decide to pick this place over the local Starbucks or driving to a different city for the "experience." On their Yelp reviews, the owner will personally comment on every single review and will usually be able to leave a very detailed and personal post, generally highlighting the customer's actual in-person experience in addition to whatever comment/review they had left. What I also really appreciated is how they do this on their Instagram and Facebook pages, commenting directly to people leaving cute little one-liners or even mentioning an individual who they thing would enjoy whatever drink they posted about (based on their past orders, which the employees remember). 

 

Basically, that unique and personal touch gave me a pretty good idea of what to expect from the business before I even knew where it was. Then, now that I am a customer, it makes me feel pretty welcomed and part of a community. So it's pretty important to take a minute, regardless of your company size, and treat your customers like people!

One more tip that I would add to this list would be making your own content speak to the customers. You should know your customers well enough to know which articles and pictures are something they would enjoy seeing. The content has to be synchronized with your customer's lifestyle and interests. Being on top of the latest trends and capitalizing on tip #2 is a great example of this.

Videos, pictures, and other user generated content are what drive social media. These are great tools for marketers to use, but only when they're relevant. Otherwise they end up becoming noise to the consumer.

The 5 tips are extremely useful. and i conclude that attitude and quality of the services are highly relevant to the 5 tips. Personalize is quite important. It's just like keeping your best friend secret safe. None of customer will like to see their information is leaked. It will truly hurt customers feelngs and offer a negative brand image.

Reach out is basically treating your customers as your friends. people can get closer to each other if they become friends in social media because socail media can provide  much information about the customer and be aware of their posts. Be consistent is one of the most important part. Remeber what you've promised to customers so they'll have a positive brand image and they'll understand the company is trustworthy.  Appreciate to customers is absolutely needed. Showing them how sincerely we are is extremely important because we always looking forward to returning customers. In my opinion, I think Be highly responsive is the most important one among the 5 tips. satisfy customer's need in the shortest time can provide a trust to customers. Customer will have a feeling that they're shopping at a right place. Treating customers as your best friend is the best way to convince them to shop. 

I totally agree with the 5 tips to delight customers. These tips are really useful to anyone.  I like the be highly responsive tips. Most of the customer will like to be treated nicely. Be highly responsive can make customer feel like we are friends. I have a personal experience on be highly responsive when i had part time job at computer retail store. I did my best to solve any problem that customers had and scan each customers' computer for free and leave them my e-mail address in case customers have urgent problem. They actually leave some positive feedback to our manager that I am fully dedicated to my job. Treating customers as your best friend will actually benfit us alot.

I believe that these are 5 very important tips when it comes to delighting your customers. The one I think is definitely very important and valuable woud be #3. Specifically fixing any recurring problems. If you show your customer that you are there for them when something goes wrong, they are much more likely to be a returning customer. Companies that ignore these kinds of situations often lose out this audience. Another one that I definitely wanted to touch on would be #2. I agree with you that people love to feel they are being noticed, especially by a big company. This can make them feel like they aren't just a number and that you actually care for their happiness and satisfaction.

I agree with these 5 tips, customers talking to their friends can truly be one of the best forms of promoting your product. Word of mouth can help spread your name and give your brand many new customers. Personalizing messages to your consumers is a great way to build a soild relationship with your customers. Once you have a good relationship with your customers they will be more likely to spread their positive experience with their friends. After this I agree you must be consistant and treat the customer as well as possible to ensure that you can build more growth and obtain an even stronger relationship. It is always important to spend money on advertising and try to increase your brand awareness as much as possible but it is a great thing when you can also recieve brand promotion for free through customers word of mouth. 

I think the most important tip mentioned is #5, Be highly responsive.  If a customer has a positive experience, they will likely tell a handful of people.  If they have a negative experience, they will tell anyone who will listen.  With the growth of social media sharing of negative stories can spread quicker than ever.  That's why it is important to constantly monitor all social media pages, as mentioned.  Also, as well as being responsive, I think another tip that would go with this is having consistent communication.  Make sure that those who are responding to problems are on the same page and following the same crisis control response procedures.  

Delight your customer... It sounds perhaps the taddest bit corny, and maybe it's something we think should be common sense, but I agree it's definitely overlooked by a lot of companies. These 5 tips are certainly things I've tried to implement when working the social inbound aspect at my latest internship. I realized quickly the power of personalizing a response, of reaching out to individuals on Twitter that followed the brand to let them know they are appreciatied, and of being highly responsive and consistent with customer questions and concerns. When people realized we were hip to all these things, they seemed to respond to us in such a positive way, as it sank in they were communicating not with just a brand, but with actual people! And certainly, it can be easy as a brand to forget that you're not just communicating with leads and customers; you're communicating with individuals who have needs and wants. 

I know from being a lead/customer that I want to communicate with a brand who listens, who is conistent and attentive to my needs. I'm more apt to follow them and be loyal to their products and service if I know they appreciate my business. Case in point: I was (possibly still am, the jury is out) a big fan of Outside Magazine. I purchased their print issues, followed them on Twitter and Facebook, and engaged in their comment sections. But when I had an issue with my subscription and reached out to them on several fronts (first email, then Twitter, then Facebook), I never received a response. I even went so far as trying to reach the individuals at the company, which also heeded nada in dialogue. I like their product, but I'm turned off by their lack of want and ability to delight those they serve. I'd much rather find an outdoor magazine who's willing to put a little extra effort in to keep their customers.