Blog | New Media Drivers License Seminars

How Social Media is Changing Brand Building

You think buildign a brand requires multi-mllion $$ budgets, flashy TV ads and good looking celebrity endorsements?. Can you build a brand on FB, Twitter, and other social media platforms?

What is a Brand Equity after all?

Is it just the "Brand Perception" (how you perceive certain brand or a company), just the "Brand Experience" (how you and your friends have experienced the brand) or a combination of both?

Derek Mehraban

Twitter Engagement

Twitter is a funny social network. They say you can use Twitter for whatever you want. And that's true. For this class we want to use it to carry on conversation with our students. That's why we use the hashtag #NMDL and we tweet at you, and expect you to do the same.

Instructor

Klout competition

Hi, everyone!

Lots of interest in @Klout competition - that's great!

Here are the rules:

We want you to work on improving your Klout Score throughout the semester.

Two students (active NMDL students) with :

a) The highest overall Klout Score as of Nov 11th, 2012, or

b) The highest increase of your Klout Score between beginning of the class and Nov 11, 2012

will be declared winners.

Ross Johnson

What Will You Do to "Make A Better Internet?"

My first foray on the Internet happened in 1995. My connection was fueled by a phone line, download speeds were slower than a 1G connection and there were no graphics-- only text. Throughout most of my life the internet has been regarded as "new," but we no longer can honestly describe it as such. The Internet has been around for decades, it's hardly "new."

Instructor

How Are You Going to Brand Yourself?

With the persistant struggling economy and increasing number of qualified candidates it's becoming increasingly difficult to land a great job. From my own experience, posting job openings can result in a flood of hundreds of qualified applications with little differentiating one to the next.