Blog | New Media Drivers License Seminars

Facebook shifts from personal to business - for me at least

Recently I trimmed my Facebook account from 1900 friends to about 400 friends. I debated closing my Facebook completely, but decided that I like the business functionality of it. This dramatic change has cleaned up my stream. Removed a bunch of noise. And really helped me manage what had become a messy account with too many connections.

Instructor

Thoughts on Google+

Have you seen Google's new social network project - Google+? I am guessing some of you received invites and have tried it. Others need to look into it and see what it's all about. I'm curious what your thoughts are on it?

I wrote a post on it in my digital bus blog - http://www.thedigitalbus.com/google-unveils/ And on our Ecofriendly Internship blog too http://www.ecofriendlyinternship.com/google-project/

Take a look. Share your thoughts! And Happy 4th of July!

Instructor

A CMO Guide to Social Media

Chief Marketing Officers (CMO's) are the leaders of their companies marketing dollars and often influence their social media involvement. Here is a guide to some internet marketing and social media marketing insights I have learned from teaching the New Media Driver's License course at Michigan State University for the past three years.

Instructor

YouTube is An Advertising Magnet

YouTube claims to now have more than 20,000 advertisers. These advertisers run the gamut from the large Super Bowl advertisers to the small firms. This growth is partly because YouTube is trying to reach out to digital agencies to attract the smaller firms. One example of this outreach is TrueView, where the advertiser only pays if a viewer chooses to watch a video. The digital agency can expect other outreaches as well.

Instructor

Keyword Tracking of Brands

Brand monitoring is a full time job. Tracking #hashtags and following Google alerts, and tracking sentiment on Facebook is big business. When I think of monitoring brands it seems easier to monitor big brands like Pepsi or IBM. But how do you monitor small mom and pop businesses? There simply aren't people tweeting at a high rate about Jerry's Sub Shop in Alpena Michigan.