Blog | New Media Drivers License Seminars

Phish or Phancy?

OK class. As you may or may not know, I am a huge Phish fan. Been following them for years. I guess being in Advertising, it's good to have a creative outlet, and the long jams are surely good for inspiration.

At the show the last couple of nights I got to thinking about following your dreams, and doing the things you really love to do. It's a rare thing to be able to do that. And I encourage you to do it. I really like seeing live music, so I make time for it. And I believe that Phish is the best band out there right now. (Feel free to disagree with me.)

Instructor

Wages are Higher in Michigan

There is a dirty rumor going around that Michigan doesn't have well-paying jobs to offer graduating college students. Some graduates from around Michigan are under the impression that in order to snag a good job, they need to look to other states for a better salary.

A recent study I found in the Wall Street Journal begs to differ. When the WSJ compared wages across the United States, the results debunked the Michigan wage rumor.

Michal Lorenc

Opening Day Presentations

Hello, everyone!

As promised - here are copies of presentations I shared during our 1st day of class:

Intro Deck - http://www.slideshare.net/MikeLorenc/new-media-dl-day-one-intro-deck

AdWords Intro - http://www.slideshare.net/MikeLorenc/new-mediadl-adwordsintro

Enjoy!

Instructor

When I grow up...

What do you want to be when you grow up? When I was a student at MSU in the Advertising Department, I wanted to be a copywriter. I was sure of this fact. I studied all the greats like Leo Burnett and David Ogilvy and Neil French. I read the books. Worked on my portfolio for weeks and months. Had creative reviews with agency types and writers. I did the circuit.

Instructor

Be Digital - MSU Communication Students are!

He calls it the "Digital Drivers License", and says its mandatory for all 3,500 MSU Communication Arts students. He is B. Bonin Bough, Global Director of Digital & Social Media for Pepsi Co., and he is referring to the New Media Drivers License course in the Advertising, PR, and Retailing Department at Michigan State University.