More on Social and How to Get All Your Participation Points
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Hello students,
I'm up to bat on answering your questions!
First and most important, some of you have misunderstood the purpose of these Q&A's. For these blog posts you are supposed to ask questions regarding the subject matter of this weeks lesson. This is not an area for questions about your grade, your specific homework assignment the midterm or the final. You need to ask those questions on the assignment comment area itself.
Make sure you ask a question this week about building a following on social media, creating an effective social media account and other things related to your Facebook Fan Page midterm.
Q: I noticed that my brand, Heineken, is very internationally focused. Because of this, I noticed they use more than one brand homepage. Is that a smart thing to do, as an international brand? Also, will this give Heineken a boost with their SEO statistics?
This is a very smart thing to do for international brands. When you have an international brand your end up with many very different target markets. Different cultures have different values, meaning that a message that is effective in the United States could be totally ineffective in other countries.
Having multiple homepages not only allows you to communicate in the cultures native language (another huge benefit) you can also tailer the message as needed.
You are right that there is also a SEO benefit to having location specific landing pages. If you're searching using Google.ru (Russia) Russian sites are prioritized over other languages or .coms.
Q: My brand is Heinz, it is a food company, and it is a low involvement product. i don't think customer would go the website and search for information. i just wonder, how to attract people to go to the website at the very first time? since if customers don't even try to visit the website, no matter how prefect the website is, no body knows.
This day in age people will assume a company the size of Heinz has a website and people do actually visit the site. The question really is "Why do people visit Heinz.com?"
While you'd have to do some fairly in depth research to find out for sure, just looking at what information Heinz chooses to put on their site you can get a fairly good idea.
They talk about their health, wellness and sustainability. So Heinz.com isn't a site that a college student would likely visit in their spare time in between homework assignments, nor is it something that you'd e-mail all your friends. It's more likely targeted towards older folks with families who want to know if Heinz are safe and wholesome products for their children.
Heinz is also a publicly traded company so there is a good portion of the website with information for investors. This section of the site is geared towards keeping and attracting investors, communicating why purchasing Heinz stock is a good investment.
Q: I was very interested to see in this weeks blog post that there can be legal ramifications to a website if it is not accesible enough? What exactly does that entail? Meaning the colors have to be able to work for color blind and not color blind? What if a website is not updated, I know that is bad strategy all together, but an older design might make it unaccessible?
Eight years ago or so there was a lawsuit against target.com by the National Federal of the Blind which set some of the first legal precedent in this space. The argument was that because Target.com was built in such a way that screen readers (software that actually reads off what's on a page) could interact with it Target.com was violating national accessibility laws.
Despite the ruling in favor of the National Federation of the Blind this is really only a concern for large brands like target and government agencies. There is an accessibility law called Section 501 that requires any website that receives government funding to be accessible.
Big brands that would be targets for accessibility lawsuits should have the funding necessary to make their websites conform to accessibility guidelines. Smaller brands and companies are unlikely to be a target but should still realize that by not being accessible they are turning away customers (1 in 10 people in the US have some accessibility issue.)
In terms of what one should consider when making their site accessible there is a whole host of considerations, such as:
- Making the site usable for blind or low vision users who need a screen reader
- Making the site usable for those with motor impairments and can't use a mouse or keyboard
- Making the site usable for color blind users
- Making the site usable for those with cognitive impairments
- Making the site usable for those who are deaf (closed captions, translations, etc...)
- Making the site usable for those with old technology (text based browsers, etc...)
Q: In completing the audit of my company's website I found that their search tool is not functioning. How big of an impact do you think this can have on the popularity of a site? Do you think it would be significant enough to lose consumers? Would my brand's IT department be to blame?
This could have a huge impact on website success. A large portion of users will use the search function rather than try and find content using a menu system. This could be the IT department's fault or the agency that built their website if they hired an outside firm.
Q: I have fedex for my company. It is hard to communicate with its costumers becuase shipping isnt a everyday activity for majorty people. How can I make it revelavt and start converstaion with them?
Shipping is an everyday activity for most people! Consumers are having items shipped to them more than ever before. Recievers of packages are just as important to Fedex as those who are shipping items.
Thus starting a conversation is easy. All FedEx needs to do is first listen to what people have to say about their shipments. What excites them, what frustrates them. Once they understand how people feel they can respond, learning how to improve or what they can do to make their service even better.
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Now it's time to ask more questions related to this weeks subject matter, building a following on a social media platform. I'll answer questions next week.
Comments & Feedback
After reading an article about the end of display advertising. It has said that display advertising is no longer useful or needed because no one clicks on the ads.Although they do not click them and might not see the count if they are measuring the number of clicks. Woud you think the visual of the banner ad is most important piece of the ad. People then can do a google search themselves and be reminded but, they may just not wany to click the ad.
According to our textbook, it is important to know what are the words and phrases that our target buyers prefer to use. I want to know beside doing survey with these particular groups, is there any other way to figure out this information?
With the rise and popularity of social media for branding and advertisement, is there still room for print advertising or even some television advertising when a lot of people don't have much time to watch television nowadays?
For this week's assignment, we are learning about online advertising for our brand. As I work on the assignment, I came across a question pertaining to the pricing model for online advertisements. Does the company or brand pick the pricing model or does the website for which they are advertising on have the authority? For exmaple, would Adobe pick whether they want to use a CPM or a CPC strategy, or would Instagram decide?
In regards to the Pintrest, I still do not understand what you are looking for from us and what all we need to do for it. If you could explain that in better detail that would be great!
In some of my reading I've noticed that professionals don't suggest the idea of promoting your own website/blog etc., on your personal social media platforms. I was wondering then, whats a good way to promote your business or blog? Especially if you are just starting out on a small budget.
While researching inbound marketing I came across outbound or interruption marketing. Many of the websites I have come across state that outbound marketing considered the "old" version of marketing and that inbound marketing is the better way to go. In consideration of large companies, do you think inbound marketing is the best form of marketing to utilize? Or do you think there should be a balance of both inbound and outbound marketing?
As it is noted in one of the homework articles, inbound marketing is about creating content that attracts the consumers you want that will lead to their return to your products or services. Is the most successful inbound market risky? It seems as though most businesses do email marketing, have social media accounts and a quality website. So what is the most successful thing do when inbound marketing to set yourself apart from the competition (and simply just having email marketing, social media accounts and a website like everyone else)?
Considering our world today and how digitally and technologically advanced we've become so quickly, do you think print adveritsing will still exist in the future? If so, will it be necessary or beneficial? I would assume it would depend on audience. However, if not, how long do you think it will be until we see the last print advertisements?
Are we supposed to continue our fan pages for the rest of the semester?
How do I add videos ont he side of my facebook page instead of me having to share them as a link? I look on my companys fan page and their videos are on the side where people can slide through them. For a facebook fan page do you have to post things everyday, or is every week good?
any tips on how to built the fanpage more unique?
Since LinkedIn is largely focused on B-to-B connections, Can B-To C companies use it to reach greater target market? Do you think the brand should have LinkedIn account even though they know that their target market doesn't spend time on LinkedIn?
In one of the questions above about Heinz, you mentioned that Heinz is a brand that people like me (a college student) don;t just search otu information like that, that it's geared toward older folks who want to know if the product is safe or not. My actual question is how hard would it be to get a brand, like Heinz, to swtich its target audeince, and get more people visiting their website and intereacting with their social media? Would it be a rough transition going from olders folks to college students?
My company is Google and it seems like they have a great following. What would you suggest for companies that already have large social media platforms?
How can I reach consumers though certain social media platforms that may not appeal to the entire target audience?
Seeing how quickly I was able to make my facebook fan page grow, it made me think about the potential of doing online marketing and advertising. Are their beneficial careers in doing online social media advertisng online?
(I did not know where to ask this weeks question so I posted here again)
Do you think Adgorups/Adwords can help and social media platform?
I am confused about the difference between SEM and SEO... Can you explain more about PPC and what can be the different that SEM will bring it company compare with SEO?
Do you think that print Advertising is going to completely die out? Does TV advertisment have a chance to revamp itself and take on Digital Media?
What are you looking for in a Pinterest page?
My company is centered around healthy lifestyles and products that can help you lead one, should I include pins that encorporate this too or just stick to the lessons we learn each week?
I've noticed more and more brands featuring "landing pages" on their website. Is it possible to create a pin for our Pinterest boards that would have the same kind of idea as a landing page? It would just include basic information on what the user/consumer is specifically looking for.
How should we make the unoffcial Facebook fanpage different from the offcial Facebook fanpage? What should be considered that the fanpage is interesting and creative?
As you go through the many different Social Media analysis' of companies that we all did as an assignment, what major trends do you notice in these companys' social media platforms?
Would you recommend using the promote option for facebook pages if you are trying to reach an international audience? Or focus on word of mouth?
Some people say TV advertising today is not as effective as before. Do you think there is a possibility that online advertising would be more effective than TV advertising in the future?
In researhing paid advertising via Instagram I struggled to find roughly how much it might cost for a sponsored picture or video. Can you give a rough estimate, im sure it varies depending on timing etc.. but a ball park estimate, is it to the tune of 1,000 dollars or is it more like 10,0000 for one ad ?
I'm just really beginning to understand how search engines work. I understand that 'relevancy' to something someone types in is a match up of words or phrases and the frequency of visits from users to a particular search result. How is it possible to have a search engine show your site on the first page of results? People usually don't navigate past the first page and so if your page ends up there (after first page), it would most likely be missed. Are search resullts moreso determined by word or phrase matching or by how many other users have visited the site? Or some other factor?
I was wondering if we should use the promote opition to get more likes, since I don't have much friends on facebooks.
How do i figure out which content is good enough to post and entertain the viewers?
Hello
I was wondering how a company could best advertise or market itself using LinkedIn. The options seem limited. Is there a trick to getting your company noticed? Can/Should a company write and post its own articles for LinkedIn?
Thanks for your time.
How should Facebook fan pages differ from the official Facebook brand page?
About Social Meida Advertising, how do we know our social media advertising impact our brands?
Which is best platform as Social Meida Advertising?
I feel that CPM would be the best way to see if your ad campaign is doing well. Are there any more precise metrics that one would use to be more exact?
My company, Kraft only targets a small group of people, while this is good for them to be consistent I am wondering what ways they could branch out and reach other target markets other than people who cook? Maybe introduce humor or a slogan?
In regards to social media marketing, what do you think is the most effective way to market your brand? Facebook, Twitter, Google+, Instagram or YouTube?
For a widely known global brand is there value in online display advertisements? It seems that most people use ad-blocker or just ignore the ads all together. Are these companies wasting money on display ads if people are not truly seeing them?
why SEO is so important for all compaines?
In regards to Internet marketing, what do you see as the best possible way to market your compnay through social media? For example a fan page or a upcoming event or a sale witht he company.
There are obviously social media platforms that posess larger following audiences than others. For example, Facebook ha 1.49 billion monthly users during the past month, while Pinterest only had 100 million active monthly users. With that being said, I was wondering to pick people's brains regarding their idea on the longevity of such social media sites. Do you think these sites will ever cease to exist? If so, which ones and why?
On my Facebook fan page I chose to stick with a theme and focus on accessories and customizing Harley-Davidson motorcycles. After all the readings it seemed it is important to keep things consistent and not have your content all over the place; have a purpose. After reading this week's material it got me thinking about Harley-Davidson's international locations. Since we are going to continue to build out our Facebook pages, would it be acceptable for me to start including/mentioning things about their international locations and what's going on there? Or would that make my content on my Facebook page random?
My brand is very tech-heavy. What's a good way to make social media posts "dumbed down" (so that it's language that everyone can understand) without loosing the main focus?
I have Aflac for my company and I've noticed that although they are on every social media platform they tend to always have the same message. Now I know that's part of their marketing campaign but I remember when the duck used to be seen as a humorous character and shed a little light to making an insuarce claim. Why is it that in the past ten years the brand has done a complete 180?
Can you explain more about ppc and what can be the different that SEM will bring it company compare with SEO?
I've noticed most large companies on Facebook utilize Facebook's paid advertising. When starting out as a small company, is it possible to gain as much audience as a larger company? Are views distributed by the cost paid to Facebook's advertising or will smaller companies automatically recieve a limited audience for their ads?
I wonder how expensive it is to promote these pages depending on the size of audience a company wants to reach.
My company makes their social media pages to have a mission of actively engaging their fans and costumers with the company and each other. I have see negative comments and the company responds with them wanting the customer to personally message them. Is it bad to not show bad reviews of your company on your own social media? Or why would negative reviews be good for your business?
Not too many people can afford the product my company produces, how do I make my page appealing to not only the target demographics but to others also?
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The article shows that inbound market is designed to appeal to dream customers and attracts qualified prospects to business. But is there any market risks of inbound market or does it have any difficulities that makes it fail to meet expectations?