More on Social and How to Get All Your Participation Points
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Hello students,
I'm up to bat on answering your questions!
First and most important, some of you have misunderstood the purpose of these Q&A's. For these blog posts you are supposed to ask questions regarding the subject matter of this weeks lesson. This is not an area for questions about your grade, your specific homework assignment the midterm or the final. You need to ask those questions on the assignment comment area itself.
Make sure you ask a question this week about building a following on social media, creating an effective social media account and other things related to your Facebook Fan Page midterm.
Q: I noticed that my brand, Heineken, is very internationally focused. Because of this, I noticed they use more than one brand homepage. Is that a smart thing to do, as an international brand? Also, will this give Heineken a boost with their SEO statistics?
This is a very smart thing to do for international brands. When you have an international brand your end up with many very different target markets. Different cultures have different values, meaning that a message that is effective in the United States could be totally ineffective in other countries.
Having multiple homepages not only allows you to communicate in the cultures native language (another huge benefit) you can also tailer the message as needed.
You are right that there is also a SEO benefit to having location specific landing pages. If you're searching using Google.ru (Russia) Russian sites are prioritized over other languages or .coms.
Q: My brand is Heinz, it is a food company, and it is a low involvement product. i don't think customer would go the website and search for information. i just wonder, how to attract people to go to the website at the very first time? since if customers don't even try to visit the website, no matter how prefect the website is, no body knows.
This day in age people will assume a company the size of Heinz has a website and people do actually visit the site. The question really is "Why do people visit Heinz.com?"
While you'd have to do some fairly in depth research to find out for sure, just looking at what information Heinz chooses to put on their site you can get a fairly good idea.
They talk about their health, wellness and sustainability. So Heinz.com isn't a site that a college student would likely visit in their spare time in between homework assignments, nor is it something that you'd e-mail all your friends. It's more likely targeted towards older folks with families who want to know if Heinz are safe and wholesome products for their children.
Heinz is also a publicly traded company so there is a good portion of the website with information for investors. This section of the site is geared towards keeping and attracting investors, communicating why purchasing Heinz stock is a good investment.
Q: I was very interested to see in this weeks blog post that there can be legal ramifications to a website if it is not accesible enough? What exactly does that entail? Meaning the colors have to be able to work for color blind and not color blind? What if a website is not updated, I know that is bad strategy all together, but an older design might make it unaccessible?
Eight years ago or so there was a lawsuit against target.com by the National Federal of the Blind which set some of the first legal precedent in this space. The argument was that because Target.com was built in such a way that screen readers (software that actually reads off what's on a page) could interact with it Target.com was violating national accessibility laws.
Despite the ruling in favor of the National Federation of the Blind this is really only a concern for large brands like target and government agencies. There is an accessibility law called Section 501 that requires any website that receives government funding to be accessible.
Big brands that would be targets for accessibility lawsuits should have the funding necessary to make their websites conform to accessibility guidelines. Smaller brands and companies are unlikely to be a target but should still realize that by not being accessible they are turning away customers (1 in 10 people in the US have some accessibility issue.)
In terms of what one should consider when making their site accessible there is a whole host of considerations, such as:
- Making the site usable for blind or low vision users who need a screen reader
- Making the site usable for those with motor impairments and can't use a mouse or keyboard
- Making the site usable for color blind users
- Making the site usable for those with cognitive impairments
- Making the site usable for those who are deaf (closed captions, translations, etc...)
- Making the site usable for those with old technology (text based browsers, etc...)
Q: In completing the audit of my company's website I found that their search tool is not functioning. How big of an impact do you think this can have on the popularity of a site? Do you think it would be significant enough to lose consumers? Would my brand's IT department be to blame?
This could have a huge impact on website success. A large portion of users will use the search function rather than try and find content using a menu system. This could be the IT department's fault or the agency that built their website if they hired an outside firm.
Q: I have fedex for my company. It is hard to communicate with its costumers becuase shipping isnt a everyday activity for majorty people. How can I make it revelavt and start converstaion with them?
Shipping is an everyday activity for most people! Consumers are having items shipped to them more than ever before. Recievers of packages are just as important to Fedex as those who are shipping items.
Thus starting a conversation is easy. All FedEx needs to do is first listen to what people have to say about their shipments. What excites them, what frustrates them. Once they understand how people feel they can respond, learning how to improve or what they can do to make their service even better.
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Now it's time to ask more questions related to this weeks subject matter, building a following on a social media platform. I'll answer questions next week.
Comments & Feedback
When is it better to use online advertising over traditional advertising? If you were to use both, should you focus on one more than the other or even them out?
When creating an online advertising campaign targeted towards men of ages 40-50 without superb technology skills (many still using flip phone or minimal tech-savy devices), how would you go about targeting them through online? Do you simply cut-off most online spendings towards that particular product/company targeting them and use other means such as billboards, etc. Just wondering what some advice on this topic would be.
Is CPL (Cost Per Lead) a better pricing model to use than CPM or PPC models? Specifically for a brand that has a high brand loyalty percentage?
For our Pinterest board, are we just supposed to be pinning things related to course concepts and topics? Or are we also supposed to pin stuff about our brands?
For the Budget, is there any methods to estimate for making advertisements on each platforms? Or having a chance to get show examples???
I have some questions about Pinterest, how we put those class things and website's picture together. It's hard to match them.
I know there are new advertisment on Instagram and Pinterest. What would you recommend the other companies to get more interested on their advertisement and platforms?
Since we already approached the first half exam, I just want to know is there any other ways to get more likes on my facebook page instead of spending money on advertising my facebook page?
Can you explain pay per click (PPC), pay per acquisition (CPA) or pay per impression (CPM.) which one will be better for a website to use?
When starting out on social media marketing what is that best way to begin buidling a follower base?
What social media platform do you think is the most important to gain success for your brand? Also, what other platforms do you think will be in the future in order to change the way we use the media?
My Facebook fan page has around 50-60 likes, but im having a hard time getting those people to like the posts that i am posting. What are some tips to get the audience to engage with your posts?
Right now I have 110 likes on my Facebook fan page and I don't know how to recruit more and what posts do I have to post? Interesting facts about my company or articles?
What do you think will be the most dominant social media platform in the future (like in five years)? Since there are less people using Facebook, and so many new media social media platforms has come up, do you think there will be another social media which will top over Facebook?
On my Facebook Fan Page, I found some people share my videos or photos on there facebook. However, they did not like my page. In that case, do I have to send them a messages about how my fan page is? to recruit them as my page fans? Or do I just leave them and make them share whatever they like?
For my Facebook fan page I am having a really tough time trying to get people to like my page and I know it's a factor with my grade. How can I get strangers to like my page without spending money on promotions?
I am getting much more engagement on my Pinterest page than I had expected, but I feel like I am posting limited content. For my company ESPN, I have different boards for different sports along with a board for images, quotes, throwback posts, and "This is Sportscenter" commercials. Do you suggest trying to expand my posts or continue doing what is working and keep posting in my current boards?
What is the best way to create engagement on a my Facebook page? I'm trying to attract consumers to my brand that don't normally use it and I want to know the best way to go about this.
My brand targets on more than one target audience. As a brand like this, how should a marketer create a cohesive message to send on social media platforms?
My company, Victoria's Secret, is a global brand that uses very similar marketing strategies in many of the different markets across the globe. For my Facebook fanpage, I'm basing the posts and material off of what I see on the American/English site versus having a global appeal, will this effect my following? Or since the brand does a good job of keping consistent messages throughout all countries should it be ok?
Because advertising on Instagram and Pinterest are fairly new, would you recommend that companies hold off on buying advertising spots on these platforms until more knowledge is known about how well these platforms work?
When I was working on my facebook fan page, I noticed that there are some people liked and shared my posts without following my page. I want know, how to increase audiences loyalty beside posting contents that they are interested in, so that they could stay with my page?
In regards to building a fan base on Facebook, I'm interested in what other people look for in an interesting page. What things pull you in and engage you?
I am having a hard time getting likes on my Facebook page. I have received a lot of views (over 100 views), but no likes. What can I do in this situation?
What makes a brand stand out the most in your opinion, when there are so many brands that are all selling the same products? Is it the people that matter the most with branding efforts or is it the people and placement of your advertisements?
If a company deems one of their social media accounts unecessary, what is the best way to go about removing that account? Do they simply delete it with no warning? Warn the followers? Or encourage the followers to engage with their other social media sites instead?
My company is Suzuki, which already has multiple fan pages. Any advice on how to stand out/recive more hits on my page than others?
I have a question regarding how to gain more followers and likes on social media. For my Facebook Fan page, for example, I have about 20 likes so far just due to my friends giving me support. Without spending money on promotions, is there a way to get likes easier from strangers?
I have a question regarding how to gain more followers and likes on social media. For my Facebook Fan page, for example, I have about 20 likes so far just due to my friends giving me support. Without spending money on promotions, is there a way to get likes easier from strangers?
When trying to add value to myself for a company, which certificate stands out more Google Adwords or Google Analytics, and why?
What age group should I cater my facebook fan page too if my brand ia a hotel?
What are the tips on building your Facebook fan page and get more followers?
Since the Facebook Fan Page was done today. We will focus on the pinterest in the future. Do you have any suggestions on how to build a large following on Pinterest? There are too many pictures on my brand, do you have any other suggestions?
What would you suggest for companies to do when they are beginning international exposure to their product line? Would it be best to reach out to them through social media or simple advertisment like billboards and television ads?
Is my Facebook page to relay current happenings going on with my brand or to celebrate things they have already accomplished? How many posts should I be making a week?
My business (carrefour) is based out of Europe and posts in foreign languages. My fan page is based out of the english language. Do you think this will have any effect on the effectiveness of my fan page?
With helping build the Facebook page, how can I effectively use my target buyer persona without exclusively targeting my target audience? In chapter 11 of the class textbook, it mentions how it's important to tailor your website or press releases toward them. My brand is Sam's Club, and they're known for having bulk items for sale, and relatively cheap items. While I want to have my target audience pay attention to my content on Facebook, but I want this brand to be more versatile, and be looked at from different perspectives.
Do you think that Google+ will ever catch on?
I feel it more or less plateaud where it is right now.
I've noticed that my brand's actual facebook page is quite similiar to my fan page regarding pictures. How can I make my fan page more of a fan page other than just another Facebook page for my brand? If that makes sense.
As a marketer for a brand with more than one target audience, how do you develop one cohesive message to send in a Facebook post?
My brand is Gillette. As many people can tell, the brand's target is young or middle aged men. Recently though I saw a commercial for Gillette for women. With the website that I've been looking at for Gillette it does not state anything for women. Should I keep my fan page strictly for men since it's a huge target market for the brand? Or should I add women as well?
My brand is Mastercard and I seem to be having a hard time connecting with the majority of my peers, which are my age. Most of them already have a debit or credit card and aren't even independent yet. How could I reach more of them and connect with them on a business level?
My company is Aflac, I was wondering how does a company chose what components go into the SEO. And what can a compnay do to improve their standing.
I recently found ways to get more people liking my Facebook fan page for Olay but am having trouble getting them engaged. There's usually some sort of incentive poeple need to go on to and interact on a Facebook page. I would say that Olay is a low involvement brand in terms of social media following. Is it okay to reach out and interact with followers? Like sending them a quiz or a professional message that's aligned with the brand (mission statement, etc.)? What about the risk of them feeling like they're being bothered or spammed? Regulations of sending out interactive messages, quizzes, etc.?
My brand is Coca-Cola. Recently, The Coca-Cola company called for the FIFA president to step down. Is this news relevant to the Facebook fan page? Should the posts be geared toward entertainment instead of news?
The brand I picked is Yahoo. Compared with other brand, I feel like the analysis of Yahoo brand website is complicated. The brand website originally exists as the product of Yahoo. The people who use the website is exactly use the product and service of Yahoo. How can I exactly identify the effectiveness of the website to help the brand?
what are some keywords wo target to improve SEO ranking?
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Can you describe more about the budget? Because I find it is hard for me to calculate the detailed budget or write a budget line of SEM.