More on Social and How to Get All Your Participation Points
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Hello students,
I'm up to bat on answering your questions!
First and most important, some of you have misunderstood the purpose of these Q&A's. For these blog posts you are supposed to ask questions regarding the subject matter of this weeks lesson. This is not an area for questions about your grade, your specific homework assignment the midterm or the final. You need to ask those questions on the assignment comment area itself.
Make sure you ask a question this week about building a following on social media, creating an effective social media account and other things related to your Facebook Fan Page midterm.
Q: I noticed that my brand, Heineken, is very internationally focused. Because of this, I noticed they use more than one brand homepage. Is that a smart thing to do, as an international brand? Also, will this give Heineken a boost with their SEO statistics?
This is a very smart thing to do for international brands. When you have an international brand your end up with many very different target markets. Different cultures have different values, meaning that a message that is effective in the United States could be totally ineffective in other countries.
Having multiple homepages not only allows you to communicate in the cultures native language (another huge benefit) you can also tailer the message as needed.
You are right that there is also a SEO benefit to having location specific landing pages. If you're searching using Google.ru (Russia) Russian sites are prioritized over other languages or .coms.
Q: My brand is Heinz, it is a food company, and it is a low involvement product. i don't think customer would go the website and search for information. i just wonder, how to attract people to go to the website at the very first time? since if customers don't even try to visit the website, no matter how prefect the website is, no body knows.
This day in age people will assume a company the size of Heinz has a website and people do actually visit the site. The question really is "Why do people visit Heinz.com?"
While you'd have to do some fairly in depth research to find out for sure, just looking at what information Heinz chooses to put on their site you can get a fairly good idea.
They talk about their health, wellness and sustainability. So Heinz.com isn't a site that a college student would likely visit in their spare time in between homework assignments, nor is it something that you'd e-mail all your friends. It's more likely targeted towards older folks with families who want to know if Heinz are safe and wholesome products for their children.
Heinz is also a publicly traded company so there is a good portion of the website with information for investors. This section of the site is geared towards keeping and attracting investors, communicating why purchasing Heinz stock is a good investment.
Q: I was very interested to see in this weeks blog post that there can be legal ramifications to a website if it is not accesible enough? What exactly does that entail? Meaning the colors have to be able to work for color blind and not color blind? What if a website is not updated, I know that is bad strategy all together, but an older design might make it unaccessible?
Eight years ago or so there was a lawsuit against target.com by the National Federal of the Blind which set some of the first legal precedent in this space. The argument was that because Target.com was built in such a way that screen readers (software that actually reads off what's on a page) could interact with it Target.com was violating national accessibility laws.
Despite the ruling in favor of the National Federation of the Blind this is really only a concern for large brands like target and government agencies. There is an accessibility law called Section 501 that requires any website that receives government funding to be accessible.
Big brands that would be targets for accessibility lawsuits should have the funding necessary to make their websites conform to accessibility guidelines. Smaller brands and companies are unlikely to be a target but should still realize that by not being accessible they are turning away customers (1 in 10 people in the US have some accessibility issue.)
In terms of what one should consider when making their site accessible there is a whole host of considerations, such as:
- Making the site usable for blind or low vision users who need a screen reader
- Making the site usable for those with motor impairments and can't use a mouse or keyboard
- Making the site usable for color blind users
- Making the site usable for those with cognitive impairments
- Making the site usable for those who are deaf (closed captions, translations, etc...)
- Making the site usable for those with old technology (text based browsers, etc...)
Q: In completing the audit of my company's website I found that their search tool is not functioning. How big of an impact do you think this can have on the popularity of a site? Do you think it would be significant enough to lose consumers? Would my brand's IT department be to blame?
This could have a huge impact on website success. A large portion of users will use the search function rather than try and find content using a menu system. This could be the IT department's fault or the agency that built their website if they hired an outside firm.
Q: I have fedex for my company. It is hard to communicate with its costumers becuase shipping isnt a everyday activity for majorty people. How can I make it revelavt and start converstaion with them?
Shipping is an everyday activity for most people! Consumers are having items shipped to them more than ever before. Recievers of packages are just as important to Fedex as those who are shipping items.
Thus starting a conversation is easy. All FedEx needs to do is first listen to what people have to say about their shipments. What excites them, what frustrates them. Once they understand how people feel they can respond, learning how to improve or what they can do to make their service even better.
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Now it's time to ask more questions related to this weeks subject matter, building a following on a social media platform. I'll answer questions next week.
Comments & Feedback
Are apps like AdBlock serverly hindering online advertising or do companies not really mind it?
In regards to the pinterest page, is there any way to add our own picture or ones we have found elsewhere online or is it strictly supposed to be re-pinning things on our page?
For the facebook fanpage, do we still have to keep working on it or do we just leave it be and focus on the pinterestboard for now?
As an official Facebook page of the company, is it appropriate to post something unrelated to company itself, like crack some jokes or provide some tips
My brand hosted the Chicago Marathon this weekend, with all the runners that particpated, I can guaruntee that not all of them are Bank of America customers or clients. What kind of advertising and promotion does sponsering such a huge event provide for your company?!
I am seeing lots of negative feedback on my businesses different social media sites, what is the correct way to deal with these when consumers complain from a business standpoint?
Brands that have a large following on social media, for example my company Gucci, has hundreds of thousands of followers on Facebook, Instagram and Twitter, but they do not reply to comments. Obviously they are doing something right because of how many people follow them, but what is the main thing that Gucci and other brands do to keep the following? Because a lot of people follow brands based on their costumer service and reliable responses and questions being answered.
How do you suggest we get poeple to be more engaging on the fan pages?
As ad blockers become more common place on consumer's computers, advertisers are going to have to come up with non-intrusive ways to reach these consumers on social media. What are some types of non-intrusive ads that are still clicked on by the consumer?
Which style post are most effective when creating fan pages? I attempted to post ingaging content that would catch the eye of the fans however, at times I felt like I was doing more promotional work for my brand rather than creating a community of the brands supporters.
Is there a way to avoid irreleveant posts being made by fans on a page?
Is there a way to avoid irreleveant posts being made by fans on a page?
I've seen some hype about Facebook creating multiple emoji reactions to posts rather than just your like button. What is your opinion on having more than a like button and do you think this could contribute to online bullying?
When fans visit a Facebook fan page and post to it, the posts are displayed on the left side and are kind of hard to notice. Is there a way to customize your page to pin/display positive and insightful posts to the main stream of posts?
When fans visit a Facebook fan page and post to it, the posts are displayed on the left side and are kind of hard to notice. Is there a way to customize your page to pin/display positive and insightful posts to the main stream of posts?
What types of situations would allow for a cost per aquisiton style budget? It just seems like that would be free advertisment in a sense for the company advertising and also it would not seem to be the biggest incentive for the host website.
What is the best way to go about growing your facebook business? Aside from sharing, is purchasing advertisement the only way to be successful?
If my brand is the kind of brand poeple don't usually talk about, even in the social media, is there any way I can use to let people talk about it or talk with the brand in the social media?
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threee differnt ways to achive online socail media goals!
Pinterest and Instagram are fairly new especially when it comes to the world of advertising, but they are both rapidly growing. How long do you think before they become as targeted as Facebook and other platforms.
I've noticed that with my brand, it really only has publishings that are from their scoial media pages, yet they still are a top brand. What does this say about the company? Does this mean that the brand isn't well known but is well known enough to be a top brand?
If a well known company has many followers on their social media accounts, but has little to no interaction on them, is it worth it to continue using social media as a marketing technique?
When targeting an audience on social platforms such as facebook, twitter, and instagram, it is easy to add in key words or tags to reach a specific audience and gain attention. However, how do we know if a tag or target is too broad?
After building a following and getting a good number of people to like your page, what are some ways that you can encourage people to interact with your posts (like, comment and share them)?
What is the best way to promote your facebook fan page to get more followers?
Out of all social media social media outlooks outlets, what three should a company stress on?
I am curious to know how useful is it for brands to have a LinkedIn presence? For instance, my brand is Auchan and they have no presence on LinkedIn, but they're a supermarket. Would it be useful for them to have one?
There are many different social media platforms that companies can place their advertisments in. Is it a good idea to completely focus and master one, or pick a few that you seperate your energy amongst in order to see the largest success in your advertisements?
What do you think captures people the most when it comes to fan pages!?
Are analytics to measure generally the same across all platforms? For instance, on Facebook would you pay attention to the same analytics as Instagram since they are both social media platforms, or pay attention to different analytics since they are such different types of social media?
Do you feel Pinterest is an important advertising channel for companies looking to engage in social media marketing? While it is a highly used social media platform, I don't feel that it has enough traffic to be an ideal platform for advertisements.
According to this week's resources, there are many social media platforms such as Facebook, Twitter, Pinterest, etc. My question is: Is there any websites besides social media could be an affective platform for online advertising ?
- What is the best way to get people to interact with my Facebook and Pinterest page?
- What is the best way to measure success of a campaign?
- Are the number of clicks on an ad really an effective way to measure success?
Hi, I own a gaming Youtube channel, it is really easy to get views and likes, but a little hard to get subscribed, what should I do to get subscribed instead of only likes?
A couple questions:
Is targeting different audiences depending on the social media platform a good idea, even though during a campaign it might be a good idea to keep everything consistent throughout all social media? For example, wanting to target 45+ on Facebook using messages that cater to them and wanting to target 21-30 on Twitter using messages that cater to that demographic.
For facebook display ads, you can use site retargeting so that someone who visited your website will see an ad for your brand on Facebook the next day, in the next two days, etc. Does the user have to be retargeted from YOUR website, or can you choose the website they're retargeted from?
Are views really an effective metric to measure how successful an advertising campaign was?
Hello, Ross! I'm confused about creating my Pinterest here. What am I supposed to do to get more likes and followers?
About Linkedin, is there the case to make successful Linkedin advertising? I saw many advertisings posted on Linkedin, but I couldn't see successful case in there
What types of websites besides social media could be an affective platform for online advertising?
Is LinkedIn will be less useful for most of the brand to put on their advertisement?
While creating my Pinterest board I found an article about building a following on social media. I read that the best time to post was in the evening. Would you agree with this?
I have Sony as my company and this company is originally from Japan. I thought it would be better to have them a international sites that each could link to other country sites and compare products and prices. Is it better to have each countries to have their own site or are they all not from same CEO?
Researching which types of words and keyphrases to use for Search Engine Marketing is quite easy to understand, but how would you personally go about using which types of keyphrases/words together? For example, when searching for local nissan dealerships, you typically would search "local nissan dealerships". Is this only one of the few keyphrases you would buy if you are a company looking to expand online? Or would you also try to buy "nissan dealerships in _____", "______ Nissan dealerships", "Nissan dealerships near ________"...etc (countless many other ways to phrase it).
Even if you have great content, how can you gain a following on your facebook page?
I have found that it has been difficult to get be to like my fan page/ post. Any recommendations on wet else I could add to get others to have the initiative to interact with my page?
How do Facebook fan pages get a following? Other than inviting friends to like your page, it seems hard to get the word out there
Is there any way to track Facebook page visits? I would like to see how many people are visiting and compare it to how many people are liking my page.
When creating a fan page, what is the best way to draw in users? Does sharing pictures help create more of a following, or is something like sharing articles about that company more effective?
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How different will SEO be from SEM for a brand that caters to everyday needs of customers where a target need not necesseraly spend a lot of time and the involvement is low? In certain cases I am of the opinion that some brands may be in a position to achieve equal or better results through SEO rather than invest in SEM. I am not completely sure if my understanding of this theory is correct. It will be very helpful if you can elaborate on this.