Perry Marshall is Google Adwords Great
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Now that we are on Google Adwords, it's important to mention someone who taught me a lot. His name is Perry Marshall. Take a look at his Google Adwords web site. See what you can learn. He offer some free tutorials, and his book is stellar. Perry also wrote a new book with my friend Tom Meloche on Facebook Advertising. Here is an opportunity to expand your knowledge and really do a deep dive. I suggest getting one or both of these books if you really want to learn how to be successful in Google or Facebook advertising.
As a social media agency, Ingenex does a lot of Google and now Facebook advertising. We have helped our clients dramatically grow their business as a result. And I still feel that learning how to master Google Adwords and Facebook Ads can make a big impact in your future.
As a student you can use your skills for summer jobs. Many companies don't know how to set up these campaigns, and you can charge them to do it. You will also have an advantage on the job hunt if you are Google certified. In fact past MSU New Media Drivers License students have become Google certified. This week of class could really impact your future and your paycheck.
So dig deep. See what you can learn about Google Adwords in this week's assignment. Take a look at Perry Marshall's page and see what he says about Google Advertising and Facebook advertising. See what you can learn. Make an interesting comment on this post about something you learned. Thanks!
Comments & Feedback
I really enjoyed exploring PerryMarshall.com. I intern at a company where we are currently rebranding our social media pages. This includes implementing new Facebook ads. I took his quiz - Is Facebook for Me? which was quite insightful. I did not think we would score that high, but we ended up getting a 8.8 out of 10. The feedback was interesting and the questions made me think about what we're doing with our page and what we need in our ads.
I also think I want to get his book. I was told at a networking event by an executive at a digital marketing agency that being Google certified is very beneficial - especially when it comes to applying for jobs. I will likely research more deeply into PerryMarshall.com and get his book when going through that process.
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Fanalytics sounds like a good to me at first, but after reading further, I'm a little concerned about how this could possibly be considered an invasion of privacy. What many facebook users probably dont know is that their information is avalible to any application or webiste that you like or allow access to your profile. This software takes it further to go and collect all of the data from people's faceboo pages. As astronomical as that is to the world of advertising and marketing research, I still am wary about the infringing a person's privacy.