Personalized Search is the New Search

I like the personalized search and i think it can be pretty useful. While i was searching for Burton Snowboards for my homework it brought up Modern Skate and Surf on Michigan Ave. That's definietly something that if i were in the market to buy a snowboard knowing that there is a place right down the road from me that i can go to a talk to the employees about a purchase makes the decision process a lot easier. Not to mention if i did decide to buy one i wouldnt have to wait for it to arrive in the mail i could go out and buy it right now is also a plus. On broader scale i think it will effect SEO you may not get the big warehouse companies in colorado to come up immediately but you will get the places close and most relevant to you which those can sometimes be the hardest to find when you type in basic keywords.

Based on experience result, currently there are no huge differences between turning on/off the personalized search result function. Most of the time, the differences are most of the time between the 3-6 results, while the rest stay unchanged. Therefore the introduction of personlized search won't have a huge impact in the areas of seo, at least for now. Yet the manipulation of the search result for each individual can be potencially risky. To the most extreme senarios, imaging a search engine that only makes a web searcher see what he/she want to see. What would happen if a political right can only see news from Foxnews when he/she search? It is difficult to balance personal preferences and openness to different opions. The process of shaping what the public thinks is a very heavy resposibilty for any search engine company to undertake.

I love the personalized search, and the personalized advertising. I love that when I log on to amazon it shows me what I recently searched, what's related to that, and what other people who looked at that item eventually bought.

I love that google knows where I am and can guess (and they are usually right) about what I want to search for.

This makes advertising more difficult but advertisers have always had to step up their game based on new advancements in technology, or simply because we (their target audiene) became more aware of their tricks. If I were advertisers I would be excited about personalized searching, because while it might make their job more challenging, it also helps them to reach their target audience easier.

 

I'm not sure the availability of personalized search is a good news for marketers. If the search results are highly diversified according to different individuals, the rule of SEO might be changed a lot. Also, privacy is a big issue. People are less likely to allow search engine providing better ad service at the expense of exchanging their personal information. But for B2B or NGOs which are local and small in scale, it seems easier for them to achieve higher ranking in natural search result if it takes people's personal information into consideration such as location. I believe the personalized search results won't be differentiated a lot than non-personalized ones, so the rule of SEO is pretty much the same.

First off, I've noticed Personalized Search before in my Google Results. Personally, I think this type of advancement will be very beneficial for the end user and their respected companies. It allows Google to give thier users added value based on their interests, which other search engines are currently not providing. Not to mention, this personalized search is at the dicretion of the their users - only works for users that are logged in. So, the privacy issue is our the window. This will also allow them to provide better results for companies that use Google to advertise, not to mention increase the value of the ad space. In conclusion, this implementation will be interesting to watch as it continues to grow and improve. 

The personalized search is good for customers; however, for marketers, it may make SEO become more difficult. But I doubt that how to optimize the personalized search. Take Google for example, if Google try to trace individuals’ data like cookies, Google may know the individual traits according those data. However, privacy can become a big issue. Some people may argue that they don’t want a company “steal” their personal information. Therefore, it is hard for search engines to decide on which level of the personalized search could satisfy customers. On the other hand, when marketers conduct search engines marketing, personalized search can be an obstacle to do optimization. Nevertheless, if they can combine SEO and personalized search well, the effect might be influential.   

 

I think personlized searches are great, but admittedly a little scary. It's like Google is becoming your barber or something. It knows things about you that not even your significant other would know about you. Obviously it's great for feeding the world's growing hunger for instant gratification; but even with the added convenience, I'm not entirely sure I would profess a love for it yet. Perhaps it's the feeling of 'Big Brother' tracking all of my searches and knowing what I want and the way that could unfold. But in the long run, I really don't see myself abandoning it or really being able to avoid it even if I wanted to. To my knowledge, you can't turn off Google's personalization. Not having that option unnerves me a little bit but again, it could just be my dislike of not having control. If Google can help me find the exact pair of Audio-Technica ATH-M50 headphones I'm looking for, then more power to it.

I totally agree Kristen said. The personalized search is a good start for customer. Personalized search tool that take into account a user’s previous searches when returning results. It saves time that I don’t need to type every word which I typed before. For me, it is really useful tool because when I type Korean food on google, google just show pretty much local place around my area and more information. I can say personalized search gives a definite answer for customer’s want.

I am not really comfortable with the idea of personalized search results. I think to a certain extent they are very helpful to consumers  but it seems like things are going in the direction of being overpersonalized. I love the fact that a search engine can do the majority of the work so I dont have to spend hours looking through results but at the same time a search engine is not a human. Computers and humans don't think alike so personalized search results my unintentionally keep me from finding the information that I need.

I have noticed my search results becoming personalized. Everytime I search on google the location is already preset. At times this has been helpful but what I have noticed is occasionally if I search for places in another city then my google location may change to that city. This can be really annoying because the next time I search my results will be relevant for another city.  I don't agree with this idea that the computer knows what is best for me. I would like the option to make my own choice and over personalizing search results is kind of taking that choice away from us and allowing the computer to decide what is best.

I agree with what a lot of other people are saying about privacy concerns. In a way google knows more about us than some of our friends and family do, that is really creepy. You can learn a lot about someone from tracking what they search. And it is always really annoying to have your past google search effecting what you see on youtube and facebook. Especially since I never click on any of the ads and it makes me much more weary of using google, bing or any search engine for that matter.

Personalized search results make SEO seem like a waste of time. I can seee how it may be helpful to local businesses but if you are a global or even a national business I think it makes it harder for you. If two people can type in the same phrase and see different results then how are you going to optomize. You basically have to hope that the computer feels it is in the users best interest to see your link. That seems like an additional hassle. 

I've seen so many instances where I am browsing online and shopping and a little while later return to facebook. Not long after that, I see a very relevant advertisement showing me an item that is highlighted. Many times, it is very similar to what I was looking at buying. Personalized marketing and information is a bit creepy, but not necessarily bad for everyone. I for one, would agree that it is a bit creepy how advertisers and search engines such as Google can learn so much from me and my search habits. I'll tell you one thing's for sure, it is probably good for the economy. Personalized search optimization and marketing easily tempts consumers into buying things that interest them, simply because advertisements on the web have made them so easy to find. Personalization of information and product search definitely encourages consumerism. 

Personalized search, such as what is common ground using Google, helps save me time in many instances. Relevant information is pulled from what Google learns from my search habits. I don't mind, yet. I'll continue to ignore how personalized the information is that Google and other search engines send my way, until it starts totally eliminating the other side. I won't become alarmed until only one side of each story is revealed to me, as Google will have sheltered me from something other than what "it thinks" I want to learn. Only then when I am sheltered and protected from becoming well-rounded, will I become upset and argue against personalization. But, let's hope it never gets taken that far!

 

Personalized search is here to stay. Super convenient for consumers, a lot more tasking for advertisers, but like I said it’s not going anywhere. It’s almost creepy in the sense that your location, etc… is known right off the bat; however it doesn’t surprise me that technology has taken internet search to this advanced level. Should be interesting to see what this all means for marketers and how convenient search will continue to be.

I agree to what Jongpil has said. personalized search helps more easier, quicker, and convenience.It can be used more effectively to the users or the buyers to find the product or the service information they want as an individual on any site they want.personalized serach also focus more on the links that are actually meaningful by just typing in the keywords buyers want to explore.

I’ve noticed the extensiveness of personalized search on Google results a lot recently; especially through Google Chrome’s ability to auto fill information for any website requiring personal data. With the amount of time I’ve spent using Google, I’m sure they know everything about me and could use this information to aid my search inquires. However, this need for personalization allows room for an invasion of privacy that I am uncomfortable with. Should Google decide to share the information it has on its users, SEO would be easier, but it would also violate privacy rights. As of now, personalization has simply necessitated that SEO become even more specific in a way that could possibly help businesses and customers find each other more easily. It is the future that is concerning, but as Larry Page, a Google co-founder once said, “The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.”

 

Personalized searches are better for the consumer, but harder for the seller. As a buyer, information is everywhere, and now with personalized information, it is even more relevant.  Personalized searches will allow consumers to save time by finding the information they want at a quicker pace. For example, when I needed to look up the closest CVS to me, the only thing I needed to do was type in those three letters. The search that came up had the closest location to me, without me ever having to say where I was. This is the coolest thing and shows how advanced technology is. However, as an advertiser, this worries me that I will not be able to keep up. Companies will have to work harder to be more targeted to their overall audiences.

Personalized search, in my opinion, is the search engine of the future.  People search google and various other search engines for their information on an hourly basis, and even that amount of time may be an understatement.  Frustration on search engines when looking up certain topics and receiving random information can be the cause of one no longer using said search engine; but, with the personalized search engine concept, relevant information is always at one's fingertips.  The webpages would essentially be pertinent to the user and their needs, constantly adapting to user's tastes and becoming more and more personalized.  

This is one of the great developments of the internet in today.  It will force more people to become comfortable with "their" search engine because it will essentially become "their" search engine with "their" information on "their" terms.  This could also stem further progress in bringing the internet even closer into people's lives than it already is today.  The ability to change the experience of the internet to specific people creates more of a bond between the person and the technology and I can only expect great things from this.

I really like the personalized searches due to just the ease of use and relavance to me as an individual. If I am looking for a sports store and I type into google searching for a store one will pop up in my city and I like that because I like not having to tell google my zip code and what city I am looking for stuff. Also my facebook and youtube account also have a personalized features with ads popping up on the sidebars with things I have currently looked up which doesn't help me with shopping but it reminds me of products I have looked at and want. I personally feel like google has the best personalized search out of any search websites I have used and thats why I only search through google.

I did not realize that there is a personalized search in Goolge or other search engines. Personalized search is based on geographic location, language and context from previous search. Those facts can help your business and company, also it allows to search more quickly, easily and accurately. It may reduce the effect of SEO, but in my opinion, the personalized search helps more easiler, quciker, and convenience.

Having more personalized searching methods will make it more difficult for marketers to "catch a lot of fish" but they will be able to get more valuable clicks. They will have the conusmers telling them what they want to find and by analying their search methods we are able to see how people get to the results that actually work and interest them. The days of trying to think like our conusmers are not over, we still need to be able to visual the next step before it happens but we will be helped along with the very people we are trying to reach.

I agree that this makes things a bit easier for SEO strategists.  Internet marketers have always been forced to think like their consumers, it is now more critical than ever.  The old addage, the "cream will rise" is now more true than ever.  The best thinkers, and most in-tune with their consumers uses for their products and services will be rewarded.  Similarly, search engines are adapting to what you mean, not just the literal terms you use to search.  This also puts the onus on the marketer (more than ever) to create dynamic content that extends any and all keyword strategies, while bringing prospects into the sales process.

I think this is a good idea. I haven't really noticed that there was a personalized search on google, or I just didn't take the time to notice it. I think that it'll be helpful for people when they search for things and google knows what you might like and prefer by your past searches. The geographic part of it is also pretty nice, so that when you search for things the search brings up results with things around your area. There is just a lot pluses from this that I can see. 

I like the idea of Personalized Search on Google and other search engines. I think it will greatly help businesses by having them show up more often in search results. Due to the fact that these personalized searches are based on geographical location it will allow for more relevant busisnesses to pop up in the search, helping out both the company and the consumer. It allows for the person doing the search to find the most accurate searchers for them and have an easier time finding the information they're looking for. I like that no two people see identical search results.

Personalized search is everywhere Google is. Gmail suggests links for me depending on what my emails say and YouTube suggests videos it thinks I will like based on what I've watched in the past. Search engine optimization is very beneficial to brand's because it let's them use their digital advertising dollars more efficiently.

Instead of showing a link to a specific site to everyone that uses Google, search engine optimization allows for links to only be shown to people that will most likely click on them. This is great for companies because they are not wasting money by showing their links to people who have no interest in them. With search engine optimization consumers are shown links to sites that they might find useful when they are looking for information online as opposed to being shown links that they have no interest in clicking on.

With more and more technology like phones and laptops using GPS search optimization could start to become eerily specific. A potential use for personalized search is having an app for a company like GroupOn instantly show you deals based on your location. An example of this would be someone walking around a large city and they pass a bakery. The person's phone with GPS would realize that the bakery is close and notify the person of any deals or specials the bakery is currently having.

The only problem with an app like this would be the shift from showing relevant information back to inturrupting consumers with advertisements.

I've witnessed a bit of a backlash to the idea of the personalized search engine over the last couple of weeks, I've even seen a "TED Talk" which outlined how the new way of internet searches are a detriment to the accuracy and ease of use of internet browsing as we know it. I'm of the opinion, however, that if I really want to find something online, I'm web savvy enough to find it, it just might take some more careful crafting of search terms to get there in one try. On the other hand though, I estimate that I use google around 100 times a day (a conservative estimate) and most of these searches are for relatively simple results. Think: an actor's filmography, the weather, or a certain sports score. If I have to navigate through three or for more pages to find exactly what I'm looking for, rather than have it as the number one result on my first search, this extra time really adds up. Imagine an extra thirty seconds addet to any given search multiplied by 100. That's about fifty minutes a day wasted! I just typed in "weather" into google and this is what it gave me.

Let Me Google That For You

Boom, baby. Not only did Google have the right result for me in one search, I didn't even have to click a link for the pertinant information. To me, that instantaneous and accurate feedback is well worth the possibility of having to root around for the odd link that Google thinks might not apply to me.

I have definitely noticed the personalization of my Google search results especially the fact that the results are geographically relevant. I believe that by using the geographic location of the searcher, Google has given a tremendous opportunity for local small business owners. If I were to do a Google search of the word "pizza" five years ago, I would probably get results for the largest pizza restaurants in the United State (Pizza Hut, Dominos, etc.) Today, as I sit at my computer in East Lansing, when I do a Google search of Pizza, I receive results for local pizza restaurants along with the big chain pizza restaurants. 

 

I hate to bring up facebook in this blog topic but I kind of think facebook is doing the same thing with their ads we see on the right side of the page. Everytime i type something in the search bar, or like a page on facebook, there will be ads that relate to what i just typed or clicked. Its a bit creepy but I think its a great way to make the internet more personal. Since the ads are only ones that are specific to me, i feel like the marketers have an easier time targeting their market. This can make it easier for me to click around for certain things I am looking for, or may allow me to click on something that the marketers think might interest me. I think with personal search it can make searching easier for the consumers and for the marketers. But then there might be an issue of privacy... we will see just how personal these search engines can get before it becomes too much.

I'm not certain as to how I feel about personalized search results per individual. Although sometimes it makes it easier for a person to find exactly what their looking for, it also gets annoying. From my experience with Google, I have noticed how inconvenient it can be when I'm searching for something that I have never search for before or has had any relevance to my pervious searches, only be bombarded by pop up suggestions that conflict with my search. It'll either take place of what I'm typing and directly connect me to a page with those results or creates too much noise. 

Although I can see the positive intention of the personalized search results, I feel like I'm being stalked. I feel like it gets to know me too well that which isn't what I like when I'm searching on the web. One thing I do admire about it however is that it opens up different suggestions for when I'm clueless about what I'm looking for. It helps me by giving me ideas and suddenly becomes resourceful.

From an advertising stand point, I realize that this is an effective way to advertise. When those suggestions pop up when searching, it grabs the consumer/readers attention and give them the opportunity to wander away and explore what else is out there.

To say the least, this post really opened my eyes about search engines. When our NMDL class met for the first time, I learned about the Google searches and how they can track just about anything that people are searching, group them by date, category etc. I wasn’t even aware at that point that Google, or any other search engines, had the ability to do that. I think the idea of the personalized search is a really great idea. I think this could really improve the effectiveness of searching and obviously the results as well. This can help people find out what they really need, as well as give the company more information on what the people searching on their site want. I think it’s crazy that no two search results are the same, but that just makes it feel as though you’re getting so much more of a personalized answer. I am interested to see where this ends up leading to, and what, if anything, new comes of it!

Having search engines personalize your search is a fantastic idea, especially good for users who are not so tech savy. I know my mom gets thrilled when exactly what she is looking for pops up. Personalized searches allows the internet to be used just what is was designed to do - be a quick resource of information. Most people getting onto the internet are repeat users and going somewhere they have been before, so having it quickly pop up is very beneficial to them. Even somewhere like a travel website, if they have used it before it means they are likely most comfortable on the site and will use it again. I have always enjoyed the personalized search because I frequently am on the internet and usually are bobbing between the same few sites. It is true that if the same sites keep popping up they may be missing out on a better option, but with just a little extra searching they will most likely quickly come across their desired location.

 

I find personalized search to be useful because it helps me find information more quickly and easily. Plus, I can see what sites are most frequently visited by my friends and contacts. For example if my search result showed that a partiuclar restaurant's site was visited by a friend, I'd rely on this information as though she was telling me about it face to face. It would increase the likelihood of me clicking on the link and visiting the website, and possibly the restaurant, myself.

On the flip side, what search results is Google not showing me? Are my search results narrowed down to sites I've already visited to the exclusion of sites that might have exactly what I'm looking for? Perhaps it's the equivalent of going to the library for a book. If my last five visits have been to the fiction section, will I be limited to fiction on my sixth visit even though the book I'm looking for is in non-fiction? Although this may be an extremem example, I think the analogy is accurate.

If I'm trying to find a Thai restaurant in my neighborhood, personalized search is great because I'm focusing on a certain geographic location. If I'm looking for online retailers that feature yoga mats, for example, I would prefer to see all available options. It doesn't matter how far away the yoga mat warehouse might be because the product is being shipped to me. I may want to try a new vendor and am concerned that I am not being shown all available options without extra work on my part.

I have also definitely noticed Personalized Search on my Google results.  I particularly noticed it when I went on my parents computer and googled something for a homework assignment and said out loud, "this is NOT what I am looking for."  However, when I googled it on my laptop it was on the first page of my Google search.  I think that this feature is something very beneficial for the typical student and people who are searching for specific things all the time.  It can also help business to know exactly what words to use to reach a specific target audience.  When I googled my chosen company, Domino's Pizza, the location closest to me immediately popped up, which is both creepy and highly efficient.  First was their corporate website, then their wikipedia page, then facebook page and then twitter page in that order on my google search.  These are all useful pages for someone like me to use when wanting to find out information about Domino's or to quickly order a pizza.  Google is definitely on top of their game with Personalized Search and they always know how to make the internet just a little bit easier for everyone.  

I think personalized search is very good, convenient, quickly and easily for each individual people whose geographic location, language, and other backgrounds are different. I really like Google has been paying attention to people who are in these situations and context from previous search queries to deliver its personalized results. Personalized search results sound like a great idea at face value, but there will be some concerns about its search method.

I think...it would be privacy concerns. In my opinion, when Google implement personalized search, this fact can reduce the impact the SEO has on search results in favor of simply displaying the sites the user visits most frequently. There will be more concerns other than what I think. However, Google provides personalized search continuously, I'm using it right now and I have not feel any bad about it, so I will continuously use its service.

I think the personalized search idea is one of the better search engine ideas in some time. We are able to get closer and closer to what we are looking for on the website that much faster. It truly gives the web browser a relevant and unique browsing experience. On top of that, it leads me to believe that other websites that don't get as much traffic could start to get some more. They might show up higher and higher in the lists for certain engine browsing. While it will likely make companies need to re-evaluate their SEO strategies, it will be web searching much more efficient and convenient for everyone.

Whil I think that the Personalized Search on your Google results is a clever and convenient idea - I'm not sure if it works for everyone. Some people may be excited and actually utilize this option, but for others it might come across as too much. While we all know that our history online is easy to track, having the proof right in front of you is creepy in a way. I think personalized search should be a filer people have the option of turning on or off. This way, it's there for the people who want it, but those who don't will not even have to look at it in their results page.

I think personalized resut is an awesome idea. People who search online definitely want the information that is the most relevant to what they want. Since there are tons of information on the Internet, personalized result is a more efficient way for users to get what they want. Besides, I think small or local bsiness can take the advantage of this. Last semester, I was asked to join the Google Online Marketing Competition in my marketing management class. We are asked to promote a local small business by using Google AdsWords, while setting AdsWords, and the geographic setting is just awesome because we can set up specific area that we want to be search when someone key in relevant key words. As doing this, we could target our market more precisely, on the other hand, people could also find the result that they really might need.

Love the whole idea of personal search engines such as this it makes google more relevant to local businesses that want to advertise there and it makes optimization easier. I feel as though making the search results personal is great because when I search for somewhere to eat I want it to be close to where I am and have good reviews from other users like me who searched for the same thing. I have noticed googles changes as well because when I search local business pop up first it makes google more useful to me and all he other users around the world.

I have defiantly noticed more personalized searches on Google. I use Google all the time and it always gives me the local companies first. Google uses my location a lot and uses my past search results for locations because it always gives me the local company, which I love. I have also noticed the difference between searching at work and my home computer, since I use my work computer all day my search results are a lot better and more personal than my home computer.

I think the personalized search is a bonus to small, local business; this is a great way for them to be found. People value having their search results based on geographic demographics.

First from a consumer standpoint, I have noticed the personalized search and LOVE it. Especially when I type in something simple like Chinese Food, local results come up using Google maps. From a business standpoint, I think it may make it a bit easier to be found as long as you are staying relevant and pushing content. Especially if you are a small business or serving a niche market based on location, I feel that you will show up in search engine results a lot easier. 

I have indeed noticed this, 90% of the time my top two search returns are a MySpace page and Wikipedia. For my internship I Google a lot of different band names in search of their official website or, as usually is the case, their MySpace page. Research on bands also leads me to a lot of Wikipedia clicks.  When I go to search for something not at all band research related, those are always up at the top. When I am trying to research something new this drives me nuts and ends up taking a little longer to find what I am actually looking for. I have, however, found it useful for when I’m traveling and trying to find local shops, bars or restaurants.  

I think this is a great improvement for Google.  One example I noticed this being helpful is a search such as "Hungry Howies".  It immediately brings up the local Hungry Howies with their phone numbers. It used to give you their homepage or a store locator tool.  So it has made my life slightly easier by eliminating a couple steps. It even gives you a map showing where they are compared to you.  I also noticed these changes when searching for things about fantasy football.  A search for "Mike Wallace" gives me plenty of information about how the wide receiver will do, instead of information about the old journalist.  These are all just small changes that allow me to avoid more specific keywords and save me a couple minutes, so I am all for it.

This is something new, to me at least. I think this is great in a sense that it gives people a sense of personal attachment to the search engine, since it can forecast our desired outcomes. On one hand, it definitely helps to reduce our research time. But on the other hand, it does feel a little weird, as if Google knows all about you. I just wonder if the search results will be the same if I travel to a different place. For example, if I want recommendation of a place to eat, it will show me restaurants in Lansing, when I'm in the area, but what if I go on travelling, will it still recommend Lansing area dinners or it can recognize that I am at a different place. In any case, SEO practices may benefit from this, because now a company no longer need to come up the most relevant words, but it can use various of  kinds of relevant words, and the chance of hitting the top of a search result is greatly increased. 

I've never noticed about Personalized Search on the Google results. I'll find a friend to try to search the same keywords and see the differences between his results and mine. This post let me think of online shopping site such as Amazon and eBay. They also record customers' purchase history and form groups of target audience. If I bought something on Amazon, they'll send email recommending "something you may like" to me. In my opinion, the Personalized both on search engine and online shopping benefits both marketer and consumers.

This is an excellent improvement as far as I have been noticed and discovered. Everytime I want to search something that I have been searched, it jumped out immediately and automatically which really saves a lot of time and is being more efficient for interactive actions between the viewers and the websites. I think this is just another reflection of long tail theory, which is a good explanation of the gradually narrowing-down multi-targeted market online, which tries to customize the services and offers for different customer. However, sometimes the original advantage like anonymity and freedom of online activities become more and more transparent which may be an offensive thing for users. Some may quit certain searching for considering their reputation or something like that.

Yes, I have noticed that Google has personalized my search results. For example, I start typing in, "Mich.." and up pops "Michigan State Football Schedule" which I recently searched. I like this system because it makes my searching faster and more efficient. However, I think that the tailored ads on Facebook are a little bit more intrusive. The ads try to sell me clothes with my sorority's letters on them, tell me that Ford is coming to the Career Gallery at Michigan State, and even recommend that I look at engagement ring websites because the site sees that I am in a relationship. I feel that there is a fine line between helpful and intrusive- one that Facebook has crossed and Google has not.

I have realized somewhat recently that my Google search page has been displaying my location as Lansing, Michigan.  At first I thought it was super creepy.  But then I started thinking about how much easier it will be for me as a consumer when I search things and I won't get results from all over the nation or even the globe. For instance, I simply search "pizza places" and Google automatically shows the top places in the greater Lansing area.  To me, the benefit is that I can find obscure places near Lansing without having to think of or even type the names of cities in the area.  The downside, however, is I feel slightly violated being tracked and a little offended that Google thinks they know everything or even anything about me as an individual.  I suppose I can get over my harsh feelings toward Google as long as local small businesses are able to benefit from the increase in the ease of SEO as the technology continues to evolve.