Sunny Day Answers to Digital Marketing Questions
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Q. Regarding the Big Idea in the full Digital Strategy, should everything ultimately relate back to that Big Idea and incorporate the Big Idea? Or are some concepts allowed to not relate completely to the Big Idea?
A. The big idea is key to your whole campaign. A strong big idea makes execution easier because the next step is clear based on the concept and strategy to reach your goal. So having a true “big creative idea” for your campaign will make building out your digital strategy much more enjoyable and rewarding. A strong idea can easily tie into your website, social, paid, email, etc. Make it great!
Q. How does a brand go about deciding their digital strategy budget?
A. Deciding a budget is important to having a successful digital marketing campaign. They say your marketing budget should be 20% of annual sales. And then your digital budget should be 20% of that. So if you do some research on the company and their sales, you can do the math. Good luck!
Q. Is it more important for a company to focus on effectively using all of the most popular social media platforms for marketing or is it smarter to focus efforts on the specific platforms that they have found the most success with?
A. There a few factors that go into choosing social platforms for your brand. Let me list them out:
- Time, budget, and manpower. How much ability do you have to keep up on social posting? If you have a small team or a small budget you can only choose the platforms you have the time/money to manage.
- Where does your audience spend their time? The social platforms you choose are directly depenedent on what your audience likes and the networks of their choosing. Some more trendy social networks like Snapchat or Instagram may be where your younger, hipper, audience prefers to spend their time. If that’s the case, then your brand should be there.
- Some social platforms everyone expects you to be there. It’s true, when people search for a brand online they expect to find their Twitter and Facebook page. It’s important to consider this and put on a good showing no matter what. Even if your strategy is to simply squat on your Twitter account and wait till you have the budget and time to regularly publish and interact.
Q. In your opinion is it more important for a brand to focus in on a mobile friendly website or a free downloadable mobile application?
A. A mobile friendly website that has “responsive design” is key to your business success. A responsive website can be easily browsed on all mobile devices. You could say it’s device agnostic. This is priority #1.
A mobile app is good, and depending on what you do or sell, could overtake your mobile site. For example, your brand may need a mobile site to provide info about your company. But your brand may need a mobile app to easily sell your companies product online. Depends on the situation.
Q. With the fact that more and more audiences start to ignore the ads displayed on Facebook, is Facebook still an effective tool for brand promotion and advertising?
A. Yes I think Facebook is still effective. Regardless if people ignore ads, Facebook is one of the most powerful ad platforms on the planet. People have always ignored ads, but brands still run them. Facebook advertising gives you different ways to get in front of a very specific audience. For example, promoted posts can really resonate with your audience. And even seeing the brand again in a Facebook ad is reinforcement and its laser targeted. So I think much better than gambling that I will be watching your super bowl commercial.
Q. What is the best way to create meaningful content on Pinterest without distracting users from my brand?
A. That’s a good question. For things like this I suggest Googling to see what comes up. I’m not a Pinterest expert. Let me see what I can find for you! Try this.
Comments & Feedback
What is the best way to pin content on a brand's pinterest board that's not theirs?
What are the most comon mistakes you see brands making in their digital media strategies? How would you suggest to correct them?
For participation credit: 11/3-11/9
Do you think brands that cannot connect their product or service to anything relavent to Pinterest, they should stay off the social media platform? Because I feel my brand is currently wasting it's time on Pinterest because very few people have taken notice to their random posts that do not belong to a specific Pinterest category.
I am working on my final assignment, and there are some requirements that i concern. Is there any strategy when i do the landing page, sponsorships, blogs.
Do you think that Pinterest is a cost effective platform for brand marketing? Why?
Since I've never use Pinterest before. So I was wondering how can I attract more user to slick or like my board?
How can a brand use Pinterest most effectively? I see that my brand has a Pinterest account, but I'm questioning the content they put on it. I don't understand the purpose it serves. Pinterest is commonly known as a space for DIY projects and recipes, how do companies and brand's compete with that?
Do you feel that it is cost effective for a brand to create a mobile application considering most websites now are mobile friendly? What are the benefits of even having a mobile application considering any smartphone or tablet user can access a webpage form their mobile web browser?
I am looking at the final assignment requirements, and I have a few concerns about budgeting when it comes to new media marketing. There are a few factors to consider when discussing budgeting. A landing page, promotional sites, sponsorships, vlogs, these all cost quite a bit. Is there a strategy when it comes to allocating funds with this new media marketing? Or a strategy you would personally suggest? As I am planning out this strategy, I am considering my target audience and what sources they would most likely use. Would this be the correct approach?
For the Pinterest, as I know, I have only few friends are using the Pinterest. So I was wondering how can my pinboard to attract the likes or users.
After I signed for the emial list of my brand, I only recieved two emails after the past three months, and I think it should email customers more regularly. However, emailing too frequentely will make audiences feel annoyed. I want to know what is the best rate of emailing for a brand to do email marketing?
I agree with your statement that a responsive mobile website is more important than downloadable content. What I was wondering is, do most companies pay for someone to create their sites or do they internally have someone do it for them? Also, do you recommend web development courses? I am an advertising major and am minoring in PR. I'm thinkng about dropping the minor and focusing on web development just as an asset to have. I don't think I want to spend the rest of my life doing web development but it seems to be an important skill to have. Alot of the things we learned were based around it which was really helpful but we didn't actual coding or development.
My brand has been around for a long time, so they have a LOT of digital marketing efforts already in place, and pretty great websites/mobile apps/etc. This makes it a bit difficult to come up with my own "big idea" although I have one that might work. I am concerned that it might not be too creative though, although it is something my brand does not currently have in place. Does this BIG IDEA need to be something like a purple cow? AKA super far out?
Brings me to my next questions.. how often to extremely far out marketing ideas work for companies/what is the risk factor?
I'm really interested in the creation of a website from scratch. Must you have HTML coders to do so or simply use one of the website creators found online? Does it depend on the size of your business as well, small versus large?
So far in this course I have learned a lot about internet marketing and all the components within it. One thing that I have found to be difficult is to think of creative ideas for my brand to do that they haven't already done. Especially since my brand is big and well known. Besides building a digital strategy, what are other strategies/ways that businesses think of new and unique ideas for their brands?
I've had a pinterest for a couple years but I've always used it for things like haircuts, or dress ideas, or style tips. I have never thought to use pinterest to attract customers to a business. How can companies use a pinterest board to their best interest to promote their brands? (other than like clothing boutiques or hair systlist)
I really enjoyed creating my Pinterest board for this class. What do you think are some of the best strategies, or ideas companies use to build their brand using Pinterest? How do they make sure not to pin their interests, but more specifically ideas that reflect their brand?
How can Pinterest actually help a brand? Pinterest is more of a collection of things someone likes, so would a brand pin things that their target audience would like?
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no matter how perfect the digital strategy we build if no audience notice that what we do are invalid. i wonder how to effectively attract consumer to our digital media platform? espicially for the low involvement product? thank you