Sunny Day Answers to Digital Marketing Questions
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Q. Regarding the Big Idea in the full Digital Strategy, should everything ultimately relate back to that Big Idea and incorporate the Big Idea? Or are some concepts allowed to not relate completely to the Big Idea?
A. The big idea is key to your whole campaign. A strong big idea makes execution easier because the next step is clear based on the concept and strategy to reach your goal. So having a true “big creative idea” for your campaign will make building out your digital strategy much more enjoyable and rewarding. A strong idea can easily tie into your website, social, paid, email, etc. Make it great!
Q. How does a brand go about deciding their digital strategy budget?
A. Deciding a budget is important to having a successful digital marketing campaign. They say your marketing budget should be 20% of annual sales. And then your digital budget should be 20% of that. So if you do some research on the company and their sales, you can do the math. Good luck!
Q. Is it more important for a company to focus on effectively using all of the most popular social media platforms for marketing or is it smarter to focus efforts on the specific platforms that they have found the most success with?
A. There a few factors that go into choosing social platforms for your brand. Let me list them out:
- Time, budget, and manpower. How much ability do you have to keep up on social posting? If you have a small team or a small budget you can only choose the platforms you have the time/money to manage.
- Where does your audience spend their time? The social platforms you choose are directly depenedent on what your audience likes and the networks of their choosing. Some more trendy social networks like Snapchat or Instagram may be where your younger, hipper, audience prefers to spend their time. If that’s the case, then your brand should be there.
- Some social platforms everyone expects you to be there. It’s true, when people search for a brand online they expect to find their Twitter and Facebook page. It’s important to consider this and put on a good showing no matter what. Even if your strategy is to simply squat on your Twitter account and wait till you have the budget and time to regularly publish and interact.
Q. In your opinion is it more important for a brand to focus in on a mobile friendly website or a free downloadable mobile application?
A. A mobile friendly website that has “responsive design” is key to your business success. A responsive website can be easily browsed on all mobile devices. You could say it’s device agnostic. This is priority #1.
A mobile app is good, and depending on what you do or sell, could overtake your mobile site. For example, your brand may need a mobile site to provide info about your company. But your brand may need a mobile app to easily sell your companies product online. Depends on the situation.
Q. With the fact that more and more audiences start to ignore the ads displayed on Facebook, is Facebook still an effective tool for brand promotion and advertising?
A. Yes I think Facebook is still effective. Regardless if people ignore ads, Facebook is one of the most powerful ad platforms on the planet. People have always ignored ads, but brands still run them. Facebook advertising gives you different ways to get in front of a very specific audience. For example, promoted posts can really resonate with your audience. And even seeing the brand again in a Facebook ad is reinforcement and its laser targeted. So I think much better than gambling that I will be watching your super bowl commercial.
Q. What is the best way to create meaningful content on Pinterest without distracting users from my brand?
A. That’s a good question. For things like this I suggest Googling to see what comes up. I’m not a Pinterest expert. Let me see what I can find for you! Try this.
Comments & Feedback
How do we make sure we stay in the confines of the Big Idea?
If we stray too far from the Big Idea will the whole message be lost?
What are some of the effects to the overall sustainability of the business economy following the transition of marketing from traditonal to predominantly digital?
Does responsive design apply to aesthetics as well? That is, how important is it for the website to look like it's mobile site and vice versa? My brand has a well-functioning mobile website, but it is extremely different from it's parent site in terms of color scheme, image display, layout, and some content.
How is Pinterest considered a social platform when it comes to marketing a brand?
According to a new report by Gartner, U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities. Do you think 2.5% of total company revenue is enough for digital marketing spending?
I am still confues about the final project. I do not know what should we start with and what should we include?
With the ever-expanding online market do you think that the rule of thumb of 20% of marketing budgets will contine to be the normal amount spent on online advertising, or do you think online advertising will start to dominate more of the marketing budget?
For create a full digital strategy, instead of thething that we leaerned from this class. What is the most important thing or detail should we be notice on?
My brand is SK Telecom which is Korean No.1 wireless company. However, this company is not ready for the global system that does not use a lot of social media. Moreover, their technology is moving rapidly and further that do not have chance to get the world to know about these news.
The digital social media has been an essential part of our life. Everybody is using social media through cellphones even while walking and eating. We are kind of lack of communication and action in real life. What are we supposed to do to improve this kind of situation?
When you think of using Pinterest as a new business would it be better to share your own content or pin content that relates to your companies goals? I think Pinterest is an interesting platform that I hadn't used before this class and could be very good for new and established businesses.
My brand does a good job on thier digital strategy, should I come up with an entirely different strategy or just make reccomendations on things they can improve, i do not feel that it is necessary to change most of the things they are currently doing.
Is it more effective to come up with a completely unique brand strategy or to mimic those of competitors in order to gain an edge? Is there any gain in doing that or should you stay focused only on your brand when creating a digital strategy?
Do people who have others write their blog posts for them, lose credibility?
What has been the best media strategy used on an advertisment on a social network, and which brand was it that published this ad?
Should I look at my competitors digital brand strategy to see how they are successful?
When making a digital strategy plan for a client is it appropriate to point out many of the flaws the company currently has? Could that be considered distasteful?
HP is very present on social media and very informational with their emails. How can they utilize Pinterest in an effective way since Pinterest is mainly DIY projects which doesn't really relate to technology?
Pinterest Promotions is a relatively new ad scheme that is trending but not yet a prominent tool as opposed to the standard with Facebook and Twitter. With a brand like Starbucks, would it be appropriate to veer away from the norm and start building a digital strategy through Pinterest Promotions?
What is the best way for a brand to focus Pinterest on their own brand? I feel that Pinterest is a collaboration between brands and that it can distract people from one single company.
In your opinion, what is more important, having a mobile app or a mobile website? Which would be better, having no app, but a great website, or vice versa?
What do you think are the most important things to consider when a company is creating their digital strategy?
When drafting a new digital campaign, do you find it more beneficial to make large, audacious goals to push yourself and your team, or to make smaller, more tangible goals to stay on track? I can understand shooting for a large, successful campaign, but I feel like it may discourage employees working on the project if they are too lofty.
Digital media is so diverse in the ways it can be utilized, but beyond the goal of obtaining a more appealing look to the publics attention is there any one set in stone common charateristic of digital media in all strategies?
In a world that has a continuing emphasis on growth digitally, why would a company choose to only allocate around 20% of their marketing budget towards digital media? Where are the other major areas that the budget is being allocated?
Pinterest is becoming more and more popular amongst businesses as a marketing tool. This is a great idea because it draws the consumer in and provides ideas and incentives. How do brands market their Pinterest page amongst their audience in the most beneficial way?
Do you need to create different ads for your campaign to be portrayed effectively across different devices?
Pinterest seams to have a very specific demographic of users. How could a company attract non-users to their Pinterest page? What benefits woulf a company achieve from increasing their Pinterest views?
Picture advertisment or video advertisment whcih one is more effective in the web?
Since many holidays are coming, like Thanksgiving and Christmans, what do you think is the best way to use these factors to improve sales and get attention?
Do you think Pinterest is a legitimate social media outlet for brands to use to maximize their consumer base? If so, why?
My question is still about Mobile app marketing. My question is how to make mobile app more user-friendly? How to make user think that the app is concerning and the develper really care about them?
What is an emerging strategy or tactic that you feel will be a digital game-changer?
I think it would be interesting to find out what the most recent social media trend is. Based off how everyone prefers a different soical media website, What would be a good way to measure how these various social medias measure?
if we are not going to use all those platforms, how could we decide which platform we could use to maximize ROI?
Do you believe Pinterest is being taken seriously by all target audiences or just specific ones?
Pinterest seems to be more of a platform used by women, beside meaningful content geared to men, how would you go about getting more males to use this platform?
As of right now, I'm curious to see what the biggest social media platform(s) will be in 2016. Facebook is so commonly used, but Twitter is rapidly growing, and new platforms are emerging... what do you think?
What is the best way to grab attention from users if your brand has an extreme variety of products?
Ever since taking this class I've become more and more interested in creating a blog. How do I go about starting this? Is there a specific blog website to start at?
Do you think the Pinterest is good social media platform for a new business brand? How can Pinterest actually help a brand? Since the Pinterest board was due last week, but there are very few people taken notice of the post. What's your opinion?
I have a brand, which is ESPN, that covers their marketing and advertising strategy pretty fully and executes very well. It has been hard for me to make or suggest improvements to it and leading up to the final assignment, I am finding it difficult to continue making recommendations. Do you have any tips for coming up with a way to improve an already successful brand and strategy?
I love pinterest, and normally i've always used it for recipes and fashion. I've never thought about using it for promoting my brand, is pinterest something that more businesses should suggest using?
Pinterest in gaining more interests of brands, they have even began to put interactive pins as ads on the site as pins. What do you think is the best way for an individual to grow their personal brand on Pinterest?
As far as KPI's go, how do you determine the best? Is it a trial and error type thing, or are there guidelines to choose the best one for your business?
For the final presentation, is the slides only includes the class things or i can put my own research?
Is there any ways to pin our own stuff on Pinterest?
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I really wish I would have seen this when I was creating our homework last week. I was just blowing in the wind, hoping I would be around the right area in things like budget and time. Im glad I can at least edit it in my slideshow do this week. Thanks