Super Bowl Social

I usually do not watch football and did not tune into the superbowl this year. I am usually inactive on twitter unless it is something I really care about. The first thing that came to mind and that did not happen that long ago was net neutrality. I beleive putting regulations in prevents ISPs from exploiting their customers and wanted to presuade people to think the same. I was retweeting articles from reddit and other social media otlets to spread the word and make a difference. 

I didn’t watch the super bowl games, but I had to watch Victoria Secret’s shows on tv. In 2017, there was a model named Ming Xi has slipped on her outfit during the taping of Victoria’s Secret fashion show in Shanghai. Most of the social platform in China was feels bad for Ming Xi’s fail, they think she is not professional, and destroyed whole shows. All the social media was talked about this news, Weibo, WeChat, and other Chinese social platform are all said it is shameful. But on Facebook, Twitter, and Instagram, people all said she is strong and beautiful. For me, I think all of the people will have mistaken, it should be forgivable, Ming Xi should know this is a big mistake in her career, and always remember this moment, I won’t said she should quit being a model because everyone will have a mistake.   

While I watch the Super Bowl and have done so for many years now, I rarely participate in posting or tweeting my reactions to the game. I used to through high school, but as I get older I find myself posting/tweeting less and less. While I may share a post I saw about my favorite ad throughout the game, in the past I would post my own reactions as the game went on. While I almost don't post anything on my social media accounts when it comes to tweets or status updates, I do enjoy scrolling through and reading what others have to say about the event that's goign on whether that be the Super Bowl or something else. In the past I was big on posting my feelings and reactions to big MSU basketball and football games on platforms such as Facebook and Twitter. 

I did not participate “Super Bowl” this year. However, I have participated when I was in high school. For the past few years, I have definitely tweeted and posted on Facebook about the events. However, for this year, I see a lot of tweets and updates about the Super Bowl. I think it is definitely happy and fun to celebrate the events with friends and family. 

if i turned in to the super bowl, i would participate in social media with my thoughts and reactions. but i dont watch super bowl so i did not attendent this part of sharing of thoughts and reactions. i liked NBA, i usually share the my thoughts, my reaction of each games they played. such as the final of the 2017, it is between golden state Warriors and Cleveland Cavaliers. i am the fan of the Cleveland Cavaliers and it was such a good game. the rule of NBA finals is who win the 4 of 7 games who get championship. i post my thoughts, prediction and emotions on the wechart moment. i like this series game though the Cavaliers lose the championship. 

I did watch the whole game, and saw most of the ads (I missed some of halftime because I had to pack to go home). While I didn't participate in social media for this game, I have engaged in posting during events such as:

• Primary elections
• Nat'l election
• Live performances (Concerts, etc)
• Olympics opening ceremony
  
  

In these events, I'll usually only post when something upsets me, or when something is photo-worthy. In general though, I do not use a "second screen". I really only find it do detract from the experience.

I did tune into last weeks super bowl, while I did watch some of the commericals I have absolutely no interest in the game. This year I paid more attention to the game to food than the ads that were shown so I did not share any of my thought on the game. However, in past years I have. For example, I remember tweeting one year about how the Budweiser commercail with the horses actually made me cry (I must have been having an emotional day.) My most retweeted tweet I've ever had, that had over 600 retweets was me commenting on Katy Perrys halftime super bowl show. I also tweet about events I go to and things that happen to me there, now I do not do it as much becuase I do not use Twitter as much as I used to, I still do it sometimes. For the most part I use Twitter to read other people's tweets and comments and if I do tweet I usually try to make it funny.

I didn't end up participating in "second Screening" during the Super Bowl this year; however, I have in the past for other shows and games. During the past few years, I have definitely tweeted and posted on Facecbook about my reactions to how the Lions and Spartans have been doing during their games. I remember specifically that I did this a lot a couple of years ago when the Lions were doing really well in 2014. 

I did not attend the Super Bowl activities did not participate. Because in my country Super Bowl activities rarely mentioned. Because I have had similar experience. I have a Facebook account, and many people share their feelings and make suggestions on this media platform. I think this is one of the many benefits. The second screen to share a lot of personal feelings from the perspective of different people to analyze. I think this is a good way to communicate between all the audiences. This approach no longer has limitations.

  I didn't watch Suoer Bowl, however, my professor showed us a video about it in class. The video showed is an advertisement of 'Doritos', a short man walking around the fire and rap at the meantime. This is super cool and creative to attract audiences' eyes. This also is one of the top 10 advertisement. After watching this video, I didn't participate in social media with my thoughts and reactions. I just talked to my classmates when watching this. 

  Last time I share my thoughts in social media is after I watching a variety show named 'Singer'. My favorite singer in this variety show was knocked out.

Last week I did participate in watching the Superbowl and engaging with social media. I took part by snapchatting my reactions to the different commercials during the game. This year, one of the commercials made me tear up and I snapchatted a picture of my reaction. In addition, I enjoy reading tweets while watching tv shows. I like to see what other people have to say about what is going on during a show. Whenever I'm watching The Bachelor or a show called Summer House I rountinely check tweets during commercial breaks. People are creative and some of the tweets they come up with are hilariously entertaining. Finally, there have been times when I haven't known what something is but I hear about it on social media and then it causes me to invest in spending time learning about what people are saying. For example, I didn't understand what "Dilly Dilly" meant or was associated with when the term first came out. Embarassingly, my 86 year old grandpa knew about it before me. But then I saw the link to the commercial for it on social media and I learned the meaning. Now, the Bud Light "Dilly Dilly" commercials always make me laugh and my friends say it all the time. In that sense, social media conversations are hugely important because they can pull in people who were clueless and turn them into consumers. 

While I did not pay attention to the super bowl and post about it, I have in the past posted about screenings of classic movies on television. I cannot remember any specific titles for me personally, but I do remember announcing my nostalgia filled joy to the internet because one of my favorite childhood movies was being played on a station. One specific example that does come to mind is the 24 hour marathon of "A Christmas Story" running on Christmas Eve through Chistmas day on TBS. I always see a few posts every year when the film airs and especially so when the marathon starts. This seems like the perfect opportunity for marketers to identify those with Chirstmas and Christmas purchases on the mind to better tailor advertising that time of year. 

As I am an avid sports fan that would traditionally be very excited for the Super Bowl, this year I found myself with a lesser interest in the game. I honestly forgot that the commercials were a huge deal for advertising, so I didn't pay much attention to the content. However, I have participated in social media based on the second screen experience. For instance, I have used my phone and the app "Shazam" for a soda commercial. I saw the advertisement and their encouragement to use the app to earn a reward. I took out my phone and held it near the volume, and I was brought to another page that gave me a link to a free soda QR code. This was a very simple and interactive tool, and I acknolwedged the value of how easy it was to earn a free beverage. This type of advertising encourages people to participate and interact with the company, and the reward I earned pushes me to participate in promotions like this in the future.

I did tune in to watch the Superbowl and I did post my reaction to the game on one of my social media (Snapchat). I rarely participate in the "second screen", and post my reactions to shows or games on my social media, except when its an excepitonal situation (MSU beating Michigan for example). Snapchat is also the only type of social media I actually use for such things, Snapchat is a lot more "private" social network. I have a lot less friends on snapchat than my other social medias and all my friends on snapchat are people I am closer too. I wouldn't want to post my reaction to a game on Facebook or Instagram where a lot of people im not that close with would view my post. But when a great event happens, such as the Eagles winning their first super bowl and beating the Patriots (which I deeply hate), then I am likely to participate in the "Second Screen" and voice my excitement. 

Yes I actually love to add commentary via social media to live events. The Super Bowl wasn't any different I remember tweeting during the Eli Manning and Odell Beckham dancing commercial to see what my followers thought of it and to express my own views on it. Even during the actual game I tweeted different opinions on the game like the hit on Patriots Wide Receiver that sent him out the game. During the weekly NBA games I will also tweet out my opinions and reaction to things happening during the game it has become a sort of habit but I love doing it because it makes the experience watching things even better!

I only watched parts of the Super Bowl, as I was only really interested in the half-time performance. I did not post on any social media networks with my thoughts or reactions. I did specifically look for pictures of the half-time performance, as a lot of the professional dancers in the show were mentors of mine as a dance student. I have never participated in sharing my opinions or thoughts while watching a show, game, or event because not only do I not feel comfortable sharing my opinion to thousands of people I have never spoken to in person, I also do not care for posts from others sharing their opinions about something. I find unwarranted, opinionated posts are often annoying to be bombarded with online. Also, my perspective of those who constantly post their opinions and thoughts on shows, games, events, etc. is that they feel that people should care about what they think and have to say, which I find a bit pretentious.

Honestly, I did not watch the Super Bowl this year. Not a huge fan of sports in general. I do however like to tweet and snapchat about my favorite, How To Get Away With Murder. I like doing this because i like to see what other people are thinking of the new episode that day and like to hear others predictions of what will happen next. This allows me to get other ideas and to look deeper into the episode sometimes. I also like to share my theories with others so they can give me feedback on mine! it makes it more fun to watch. 

Although I watched the Super Bowl, I didn't participate in social media by posting about my thoughts and reactions. I'm not the type of person to engage in social media interactions concerning a show/game/event because I'm usually too busy watching what's happening to scroll through social media. Another reason why I don't post is because I don't care to post about what I'm watching and don't want people knowing exactly what I'm up to. Considering the Super Bowl, the most I did was read through tweets the day after and retweet/favorite anything I liked or agreed with.  

During the super bowl I did not post anything on social media accounts like Twitter, Facebook, or Instagram. However, I did send a lot of Snapchats throughout the game and about the game. I even put pictures and videos on my Snapchat story of the game, and especially the halftime show. I am a huge Justin Timberlake fan so I posted a lot about him on my Snapchat. Although I did not put anything on my other social media accounts this year, I remember in the past years posting my thoughts and reactions to the game on my Twitter and Facebook. 

After the game in the next few days, I did re-tweet and re-post some videos regarding the Patriots loss. I also liked quite a few Instagram pictures that had to do with the SuperBowl. I did not directly post any myself this year, but I definitely re-posted some videos and thoughts from other people. 

I watched the superbowl this year but did not engage via social media. My sister works for an advertising company (BBDO Minneapolis) and she works a lot on brands that have featured commercials in the SB. She told me to pay attention to Spam this year (and last year) because she actually was a part of working on the data analytics that ended up creating the campaign. 

I typically am not one to engage in social media advertising-wise, meaning I don't really tweet about trending topics or things I see on TV, like SB ads. I think this is because I don't like the feeling of the people who follow me knowing what I'm up to or what I like to watch or care about. Social media is a weird thing, because I am connected to a lot of people who I don't actually know - so I try to stay conscious of that and not reveal too much of myself if anything personal (such as likes, dislikes, habits, etc.) online (to an extent) because I really would rather form and develop my relationships in person. 

The only time I can really think of doing this is last seasons "The Bachelor" I tweeted about Corinne becuase she was the only reason I watched the show because she was so funny. Besides that, I haven't really engaged in TV content online.

I am not a person who like to upload the things I am currently doing, but when I was younger I think I have done similar posts. When I watched a musical or a movie I took a picture of the ticket and uploaded with a hashtag. It was interesting to see the people who are doing the same things as I did in the different location. It made me feel like I am with them only by looking through the hashtags. Also once I watching the soccer game on the field, I saw my friend uploaded the picture in the field where I was in. I was able to find her by SNS even we did not know that we are going to watch the same game.

To be honest, i didn't participate in Super Bowl this year. I am not a big fan of it. But i did look sme of important message online, like what sponsor they have and how they try to promote. I did lots of researches about the top five winners advertisements in Super Bowl 2018. Through the way i researched, i did gain some kind of way to a company to be succese. I am a fan of ice hockey games. I do like to enjoy the surrounding feeling at the stadium. I prefer to share my feelings to my friends even the people sitting around me. I exciting when my favorite team got win, and i might feel upset when they lost. I believe that might be a true feeling of a fan. 

This past Super Bowl weekend, I did not post anything on Twitter or Facebook, but I did record of Justin Timberlake's performance. I recorder how much I loved Justin Timberlake and his old music, he is a natural. In the past if I did tweet anything, it would be about a certain play, if something funny had happened, the good or bad commericals, or about someone I liked performing. 

Though I did watch segments of the Super Bowl this past weekend, I did not participate in any social media.  The closest I got to posting on social media was watching and reacting to a friend sharing the Tide Ad compilation on facebook.  I have witnessed the "second screen" experience when my mom would watch The Housewives Of- but I personally haven't felt compelled to participate in one of those experiences. 

I didn't watch the Super Bowl this year but I have engaged in the "second screen" experience in the past. I remember back around 2009 when MTV's Jersey Shore came out, that was when I was first introduced to this concept. Everybody from school would be on Facebook posting their real-time reactions, including me, and it happened every week. Award shows were also fun to engage with. In my opinion, the "second screen" experience isn't as impactful as it was at the beginning of this decade because most people are watching shows via streaming apps on their own time. But, I'm sure sports games are still popular on Twitter, I just haven't had a Twitter account in a couple years. 

I did not watch the Super Bowl and participate it, but I have the "second screen” experience. I’m a Chinese girl. When every year to our Spring Festival, there were many New Year’s Gala in each channel. At that time, everybody will log in Weibo or WeChat to post their thoughts about the performances and actors. Different channel have the different performances. People can use social media to get from others or tell others about the latest hot spots on different channel shows in the real time. This makes information transfer faster. I love this pattern. It establishes a communication channel between people. And also make the New Year's atmosphere more active, not just limited to real life. 

This year, I didn't participate in watching and engaging with the Super Bowl. Although, I have been characterized in the past to go to Super Bowl parties, watch the commericals and interact with those. Because I didn't get to watch the Super Bowl this year, I have no reactions to it. I can say that I haven't heard any buzz about commericials, compared to years prior. Usually, I feel like people are always talking about the commericials and which commercials they like, but this year I didn't hear anything. This lack of buzz could be caused by me not interacting with the Super Bowl in the first place or could be caused by the commercials being not as good as past years. 

I can confirm that a "second screen" experience engages the audience on a deeper level. I have a prior history of religiously engaging with American Idol. This show interacts with their viewers by asking them to vote for the singer they like the best and want to keep on the show. This is done through social media. Not only has their voting system caused people to engage with the American Idol social media, but it has also caused voters to interact with each other. This effect has caused their audience to grow and change throughout the years. American Idol's "second screen" experience has also created loyalty with their viewers. Voters will be more likely to watch the show the following week to see if the person they voted for will be "safe" on the show. 

I did post some of my reactions to the Super Bowl on social media, although not until after the game for the most part. I tagged my girlfriend's dad, a huge Patriots fan, in a Facebook post about the Eagles winning. Also, some of the people I was with looked up things about some of the adds such as the reactions to the Danny McBride Visit Australia add and all the Tide adds. Other than that, I did not and have not really ever done much on social media during an event or show. 

For me personally, I didn’t participate in super bowl last week, I’m not a football guy, but I love NBA games, I would like to share my feelings with my friends, I think that is a very good way to communicate with my friends and I also like to see how did my friends reacted to it, I think it is a fun thing to do, I think that truly brought me into a deeper level.

Actually I am not a huge fan of super bowl because I am from Korea so I am not friendly with super bowl so I did not participate it. However, i had experience with similar one. I have facebook account so I commented about my opinion on korean tv show. My comment was pretty famous and people re-commented to my reply. Maybe people who made that show will look up the feed back through Social media and they will fix it. So social media is give lots of effects.

I have always thought of the second screen advertising strategy to be a bit novel. By this, I mean that it doesn't seem like it SHOULD work. If done well,  though, it does work. In my opinion, when advertisers play a commercial that ends on a cliff hanger, saying "see the whole story online" it seems like a bit of a failure to me. I would like to see the numbers, but I bet it doesn't drive a significant number of people to the website.

When done right, second screen advertising can be very effective. When not specifically prompted, I personally feel more obligated to respond if it is my own doing. For example, ahead of the AFC championship game in the NFL, they had an amazing advertisement. I liked it so much that when I went to the network's twitter, I saw it and was able to share it. It had been shared thousands of times in minutes.

I used to participate in voting for American Idol when I was in middle school. I would text in my vote every week as many others would. I have seldom felt obligated to go to a website or app or any form of sharing based on a singular advertisement or single campaign.

For me, I do not like participate in social media with my thought when I see a show, game or event. And in fact, I am not a fan of super bowl, so I did not watched this game, but in Twitter and Facebook, I read the messages that other people talk about super bowl. I think this is the one of the important way that social media influnce people.

People like using social media today, and they always spend a lot time in it. I think advertiser can use this to let people watch the ads. At the same time, I think this will increase consumer engagement and allow us to understand more about what the brand lacks.

Although I did not participate in "second-screening" for this years Super Bowl, I have in previous years. I spent the Superbowl at a family party and my teenage cousin was really into this. She tweeted Wendy's to say how her two favorite moments so far were: the Star Wars trailer and Wendy's tweets. They tweeted back at her with a funny response and she was really excited. When brands engage in real-time social media interactions, it makes people feel more connected to them. The Super Bowl is a rare opportunity to build engagement because so many people are tuned in, whether on cable or through a streaming service. Beyond that, everyone is interacting with multiple screens. This is a great time to catch a funny, sad, or thrilling moment and spark a conversation about it. 

In past years, I have made statuses about my favorite commercials or a particular play in the game. My favorite part about using social media for events like the Super Bowl is assessing other people's thoughts and reactions. However, lately I have been trying to focus on one thing at a time and stop multi-screening. It can be information overload at times, even though it is a great tactic for brands to engage with their fans in an unobtrusive way.

Although not a “HUUUUGE sports fan”, as my friends like to mock, I always enjoy watching the super bowl. The super bowl is almost a national holiday for all of us in the United States, whether you’re watching the game or the ad’s advertisers know it’s the one time everyone has their eyes peeled on the same channel. This year since I haven’t been as active on Twitter I have in the past I did not post any content on the ad’s I was enjoying, or disliking. I also think since the advertisements are only 30 seconds or less and since you don’t wanna miss one second of it you don’t take your eyes of the screen to type anything up on your phone. I did most of my judging and critiquing with my friends that were in the room.  

Although I did watch the superbowl, I didn't post about it on social media. However, I did check Twitter a few times to see what people had to say about big plays during the game. I was also in a group chat on Facebook Messenger with a few of my friends, and we discussed the game as well as the advertisements. Overall, the ads this year did not impress me. However, I thought that Tide did a great job with their campaign. Their commercials were creative and entertaining, and they were clever in the way they took advantage of the "second screen" experience. After convincing the audience that every commercial was a Tide commercial, they were able to follow up with a series of posts on social media mocking other brands' commericals and catch phrases. I thought it was funny and clever, and it got the message through that "if it's clean, it's a #TideAd."

I haven't been posting on social media much lately, but I have posted my thoughts on games and events in the past. I'm a Cavs fan, and when they played in the NBA finals the past few years, I sometimes tweeted during or after the games. I also post a lot on Snapchat and Instagram whenever I attend a sporting event or concert.    

I did not particpate in social media during the super bowl. I saw a lot of tweets of other peoples thoughts and reactions. I understand why people do it and it makes a lot of sense to me. You can relate to many different people and express how you feel about a certain situation. There is one person in particular that I follow and he tweets a lot during different games and shows and I usually relate to what he tweets. His tweets definitely engage a lot of his followers to a deeper lever. 

I am a big fan of the "second screen" experience. It is really interesting to see what everyone is thinking as shows, games, or events go on. One show I especially use social media during is the ABC reality TV series, The Bachelor and The Bachelorette. I love reading people's opinions and comments about what is going on—it can be very entertaining. 

So during the Super Bowl, I was naturally on social media sites like Twitter, Instagram, and Snapchat. I enjoyed watching people's Instagram and Snapchat stories during the game because 1) it's real-time and 2) it was not just about the game, it was the entire experience of Super Bowl Sunday. Through these stories, I was able to see where people were watching the game, what team they were rooting for, what they were eating, and so on. This "second screen" experience allowed people to be social about things other than the just game, which I enjoyed.

I did not participate in super bowl. But, I think I have done similar things on social media before. For instance, recording my friends reaction when they looking at a funny TV show. I think advertiser can get help from these post. Because, this can let advertiser know what point that people think is funny or like a spotlight in a whole video or events. 

I never participate in social media about the super bowl, but I have experience about soccer. The fact is, I do not like discussions through social media. The ads on this Super Bowl certainly inspired me. I have learned a lot through super ball advertising, but I still do not have enough to evaluate it openly. In the future, I would like to share my thoughts with others when I am in a particular position. Every year, the advertising effect on Super Bowl was more than my imagination. It will be one of the most awaited festivals in the future.

I didn't participate in social media with my thoughts and reactions during the Super Bowl, but I have done so before. I have been playing the League of Legend for many years and the championship tournament is called "S-series". The S-series tournament only holds once a year and this attracts the player from all of the world. I watch the tournament every time it holds and I use to use the social media like Wechat to post the live show and discuss with my friends and cheer for the team that I love. I think this is interesting because I can discuss the live things with my friends and watching the game is also excited. 

During the Superbowl, I did't participate on social media by sharing comments/reactions to what was going on. However, I did think that the commercials seemed lackluster and uncompelling. I ended up checking social media to see what other people said. I wanted to see if they felt the same way I did, or if I had missed something that could have changed my initial perception of the commercials. I quickly discovered that it wasn't just me, many people were disappointed. I usually don't participate in the social media hype of tv/public media trends. I tend to avoid them, in fact, because I think big conversations on social media usually follow the same pattern. It makes the user experience, for me, overly-repetitive and dull. Still, I think using social media can be a great way to bring new topics to light and connect with others indirectly, or even unknowingly. 

While watching the Super Bowl I participated a little bit on social media with a GroupMe that I am in, but I didn't post anything on Twitter, Facebook or Instagram about the game.  That is normally the case with me.  I do scroll through social media to see what other people are saying, but I rarely post anything online.  If I want to say anyhting about a show or sporting event, I normally just text someone who I know is watching.  I don't like to have long conversations with people over social media.  

I do think I need to be more active on social media because I know that some companies like to see employees being active on social media.  

Most shows and major sporting events want people to interact on social media too.  Social media is a great place for people to discuss their opinions and also if it gets trending then more people are likely to see it and find out what the show or event is all about.  There are whole social media campaigns for shows, and with the Walking Dead I know that there is a talk show afterwards where people can submit their questions to ask to whoever is on the show.  It is very similar to how Jimmy Kimmel asks his viewers to send in videos of fans telling their children that they ate all the Halloween candy.

In past years, I have noticed a number of obvious second screen experiences during the Super Bowl. This year, I might have missed them, but there were no commercials that encouraged viewers to participate online. I could have not been paying attention though. I have never participated in social media with my thoughts and reactions to anything. I am not a big fan of this tactic typically. If it is something that is presented on social media as more of an opinion and less of an advertisement, then I do not mind it. Advertisements such as the Bud Light commercials get popular for something funny, such as a phrase like dilly dilly. If someone includes a hashtag with dilly dilly or joke, anything that might ad value to those that see it, I do not mind it. 

It is highly frowned upon to attend a big ten university without sport knowledge. I am one of the select few "shameful" people who can't seem to find entertainment in cable television and sports overall. At MSU I am exposed to individuals who are highly engaged in sporting events, and shows in general. So, I can see firsthand how the "second screen" experience comes into play. For instance, my roomate is a huge Walking Dead fan and would watch the show, tweet about it and occasionally live stream it. On her live stream there would be several people commenting. This would form a small group discussion and encourage other viewers to watch it. This is a great digital marketing tool, as well as showing advertisements in between popular shows. 

I have not had cable since high school so as a result I very rarely watch shows in real time and therefor have not had a lot of second screen experience myself. However, I know that this phenomenon is a very real thing and have witnessed it as an outsider. Any time a major show, event, or game is going on I can instantly tell because of what other people are posting on social media. For instance, I did not actually watch the super bowl this year, but I knew about major things going on during it and was able to know who won, and other weird things that happened such as the selfie kid and Justin Timberlake’s performance being disrupted on TV. I know for me being an advertising major it was important for me to see some of the ads that aired during the super bowl and I used social media to see what ads people were talking about and were worth while looking up. I can definitely see how this is a benefit to advertisers because it’s another way to engage people like me who may not have access to the program they are advertising on. It also extends the exposure past the 30 seconds they bought during that program for free with people posting videos and sharing those posts for weeks after the actual event.

This idea of "second screen" experience is such an interesting phenomenon. Recently, one of my professors said she didn't watch the State of the Union, just the Twitter feed on it. 

For the Super Bowl, I didn't engage personally on public social media, though I did send direct messages on Instagram to people who I knew were watching it. I'm from Pennsylvania, so my Facebook feed was full of green posts from family who posted all day about the game. There's a sense of community involvement when a lot of people come together to talk about something like that, especially when everyone lives in different places. 

An interesting hashtag that started this Super Bowl was #selfiekid. Did anyone follow that? Here's a link if you missed it:

https://mashable.com/2018/02/09/super-bowl-selfie-kid-justin-timberlake-...

It's interesting how a lot of our conversation on technology has to do with connection/disconnection. This kid was struggling to get his phone camera to work so he could take a picture of Justin Timberlake to "connect." People made fun of him on the internet, but it worked out in his favor because he was invited on the Ellen Show where Justin Timberlake gave him concert tickets. Thinking about this in terms of advertising, the Super Bowl gained more attention because of this hashtag, and now JT is also profiting from it for getting more screen time and public attention. 

I am not a major sports fan so I did not tune in to the super bowl this year. In past years, however, I have attended super bowl parties and I know how engaged and riled up people can get. It is a time where everyone is glued to the television and contantly talking about what is happening. I have participated on social media for other shows such as Pretty Little Liars. The show came out when I was in middle school and every monday my friends and I would tweet who we thought the Liar was. The show would have hashtags pop up during the epidoses so that we could search them and see what other people were thinking as well. This made the show even more exciting and throughout the twists and turns of the seven years it aired, I still kept up with the social media following to read what peoples predictions were. 

Although I did not participate on social media by sharing my thoughts and reactions, I did watch what others were posting and would interact (like, favorite, etc.) with the posts! Every year we have a Super Bowl get together with our family and friends and we always talk the commercials and which ones we believe are "do's" and which ones we believe are “don’ts". This year was no exception and we found that, out of all years, this year had the advertisements that we found to be most effective! In past years for other shows, games, and/or events I have tweeted my reaction and followed other's reactions as well! 

I did not express my thoughts and reactions on social media over the Super Bowl, but I have done so with other shows. I love The Bachelor(ette) and this is something I have tweeted about a few times over the years. Many people tune in to this drama-filled love show and then tweet about it. The Bachelor has a huge fan-based audience, and many people express their thoughts and opinions of who they like on the show, who should get kicked off, etc. I remember one of my tweets was about a woman named Corrine who everyone had a love-hate relationship with on a season of The Bachelor. I tweeted about how clingy she seemed. This show gets many fans talking, especially over Twitter, where it gives the audience a way to feel involved with the show through expressing their own opinions and reading up on others' thoughts.