Super Bowl Social

I participated in social media with my thoughts and reactions when I tuned in to the super bowl through the second screen on my mobile phone. When the NFL championship game began, I followed the Super Bowl 50 action on Facebook; in this process, not only did I view the many live stats, expert opinions and posts as well as comments from my friends on the Facebook, but also I posted my own comments on the individual plays, and this process of sharing was fun. What’s more, I also shared an ad from the Super Bowl commercial channel on YouTube to my Facebook account.

I love using Twitter while I am watching award shows like the Oscars or the Grammys because I feel like I am more connected with the world. I love to see what people have to say about the nominations and the winners. Sometimes it makes you think differently because there is such a wide range of people on Twitter and there are so many different options. During this past Super Bowl I only went on Twitter a couple times to see what people had to say about the game. I noticed there was a lot of Tweets about the halftime show, #JustinTimberlake and #Superbowl were trending on Twitter. It is interesting to follow Twitter while watching big events like this because celebrities tend to Tweet and you can interact with their tweets. It is also fun to check Twitter during the commercials for a couple reasons. One reasons is Super Bowl commercials tend to me really emotional or really funny. It is interesting to hear what other people have to say after seeing them. Overall Twitter is a great place to capture opinions and interact with people you normally wouldn’t.  

I LOVE to watch award shows or even TV shows while on Twitter!  it feels like we're all in one room together watching it and getting each other's feedback!

Part of the fun of large sporting events like the Super Bowl is knowing that we all shared in the same experience designed for to look even grander than the usual fare. I used Twitter and Facebook for this years Super Bowl to gauge reactions to various events, mainly commercials and the Halftime show by Justin Timberlake. I myself thought both were underwhelming compared to previous years. Many people disagreed with me on both platforms, so it was interesting to have a conversation with others about how they agreed or disagreed. Regarding the second screen experience, Bud Light has obviously tried their hardest with the Dilly Dilly campaign. It almost seems as if the second screen experience is more important than the commercial itself, where the catch phrase is so iconic and can be conveyed on any platform. It is quickly becoming this generation's 'wazup' from Budweiser. 

This past Super Bowl I did not participate in social media with my thoughts. I never got into expressing my feelings through social media ever even during my favorite tv shows. The one time I expressed my feelings through twitter was after a rough basketball game our team had and I took the blame for the loss. This was the only time I expressed my feelings to the outside world other than to my family. This is something I never did after and never plan on doing because I like expressing my feelings face-to-face with someone I know really well compared to the social media world. 

The way that digital marketers take advantage of the "second screen" experience is quite fasicinating. I have seen many exmaples of this when I find myself scrolling through twitter. Twitter seems to be a big place where people tweet their reactions or thoughts to TV shows or events that are happening in real time. I even find myself doing it sometimes. When TV shows tell people to hash tag a certain word/sentence about their show, multiple people all around are able to hash tag it, and then go to that hash tag and see what others have been tweeting about the same hash tag. I can most definitely see how beneficial this is to advertisers. 

I did watch the super bowl this past Sunday, but I did not participate in tweeting on twitter or even looking at twitter until the next day. I have done it though, in the past, and I remember even doing it for super bowl games from years prior. Seeing people tweet about this different events, or shows, makes me want to check it out for myself. So, I can see how this is such a great way to get people to tune in to whatever the event is. 

When people tweet, it also gives advertisers the ability to see consumer feedback which is a major benefit of this so they can see where there needs to be imporvement, or what they are doing well. 

The trend of digital marketers taking advantage of the "second screen" experience is an interesting trend, and a very smart trend to take advantage of. While I did not directly participate myself in social media with my thoughts and reactions toward the Super Bowl, I frequently updated Twitter to see what other people were saying regarding different commercials or at different points during the game. The use of second screen experience has in a sense taken over Twitter with the use of hashtags in advertisements, and I think it is a great tactic. 

I do not tweet a whole lot, but on occassion I will retweet something usually relating to whatever game I am watching, usually statistics or a funny tweet that the team account has tweeted. I have noticed many different shows using this tactic to engage their viewers and even further to promote their show, one show that stands out to me in particular is Game of Thrones. I do not watch that show, but after almost every episode a lot of people that I follow are tweeting their reactions.

While I didn’t share my reactions during the Super Bowl, it is still interesting to see how other people respond to things. For example, my favorite ad this year was the NFL “Dirty Dancing” commercial, and it seems many other people appreciated it based on social media.

One show that I have seen use social media to better engage their audience is The Bachelor. While my days of watching The Bachelor are behind me, the show has become more popular by finding new ways to engage #bachelornation on Twitter. Fans live tweet during the show’s weekly episodes – sharing their opinions about contestants and reacting to the drama. According to Twitter, this week there were over 60 thousand tweets about the show.

Past contestants often join in with the live tweeting, but some have gone to new lengths to engage people on the second screen. One contestant from several seasons ago, Wells Adams, uses his Snapchat account for “Drunk Snapchat” – where he snaps his blunt comments about each weekly episode live while throwing back a few drinks.

In past seasons, I have followed the Bachelor hashtag to keep up with the show. While watching an episode, I often engaged with friends of mine that were reacting on various forms of social media – by responding to tweets or posts on Snapchat.

During the SuperBowl I made sure to keep an eye out for commercials that stuck out and created a large buzz about it on social media. BudLight has already done a good job in recent months with their "Dilly Dilly" advertisements but the SuperBowl has hundreds of millions of viewers in the U.S. This allowed BudLight to increase their audience and expose "Dilly Dilly" to a new group of consumers who were not familiar with that. 

As soon as their first commerical came on, it was clear that Dilly Dilly as at the core of their advertisment. I immediately went to Twitter and searched up the #dillydilly and #budlight hashtag and saw thousands of tweets about them. It was great to see. I liked some of the funnier tweets. 
I did not react or Tweet myself about Dilly Dilly. 

I have reacted on social media for other events that took place on TV. Whenever there is an NBA game on I use a lot of snapchat and instagram to keep up with stats and share scores with my friends and followers.