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This week I'm asking you to help us out. We need to fill the class for Fall 2014, so if you have any friends who could benefit from this class please tell them. We meet this fall on Saturday, September 13 and Saturday December 6.
December 6 we will probably be playing in the Big Ten championship game, but we usually finish early enough to get home and watch the game.
I hope you all learned something from this class and improved your digital marketing skills. Remember the strategy the best way to get a recommendation on Linkedin is to give a recommendation on Linkedin. Most people will turn around and recommend you back. If they don't you can request a recommendation.
Be sure to build yout your profiles and have a good presence online. If you Google yourself now that the class is almost over i'm hoping you show up with better results than before. Pay attention to your Klout score.
And remember, if you really like the Digital Spcae and you did well in this class, please apply for an internship at Ingenex Digital Marketing. Here is the link to our jobs page. We are filling up for fall semester interns, and we run our program every semester!
Our interns have gone on to great success after they learn some skills at Ingenex. Stay in touch and all the best! Good luck on your final presentations.
Comments & Feedback
This class has taught me a lot thus far. I can definitely see the things we are learning potentially helping me find a job in the near future. I will tell anyone looking for a class, to take NMDL to help them out as well.
I think this is a class that i would recommand my other advertising major friends to take after taking it. I think this class could help me for th future career, because things that we learned in this class can all be used in the real word.
I was actually referred to this class by a friend and it was a great decision. I will make sure to do the same when I am done with the class after the semester!
I think this class will absolutely help me with my future career. Before taking this class, I didn't even know there is a thing like Klout. Not like the other class I am taking right now or before, this class is going to be a real help for majoring advertising or getting a job as a advertising major.
I really am enjoying all the assignments so far and I am glad to start blogging which I wanted to start before. I can't wait to do the other assignments I have left!
I love this course and the assignments. I am serious and not crazy. LOL. I can learn many practical skills, and I met some of them in my previous internship. I always complain that I have no time to learn this all by myself. And with this course, I finally do it all by myself. And the most wonderful thing is that I have some many classmates keeping working with me. When I have something confused, I have somebody to turn to! This would be a extremely fruitful course!! Enjoy!
I think that this class is absolutely valuable to learn. Although I am in Advertising management major, I have a weak knowledge of advertising. However, this class teaches me various methods of internet marketing and social media for business. I did not know that blog is useful and valuable for the purpose of the business. As doing weekly assignments, I learned new things about social media and online business. It is sometimes confused to do but mostly very intersting. Also, since I think that it will help enough for the future, I participate and focus on this class very hard. I already told some friends who are in advertising major and they would like to take this class in the future. I am appreciated with this class due to organizing online business and the importance of social media. I really expect what I will learn more with a strong interests.
I believe this is an awesome opportunity to participate the interns that you mention above. I would like to find some of my friends who are really interested in the digital marketing. I wish you can find the best partner who fit with you.
This blogging assignment was so much fun. I have always wanted to blog and I love how this class finally forced me too! I already recommended this class to all of my roommates for elective credits. I'm excited for the next assignment! Is that lame?
I have already started telling all my friends about how vital this class is to working in a technological world! I even convinced one of my friends that he should go back to school just to take this class! He's a 2013 Spartan Alum and never had any idea this class even existed!
I've recommended the class to two people who plan to take it in the NEXTround!
This Class definitely taught me a lot about how important social media and advertising is in the world today. I also learned so many new things about marketing and advertising that I have yet to learn in any other class I have taken. Thank you guys for all that I have taken away from this class.
I definitely learned a lot about digital marketing and how and when to use the tools. I would definitely recommend it to others. It is fun writing to persuade others to take action on topics I care about, so I hope to use it to further my interests and causes. I think I have achieved all the goals that I set out to. Thank you.
I want to take this opportunity to thank both professors for teaching us valuable information no other professor has taught me. I never knew I would be so interested in the topics that we covered. I will definitely recommend this course to my peers if they are interested in this field because it is very practical stuff to know. Thank you for sharing your stories and teaching this course; I have learned a lot this session and really enjoyed each lesson.
I think that I have learned some very valuable information in this course that I did not know prior. I will definitely tell any of my friends that are going into advertising or related fields that this is a class they should take! It had fun homework assignments and made learning this information much easier. I have built myself up on so many different sites such as LinkedIn and my own blog that I think will be very beneficial in my future. I'm glad that I was able to take this course this summer! My online presence has to be better after this class, otherwise I did something wrong. I will definitely be recommending my friends take this class in the future!
I have told many of my other advertising/marketing friends about this class and how beneficial it has been to me. This class has taught me a lot about what is going on in todays online world. Whether you are a business person or advertising, it all connects and it is really insightful to know what Google Analytics and things like Klout are. This class has by far been one of my favorites I've taken at MSU. I really like how I can use what I learned here and apply it to my current and future job!
I've already told a few people about this class!
It's definitely helped me get more passionate about advertising and the strategy that goes behind it. The internet is a tool for sharing information. Yet, unlike other mediums, it's only limited by the technology and people supporting it. This class has definitely improved my ability to think strategically, and helped me to become one of those people shaping the internet.
Thanks, Derek!
Thanks, Ross!
This class rocks.
P.S.
Here's the latest and best video on my blog!
I really appreciate you taking the time out of your busy schedule to teach us about digital marketing strategies. I feel like I really learned alot and tons of new concepts that will help to be much more savvy when it comes to new media that I will use in my professional career. Unfortunately, I am graduating the Master's Progam at the end of summer and won't know many people who are coming back for fall semester, otherwise I would definitely recommend this course. However, I did hear about this course from fellow MS students and they only had good things to say. I have also gotten emails that have said I have improved my Klout score! Hooray!
This class has been more helpful to me than a majority of the core classes I have taken for my major since being at MSU. I enjoy new media and understanding online platforms better—I now feel comfortable putting Wordpress and online blogging on my resume. This class has also sparked my interest in SEO.
I only wish we had more feedback with our homework assignments. Being an online class, it is hard to learn from your mistakes when you can't walk up to your professor and ask them a quick question after class. I feel like the use of TA's would have bettered my overall experience with the course.
I have learned a lot from this class about building out a full profile for my future career. I really think that social media is changing so rapidly everyday that it is hard to know exactly what to do from a marketing perspective both personally and for a business. This class has shown me how to manage a digital media and how to improve a company using an online communication plan.
I truly enjoyed this class, I simply wish I had had more time to dedicate to it. While enrolled in this class I had two other summer classes in addition to a full-time internship which often required overtime as well so it was hard to find the time to keep up every now and then. I feel as though I have a basic understanding that has developed decently from this class, but I definitely need to spend more time reviewing concepts more in depth. I did purchase my books to keep though, so I will definitely use and reference them in the future - I think it was a good investment. I do have a couple people I have already recommended this class to for the upcoming year - so I hope you see them! I really enjoyed learning about blogs, Klout and a few social networking sites I was not previously aware of. This experience has actually provided me with ideas to pitch to the Communications manager at my company as well as the Human Resources department actually. The company is now looking into creating a full-time position to operate their social media accounts because they understand how valuable internet marketing through social media can be. I am greatly looking forward to including "Social Media Driver's License" on my resume soon!
I really enjoyed this class and think that I learned a lot of beneficial skills along the way. The class forced me to become hands on with digital marketing, instead of learning definitions which I loved. Each week I learned a different portion of digital marketing, and was able to try it on my own. The class was a challenge some weeks, but most of the weeks were fun. I am glad that I took it in the summer, especially during my internship. I was able to ask questions to my coworkers who work in digital media everyday, and get insights from them. I will definitely recommend this course to my friends who are interest in advertising/ media who have not taken the course. I plan to use the skills I learned in my future with advertising.
Derek and Ross,
I believe that I have gained experience that has been beneficial to what I want to do in my career. I am grateful to you and Ross because digital marketing will become the future unless our society devolve to something that of "Book of Eli" or "Mad Max". The reading materials will become apart of my library and not as a return to Ned's or SBS. My favorite part of this class is the long preparation and construction of our digital marketing plans and strategies. The time and effort that has been spent on these assignments are totally worthwhile and impressionable. This is one of the few classes I've had in college that I can honestly say I have learned something. Derek and Ross, please continue to share your knowledge, experience, and time to us college students. Thank you for your time and enjoy the rest of your summer and work.
Best regards,
Danan Thomas
I thoroughly enjoyed this class and I plan on telling as many people as possible to enroll into Fall's class. This class has improved my digital marketing knowledge and skills. I will keep in mind that if I give a recommendation on Linkedin, I may get a recommendation back from one of my peers. I'm still working on improving my profiles and strengthening my online presence. Now, when I Google my name, I can view my top profiles in the revelant results. I have also improved my Klout score by 15 which is a great achievement in my opinion.
I really enjoyed this class. I feel that I learned alot from the assignments and readings. Everything we learned is super relevant in the real world which makes the class a valuable tool! It was a great choice as a Summer class and I'm really happy I made the decision to take it. I will definitely be recommending this class to anyone looking for an advertising class.
For my Public Relations master program, this class has been one of the most wanted class among the students. I admit this class is a great class to learn about the practice of digital Public Relations as well as promoting myself in the Internet world. I will explain the greatness of this class to my peer students and recommend to take this class. Thank you for such a nice class, sir!
It's been a while since I've enjoyed a class as much as this one. ADV 420 is arguably one of the most applicable classes to advertising and any other major. I'm glad I have finally taken a class that taught me more applicable topics than any other class I've taken before. Though I've learned a lot there is still a lot more for me to learn and remember. Luckily I have this website and my required readings for reference at any time.
I have learned so many valuable things throughout this course. Since I've been interning for a digital advertising company all summer, majority of the topics we covered were extremely helpful when it came to understanding how our company works and what we do. I can honestly say if it weren’t for this course I probably would have never learned about digital marketing. I will definitely recommend this class to anyone who is looking for upper level advertising credits.
ADV 892 has provided me with the tools and experience that I will continue to use in future endeavors. Few courses are resources for real-world application - I view the website, textbooks, and great tips I've received as a toolkit. I will definitly share information about this course to friends.
This class has been a fascinating experience. As a millenial I believe that in this digital age we need to be up to date with the latest digital marketing methods and strategies. Almost every big organization out there is resorting to digital marketing to improve their brand awareness and ROI. I believe that at this point this is basic knowledge that every marketer/entrepreneur needs to employ. It's 2014, so people need to get with the times.
I have learned a lot this class and have really enjoyed it. I am glad that I took this class. I think it will help me in the future. I have become more involved online and learned new tactics.
This class was overall a great experience and extremely rewarding. While I knew some of the concepts we learned in class, this class helped me gain a better understanding of all of this different parts of digital marketing and how important it is to be educated in this area. I was told by many of my friends to take this class because they said they learned a lot and had a great time and I will continue to do the same and highly reccomend this class to my peers. Thank you for a great summer semester!
- Chad Davis
This class has a been a whirlwind. I'm excited about all of things I learned and encouraging people to take the class. If my friends had not told me to take it so many times, I would not have done it because I didn't need the credits. I'm looking forward to seeing the best of the projects. Thanks for the great class.
I'm really happy I chose to take this class, its helped me out a lot already in the new internship I started at the beginning of the summer. I learned about so much that I would have never known existed. My social media skills definitely improved, and once I learned about Klout it was exciting to see my score raise once I became more involved with my pages. I took this class because one of my friends took it last semester, and I'm as more people start talking about it, more people will continue to sign up for it.
I've learned a lot in this course whether it be in SEO, or using programs I've never heard of until this class (Klout). I was able to secure a job in the social media field because of this class. Thank you to both professors for a great class!
This course helped me in so many ways this summer. I was able to learn how to optimize my online presence in a effecient want. This course is definitely one that I will recommend to my friends. This class has helped me actually land work for a company and I will be starting in the fall doing their social media and advertising projects. I know my personal online persona has increase just by this course and I know anyone else that takes this class will benefit as well if they put the work in.
This class has a been a fun and hands on way to learn about digital marketing. I really enjoyed the assignments and found them to be very real life applicable. I liked how often the assignments built on each other, allowing us to utilize previous skills learned combined with new skills from the newer assingments. I really enjoyed the first few assignments the most: the Klout score and SEO on blogging. I blog often and the SEO lesson really helped me to enhance my own blog greatly. I also liked the ease of the website that this class was run on, rather than angel or d2l like my other online classes have been on. I would definitely reccommend this class to one of my friends by describing it as a real life experience! Thank you for a great summer.
This summer is my last semester as an MSU student. I had a lot of choices when it came to the last two classes I could take to complete my advertising degree and I am SO glad I chose to take ADV 420! I am looking for jobs right now in the world of advertising and I am seeing more and more companies looking to expand their presence using digital strategy. Going through this course has given me skills that I can apply to almost every job that I have applied for! Thank you so much for not only making this class fun but also so relevant for everyone! It is so important to know these skills! I recommend this class to everyone, not just advertising majors and I am so happy I got to take this before my time at MSU was up!
Thank you very much for teaching this course. It allows us to compile all the skills we've gained while studying advertising at MSU and practice them on things we could possibly be doing in our careers. The organization and structure is creative and refreshing which is why I've been recommending this class to every one in ComArts since the first in class session. It really is an inspiring course. Once again, thank you for not only teaching this class but making it a bareable during the extended summer session.
I have definitely mentioned this class to friends of mine who need credits fulfilled but don't want to waste their time taking silly 100-level courses any more. NMDL actually taught me a lot of interesting and relevant practices being used today. I didn't consider marketing to be a big interest of mine but regardless what I learned about digital and inbound marketing was all new and valuable information to me. I thought I was pretty well-versed on the internet but through this class I learned a lot more about the digital space in general, and now I feel more prepared to utilize it!
As somebody who just switched their major to advertising, I was nervous going in to the class of how far behind I would feel taking a 400-level class. Not only did I not feel that way at all, I was able to learn more in this class than almost any other class I have taken at MSU. This is a class that I will absolutely recommend to anybody in CAS interested in a career in digital media or marketing. I want to take this blog post to thank both professors for actually teaching us important information that we as students will value from not only after we graduate, but right away. There are not a lot of classes like that at MSU. I will continue to build on my Klout score and monitor my social networking profiles, and implement the digital marketing techniques I learned in this course in my future work.
First I would like to thank you for teaching various things about digital marketing. This course is definitely useful and interesting for me. I am willing to recommend this course to my friends. What I really like this course is the assignments are all practical. Besides the learning theories, gaining practical ability is very useful for the future career. Since this summer, I have been benefited by getting involved myself to the new media field and latest trends in this industry. I will try keeping up with rapidly changing new media world and utilize the knowledge I have learned in this course.
I loved taking this class and I am so glad I did becuase I feel everything I have learned, I will be able to use and apply in the future. It is not one of those classes where you think "I am never going to use this". It is just the opposite. I really feel everything I have learned in this class will play a significant role in my future, not just for my career, but for me as a person. I am able to brand myself using social media.
Throughout the course of the summer, I have learned many skills that I never knew about in social media. I had never heard about inbound marketing or how I could brand myself with social media to come up higher in search results. I also learned a lot about blogging, which is something I was very unfamiliar with before the start of this class. While blogging I learned how to optimize my blog and use SEO. LinkedIn was also something I created awhile ago, because everyone was making one, but I didnt realize how vital it can be while looking for a job because everything is so virtual now. I also found a lot of the information, such as Google AdWords, useful because my dad owns his own business so I can pass along the information I have used to help him grow his business!
Thank you for a great summer semester, I have nothing but wonderful things to say about this course and I will be reccomending it to my friends!
Thanks for all your work during this summer for this useful course. It is very helpful and give me a chance to learn more about media. I really would like to recommend my friends to take this class during the fall semester.
During this summer, I am familiar with the popular social media platforms in USA, learn more things about the latest knowledge in digital media area and also practice myself during the process of finishing my homework. I am so honored to choose to take this course during my two year master degree program in order to gain these useful informations for my future career life.
I will keep learning and trying to update myself during the following years in order to be a great PR professional. I would like to say that this class is so great for media students to take and could be the basic one during their academic and career lives.
Finally, Thanks for all professors' work and I really wanna say: it is your good choice to take this class.
I would love to say it is really a great course ever. A friend of my recommended this class to me, I took it and found it interesting, so it's time for me to recommend this class to my friends. Actually I already did it, some of them showed great interest in it. The weekly homework was really challenging sometimes, but I really felt great when completed them and got good scores. Some much things I've learned from this course, I appreciate all the professors for giving us such wonderful experience. I'll improve my personal brand all the time, including my profiles of all kinds of social network, as well as pay attention to the Klout score.
I've been recommending this class to friends from day one. This has been an awesome experience - difficult at times, but I love a good challenge. I have really enjoyed the entire experience and am glad that I took this class. I can't say that I'm coming up much more in a google search, but I chalk it up to having a generic last name :(. My Klout score has stayed about the same, but only because I didn't dedicate enough time to sharing articles. I see the benefit of a program like it, but not sure Klout is my thing, I may try to find a different social media organizer and see if I like it better. I definitely see the benefit of having one when trying to increase my brand and outreach for sure. I'd love to be an intern if it wasn't so far away from where I am, but I'm definitely passing on the word about this class. It can span so many different majors, and not having to be an MSU student is a great selling point.
I've already recommended your class to a couple of friends to check out! I'm also looking in to the follow-up classes to this one to expand even more. Thank you so much for teaching us all that you have - I feel like I have benefited greatly from all the information, and I have been doing well incorporating it into my own life/business. Keep doing what you're doing because it's working! :)
I have really enjoyed this class and found each week's lesson to be very valuable. I will definitely be recomending this class to friends and tell them to sign up for it in the fall. If I wasn't graduating I definitely would have applied for an internship at Ingenex Digital Design, adter learning more about digital marketing and strategies I would be interested to learn more about it!
I think that this class is amazing class and absolutely valuable to learn. Moreover, this class was overall a great experience and extremely rewarding. This class is going to finish soon, but I learned a lot of materials