What's Your Favorite Social Network?

Derek Mehraban's picture
Instructor
10/6/2016
New Media, Social Media

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OK, quick survey. What's your favorite social network? How often do you use it? Why do you love it so much? Do you see good ways for brands to use your favorite network to market their products?

Comments & Feedback

Student

My favorite social media is Facebook. I've had one for nearly 8 years now and I still religiously check it everyday. I use instagram and twitter but I like that Facebook is a combination of pictures and statuses. I've also had Facebook longer than any other social media so I have a large amount of connections on facebook to old friends, distant family member, etc. It's an easy way to stay up to date with people and keep in some type of contact. Its so easy for brands to market on facebook due to all the information provided by facebook profiles. Facebook also uses your browser history to advertise directly to you.

Student

My favorite social media is Instagram. I use instagram multiple times a day to post pictures, look at brands, and to pass time. I love it because its all visual and catches my eye with every swipe. It allows me to see what all my friends are up to and get visuals of their experiences in life. I do see several good ways for brands to use instagram because they can put pictures of products, promote new launches or inform customers. 

Student

The social media platform I use most frequently is Facebook and I use it on a daily basis.  However, my 18-year-old son shares with me the hilarious snapchats that he receives from his friends - so I would say that is my favorite.  The creativity and humor that I see on this plateform is fabulous.  

Student

My favorite social media platform would have to be Instagram.  Instagram is so easy to understand it is strictly photos and videos.  There are no articles or polls or even sharing components with Instagram. Instagram also recently introduced its new update which includes the zoom feature.  Instagram has always given the user the ability to edit photos with a higher quality than any other social media.  Facebook and twitter have since added photo editing features, but both are still not in comparison to Instagram.  Another factor is that because you can only post photos, Instagram is not updated as often and therefore makes it easier to get through a user’s timeline.  Personally, when I check Instagram, I go from the first photo that appears all the way to the last photo I viewed the visit before.  When I compare that to Facebook or Twitter, I don’t think I have ever made it all the way back to something I’ve seen before.  Twitter and Facebook are so overwhelming that it’s almost not possible to view an entire timeline.

Student

Instagram is my go to social media source.  The user interface is easily accessible and it allows one to stay up to date on the best parts of other people's lives.  The statistics behind the best times to post are interesting to me.  The amount of data collected about how to reach the most users makes it an ideal platform for marketing, especially for a startup company.  How important is it for large companies, if at all, to maintain a social media presence on up and coming networks?

Student

Out of all social networks I think my favorite is Snapchat. I use Snapchat literally every single day, majority of the day. I love snapchat becuase I think it's intresting that you can get a cloaser look into someone's daily life and activities through pictures and/or video. I also like the differnet filters you can use on snapchat as well.  I think Snapchat is a great way for a brand to market their product, especially with the Snapchat community growing everyday. I believe that snapchat can give customers a more closer, personal look into different brands. 

Student

My favorite social network would have to be Snap Chat. I enjoy the versatility they have with their app.  The options for face filters, news, messaging, and other features make Snap Chat an app with endless amount of fun. I personally love it for the features and its popularity. Everyone has snapchat so it’s easier to post picture worthy moments on your story for all your friends and family to see or send silly pictures to only your closest best friends and family! Overall, I noticed that the news feature, some of the promoted face filters, and 30 seconds commercial between stories all show efficient ways to embed advertisements that in which helps earn profit for Snap Chat. 

Student

My favourite social media is instagram. I think it is a useful tool to just post photo on it and it have many filter to make photo more beautiful. I will check instagram for about 6 times a day but only check facebook 2 times a day. Because instagram make me feel comfortable to share my life moment on it. It also can set as provide account so that nobody can see it. And many new tool is add on instagram. I think instagram should have a fuction named hide. So if some photo you want nobody to see it but want to post on instagram. This fuction is very useful to thoes people.

Student

My favorite form of social media I would have to say is snapchat. It's probably my favorite form of social media because you get to see what all your friends are doing through there my stories, it makes it seem like you are always with your friends even if you are just in class. I use snapchat at least once a day just to check up on all my friends. I believe brands should use snapchat because you always see people on the app. I personally believe snap filters are one of the best ways to communicate to different audiences and I expect to see a lot of brands hop on the band-wagon.

Student
I really enjoy Snapchat because of the originality behind it's purpose. Most other social media apps attempt to connect large groups of people on a very broad and impersonal level. Snapchat is different in that it offers a much more direct and intimate connection between users because they address one another face to face. The fact that the photos disappear adds an edgy feel to the application, which allows people to make posts they might not be bold enough to send out on other networks. I think Snapchat has the potential to be a great social media marketing tool, and many companies, including most popular tv networks, already post public Snapchat stories to their accounts daily. Another tactic I have observed involves individuals who have developed large followings on Snapchat using their influence to advertise products and services for others. I am sure these types of marketing approaches will continue to be implemented in the Snapchat community by companies all over the world.
Student

My favorite social network is wechat, i use it everyday even every hour, casue i canget to know my friends and my families' status information at earliest time as possible, yes, wechat sell some emoticons of movie star or swan and collaboration with third software. Wechat also create the wechat pay to convenience of customers use 

Student

My favorite social network is Weibo, I am using weibo twice a day( before go to bed and when I am eating breakfast). I love it because I can see many jokes and news on Weibo, I can also see what are rich people or professors or movie stars think, to discover how they successed, learn things from them. I can also share what I think on Weibo, make friends and share ideas. Coke is really good at market their brand on Weibo, I can see their ads every comments below.

Student

My favorite social media is Facebook. I use it everyday. I think on average I am on facebook 3 hours per day. I love it because it provides me with news and entertainment. I only visit news sites like NBC, CNN or Fox news when I want to read more on news or updates posted on Facebook. Atleast 90% of my friends are active on Facebook. I feel that a company that is not using Facebook to market its products is still operating like in the 90s.

Student

I'm on Facebook the most but Snapchat is by far my favorite social media outlet. Communicating through a quick pic, with multiple friends, is one of the easiest ways to keep in touch with people- almost no effort is required. When I interact with specific people on Facebook it's normally through messenger and I have to text for 30min. So, having to text for 30min doesn't sound that bad but when you have so many people that expect constant contact, because of the digital age we live in, it can get tiring. Snapchat also let's you send more intimate piece of your life to other people because it isn't viewed by (at least on my Snapchat) anyone you aren't close to and it disappears forever after you send it. Advertisers can capitalize on this media network because it only requires people to pay attention for a very short period of time. Results have shown that the average human attention span has fallen from 12 seconds in 2000 which makes it an ideal time period for this app. Nordstrom specifically can use Snapchat to show followers the inside world of fashion by taking snaps of the workplace, employees, models, and runway.

Student

i use wechart like every day, most of chinese students and people like use this app on phone, and talke with friends, families and businese worker, also you can post photo and memonts on this social network, i love use this, because most of people use it, and it is easy to use.

Student

Favorite social media would have to be instagram just because when I post a picutre it makes me feel artsy. I'm on all my social media everyday, it gets out of hand and sometimes I just need to take a break. My brand already uses intstagram, they are a very creative brand and use instagram to show there creative side.

Student

My favorite social media is instagram. I am on it just about every day. I think its interesting see all teh cool things people are doing. I am not fond of how its getting so simular to facebook though.

Student

My favorite social media platform is Instagram by far. I am constantly on it refreshing to see new pictures and check my likes because I have notifications turned off (I like the surprise). I definitely use it more than your average person, seeing as I manage the instagram for my sorority and for my internship. Instagram is a great way for brands to market their products. Since it is very visual it gives companies an opportunity to showcase their products in use in an every day setting that you would not see solely on the website. They are also allowing sponsored content that pops up on newsfeeds too to combat only followers seeing their posts. They have been getting so good with sponsored content that many times I don't realize it was an ad. How do you think Instagram will continue to cater to marketing strategies?

Student

My favorite social network is Twitter. I use it every day, multiple times a day. I love it because it gives me a way to interact with my friends who live in other cities. I see great ways for brands to use Twitter to market their products. Who do you think will purchase Twitter? 

Student

I would say that my favorite social media network has to be Instagram as I typically use it multiple times throughout the day. I think that the reason it's my favorite is due to it's simplicity. Scrolling through my feed, checking notifications, and accessing other people's accounts is all extremely straight forward on both the website and the app. There are numerous ways that Instagram can be used to promote brands, especially with a new feature that they developed called a "popular page" which showcases posts liked by accounts that you follow. Companies can place sponsored advertisements there or throughout the normal feed. Also, a lot of accounts with large following let brands pay them to showcase their products in their photos and promote them using hashtags or unique captions. There's a beverage called "Fit Tea" that attributes a majority of it's customer base from the posts that celebrities such as the Kardashians and Jenners have shared promoting their product.

Student

My favorite social network is undoubtedly snapchat. I don't think our society, at least my generation, would be nearly the same without it. There is a popular argument that snapchat is mostly a negative edition to our lives due to people feeling left out or not enjoying a moment because they are too preoccupied by making sure they send it to their friends. While all of these can be true at times, the benefits of snapchat outweigh the negatives in my opinion. Snapchat is interesting to me because you can get immediate updates of what people are doing not just in your area, but all over the world. I also like how they have added in sections from bloggers and the news because it makes it easier to use one platform as opposed to several. I also believe brands can benefit from snapchat because they can utilize the discover options to put quick ads in that people won't get as irritated by because they are typically quick and witty videos.

Student

My favorite social network is Facebook and I use it everyday. I really like it because I've had it for so long and I can still see my friends updates while also being subjected to new information. I think that it is very easy for brands to advertise on facebook. There are advertisements almost everyday on my timeline, wheteher it be someone sharing a video of a brand or coming across a brands business page, there are ample opportunities for brands to advertise. I also like that with Facebook I have everything in one place. I get my friends recent updates and information as well as trending topics around the interent so I am up to date on the current events as well. 

Student

My favorite social network definitely has to be snapchat. I use snapchat pretty much every day and the most out of all the social networks I have. I love snapchat so much because its the most real time out of all social networks. You know what the person is doing exactly when they post it. I definitely see ways for brands to use snapchat to market their products. It's a way to have real people market their products and show people how to use it or to promote it and it not just be promoted through a photo. I also think snapchat is a great way for brands to market their products because snapchat now uses ads when looking through stories as well as there are always ads at the top that you can't miss this is a great way for companies to promote their brands and have high visibility. How do you guys feel about snapchat compared to instagram?

Student

My favorite social media is twitter, I was actually surprised in the class that it is a dying media platform compared to other websites. I am on it everyday and check it constantly. I use it or love it so much because it gives me constant updates, I see something new literally every second. Actually in some way its how I get my news, whether its national, local, or sports related. Good ways to use twitter is to promote tweets like they already do, to also be more interactive with users on the website. Also, to broadcast popular events on twitter, kind of like how the NFL has some of its games on their now and you can slap your comapnies name on it while it is happening.

Student

Well, I use different platforms for different uses. Twitter is more for news and comedic entertainment. Instagram I use to showcase my photos for likes and to view others' photos. The social network I enjoy most is Snapchat. This is because its utility for personal conversation, mass communication, and news. I use Snapchat constantly to see what people are doing today or if someone in particular has a funny post. I also subscribe to different Snapchat Discover stories. For example ESPN's and the History Network's Discover stories. 

The advertisments on Snapchat are done very well as far as users not disliking them. Snapchat doesn't use the expected Spotify-style advertising of pausing your music experience to showcase an ad. They're very non-intrusive because you're able to skip them no matter what. The way to make them more effective is make these Snapchat ads as short as possible to get the message in quickly. Then focus on gaining retention from repetition.

 

Student

I use Instagram the most as I find it the most useful. I follow accounts dedicated to reselling vintage clothing found at thrift stores that I have purchased from many times as well and it is the only platform that these accounts use to sell their products besides their brick-and-mortar stores. I would say that I check Instagram about five times per day on days that I open to app but that I also check it fairly infrequently and tend to binge use it when I decide to check it. I do not think Instagram is necessarily beneficial to larger companies as I easily filter those company's posts out, but I do find it better for smaller companies who do not normally have a large social media reach or that are more of a niche market.

Student

My favourite social network is Snapchat. I use snapchat almost everyday. Becasue we can take a picture or video and sent to my friends. I think it is really interesting and convience for lots of people to keep in touch to their friends. There are also some brand created a video and send it to us.

Student

Instagram is by far my favorite social media. I myself am a blogger and there is no better platform to connect with new followers. I myself am an influencer and collaborate with brands to promote products. I love it and it really is a platform where people can find cool brands and be exposed to brands that they wouldn't ordinarily be exposed to.

Student

Personally, twitter and instagram are the platforms I visit the most. I visit each atleast 4 times daily.  I think brands really show themselves when using high profile celebrities to flaunt their product.  Especially products promoting health or drinks that can make you "skinny" really make an impact on followers.  In contrast, I think twitter is not a very effective platform to advertise on.  To me, sponsored tweets are typically annoying and not relative to me. 

Student

My favorite social media is Instagram. I think I check at least 4-5 times per day. Unlike facebook, Instagram only allows you to post one picture at a time. So personally, I think it is easier to look than facebook and I like the idea of just simplicity. I enjoy pictures of my friends and others, eventhough I do not post everyday. Also, Many companies are promoting their products at the Instagram and I think it is good way to save money.

Student

My favorite social media would have to be Twitter. I think it's such an easy and quick way to get in touch with people. It's a constant stream of new information, and I think that for this time period and the attention span we are developing twitter is a way to keep yourself informed and amused. Using twitter for ads would be a great way to reach a large portion of the market. I would just have to question how ad agencies would catch the attention of users when it's so easy to scroll past posts.

Student

My favorite social network is snapchat.  I enjoy snapchat because it lets me stay in touch with close friends/familly while at the same making me feel like im with them.  I use snap chat quite often and while im trying to cut down, it's great to see videos of my neice or long time friends reuiniting.  Snapchat has blown up over the past couple of years and is one of the most beneficial marketing tools to date.  Take DJ Khaled for instance.  The man usses his snapchat to promote a variety of products that are intrigued by his target market (Snap Followers).  With most of his base being 16-24, Khaled can leverage Brands like Ciroc or Air Jordan to promote products.

Student

My favorite social network is Instagram because I like to follow many people that love to post amazing pictures. In my opinion, I think a image on social network has simply and straight meaning because I dont like to reading too many words. Therefore, I think pictures is much more interesting for me. I use Instagram in every half hour a day because I like to follow the newest information. I like it because I got to follow people that I like such as different model, shop or superstars. I think every brand should have a Instaram and update pictures everyday, people will like to follow and have more connection with people in social media. My question is: Can Social Media change people's opinion by post a picture without words? Will people feel depress if no one follow them in social media network?

Student

My favorite social media is Facebook; I check it at very least three times a day. I really love Facebook because I have had it for years now and have been able to add many friends old and new. Facebook helps me keep in contact with friends and family members while I’m away at college. Facebook also helps me make new friends people will message me and I get to know them better. Other than talking to friends and getting to know people better my it favorite thing about Facebook is how easy it is to share media and I love sharing funny content I even help run a friendly meme page with some friends. Facebook is a great platform for brands to use to market their product if they do it right. A brand can use Facebook to promotion their brand if they post valuable content that gets peoples attention and is not just a sales pitch.

Student

My favorite social media is WeChat, a Chinese social media platform. I use it every day. I really like it, because all of my friends used it, and they are online everyday. Sometimes it is more convienient than text people. By the way, my friends always post of interesting things or feeling about their life, make you think the distance between your friends are not so far. In addtion, there are many interesting article from public account, which you focus on. I think using WeChat is a very helpful way to many brand, because it is the most popular social media platform in China. Most of brand build brand awareness via it, for instance, Lanome and Toyota. Many company build their own public account in WeChat, in order to get more attention from public, for example many local restuarants use it.

Student

My favorite social media platform is Facebook. I like using facebook because it's the only social media platform I use that combines everything I like. I use it to connect with friends, current events, and mostly for looking at nearby classifieds of car parts and MSU craigslist. I think it's a great platform because brands can market their products to the right people, and products that have zero interest to me never show up on my page. I use Facebook 3-4 times a day and there are so many opportunities for brands to advertise unique products to specific customers which I think is one of the best features. 

Student

At the moment, my favorite social media platform is Instagram. I post photos on Instagram maybe once every week or few weeks, but I scroll down my newsfeed multiple times a day. I love this platform because I don't let everyone follow me...if we follow eachother on Instagram, that is my way of letting you into my personal life. My Instagram isn't linked to my Facebook, where I have more friends on. Instgram is my way of sharing my life through photos "privately" amongst my followers. I think Instgram is a great platform to advertise on because photos of a product are one of the first things to draw someone like me in. If I see a photo of a product that is visually pleasing, I am more likely to click on it to find out more information. I think Instagram is also a good way of reaching a younger demographic, because younger people use it more in comparison to older people, who I think prefer Facebook. 

Student

My favorite social network is Facebook. I check it multiple times a day, because while I like to keep a busy life, I also like to see what my friends are up to by going to one media source. I personally like to update people on recent accomplishemtns and I travel a lot, so I like sharing my photos in real time with family, friends, and collegues. I also have a lot of older friends and they feel most comfortable using Facebook, so I can keep in thouch with them as well. I remember when Facebook once had a place where it would pick up on your favorite hobbies or interest and would show you where other people liked the same activities or had input on it. That featur also incorporated ads and would show how many of your friends liked a product. It didn't last very long, because I think it was more distracting than it was being useful. I think the current Facebook ad section, like most free sites, that show recent items you've searchced can be useful by reminding you of recent searches you've made. I wonder how effective ads actually are on free sites in general. SOemtimes they can be more anoying than anything.

Student

My favorite social media is facebook! I use it every day! I love it so much because it has many fun facts on there to read. there is also a lot of interesting information on the news feed. It is also fun to connect with my friends and family on facebook. When it comes to brands, there are many ways that brands could use social media to market their products such as posting advertisements for their products on the side of the webpage, or posting an advertisement as you scroll. Implimenting recent google searches or products that i recently bought would be anothe good tool. For example i use a lot of MAC makeup products and by showing pictures and advertisements of those makeups, will help me see whats new and what i can purchase next!

Student

My favorite social media platform currently is Snapchat. They're constantly changing the game and introducing new and creative ideas to their platform. Once they implemented their facial recognition features it feels like their brand skyrocketed in terms of popularity, and this allowed them to push them envelope and give us new features we didn't even know we wanted yet. I also notice how they've implemented ads, which is by autoplaying your friends' stories for you and seamlessly plugging ads in between that are skippable. It's a good format that doesn't feel intrusive. Hopefully they stick to that and don't force us to view ads to send a snap.

Student

My favorite social network is Instagram. I use it everyday. I love it because its addicting and keeps me updated on whats going on in every day life and especially whats going on in pop culture, and celebrity life. I also love it because it keeps me updated on whats going on in my other friends lives from high school and college. Another reason why I also love it is because it helps me keep up with the fashion trends and whats currently trending at the moment. I do see good ways for brands to use Instagram. A lot of brands asks celebrities and fashion bloggers to advertise their products by having them actually using the product in their videos post. Brands can also use Instagram to keep people updated on what current products are offered. For example, for new lipsticks, music albums coming out, and even when the new Jordan’s are released. Which social network do you think is the least successful to use to market companies brands and why? What do they need to do in order to be a successful social media platform like Instagram, Snapchat or Pinterest. 

Student

I would have to agree with most of the other students, SnapChat is one of my favorite, if not my favorite, social media platforms. Mostly because of how interactive, and easy it is to enjoy contacting your friends. It also allows you to easily contact someone discreatly, because sometimes you want a message to only be seen by one of your friends. It also allows you to send videos, and edit any message you want to send with interesting filters and other fun things. SnapChat adds new filters and features all the time, which also keeps the platform fresh.

Student

My favorite social network is instagram. I use it every day. I love it becase I really like photos and other peoples views and perspectoves are able to be seen. I see tehre are alot of good ways brands can reach people by marketing to specific people. H

Student

My favorite social network is SnapChat. I love using snapchat to communicate with my friends and I also love using snapchat to post stories. I like the idea of how snaps dissappear and stories only last 24 hours long. I probably open SnapChat at least once a day and watch stories pretty frequently. Brands have already taken advantage of snapchat and I think they have done a great job at it. 

Student

I personally love Snapchat. It is the best way to connect with your friends and view what your friends are doing. I use it probably more than any other social media. I see many ways for brands to use Snapchat to market their products. They can directly target customers and can humanize their business simply through Snapchat Stories

Student

My favorite social media is Snapchat. I use Snapchat through out the day. I perfer this social media to others because it of its simplicity. You'll never receive a message more than two lines long, I'll never have to read someones miniture essay on their opinions of todays hot topic (like I constantly see on Facebook), most pictures I recieve are usually just funny and require no response. Brands are using Snapchat to their advantage already through filters, interactive filters, ads hidden inside Snapchat Stories, and articles from magazines and newspapers. Most of these advertising changes have been occuring in the last year. Currently you can easily skip over ads, the filters hardly even seem like ads. But soon will ads be unskippable? I think a next step in the advertisers advantage would be to make their ads clickable. Instead of click to skip the ad,it would bring you to the ad, focing the user to either watch the full ad or go to the website. Could more advertising changes hurt the Snapchat brand? Or will people just be used to it since other apps use similar ad features?

Student

My favorite social network right now is definitely Instagram. I use multiple times every day, usually to just scroll through and see what I've missed. I like Instagram for its simplicity, and its subsequent ability to allow me to keep up with my friends' lives. I find it interesting how people manage to create "brands" or images for themselves. I think brands can use the network the same way. Whether they use the "sponsored" features, or have Instagram promoters, its a good way to market and portray your brand in a certain light.

Student

My favorite social media platform is Instagram. I definitely utilize many other social apps often, but none are as engaging (to me) as Instagram. I value the simplicity of the app - photos and videos only. Words, comments, and likes are secondary to the true content being posted. Part of the reason why I am so drawn to Instagram is most likely because of my photography background - I am always curious to see how others capture the memories they wish to share. Many of the accounts that I follow are brands. Target, Tombow, and Michigan State are just some of the brands that utilize Instagram effectively. Many of the brands that use Instagram to advertise do so elegantly, with aesthetically pleasing photos and well written captions. When brands engage with customers on social media (specifically Instagram), I think it makes people feel like the brand has a true personality, which creates a more comfortable relationship between brand and customer. 

Student

My favoirite social network at this time is none other than Snapchat. I loved Snapchat when it first came out, to be able to send a quick moment and then have it go away forever gives friends the opportunity to express themselves in a new way. While I might not want to send a picture message with a funny face, I would rather do it on snapchat so it doesnt find itself on the web, and also so the photo does not get stored on my phone. Since the simple days of Snapchat, the application has now grown to a whole new level. Being able to have a video call and sending money via Snapchat proves how versatile the app has become. Snapchat will continue to grow while also creating more revanue by offering ad spots. Throughout the user experience, Snapchat finds a way to show us the ads without us having a choice. In that they are smart, and it is better than having to pay to use the app.

Student

My favorite social network should be Facebook. I used it pretty much twice a week. The reason that I really like it is because Facebook is probably one of the most popular social network. Basically, lots  of my friends are using it. On Facebook I can chat with them, and also can know what they are doing recent through the Facebook. And I do can see some brands to use their nework to market their product. Take the example for Amazon, they have their network page on Facebook. And on their page they have a large number of their followers. This is the example of how they use the soical network to advetise their product. My question is what is the most effective way for the famous brand such as Amazon to advertise their product?

Derek Mehraban's picture
Instructor
10/6/2016
New Media, Social Media