YouTube - yesterday, today and tomorrow...
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Welcome back from your SpringBreak. Chances are - some of your (or your friends') experiences were captured on video. Some of these videos will end up on YouTube - some will go viral, others will not.
Check out this insightful article from The New Yorker (fair warning - it's pretty lenghty, but definitely worth the read).
What do you think - will YouTube's strategy of curating and promoting professionally-developed content in "cable-like fashion" work, or is it a collossal mistake?
Will users ever spend more time on YouTube than in front of TV? What if you could watch YouTube Channels on TV?
Comments & Feedback
I totally understand why YouTube would want to move in this direction, though I can't say I'm 100% convinced it is the way to go. The reasons why people love YouTube, and the reasons it became famous seem to be lost in the new direction they talk about in the article. I use other sites to watch my TV shows and movies, I use YouTube for other things. I see that YouTube wants to keep up or get ahead rather with online technology and what the people want. If YouTube were to maybe have a branch of YouTube that could have a different name that would be dedicated to TV and movies, I would go for that. I do also find myself agreeing with some of the posts made by my peers on this blog topic, I can be swayed in many directions on this topic.
YouTube's strategy of curating and promotion professionally-developed content in "cable-like fashion" will work for some people and not for others. People that use YouTube just to search one video and be down with it won't care about the way it is presented and if it spruced up for the viewers. It is smart to change it to a "cable-like fashion" for viewers that have accounts and mainly use YouTube to view all of their videos and TV content from there.
I don't think that if YouTube were to change this, it would affect where people are watching. People that like YouTube will continue to watch the videos from there, and people who enjoy watching TV wil lconmtinue to. But, I think TV will always hold more viewers than YouTube. It would be different if you could put the YouTube Channels on TV, but still, I think TV and original TV channels/programs will beat out YouTube.
I think YouTube’s strategy of curating and promoting professionally-developed content in “cable-like fashion” work will definitely benefit some viewers, but not for the majority of viewers because not many people spend their time watching programs on YouTube.
I never spend more time on YouTube and I watch programs on TV because the most of YouTube clips are short and I don’t want to bother clicking every single clip. If I could watch YouTube Channels on TV, I will give it a try, but I am sure that I will still prefer to watch TV.
I think YouTube's strategy of creating cable-like channels is genius. People love using YouTube because it is so personal and you can find almost anything to fit your specific interests. The idea of bringing Youtube or "YouTV" to your television is right on target for what people will be looking for in the future. The goal of changing who decides what you watch in your living room from the big executives to the consumer will be widely accepted in my opinion. I think that mass TV audiences will stiill remain to some extent but the addition of niche YouTube programing would definately have a major impact, reducing the numbers drastically.
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YouTube is constantly adding content to the web. Personally I think YouTube’s strategy of curating and promoting professionally developed content in a “cable-like fashion” has the potential to work. YouTube has a chance to overtake the TV market is they approach it the right way. YouTube is already a very good tool to “broadcast yourself” but it could be so much more.
I personally think it is possible that people may spend more time on YouTube than in front of the TV in the years to come. I find myself spending a lot of time online and on YouTube. Just recently I bought the cable to connect my MacBook to my TV and have been watching YouTube on my TV, instead of cable, already. I also think it would be great if it were possible to watch YouTube Channels on TV. I think YouTube could create channels for viewers based on their specific likes and dislikes. YouTube could make watching TV more personal for all viewers.
I love watching Youtube clips at work. It probably takes up a solid 15-20 percent of my work time. As far as them going with professional videos, I'm sure that some of the videos would be really cool. Technology is already trending toward being able to watch Youtube on television full-time if people want. There is a product called Roku that allows people to watch Hulu, NBA Television, and Netflix on a television anytime you want. My sister uses it and watches shows such as Modern Family all the time on the thing. I can definitely see Youtube making the leap to television as well.
There is no doubt YouTube is very successful the way it is right now. I do understand that it will need to keep changing in order to keep up with new trends and technologies, but I don't really like the idea of it developing professional content just yet. When I watch a clip or video on my computer it is most likely from YouTube, but these are just clips. When I want to watch a show, I want to watch it on TV. It isn't always comfortable watching a small screen for more than a couple of minutes. I like the idea of cable televsion, but if this new YouTube with professionally-developed content is going to be fully excessible on TV then I may consider it.
A lot of the benefits of YouTube were things we learned in reading New Rules, for example the fact taht YouTube is all about niche media and that viewership is more quantifiable. It was interesting to see how much more advertisers are willing to spend on TV spots versus YouTube placement. I think that will definitely change in the future. So many people, myself included, record everything they watch and fast forward through all the commercials. I think YouTube still has a ways to go before it completely replaces cable, but online streaming will gain footing eventually.
Without a doubt YouTube has revolutionized the way videos are shared around the world. It has made pop culture much more visible in ways that are unparalleled to any previous social media innovation. I believe that providing the opportunity to segment channels within YouTube is an excellent decision, as it simplifies the ease of navigation within the website, making it easier to find exactly what you want. Though YouTube is incredibly useful for videos, it does not seem practical to expand into the TV market, at least with the sole purpose of trying to gain majority market share within the industry. However, it could be seen as an opportunity to connect TV through Internet use when cable is not accessible.
On account of YouTube’s success of promotion of professional content wouldn’t be a bad idea for them to continue on this route. Records show most people spend a large amount of time on the Internet. If they could pull off professionally developed content in a “cable-like-fashion” I think they will reap the benefits of it. My guess would be that this will be the case eventually anyway so why not now? I can say from experience I. myself as well as my friends spend most of our television watching on the Internet as it is. I believe this would be a great move for YouTube.
I think that Youtube’s concept of curating and promoting professionally-developed content on their site is worth delving into. I don’t see how it could ever be classified as a colossal mistake because Youtube is simply forecasting future markets to further enhance their worth and security in the coming times. We have all watched so many facets of our daily lives change with the birth of new media, and in my opinion it’s just a matter of time before the struggling cable industrial complex is a thing of the past. My roommates and I grew tired of constantly being lied to and ripped off by Comcast and AT&T which resulted in cancelation of our cable so that we only had fast, reliable internet. With that being said, I’d definitely watch Youtube TV if it were available.
I think that Youtube could pull this off. Right now, I think people watch MORE on Youtube than they do on television, it's just the fact that the shows on TV are much longer, so people end up watching television for a longer period of time. If they can start watching the things they watch on television, the talent shows and the sports commentaries and everything, on Youtube, in the convenience of their offices or bedrooms or classrooms or wherever, it could work out. Especially if the big names in acting and producing for television are now making shows for Youtube. And, at least for my family, we can watch Youtube videos on our television. So the traditional TV-dinner families can still watch their Youtube shows in front of their televisions.
I can see a couple of problems though. The channels cannot run like television channels. It's Youtube. So they have to be careful about how they do things as far as the availability of the show after it "airs" and how they use commercials. If advertisers were upset that people go and make sandwiches during the commercials on "American Idol", they're also going to be upset when a commercial starts on Youtube and the viewer switches tabs and checks his or her Facebook. I can also see problems arising if this works out well. Advertisers who are currently funding individual Youtube stars might find that the Youtube channels are a better investment, and the individuals who are not tied with the channels and do not have the equipment or whatnot to produce such videos might lose their advertisers and have a much more difficult time producing content.
I think that Youtube’s concept of curating and promoting professionally-developed content on their site is worth delving into. I don’t see how it could ever be classified as a colossal mistake because Youtube is simply forecasting future markets to further enhance their worth and security in the coming times. We have all watched so many facets of our daily lives change with the birth of new media, and in my opinion it’s just a matter of time before the struggling cable industrial complex is a thing of the past. My roommates and I grew tired of constantly being lied to and ripped off by Comcast and AT&T which resulted in cancelation of our cable so that we only had fast, reliable internet. With that being said, I’d definitely watch Youtube TV if it were available.
I feel that YouTube pushing a commercially developed content into their website would be a rather big mistake. With commercial content comes more advertising. YouTube is great in my eyes because everything on there is created by an individual or group. I could never see myself spending more time watching YouTube then TV. TV is something that can be done with others it’s a social activity. YouTube on the other hand is limited to the amount of people who can fit around the screen of your laptop or phone. I imagine that in the future when a vast majority of people have smart TV’s with YouTube apps my outlook on this idea may change. But as for now I feel that YouTube should stick with what they do best.
YouTube has certainly exceeded expectations in its development and usage but it wasn't designed to be another Netflix or cable-like hub. The fact that it already has niches is what makes it successful away from TV. To further target those niches for advertisement may be productive for certain companies but it may result in wasted money for others. I think many people use TV as a mindless getaway and aren't in the mindset to use a computer like that...yet. I don't know if that will change, as YouTube has a different user-base than TV. I rarely watch YouTube so I don't think I would change that behavior because the shows I want to watch on TV are now shown on YouTube.
Personally, I am not a fan of youtube pushing commercial or professionally-developed content in a cable like fashion. Youtube started as a place where anyone can upload videos about anything and show it to anyone, anywhere. There are already several websites to fill the niche of professionally-developed content, like Vimeo. Youtube is called YOUtube for a reason.
Although Youtube has exceeded expectations in what it can accomplish from being just a website that displays videos, I do not think that it will surpass TV. Television is a completely separate form of media than a computer or being online. There is a type of relaxation that comes with being able to sit down and watch a program, movie, or show. The types of videos displayed on youtube usually vary from music to comic skits and performances. People will still want to watch what is being displayed on TV over what Youtube will have to offer. Some may disagree, but I dont think I would ever choose watching Youtube over my regular television schedule.
Youtube has been doing a great job at advertising and growing its business over the last few years. I do not think that there will ever be a time where people spend more time on youtube than watching TV but it is getting close and will stay close. We are in the age where people are always on their computers whether it be on different social media sites, google or youtube. I like the idea of different youtube channels. There are so many different channels you can watch from different sports related things to even horseback riding channel. More and more people are using youtube every day and with the website improving every day, it will keep on growing.
I don't believe people will spend more time on YouTube than in front of a television -- because I don't think they should ever have to. It depresses me that people watch the amount of television that they do, but I still think the situation surrounding watching television is what keeps them there longer than perusing YouTube (simultaneous activities like eating, socializing, etc). One of the reasons YouTube is fantastic is because it is so selective. You pick exactly what your watching. That means you're on YouTube for the content -- not having it running while you're eating or talking as is the case with television.
My thoughts are we don't need another Hulu. What's the next step? Charging users to post or view content? I would probably not watch YouTube like I watch cable television, as I use them for mostly different reasons. I think YouTube should invest in creating better searching and category options instead. Therefore, niches would still be created and content would be easier to find. However, there must be large enough merit for this type of change since they are investing so much effort into it. We will have to just wait and see if it is a game changer or total flop.
Youtube's new idea of creating originial content is definitly a big risk. What they are proposing can be either a success or fail. However, whatever way it turns out, I think it will be an opening door for new ideas. Youtube channels can give more people opportunities to share their content. I think it will move viewers from TV to the web. Even though there are a significant more average amount of hours spent watching TV (4-5 hours a day) versus time spent on Youtube (15 min a day), i think more available channels on Youtube will change these numbers. It is allowing content to be more accesible to viewers, and everyone likes things that are easily available!
There are more negatives than positives about YouTube developing programs that are cable-like. First the negatives because you always want to end on a positive. There are already so many television shows for people to watch on their fancy surround sound 3D big screen televisions, so YouTube would need to get very creative with their advertising on why these programs are better than cable. The devices many people use to watch YouTube videos are a lot smaller than most people's televisions. If you want to have a watch/viewing party for your favorite program it is going to be more difficult sitting around a computer, laptop or cell phone. When watching a video longer than five minutes it takes forever for the video to load, and sometimes after it gets done buffering the picture quality is still grainy. I don’t know about you, but I hate watching videos like this. Now for the positive, it makes viewing easier because you can watch it wherever you have Internet connection, which nowadays is practically anywhere.
I definitely had a youtube experience over my Spring Break in Tampa that my friends have already told me will be online soon, and for my sake, hopefully it does not go viral. For my sake, I'm not going to say what it was, you all can find out for yourselves. I think being able to watch YouTube channels on TV would be groundbreaking, and I would definitely take advantage of being able to do something like this. But even if something like this happened, I don't think users will ever spend more time on YouTube than in front of a TV, unless cable shows decided to pull away from airing on television at some point and strictly put their shows online, which I don't think will ever happen. Obviously, you can find whole television episodes and even movies on YouTube these days, but television is simply put, too much a part of people's lives, and it always will be. Yes, the internet has grown leaps and bounds but good ol' fashioned TV will always be TV, and people will always love it. It's kind of like baseball being America's pasttime. I will say that I spend more time on the web and internet in general than in front of a TV as I think many do too this day in age, but YouTube specifically I don't use all that often and even if I did which I won't object to, it won't ever replace the experience of watching television, which is both a private and social experience.
Viral video sites seem to be multiplying like rabbits these days. The idea is that you can upload your digital video to show the world, then people can watch them, comment on them, email them to friends, and spoof them. The most popular of these sites is YouTube, with the motto "Broadcast Yourself." YouTube says it serves up 40 million video clips per day.
http://www.youtube.com/watch?v=EX8sjbsJj-I (do you think about me by 50 cent)
I think that YouTube needs to just hold out with this YouTV plan until the majority of America has a TV with WiFI capabilities. YouTube puts enough content on its interface already, almost 48 hours of video every minute is uploaded. That is why YouTUbe got so big in the first place, because people could post videos of everyday interactions or events in a simple manner. The average time spent on YouTube is not even close to how much we spend in front of the TV. Tosh.0 is an example of why they should stick to what they do now. No one wants to be watching homemade videos of epic fails and emotional lash outs for more than a half hour. I think as soon as we are able to go on the Internet through our TV’s, that’s when YouTube will capitalize on their channels and content. The amount of money this project will cost is obviously beyond me, but I know if this “cable-like channels” fail, then some executives at Google are not going to be too happy. It’s a leap towards the movement to put everything on the web, but I do not believe that is the right move just yet.
Personally I find myself online more and more and also using the Internet for television entertainment purposes. I would say also that my peers and the general public are moving towards Internet more as well, especially the younger generations. I think YouTube’s strategy for promoting professionally-developed content in a “cable-like fashion” would work at first, but I don’t know if it would last because a lot of people use YouTube to share their personal video and it’s a very open environment. People can use YouTube is very user friendly and people can search and watch what they want to see and I think if you could watch YouTube Channels on TV or start developing content more for a “cable-like” platform it might lose some of that friendly, open, sharing feel.
I don’t think YouTube changing to a “cable-like fashion” is a good idea. I use YouTube very differently than I use television. I use YouTube for funny video or to listen to a song or music videos. I personally don’t think I think of YouTube as a television company. I use Hulu plus and Netflix to watch TV shows that I may have missed. I feel that if YouTube makes the change they would have to change some of their videos to be more like TV shows and have a story that people feel attached to, and need to watch more. But then again, maybe I am completely wrong and this will take off in no time at all.
I think the idea behind Youtube “YouTV” is brilliant – people are becoming accustomed to the idea that everything on the internet can be tailored to them personally and because of this they are demanding more individual solutions for their needs. The ability to go on to Youtube and have a channel that shows me things that I am interested in, but that are not popular enough to have an entire channel on television dedicated to it, is intriguing and has the potential to become “the next big thing.” I enjoy the idea that I can access those shows at a time that is convenient for me (for example I like watching The Walking Dead but am always busy at 9pm on Sundays and must wait to watch the show and risk having people spoil it for me on Facebook). It would be nice to be able to access the show anywhere without dealing with the network’s site that only puts certain episodes up at a time.
My problem with this idea has more to do with the actual viewing of the channels. I become frustrated when I want to watch a show/movie on the internet and it refuses to load. Instead of being able to watch a video on a continuous stream, like on television, my video is choppy or stops frequently (or takes hours to load). Also, my television at home is larger and has a better picture than my laptop. Although I believe that Youtube has a good idea it would be a few years before I switched from watching regular television to watching “YouTV” programming.
I think YouTube is going in a great direction with these "cable-like fashion" work. As long as they keep them sort, I believe they will take a huge leap in popularity. People enjoy watching quick videos on youtube, not things over 30 minutes. As the world changes and becomes a faster pased society, so much videos and technology. Thumbs up YouTube and Google on the ideas.
I agree with the point the author makes related to content on YouTube, “...the niches will get nichier, and the audiences smaller still.” Therefore, there will obviously be an audience for the professionally-developed content, but it may not have the mass appeal of “original” YouTube videos and other professionally-developed content on other mediums. I will forever associate YouTube with unscripted videos of ridiculous things filmed by amateurs.
I wouldn’t watch YouTube channels on TV because I rarely watch YouTube videos and the service would likely add even more expense to my already sky high cable bill.
Google has launched Google TV, which allows users to watch online content in TV. I do not really see the difference between google TV and huge computer screen. Nowadays people could watch every full episodes of their favorite shows on official websites and hulu. Everything is turning into online activity. Users are definitely spending more time infront of computer than in front of TV. I think YouTube does not have to consider compete with TV--the tradition media, instead, YouTube really need to focus on standing out in the Internet competition.
YouTube’s new strategy of making it have professional videos is a good idea and I think it will work. YouTube is convenient and I believe that to be one of the main reasons it is so huge. I can watch YouTube on my phone or on my laptop wherever I have Internet signal; which these days is pretty much everywhere. I can’t however watch television on my phone or laptop, some things are streamed live but not everything. This is why having these professional videos on YouTube will be a success. Also I have a TV with Internet apps and I have sat on my couch and watched YouTube videos on my TV. So this idea is a good one that I already see myself using.
From personal experience, I see myself using the internet more and more for television-like purposes than actually watching television shows. Granted, if I owned a DVR, it would probably be a little more different, but on a college student’s budget, YouTube is generally where I go to view many different videos. While I do use YouTube to watch some videos, it seems that if they keep promoting professionally-developed content in a “cable-like” fashion, it will steer away from the user friendliness of the site. Many people enjoy YouTube because it gives them a chance to get their ideas and personal videos on the internet in an easy, shareable way. The users on the site range from professional video makers to just a parent posting a video of their child laughing. At first, their professionally-developed content might be a huge hit, but I think it takes away from the main purpose of the site, which is to create a friendly, open, video sharing platform.
Although Youtube is becoming extremely popular and people are becoming increasingly entertained with videos online, I do not think youtube would benefit by being aired on television. Already there are shows that show clips of yotube videos and talk about them and bring in the creators of certain videos. I think the benefit of youtube is that they are quick clips of entertaining realities of life that give people new things to watch and be amused by every day. I don't think users will ever spend more time on youtube than in front of a tv although maybe equal. I think this is the case because users like to watch short clips right at the tip of their fingers on the internet but they also like to watch movies and tv shows on the television where they can follow up and stay tuned in for long.
I think that YouTubes strategy of curating and promoting professionally developed content in a cable like fashion has some potential and will benefit some audience, but I do not think the majority of people and the current viewers would enjoy long, whole programs.
I do not enjoy watching TV on my computer, unless I have no other choice to. It is uncomfortable and staring that long at a screen is not fun. I will continue to watch TV when I am looking for a long programs and will continue to go to Youtube for music videos, funny clips, news stories, or other videos I would not normally have access to if not for Youtube.
There is a clear movement for the general public, especially the younger generation away from normal television to internet content. TV used to be the golden medium for advertisers however I believe now it is clearly advertising over the internet. This is a barometer of where people are getting their entertainment and that shows the movement to Youtube and Hulu. I don't believe that there will be a time that Youtube will completely overtake TV but they will get more original content only available online and will definitely make things more interesting. Youtube is already available on TV's. My TV has Wifi and i watch Youtube on there already. Youtube will continue to expand and TV will shrink but I don't believe Youtube will ever overtake TV.
I don’t believe that YouTube branching out to promote professionally developed content is the right move for it. People watch YouTube for a very different reason than they watch television. In general, people what television to watch full length programs and they turn the TV on for a longer period of time. YouTube is generally used for quick entertainment and to watch short films uploaded by other users. YouTube is also used by users to find specific solutions to their problems when they need them. YouTube seems to be about content not quality and I think that for now YouTube should focus on this strength.
I think that professionally-developed content in "cable-like fashion" work will not work for youtube because viewers will perceive as being pitched or sold something. The reason why YouTube because wildly popular is because people posted and liked to view/share viral videos and when someone forces videos to be viral, it usually doesn't work.
YouTube's strategy of curating and promoting professionally-developed content in "cable-like fashion" is not a good idea to me. The purpose of youtube is to go online, browse, search, and alot of clips that people are waching are only a few minutes at most. YouTube also has a variety of different themese and topics such as music, comedy, gaming, how to clips, travel, animals and so much more so i think it would be difficult to put all of this under one channel ina proper and appropriate manner. It doesnt seem that realistic to me, i actually enjoy going online and browsing through clips and different things and that is the way it was meant and i think that is the way it should stay.
I think that YouTubes strategy of curating and promoting professionally developed content in a cable like fashion has a potential to work for some viewers but I do not think that the majority of people will want to watch lengthy programs on their computers. I know that I like to use youtube for things that other people post, such as short funny videos, rather then actual TV shows. I do not like watching Tv on my computer at all since Its alot more uncomfortable. I dont really have the attention span I do to watch things on my computer rather then relaxing at leisure in front of the TV. Although I am sure it will work a little bit since then people are not restricted by times but I just find it really annoying to watch long things on the computer, especialy as I get bored easily and will click to facebook or something else shortly after.
I think that this is an entirely necessary step in order to combat Youtube from becoming obsolete. I dont even have cable hooked up to my TV in the living room. Me and my roommates rely entirely on Netflix (we pay for that) and Hulu (only free content). Its also something to note that Netflix is bringing back the incredibly famous show with a large cult following Arrested Development. I think Youtube must curate more mature and useful content in order to stay relevant.
As a student without cable I think there are a lot of areas that aren’t covered properly online. Highlights for sports are often brief and full of ads. News is also something that isn’t fully reachable to me in video format. With Youtube trying to fill these markets I will be sure to tune in as soon as possible.
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I definitely think promoting professional content could work. A year ago Hulu launched it's own series A Day in the Life and it's now on season 2. As long as the content is relevant, someone will watch it.
I personally think that YouTube's strategy of promoting professionally-developed content will attract some people to watch. As long as the content is good, more people will join it. In China, a lot of young people watch long TV programs on their computer instead of on TV. So I don't think it's a rule that videos on Youtube must be short. People actually have a tendency of formulating a habit to watch long videos online.
I think YouTube's strategy of promoting professionally developed content in "cable-like fashion" will not be successful. I think the majority of YouTube users are rarely watching clips/videos that are longer than a few minutes. I don't think that users will ever spend more time on YouTube than in front of a television. YouTube's greatest strength is the ability to search and discover short video clips and also posting. Increasing the professional content I believe will ultimately draw users away from YouTube, therefore making it a collosal mistake.
I know tons of people (more college kids then anything) that spend hours watching YouTube videos. However, I think that watching TV and watching online short videos are extremely different. I personally don't think that YouTube channels would do well on TV just because the beauty of YouTube is you search and watch what you want. Some viewers like music, and others prefer funny animal videos therefore making it impossible to create one specfic channel.
YouTube's strategy of curating and promoting professionally-developed content in "cable-like fashion" is not a good idea. First of all, when users log into YouTube to watch a clip, they often are watching a short video under five minutes. I often log into YouTube to check out sports clips that often only last a few minutes or movie previews that only last a few minutes. In my opinion, cable t.v. will never be taken over by a YouTube channel just because I dont believe users will sit in front of their computer for an hour or so and turn into a tv show. Many people also are multi-taskers who will be on their computer while watching a cable television. Just like Google, YouTube needs to get back to what they are good at and focus on short clips to promote the information in the video.
I think that he makes a good point in saying that people will demand more programs for their niche area of interest. This doesn't mean that cable will die completely in my opinion though. We often get drawn into shows that have nothing to do with our lives or interest simply because that are intriguing. There are people that would only follow one niche, but most will prefer a variety. I do see a huge future for internet television though especially as WiFi enabled TV's grow in popularity. I have many friends now that chose to only buy internet and not cable, and when they want to watch something they find it on the internet.
Another important point is that live TV is very important to all of us. When something big is happening we want to hear about it right now. If the live internet streaming can be perfected (which it will) than I think there is an even brighter future. We will need more spectrum and faster internet speeds to deliver the best experience. The lack of quality and reliability is why satellite has fallen by the wayside. We will need higher powered routers and faster internet capabilities in our homes something like 50 megabits per second. If all these things become more readily available YouTube could really become a dominant force in television.
I think that You Tube is great for watching short videos that are funny, but mostly I like it to find music. There are a ton of really good artists on You Tube that haven't been discovered yet. The radio seems to play the same songs over and over again so it's nice to go on You Tube to hear new music from new artists. I don't think that You Tube will ever replace TV though, I think hulu has already done that.
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I think YouTube’s strategy of promoting professionally-developed content in "cable-like fashion" will work because many people watch YouTube and you can find anything you are looking for on it. Many people spend a lot of time on the internet. I don’t think that it could be a colossal mistake, but it may turn people off because with professionally-developed content in a "cable-like fashion” comes advertisements. One of the greatest things about YouTube is that you do not have to watch advertisements on most videos you watch. I think that users with eventually spend more time on YouTube than watching TV because it is easy to get what you want when you want it. If you could watch YouTube channels on the TV I think that many people would use it because you could watch the videos easily with others.