YouTube - yesterday, today and tomorrow...
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Welcome back from your SpringBreak. Chances are - some of your (or your friends') experiences were captured on video. Some of these videos will end up on YouTube - some will go viral, others will not.
Check out this insightful article from The New Yorker (fair warning - it's pretty lenghty, but definitely worth the read).
What do you think - will YouTube's strategy of curating and promoting professionally-developed content in "cable-like fashion" work, or is it a collossal mistake?
Will users ever spend more time on YouTube than in front of TV? What if you could watch YouTube Channels on TV?
Comments & Feedback
People watch YouTube videos for relaxing and
fun, it has a different grow pattern when compare to TV. Though there is an
overlap of YouTube’s audience and TV watchers. There is no need to make YouTube
work like a TV. I mean, it is hard to change the long-term perspective of
YouTube as a place of watching funny videos and clips. And it is definitely not
necessary to do so. Of course YouTube can expand its market of bigger and
professional niches, but it should not become YouTube’s focus. Niche market
was, is and will be the main focus of YouTube. Developing something new does
not mean YouTube has to drop the market that it already had.
I think adding content in a cable-like fashion on YouTube wouldn't be an awful idea yet it wouldn't be the best idea. I see YouTube as more of a short clip kind of medium. I would choose to watch shows on my television over YouTube. And if I ever deviated away from the TV, I would choose to hop on sites like Hulu before going to YouTube. They are better off sticking with short clips where people can upload and promote themselves. That is what they are known for, so I think they would be more successful sticking with that than trying to keep up and compete with others.
I think adding Youtube TV would be a great idea for youtube. It would gain a whole new audience with people that do not use the internet or are not that internet savvy. Those people will now be able to go on to their tvs and see the videos that they hear people talking about. I talk to my grandparents and they hear me and my cousins talk about youtube videos and do not know what we are talking about and even our parents say the same. THis will now allow them to stay connected a lot easier. Some TVs already have this and I know my brother will use that more then his cable and when you combine that with a service like netfilx or hulu some people will not even buy cable. So I think it will be a good idea.
It is understandable that any company would want to branch out into more forms of social media. YouTube TV seems like an interesting idea. This will primarily allow YouTube to be seen by people without access to internet, or people who enjoy watching TV more than browsing the internet. YouTube contains unique videos that are only available on it's website, so if people liked watching them they would undoubtedly continue to watch them on TV as well. I think YouTube could become more widely used and it may possibly jeopardiize some cable TV stations as well as other social media websites if it becomes extremely popular. On the other hand, people may feel uncomfortable with the idea that YouTube is more than a website and stop using it completely.This is unlikely, but we must adjust to the change if YouTube decides to make it and it's hard to predict the possible positive or negative outcome.
I don't think Youtube trying to become more like a Television station, by promoting content in a "cable-like fashion", is the wisest decision. It makes sense that they'd want to try is, as people are on there watching short clips all the time, but I don't think it'll work for them. I think Youtube is too entrenched in the persona of the short clip, or commercial, medium. I see Youtube as somewhere to share short videos, commercials and video blogs but I wouldn't think to go there to watch TV. I'd choose my actual Television, Netflix or Hulu before I went to Youtube. I think it will fail for them and Youtube should stick to what it's great at, but I don't blame them for trying to take that next step.
I do not think that YouTube should invest in developing content in a "cable-like fashion" because as stated in the article, many people like to take a 3minute work break to watch a funny clip. If almost the entire world has a television and cable, they will just watch shows on their tv, not on YouTube. I think most users spend more time online right now, but to watch short clips, not to spend hours watching a show just as they could on their 50inch flat screen tv.
I do not think Youtube should develop into a cable-like fashion. However, I can see why they would try to accomplish this. Many popular sites, such as Hulu, are beginning to offer mini-series only aired online. Im sure that Youtube is just trying to keep up. As others had said, I'm not sure that youtube is making a collossal mistake, but I also do not think it is the greatest idea. People already turn to Youtube for funny and viral videos, but I'm not sure that they would rely on the website as they would the television.
I do not think that YouTube should try turning its style into a "cable like fashion." I know that a lot of people are watching videos on YouTube and that accumliates to a lot of time but I believe that people are spending more time in front of the TV. I think that YouTube is more of a short clip or for entertainment and I do not see it becoming a "cable like fashion." Currently YouTube does not have whole videos or TV shows on them but in the future this might change to consumer more of the video market. I do not think that people will ever spend more time in front of the computer watching YouTube than TV. I know that I will not do this because YouTube's quality is not as good as HD and they do not have movies and TV seasons. If you could watch YouTube channels on TV I think people would be more likely to use YouTube but I think that most people will stick with TV.
I don't think that YouTube's new innovative strategy of developing more "cable-like" content is a collossal mistake, but I don't know if it is the best idea either. I think that watching YouTube videos is a different form of entertainment than watching TV. The time spent on YouTube is predominantly made up of short viral or humorous videos, while people watch lengthy programs and movies on TV. I don't believe that many people would like the idea of watching longer films on their computer or tablet. However, I think the idea of being able to watch YouTube Channels on TV could potentially be an excellent strategy. I believe people would be more willing to watch their favorite short videos on TV but not so much longer segments on their computer.
People already spend more time watching YouTube videos that watching TV. If you are trying to reach a large crowd as a marketer, online vides are the way to go. Online videos are a powerful tool for businesses. YouTube can satisfy both advertisers and consumers by making YouTube channels available for TV. However, I think that the majority of YouTube views are made in small time chunks dispersed throughout the day. I feel that making YouTube channels available to television, there will be a very small number of people who are actually interested in select channels. It may be a huge market to start though; niche channels. Very much like Amazon, YouTube can offer consumers programming that are not available on mainstream TV stations. The profitability in the niche markets alone can be reason enough for YouTube to begin YouTube TV.
I don't think turning YouTube's style into a cable-like fashion is a good idea. Although I do think people already spend more time on YouTube then they do watching television, it's largely due to silly short and amusing videos. Personally, I wouldn't want to sit in front of a computer to watch a professionally developed piece. If I want to watch a TV show, movie, or documentary, I'll do so on my television so it's easy on the eyes. I appreciate YouTube for what it is and hope they don't change their style any time soon. I would, though, enjoy watching YouTube channels on TV if there was a way to stream them through something like a game console.
this article was interesting because of its viewpoint on YouTube. Saying that YouTube is the "home of grainy cell phone videos and skateboarding dogs" is very true, but it is also what people love about the site as well. Some of the world's largest interet video sensations are things that are spur of the moment, so there is not great equipment to capture these moments. There are videos on YouTube that are extrmemly popular but the quality is not great. Maybe it is highly possible that YouTube is more about content than it is about quality, especially when it comes to the main types of viral videos posted to the site. It is possible that some people will some day spend more time in front of YouTube than the TV because video quality is getting better, and there is now YouTube channels for people to access. Watchign YouTube channels on TV would be great for the world of PR and Advertising because it would be another alternative message to reach target markets and get messages out.
While I wouldn’t say creating and promoting professionally-developed content is a colossal mistake, I’m not sure it’ll take YouTube in the right direction.
The New Yorker calls YouTube “the home of grainy cell-phone videos and skateboarding dogs,” and that’s exactly what YouTube is. Not everyone can get air-time on CBS or ABC, but give someone a Flip camera (or even just a cheap cell phone) and teach them how to upload video, and they have the potential to become an internet sensation. Look at some of YouTube’s most popular videos: “David after dentist,” “Kittens inspired by kittens,” and “Charlie bit me.” That’s what YouTube is. Viewers turn to YouTube for different reasons than they do TV. They watch TV for full-length shows, for background noise while completing another task, for something to fall asleep to; but they go to YouTube for short videos that fill a specific need. The YouTV idea would appeal to niche markets and advertisers, but it could possibly change the feel of YouTube’s brand. Is that really something they want?
I love that YouTube and Google are market leaders and out there taking risks and trying new things. However, I don’t know that this whole idea of YouTV is the right step. I understand that YouTube wants to increase the average time on site and be able to reach and advertise to specific viewers more effectively; but I don’t think that changing the basic premise of YouTube to professional-type content will be successful. YouTube and television are similar but not the same…. Taking the amateur, anybody-can-upload feel away from YouTube would not only frustrate its biggest users, but also change the entire premise of the site as they try to morph it into something that YouTube just isn’t… TV. The two mediums are different, and I think it’s perfectly ok for them to attract and market to different people. I don’t know that that drastic of a change will provide the answers YouTube is looking for.
I agree with the point of view that YouTube’s biggest advantage over traditional TV media is to provide specific contents based on the needs of different users, in other words, YouTube continue trying to explore and expand its niche gallery. People even could subscribe to their favorite niche channels, which make them keep watching all the time. However, whether, on earth, YouTube would be a challenge threatening to the authority of TV? I guess it wouldn’t happen. For traditional TV channels, people use it mostly from the needs of entertainment, relax and access to information. But for YouTube channel, people like it because they could produce, watch, and comment on any video or program they are interested in, with freely control and choice. More important is that people have a chance to communicate with each other for fun. As such, although overlapping for some functions, TV and YouTube have their own customers respectively. Furthermore, people who get used to watching TV for a long time won’t switch to YouTube easily because of a special affection bounding to them, so I believe YouTube and TV service will grow rapidly and should maintain a kind of relationship of “trying not to across the line to each other”, hopefully.
Today, many people prefer watching video or TV program online (YouTube), but people still enjoy the TV setting at home. Like Google TV I myself using at home, I can watch online video and watch what’s viral in real-time. Now I can even check out what I’ve been missing in real TV. What is more, I can download the Google TV remote control app and control my TV anytime and anywhere. YouTube even has more upgraded apps and functions according to the article. This is an unavoidable trend for TV users. Therefore, I think “cable-like fashion” work has great profit potential for YouTube.
I don’t necessarily think YouTube’s attempt at becoming more like cable is a mistake, but I don’t necessarily know if it’s the right strategy.
People like TV for what it is, and people like YouTube for what it is. Personally, I love watching television because it’s relaxing and low stakes. There’s just something about it. Additionally, I don’t have to pay that much attention to it, and I know that even if I fall asleep something will still be playing. I also know that a lot of thought and money went into whatever is on most stations, which makes me more likely to watch different programs.
On the other hand, most things I watch on YouTube require much more mental energy. The videos are usually shorter and you have to pay closer attention to them. Plus, anyone can post a video, which usually translates to me watching a bunch of pointless videos before I find a good one. YouTube simply plays a very different role in my life.
Lastly, I know I personally won’t ever watch YouTube more than I watch TV. For example, I already have an apple TV (which allows you to watch YouTube on your TV), and I never use the feature. It’s a hassle and there are much better, more reliable options on cable.
The internet has changed how people watch TV. I think it is very possible YouTube will be successful in this. Now-a-days people don’t spend much time in front of the TV unless it’s for a specific show or sport. Most people I know watch their shows online after it airs for convince and lack of commercials. I would definitely watch YouTube Channels on TV. It’s all about convenience. I like the sound of the idea behind YouTV and believe it could work. Its giving audiences their specific interests right in their living rooms. While this is similar to having a wide range of cable or satellite channels, this idea could be taken just as far since YouTube is already a household name.
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I like what you said about having YouTube partner with Netflix so that the audience that is looking for niche television would be able to access it. In my post, I made a point that people use YouTube because it is an easy and reliable way for users to search and select specific content without worrying if it is being broadcasted at a certain time and channel on TV.