YouTube - yesterday, today and tomorrow...

Depending on the content it can go many ways. If they keep the content of the channels clean it might work out just fine, but with millions of videos being uploaded an hour, they will have a hard time trying to keep track of the content. I would'nt mind a youtube video channel because I'm as well as others go on youtube a lot to find videos of recent info. Until youtube has a better way to navigate through it's videos and channels I can't see a youtube tv being a very big success.

I think that the youtube strategy of curating and promoting professional videos will be successful in attracting more traffic to the site, People spen more time on the television because of the quality/content of the professional content. Promoting the proefessional content on youtube will naturally bring more viewers of that content to the web where the can catch it at their leisure or for repeated enjoyment, they will appreciate the "on-demand" qualites of the viewing experience. i also believe that youtube would benefit from attemtpting to make it to television screens however possible, they can utilize internet tv capabilities, or go through another route such as developing apps or optimizing for the use from xbox 360, playstation 3, or Wii which can be used for viewing online content on the television screen. This will increase time spent on youtube because people should be more willing to take it content the more comfortable they are.

I think that eventually the line between TV and the Internet will fade and the result will be a single entity that provides the best of both. TVs with internet connectivity is becoming standard but there is something about the nostalgia of watching a show on a television rather than a computer screen. As companies find ways to reduce that cognitive dissonance and make both mediums available in a unified platform, there will be an indistinguishable offering that optimizes the best of both worlds.

I think that Youtube is making a big mistake by promoting content in a "cable-like" fashion.  Youtube has become successful based on the fact that it is a free site that anyone can upload videos onto.  I think that people are attracted to the fact the Youtube is an alternate way to watch videos.  If users wanted to watch cable television, they would do so on their television, not through Youtube.  

As popular as Youtube has become, I do not think it will ever become more popular than cable television.  Television is not the same as Youtube, and it should stay that way.  I could see some incorporation of Youtube channels into the On Demand feature of television, but not for an extra cost.  Youtube should stay free to users and keep its persona as a site full of homemade, low budget videos.

I feel that YouTube's strategy will fail miserably. Its major success was that it is a laid back free site that allows anyone to post with very little censorship. Creating a "cable like fashion" will disconnect the user from the experience of being the reason YouTube exists to an outsider looking in. In some ways I feel YouTube is already watched more that traditional television. With its massive music video collection and even some television shows posted to the site, many people browse YouTube because they can get content when they want it, instead of working their favorite shows times into their schedule. 

No, I do not believe that there will ever be a point where youtube is watched more than television.  Television is something that is advertised so thoroughly for, that is hard not to watch.  Take this next month for instance, March Madness.  I guarantee that most college students will be having there televisions on at night with a basketball game on, regardless if they care about it or not it is still something that is going to be on.  Although, Youtube is growing its sharing abilities with the social media sites such as facebook/twitter.  I have seen lots of famous videos that have blown up facebook that you can't resist watching.  I agree that youtube is recieving more traffic more recently but I can't see television out used anytime.

No, I do not believe that there will ever be a point where youtube is watched more than television.  Television is something that is advertised so thoroughly for, that is hard not to watch.  Take this next month for instance, March Madness.  I guarantee that most college students will be having there televisions on at night with a basketball game on, regardless if they care about it or not it is still something that is going to be on.  Although, Youtube is growing its sharing abilities with the social media sites such as facebook/twitter.  I have seen lots of famous videos that have blown up facebook that you can't resist watching.  I agree that youtube is recieving more traffic more recently but I can't see television out used anytime.

Youtube's usership is already large and I think it would be a good move for the popular site. I see a television adaptation of YouTube working like OnDemand videos. Since people pick and choose what YouTube videos they want to watch on the internet, it would be smart of them to allow people to choose what videos they want to watch on their television. Sample YouTube videos as an OnDemand version would only draw people to the website to search for more videos they like. Regular televison will still be popular and a YouTube channel might increase cable subscribers. 

I think this is a colossal mistake.  I understand that companies like to expand and create more revenue for their business, but there needs to be a threshold point that keeps people off of screen, and not an avenue that encourages people to view their interest on another screen.  I think people should explore and gain their own interest outside of what can be searched on the web or viewed on the television.  Once youtube gets to the big-screen, (computer-->television) people are going to continue to sit on their couch and find other ways to entertain themselves (in a lazy way).  I mean how important is it for a company who has a great position in the Internet market place to compete with networks like ABC and CBS?  I agree with the Hollywood source, Youtube is not going to make shows like Friends or CSI, and sure wont make shows like Games of Thrones or The Sopranos.  Stick to the Internet and stay away from T.V.  I think youtube is making a huge mistake and is only going to clutter peoples’ minds in the worst way.

With the information from this article and my own knowledge of YouTube success, I feel that this is a great move for the mega-site. It's usership is already tremendous and with videos in real channels, more like television, the site will be able to have a greater appeal for various people around the world. To answer another question, a television adaptation for YouTube would be even better, many users already watch YouTube on their television sets. If YouTube changed to this format and offered a channel on TV, it will only become even better for its millions of viewers and users.

I definitely think that users will spend much more time on You Tube than in front of the TV.  This is evident for most students who are away from home in college without ownership of a TV. To answer the question, You Tube’s strategy of curating and promoting cable-like content will undeniably work since it has already captured the hearts of billion of loyal users around the world. I would be eager to watch You Tube in front of the TV if it was made available. However, I do dislike the idea of having You Tube conveniently in front of the TV. There’s just something about watching You Tube Videos and catching SNL on TV. I like the variety of options to do different things at different locations; call me old fashion, but I hate how technology is making everything “all in one” nowadays even if the pros outweighs the cons.

     I think that professional content for YouTube could be a really good thing.  I don't think the question is what if you could watch YouTube videos on television. I think the question is what if you could watch high quality television on YouTube.  You can already watch some TV shows and movies online, but quality is not always good, and loading speed is often slow.  Personally, my cable bill is much more expensive then I wanted it to be, and if I had the option to watch shows on sites like YouTube, I would gladly take the opportunity to drop cable from my bill. 
     I think that YouTube already has professional posters making professional content, and I would be very interested to see more professional content on the site.  However, if that means more commercials or ads on all YouTube videos, I think that YouTube would lose viewers fast.  I do not want to watch Internet videos with a bunch of ads, and I think even the level that Hulu has is a bit much.  So, if YouTube wants to do professional video, I support it, but only if the site remains ad free and still a good place to share all types of video content, not just professional works.

I still believe that users are going to watch the majority of their TV on a couch with the luxury of a larger screen.  I feel it is extremely important for advertisers to be able to target these up and coming niche groups that are finding televisions shows specifically tailored to thier likings.  This gives advertisers a big oppurtunity to really hammer down on the people that they are trying to reach.  I think that it will definately benefit Youtube to be able to offer cable programs through the website, but with the growing presence of advertisements I believe that it is going to open the market up for other providers.  A provider that does not make you watch advertisements before a program and solely relies on banner ads might fare better with the consumer. 

The TV world today is changing rapidly. We already have a large shift away from traditional cable and satellite offerings, with more people subscribing to Internet streaming like Hulu or Netflix. TVs are coming with Internet streaming abilities built in to accommodate this change, and the Internet companies are starting to produce content and new online-exclusive original series. While YouTube was designed for, and has grown through, self produced and published videos; I think that in time people will come to accept more professional videos. If people are already comfortable dropping traditional TV and paying for Internet TV, it would only follow that they might want internet TV from their favorite video site.  

YouTube has made it's mark for free video content of all categories (funny, inspiring, revolting) and is now a global brand. I think that their idea to tap into the "cable-like" market could be good or very bad. With the good, society is constantly on-the-go and instant gratification oriented. YouTube has created a decent platform for mobile streaming on 3G and 4G smartphones which has been successful for sharing videos or tutorials when you are out and about. For those who travel a lot, the ability to watch shows on YouTube would be attractive as it is something they are already familiar with and don't have to pay money to watch like Netflix or Hulu Plus. The downfall of this could be that YouTube will not be able to execute this idea without users having to pay which could kill the YouTube brand as a whole. YouTube has already had some major lashback with the use of VEVO and commercials interrupting instant access to videos.

No! I don't believe users will ever spend more time on YouTube than in front of TV. I hate how YouTube is starting to be taken over by advertisements and music videos. YouTube is ment for crazy people to share random, stupid videos about a bunch of nonsense. If you could watch YouTube channels on TV that would completely defeat the purpose of YouTube. It blows my mind how businesses keep taking over every social media outlet people have to get away from it.

YouTube's largest market resides in free sharing and searching for raw, uncut, and public videos.  Videos go viral when they are humorous and unique.  Videos that are created and produced professionally are not what YouTube videos are searching for.  Although it may seem like a smart idea to create a market for such professional videos, I believe that YouTube's audience will be unimpressed, leaving YouTube with a waste of time and money.  They can try it, but my guess is it won't last long.  Keep the market open for free sharing and keep the viewers happy.  Leave professional video sharing for sites like Netflix and Hulu.

Honestly I already spend way more time on youtube then I do with television. Way more time. I currently don't own a TV or have cable but even when I did this still held true. I think they have their formula right for the moment because of the popularity YouTube has with everyone. I think niches are always better because it creates an easy way to find what you are specifically looking for but at the same time I personally enjoy just browsing YouTube. I honestly run into more and more students like me who just don't have the time or money for TV so if YouTube wants to incorporate it into their business, all the power to them, I'm sure they will be sucessful.

I don't think YouTube is a good strategy for professionally-developed content. If I want to get professional information, I would go to TV rather than YouTube because YouTube is an entertaining tool rather than professional for most people. But YouTube does work in many cases. I think it depends on what business a company is of and what situation it is in. Since it is quite faster and cheaper than TV, it is perfect to use YouTube when a company pursues viral marketing. Successful examples include mentos+diet coke. The video of the "experiment" just go viral, and people got very curious and interested, that made the two products well known and popular. Since people want to see funny things on Youtube compared to TV, companies usually make the video very entertaining. Thus, if the company is in very serious industry like pharmaceuticals, it would be very difficult and controvious to use YouTube. 

Nowadays, social media is developing. Many companies have their Youtube pages to make annoucements and distributing information. It is convenient for people to search the inforamtion you want so that you don't miss them. Therefore, I think there are still potentials for YouTube as a marketing and PR tool. 

I feel like as the television technology becomes much smarter that this is a completely logical step. While many people (mostly young) connect their iPad or laptop to their tv already, I think if the tv already comes with internet capability that people will be completely comfortable with logging on and watching programming on their tv, regardless of the source. 3 years ago no one had heard of the AMC cable channel. After Don Draper and a horde of zombies (not to mention a few important emmys) AMC is a common stop for highbrow television programming. While it's a bit of a stretch to get to youtube from there, early adopters will watch good content, wherever it's found.

YouTube could definitely be successful in streaming professionally-developed content in a "cable-like fashion" in the future. However (as many of my classmates have noted) I think YouTube's strategy currently is right on the money. Individuals enjoy uploading and sharing their own videos and maybe they should stick to this strategy. If YouTube made content via TV easily accessible, it could be a huge success!

I think there's something lacking in the idea of YouTube being presented in a cable TV-like fashion - or vice versa, with cable TV offering a YouTube channel. People go to YouTube on their smart phones and computers to reference something, to link videos to a social media site or to get new ideas for their own blogs or YouTube channels. When people are in the mood to watch TV, they go to a television set, visit their DVR recording list or watch episodes of their favorite shows on sites like Hulu. YouTube is more hit and go; cable TV is a relaxing way to unwind until you find something better to do. I don't think mixing TV and YouTube would be beneficial for either outlet.

I think that for Youtube, this would be very advancing.  Having control of all the professional developed content along with amature work would be a collosal move.  If you think about other sites such as Hulu, or Netflix, if Youtube becomes a site like that, I think it would be a very power site indeed.  Everything in one location, a powerhouse next to only Google.  Answer the question of "Will users ever spend more time on YouTube than in front of TV?" I believe people already do.  I am an example of this.  I do not own a television in my room and get most of my videos from Youtube and Netflix. This is a very interesting idea indeed.  I dont really understand what would be the down side of having professionally-developed content because it seems that with all the new videos brings more advertising, which brings more money.  

 Youtube has been successful due to its unfiltered content. For example having people introduce comedic content as they see fit makes it real to us viewers. Having filtered TV produced content will take the spontaneity of visiting the site. I like to always have a surprise when I visit.  Youtube and the television are two very different mediums and they have tried to cross the two. For example with YouTube on Xbox live and with certain TV channels offering exclusive YouTube content.  Even though there is interest there is not enough to generate enough for complete investment within each other’s realms.  As for me I do spend around equal time on YouTube as I do with television.

I don't think YouTube will ever be as successful as they hope it to be with their cable channel idea. The idea itself is good, but I don't imagine people watching their computer screens more often than a television. I know computers can be hooked up to the tv, but that's just an extra step people will have to take to watch these channels. I think that people would watch a YouTube channel already on television but it wouldn't be as popular if it were on the computer

Although there are studies showing that yong people spending more time on YouTube than on TV, I think YouTube functions differently with TV. To me, YouTube is more entertaining and informal. Young people like to watch funny videos or some hot video clips on YouTube, but when they want to learn something deeply and comperensively, they will go to watch TV. TV channels like CNN can give us a full scale knowledge about a certain event while YouTube can only provide users with multiple video clips. People have to search and browse by themselves. However, I think YouTube channels can be integrated into TV. YouTube videos are user generated content. These videos are timely and unedited. They can give us more perspectives and facts. Actually, TV channels now are adopting more and more YouTube videos in their programs. So I think YouTube can just focus what it is doing now and integrate with TV in the future.

Just like any other social media, advertsing, and marketing outlet, if maintained well, professionally-developed content in "cable-like fashion" could do wonders for businesses and brands. I'm a huge fan of YouTube for it's easy use and readily available content at the click of a button. I'd say I go to YouTube for most of my needs over any other video sharing resource and prefer videos over print ads and articles. I already probably watch more content on YouTube than on actual televsion. I think this has a lot of promise for up and coming creative business platforms and it is those types of projects that will find success with this outlet. But on the other hand, if could cause more harm if not managed well. But you have to go to where your audience is, and that is quickly becoming YouTube. All in all, I would be in favor of something like this.

I have mixed feelings about having a professional TV like presence on Youtube.com. Firstly, the idea of television on Youtube is not true to what "You"tube is. It started as a way to broadcast oneself. By having TV shows being made by production companies like Fox doesn't really fit what Youtube is all about. However, by having a TV presence would bring a larger, regular audience to the site, and could possible cause smaller production shows to grow faster by utilizing the "if you like this try this" feature of Youtube.

So, I am for the idea of TV on Youtube, but not in the sense like hulu.com where it is a rebroadcasted show... I believe the shows for Youtube should be developed FOR Youtube. Videos like dick in a box, and other Lonely Island videos, prove digitally released shows can do well.

YouTube was created so people like YOU and I could create and watch videos that are otherwise going to be unseen. I feel as though professional videos, such as music videos, have taken over the popularity and mostly clicked on videos on the website. The more a video is clicked the more it is viewed and shared by people-thus being viral. The people and celebrities with the most popular videos are already popular in every other media- LET US HAVE THIS! That way, unfamous but hilarious or aspiring people will have more of a chance.

well, i think it is ok to expend, but for youtube, people are so used to searching for songs and things they somehow heard or saw but didnt get to know well. youtube functions as youtube, very unique, and different from how TV works. TV is, to me, most people will prefer or say, spend more time on it. I love youtube videos as the way it used to , and i am used to the youtube it used to; I still spend more time watching TV. I think maybe this time, youtube made a mistake.

I think we'd all like to hope that YouTube does not overly promote and create professionally-developed content. We all fell in love with the viral home videos that were birthed on YouTube and it may be hard to imagine watching cable-like series on the site, but with the direction things are going this is a very possible outcome. I think what is most likely is the integration of YouTube and cable television. There are already televisions being sold that are YouTube compatible and it has begun to integrate in the opposite direction as well. Cable companies have started creating Internet video content to help promote their cable content and soon enough they may simply release full episodes on YouTube. Lets just cross our fingers in hope that we never have to pay for YouTube's services.

Perhaps I'm just stuck in the past but, i don't think Youtubes's idea is going to work. I that with all the new technology things seem to be heading in that direction somewhat but, I don't think that anyone will ever watch more Youtube than TV. I find it annoying that Youtube has more commercials than real TV these days and I think people will get annoyed with that fast.

I think YouTube's strategy has the company poised for incredible success. Not only are people starting to spend more time watching video online than on TV, but people are slowly moving into the long tail of industry, as DMS mentioned in "The New Rules..." YouTube TV channels would allow the company to air very specific videos and programs that attract an interetsed and engaged audience. Videos from these channels may not be as viral as some sensations are now, but they have tremendous potential for marketing and advertising because of the ability to target the niches. This is what will ultimately determine the success of YouTube TV.

YouTube is getting more and more prospers. Some of the main reasons are that the uses can choose to watch whatever they like, and they are able to share the videos with family and friends. And because of people are growing the internet using habit, the young generation tend to like online videos more than TV. However, I think it is impossible, at least in this short period of time, it is impossible that YouTube is going to substitute traditional TV. Until now, TV is still most popular media in the world, and reaches to the biggest audience. For example, this year’s football, almost the whole country was sitting in front of the TV set. Hence, the large base of audience contributes to a high commercial rate—average of $3.5 million for 30 seconds. I believe it will still be a while when online advertising can hit this rate.

YouTube’s strategy on curating and promoting professionally developed content comparable to other cable providers is a mistake. Pure and simple. What YouTube stands for in my eyes is a place where one comes to view short videos and clips of personal and public videos.  The concept that they are trying to tap into is already being implemented through other companies such as Apple Tv, Hulu, and others. It will be interesting to see how they attempt to create hype over this already implemented service.

I think that it would be very risky for YouTube to promote professionally-developed content in "cable-like fashion." I think that YouTube is uniqe in the way that individuals upload and share their videos and you can easliy search and find content in that way. I dont think that I would ever spend more time on YouTube than in front of a TV. YouTube does an awesome job right now and I dont think that they should risk switching up their strategy. 

In my opinion, consumers don't really care how they watch content but rather if the content is something they like or not (& also conveniece in accessing it). As in the article, if in 2016 TVs come with built in WiFi (so convenience is equal to that of cable), why would it matter if their favorite show is on YouTube rather than X channel? I personally think Youtube's strategy is right where it needs to be, as there is a huge opportunity there in the future.

I don't believe Youtube's strategy will work and do believe that is it a mistake. People will never spend more time on youtube than they will a tv. At least in my case, I rarely watch videos on youtube, unless I would like to hear a song that I dont have on my phone. It's fine that Youtube is trying something different and expanding their ideas, but i dont think this one is going to become the new "thing".

Personally, I do not think YouTube will have the potential to compete on the same playing field as television in the near future. It is great that YouTube wants to expand its reach, but the two are just too different. YouTube is a place where people go to goof off and watch something short and sweet; people watch TV when they want to relax and watch something of substance (more or less). Unless YouTube changes what people use it for, and encourage its members to start posting longer content, it will be hard for the company to compete with television. It is also difficult to watch something on YouTube and relax while doing it - there is no remote, and the majority of people watch YouTube on their tiny computer screen (compared to the huge TV screens we have now). YouTube will have to change its entire purpose if they are going to have people watching the video clips for as long as they watch TV shows.

I don't think that YouTube will ever be able to work that way. The reason people love using it is because it's short clips of intriguing things happening in real life, music, television, or movies. If a video is too long, I  sometimes tune out or won't even watch it. I don't think that I would ever spend more time watching YouTube over my television because TV is designed to keep you watching it for longer. I would enjoy being able to watch YouTube on my TV because it's kind of annoying when you bring up a video to someone who hasn't seen it and have to fire up your computer just to show them. I think putting it on TV would be extremely successful.

I can understand why YouTube would want to develop content in "cable-like fashion" in order to keep up with the competition. However, I am a little doubtful as to how successful the idea would be. The YouTube experience is way different than the normal television experience. Personally, I don't watch TV much, but when I do, it's usually with friends or family and we all gather around to watch out favorite show. I cannot exactly picture myself doing the same on my tiny 13-inch Macbook because it would not be as comfortable and relaxing. I believe most people would feel the same. It will be interesting to see what happens and which direction YouTube decides to take.

I think that YouTube is already such a huge website on the Internet, that "cable-like content" would most likely succeed.  I have many friends that already do watch videos on YouTube more than their television.  This website hosts all content and can be shared with people all over the world.  This is a great strength to have, as there is always going to be a need for video hosting and sharing.  YouTube has devoted fans that would probably pay a minimal amount to use their website.  If YouTube wants to launch themselves into the cable television world- I think they should at least try and succeed instead of jumping around the idea.  So many people watch YouTube that if it was accessible on their TV, the channel would definitely be more capable of having more viewers. 

I think YouTube implementing streaming TV is genius! Like we have said time and again, the Internet and its social media and marketing are here to stay. Niche markets are prime launching pads where your targets actually want to hear what you have to say and see what you have to offer. I am an example in myself; I haven't had cable or satellite in years, instead I watch streaming video form Netflix via my Wii. “From scarcity thinking to abundance thinking” says Kamangar. And honestly, isn’t the entire world preoccupied with having more and paying less for it? As the population grows exponentially our want can only increase.

I really enjoyed reading this article on Youtube. Prior to reading this I was unaware of the history of the website. I thought it was really interesting how they had a vision and how they worked towards achieving their goal of people being able to broadcast themselves online. I found it funny about how they thought that videos of girls in bikinis would increase the sites visitors but yet no one answered the ad on craigslist. As far as the future of Youtube goes, I think that there are a lot of brilliant minds working on it, and their idea of streaming to TV will probably be a success. If it’s not a success right away, I’m sure they will tweak it  to where it will be a great hit amongst viewers.

I think that Youtube in a "cable-form" could work wonders in eliminating an expensive cable bill and allowing many people without television to view the things that interest them freely on the web. The online world is changing. Netflix put many Blockbuster stores out of business with the same thought and it is only right that a site like Youtube would take a crack at offering more professional videos to users. That being said, Youtube is shaped by its users' contributions and must continue to allow proper uploads. People may not spend more time on youtube than television overall, but some people do already. Watching anything from Youtube would be loads more convenient than television and hopefully contain far less commercials.

I think YouTube's strategy of curating and promoting professionally-developed content in "cable-like fashion" is a great next step for them aimed toward their loyal users. People that use YouTube consistently might benefit from this change more than the inconsistent user. YouTube was created to let normal people upload and share their original content without any strings attached. I think if YouTube gets too carried away with changing the system YouTube will start to lose its purpose so it has to be careful on how far it goes.

I believe users will never spend as much time on YouTube vs. watching TV. I think this because we like to witness sports or shows as their being aired. Yes, there are acceptations like Tivo, but it would be very rarely that someone will watch an entire show on YouTube. But, placing YouTube channels on TV could potentially be a good idea and just might get users to deter away from regular cable.

I am skeptical about the success YouTube could have by promoting professionally-developed content in a "cable-like fashion.” The unique experience YouTube users are attracted to could be commercialized into a generic Hulu type website if they are not careful. I think that they provide consumers with information in a easy user friendly way, straying from this original format might allow a competitor to take their place if the try too hard to adapt this TV segment of the site.