SEM

Fiscal Year 2016-17 Audit: Southwest Airlines Online Advertising

Submitted by Student on Mon, 10/17/2016 - 10:38pm

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Bringing the World's Greatest Game to America

Submitted by Student on Mon, 07/14/2014 - 5:51pm

 

World Cup USA

photo credit: gnews pics via photopin cc

Campaigning The Checkered Brand - Burberry

Submitted by Student on Sun, 03/02/2014 - 5:22pm

SEM and PPC

Google AdWords - A Good Way To Start Your Own Campaign

Submitted by Student on Mon, 10/28/2013 - 9:55pm

In Chapter 10, we learned that Search Engine Marketing (SEM) is the process of using the Internet ans search engines to drive traffic to your website through paid search advertising. When using google, I always saw text ads on the side of the pages. Companies can take advantages and conveniences through Pay-Per-Click (PPC) advertising.

 

 

Even Accounting Majors Can Master SEO

Submitted by Student on Sun, 06/09/2013 - 11:47pm

This past week has been quite the learning experience for me. I was faced with the challenge of learning the concept of “Search Engine Optimization” (SEO) and then applying it my personal blog site. Although I had a plethora of questions and concerns, I appropriately utilized my class reading material, my knowledgeable instructor and the Google search engine to conquer the assignment and learn a new skill.

ASG Rensaissance Enters Google Adwords - Learn how they did it

Submitted by Student on Mon, 02/25/2013 - 10:01pm

ASG Logo

 

H&M AdWords Campaign

Submitted by Student on Mon, 11/05/2012 - 10:10pm

H&M is a company that strives to be fashionable and trend setting, while maintaining a simple atmosphere. H&M’s business idea is to offer fashion and quality at the best price. When crafting internet advertisements, you have to keep that in mind.

Anthropologie: Social Media Marketing Proposal

Submitted by Student on Mon, 07/16/2012 - 7:31pm

Foursquare SEM Campaign

Submitted by Student on Mon, 07/09/2012 - 9:16pm

 

foursquare's Advertising Platform

 

under armour is a charmer! who couldn't resist their yoga wear?

Submitted by Student on Mon, 07/09/2012 - 8:31pm

I propose a Google AdWords campaign where Under Armour (UA), the American sports clothing and accessories company, would focus on promoting its line of Yoga apparel. Their merchandise in this area includes leggings, tank tops, shorts, and bags.

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