Featured Resources: New Media

Interactive has had only 15 years to develop, and for most of that time, marketers have been trying to fit it into the traditional media advertising world. Is online a mass medium? Is it a targeting play? The power of interactive is about the intersection of the two. This white paper explores best practices for creating brand marketing that works online. Kathryn Koegel, a marketing consultant who was in the trenches in the early days of online ad sales, talks to leading executives and presents research that shows what's working now and why.

Here is another quick article on guidelines for SEO's. It is a good idea to read these articles and make sure SEO is something you learn more about. 

Social Media managers allow you to put all your social media accounts (twitter, facebook, foursquare...) onto one hosting platform.  Good for busy social media gurus who like to check their accounts easily. 

Creating interactive YouTube videos is a great way to engage consumers. With these videos, you can choose your own ending!