Featured Resources: New Media
What Digital Skills Should A PR Pro Have?
Read on how PR Professionals should take advantage of the shift to digital
Online Reputation Management Advice
The article suggests some search tools for PR practitioners to monitor brand’s reputation, including Google Alerts, Technorati, Twitter Search and Social Motion etc. Also, it gives some tips for repairing online reputation and constructing a positive image.
The Web Marketing Checklist
This article lists 37 ways of promoting your website and making sure that its searchable. It is very important not only to get involved with new media, but to know how to make it get noticed. I think this is very beneficial.
Marketing Pilgrim
Great site for posts about the latest on internet marketing. It's a good way to stay up to date with the most recent developments, and getting familiar with new media.
Social Media Boot-camp for CEO's
In February, a social media agency will give a crash course on social media for CEO's around the country.
Bill Collectors on Social Media sites
People say a lot about their lives on social media, which is how these sites can be used to determine if an individual or company is credit-worthy or, when they are in arrears, to get a bead on whether they can pay their bills
How QR Codes Can Grow Your Business
A great overview of QR codes, everything from an introduction to what they are and how they work, to how to use them to help your business.
The Social Media News Release
Here is a story about creating a Social Media News Release.
The Last Advertising Agency on Earth
This video depicts one agencies fear of what the future will look like for advertising if we don't start embracing the New Rules of Marketing.
Research Archive
“This resource is for research. In this section you will find articles about surveys, studies and other research of interest to b-to-b marketers. “
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