Are Commercials Less Relevant, Sponsoring Celebrities, Social Accounts and Jobs, and Following Consumer Back
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I've noticed name brand products more in movies and TV shows. Do these large companies (Ex: Jeep) pay high dollar to have their products used in film? Are commericials less effective because of applications that don't require them like Netflix and TV show recording?
Yes, the traditional thrity second commercial is becoming less and less relevant. Consumer behavior switching to an on-demand model where it's easy to skip or eliminate advertisements. Further, most consumers are growing less tolerant of any push form of advertising.
Large companies are looking for alternative ways to reach consumers, one of them being product placement. It most cases it's not very effective however. They should consider finding new ways to engage and interact with their audience rather than try and sneak products into other media.
How often do you think brands should reach out to celebrities or individuals that are popular on social media, such as Instagram or YouTube to promote their products? Sometimes when I see a celebrity promote a product I am skeptical that it is not geniune and that they are just being paid to promote the product.
This is more of a question for individuals and celebrities than the brands themselves. It's in the brands best interest to get as many large audience embassadors as possible. The celebrities (or micro-celebrities) need to balance their promotion of brands with their own authenticity. If they start promoting any product or over-promote they could lose their audience all together.
The other day, I had to put my personal Twitter account on an application of some sort. I don't believe that I have tweeted anything bad but how often to jobs actually look at your Twitter, Instagram and Facebook?
Most employeers will Google your name sometime during the hiring process. Technically it's illegal to make hiring decissions based on social media, that said it's almost completely unenforcable. When you're looking for a job, expect that anything you published online will be seen and reviewed by your prospective employeer.
I see what you mean about larger companies not needing to follow back every customer that follows them. That does seem like a waste of time an resources. But what about a brand or company that's a lot smaller or just starting off? Could this help make the company-customer connection more personal and in turn grow their business?
The actual act of following users back isn't as important as engagingwith them. It's easy to follow back every customer, there are programs that will do so automatically. Engaging and responding to their messages, tweets and comments is significantly more important even when you have a large brand. Cut back on the product placement and invest more in a social media team, their will be much higher long term returns.
Comments & Feedback
For this week we had to sumbit our linked in profile. I know this is a useful tool, I feel however that something is missing. People can connect with others but what does the connection really mean. How can linked in combine with the world of social media effectiveley but still remain professional?
LinkedIn has been a very large part in networking and connecting with recruiters. A lot of times it is the first impression a possible future employer has of you. Currently it is a huge part of finding internships for me. Can you have too much information on LinkedIn? Is there something that a lot of people do that shouldn't be done when it comes to LinkedIn? What is the best way to stand out compared to other students on LinkedIn?
I think this is a good topic to touch on! I would also like to know any tips you have for using LinkedIn to its full potential?
LinkedIn has been a very large part in networking and connecting with recruiters. A lot of times it is the first impression a possible future employer has of you. Currently it is a huge part of finding internships for me. Can you have too much information on LinkedIn? Is there something that a lot of people do that shouldn't be done when it comes to LinkedIn? What is the best way to stand out compared to other students on LinkedIn?
My brand is Gatorade. On the topic of celebreties promoting a brand- I believe Gatorade is great at featuring different famous athletes in a way that keeps the promotions strong and viewers attention.
As LinkedIn continues to grow in popularity and its prevalence in the professional community expands, how can LinkedIn protect its users from fraudulent business opportunities that may jeopardize their personal information?
Will all of the new hype going on about LinkedIn and the increasing demand for it in the professional world, it leaves me wondering. Some people say that it is necessary to have a LinkedIn in order to find a job, while others say that it is just a platform for networking. Which would you say is more fitting?
As we all know, employers and recruiters view our social media pages. While it might be safest to only add close friends/family on websites such as Facebook, Instagram and Twitter, what are the rules of connecting on LinkedIn? Does the same cadence follow for accepting only those with whom you want to share personal details of your life?
After watching the commercials to this year's Superbowl 50, it seemed like more celebrities than ever before were featured in advertisements. I am curious how much more these endorsements affect sales for these companies. Is paying a celebrity to star in a commercial worth it, or is it just mere exposure to the Superbowl audience in general that has the biggest effect on sales? Also, how much of the brand is lost when they use a celebrity in the commercial? For example, Hyundai's video starring Kevin Hart is more commonly referred to as "the Kevin Hart" commercial from the Superbowl, not necessarily the new 2016 Hyundai Genesis commercial.
I always hear that there is so much that LinkedIn does for businesses and individuals and that it is a must have for anyone looking to connect with people and get a job. So my question is, Is LinkedIn really all that powerful, and is it just a good platform to use for more business oriented jobs?
Obviously, this day in age it is important to be tasteful on your social media accounts in case employers look at it. I thought it was odd that a job asked for someones Twitter account. I think millennials just assume employers look at Facebook which is better since people discuss work or school related posts on Facebook. However, millennials on Twitter do not discuss these things and use it mainly for entertainment. What would an employer most likely be looking at on a Twttier account? Do they always look at all of a potential employer's social media accounts?
I understand the importance of an individual utilizing LinkedIn to market themselves, but what about a business? How is it that a business can make use of the social media site to market itself?
While working on my LinkedIn profile for the past couple of months, I've noticed a lot of companies use the forum to search for potential job candidates. Do you think LinkedIn, and websites like it, will dominate the hiring process?
In my own personal use of Instagram, I have used alternate apps that sign into my Instagram to increase my relevant reach on Instagram and gain followers and interaction related to the branding of my page. Apps like this are extremely useful when starting off a new page or profile on a social media account and accomplish large tasks at a quick rate, for example, following the 60 most interactive followers of an account relevant or similar to your page. This works well with Instagram being entirely photo/video based. What tactics, or even apps, are there available to efficently gain reach on a platform like LinkedIn, while still maintianing professionalism and not looking like your spamming?
Do you think it is more important to have a higher number of connections on LinkedIn or connections that actually relate (in some way) to the field that you wish to work in? It is quite impressive when people have 500+ connections, but if the content on your LinkedIn feed isn't relevant to you is it really helping you?
How reliable is LinkedIn for making new connections? Although the network has over 100 million users, I feel as if that the number of people who actively use their profile is far smaller than that? Furthermore, I feel as if that the connecting feature of LinkedIn takes away from the genuineness of actually connecting with someone in the business world.
To me, the celebreity topic is an intersting one. On the side of the company, its great advertising for them and it will likely increase their sales and exposure, which is their ultimate goal. For the celebrity, it seems to me that it is up to them to frame their post or endoresment to make it look genuine, otherwise it doesn't look sincere, and could lead some viewers to do just the opposite of what the company is seeking.
When it comes to social media, especially in college, I sometimes think that as long as my accounts are on private that no one except my friends can see my profiles. I have heard that companies are now hiring social media experts that their sole purpose is to investigate current and potential employees social media accounts. To me, this seems invasive of people's privacy. I feel that if you are not posting anything that could be detrimental to yourself or someone else, it should not be up to the company to moniter your online presence.
LinkedIn seems to be a relatively easy way to stay in touch with employer's and other employee's but it's been known to be the easiest social media platform to be hacked into. Wouldn't this kind of push the public and companies away from using such a platform?
As social networking continues to become bigger and bigger, and even more important, it become apparent that you should be well versed on every platform of social media. It also plays a big role in the hiring process of potential employees. Posting various things on your social media accounts could make or break a job offer. What are most business's pet peeves when it comes to what a person posts on social media.
So over the last couple of weeks I have been working on my LinkedIn profile. I was wondering if it is smart to put a background picture? If so what would be a professional background. Also if it is recommended to put where you live? Because it is form of social media. Would it be dangerous to put my actual address? becuase my profile keeps advising my to put my address.
As a college student, I have only known LinkedIn as a resource for finding internships, full time jobs, etc. Other than connecting with my friends and colleagues, the only other reason I have heard to use LinkedIn for is connecting with recruiters. I am starting a full time sales position this summer and I was wondering how acceptable is it to connect with clients? Is there an appropriate length of time you must be working with a client for before connecting on LinkedIn? If so, how do businesses and their clients use LinkedIn to communicate?
I am a senior advertising management and public relations student. As I search for internships, I notice that a lot of employers are now asking for online portfolio's. I have a physical one, but as a professional how do you suggest we go about making one for online? Also, how would you make one that stands out among other applicants?
From a pofessional stadnpoint, what completes the look of your profile? Would it be a update picture or somehting such as the number of connections you have? In addtion, what are some tips you would have for creating a LinkedIn profile that stands out amoung the rest?
Should you ever stop networking? Does LinkedIn serve a purpose if you are already employed?
In all of the articles that I’ve read about achieving All-Star status on linkedin you need to post your current position that you are employed in. What do you recommend doing if you don’t currently have a job?
Is LinkedIn still important after you find your full-time job? Can you relate your LinkedIn profile as a way of updating your resume for companies to connect with you online?
It was the first time to make a LinkedIn account. This social media platform for business is very impressive. There are few things that I wonder about LinkedIn. Should I fill out the form about my high school activities? Also, I want to know the percentage of people who are hired via using LinkedIn. This account looks very effective for people who find the job or hire someone. Everything looks clean.
Why do you thikn that social media postings and other Internet-related happenings are so stressed throughout high school and college if it is illegal to base a hiring decision on social media? I also understand the moral side of things, but time and time again I was told that I would be searched and tracked, but now you tell me it's unenforcable.
I understand where someone would think that the authenticity of a celebrity brand/product posting is not so authentic. I agree. I believe that it is just a way for brands to get their names out there and for celebrities to get themselves money/recognition. It's kind of irrtating, to say the least.
As I build my LinkedIn account I notice that people have a job description next to every job they have had. How important is it to do this rather than just listing your previous job experiences?
Incorporating your respective brand/product with celebrities, movies, etc. can be very powerful. However, as always the brand image must be in line with the endoresement. A celebrity is a person too, and as we all know, people make mistakes. With that being said, a celebrity endoresement can (either now or in the long run) have the potential to stregthen or weaken your brand image. With all that being said, i do think that still placing products within highly veiwed and well-known entertainment is a powerful tool, and may be more powerful than commercials. Advertisments still have the ability to compeletely shift a mental shift in shopper's within the matter of seconds through the use of different elements and human sensations. However, people are very used to dismiss commericals (swtich the channel, use the bathroom, grab a beer from the fridge, etc.) when watching TV, and often times finds them instrusive to their pregularly scheduled program. Lastly, with celebrity endorsments, I think the best kinds (depending on the product) are the geniune ones. Seeing Shaq in a KIA commercial, leaves me thinking "there is no way Shaq drives a KIA". However, if I see an image online of Shaq driving around a new BMW, I could think "wow, that is a sweet car and Shaq looks great driving it, I bet I would look like way more of a baller if I had a new BMW".
I noticed that Cadbury doesn't have a good searchable presence, or key words on their social media presence. What would be good words for Cadbury to use, and is it wise for companies to make up their own words?
As an advertising student, almost everything is geared to social media because everyone is always on their phones! So I do think that when looking to hire someone, or when looking to get a job, both parties should be conscious of social media. I look at social media as a way to market yourself, because you control how you want to be percieved online, for the most part. What you post, whether it be a picture of the meal that you're about to eat, or a picture of you at a party from last weekend you are sending a message about what kind of person you want people to see you as. I think it's completely fair for employers to want to look at social media because it's one of the most raw forms of seeing what this person WANTS to be like. My question is, where is the line drawn? When an employer is looking at social media are they going through someone's tweets and are counting the amount of times that they cursed? Or are they going on their instagram and are counting the amount of 'percieved' parties that they have attended? Are they putting that into consideration? Are they grading them on their grammar of their personal account? And, if they are looking at all of these things, at what point do they make the decision that this is not the kind of person that they want to or don't want to hire?
In regards to the question about employers looking at someone's social media before the hiring process, I really think that employers should be able to make hiring decisions based on social media content! I know it's kind of controversial and someone's page should be private in some regard, but if an employer sees something that really really upsets them about an employee online, I feel like they should have the right to address it. Recently everyone has been changing their social media "names" from their first and last names to their first and middle names so employers can't find them as easily. Is this actually effective?
I am a senior studying Communication and Public Relations. I have a fairly well built up LinkedIn profile and am constantly finding new connections. I am wondering what prospective employers are looking for most when searching LinkedIn profiles. I have my internship/job experience listed along with relevanat coursework. Do you think it is important to include examples of projects or portfolios with writing samples? I had to create a portfolio for a PR class, but am not sure the best way to show this to employers. Is this something that I should be including on a profile/resume or simply bring it to an interview.
To start, I agree with the first question completely. Especially for young people who understand and are given the option to close or skip ads. I believe better target marketing for ads will lead to more success.
For the next question, personally I agree that it is an individual consumer quesiton but I would be more inclined to look into a product, even purchase it if a celebrity I'm a fan of was promoting it on social media.
The third question is an interesting question for me. Considering I've been on the job hunt for quite some time now, future employers that show interest in me may very well be looking at my social media. I too agree that I don't think I've posted anything too explicit, but still you can never be too safe when it comes to a situation that you single handedly can prevent.
When it comes to larger companies following users back on social media, I agree that it isn't as important as getting your message across to your target market. Interaction is key on social media.
Mostly all of the employers that have contacted me or given me interviews in the past year have added me on either Linkedin or Facebook. I think this shows that they are interested in you and serious about the position that they are offering. You can look on their page and get to know a little bit about their background before you meet with them, they probably do the same. I used this in my last interview when she asked me if I had any questions at the end. Its looks good when you have things to ask them and see how they started out with the company to see if it would be a good fit for you or not. LinkedIn also has a search section where you can see available jobs in certain fields and their descriptions, similar to tools that are on My Spartan Career.
How could Intel take advantage of some new forms of advertising like sponsoring celebrities?
What would some good words be for a brand like Gucci to have on the internet so when people search the terms Gucci would pop up and not only when someone is specifically searching for Gucci?
From a prospective employers end, would you weigh internships and life experience, classes and university attended, or personality and interview abilities more when looking at an applicant for ay given job. I’ve always wondered because, while not holding a recognizably high GPA, I have had 6 "internships" and jobs while attending Michigan State and made more networking connections than my collective group of friends combined.
I agree with several of my classmates regarding celebrities or, as Ross put it "micro-celebrities", being powerful tools for brands if the match is appropriate. I actually was influenced by this very technique earlier this morning while watching a few youtube videos. I am a fan of a few beauty blogger/vloggers and was watching a video which happened to be sponsored by L'Oreal. Funny enough, I suddenly had another browser tab open and was looking for more information on their new clay-based hair care line. Now, I trust this vlogger because I've used her advice in the past and she seldom posts sponsored content and if she does, she reinforces several times that she truly likes the product. In this case, for L'Oreal, it's a dream scenario. Not only am I now aware of the new product, but I also am much more likely to try it, all for probably just the cost of sending that blogger a free sample.
In the case of following back on social media, I wonder if there is also a benefit to your personal brand? I have a "professional" twitter, separate from my personal one, where I try to talk about advertising/marketing/world events and I have followed several accounts. However, as my follower count grows I'm not sure how important it is for me to follow everyone back. Certainly, I want to make connections and enrich my timeline, but I also don't want it to get too crowded. Tips?
At the seminar, we were shown examples of brands that connect to consumers on a more personal level through social media. I believe the example was a company responding directly to a customer's tweets. My question is, if a brand recieved a large number of tweets or posts directed at them from customers, how is it decided which ones to respond to? Is it feasible to try and respond to all of them?
With all the research that goes into Marketing/Advertising and trying to reach the largest modern audience as possible, it is not suprising that advertisements have started trying new means of communication, such as frequent ads on pandora radio, different websites, phone apps/games, and all digital media. The advertisers have recognized where and how to effectively reach us so far, so how long will it be until we start seeing ads on netflix? How exactly will advertisers find a way to slide their ads in on each individual's netflix account without being so obnoxious that causes a bad image for the brand? I think that considering how many people spend hours on netflix a day, it is an opportunity that advertisers won't pass up, but how exactly will they go about doing it?
I recently just became a part of the LinkedIn community. I've heard of it now and than but not that often. Do you think LinkedIn should be a part of every businesses social media platforms? Also, do you think every college student should have one?
I think a celebrity promotion is very powerful now a days. For example Kylie Kardashian made a lipstick kit with MAC. The kid includes a matte gloss and liplinerm, because of the name associated with the lipstick, it has been selling out within minutes when new batches and colors are released. If this was just a noraml product produced by MAC without the celebrity association would it sell as fast or are people just obessed with having produts associated with celebrites?
Also, when companies do Google you in the hiring process, what do they consiter red flags on your social media? If all your social media is private, do companies have loopholes around this?
I believe having celebrities model a brand for a company is highly effective. In this day and age people idolize their favorite celebrities and try to mimick their designs. Furthermore, I believe this is helpful for brands that are less expensive because they can make an outfit that is similar to the high fashion model, but is more affordable for the average customer.
LinkedIn is a business-oriented social networking service used by professional. How do/should businesses use LinkedIn to best market their company?
I believe businesses can effectively utilize LinkedIn by making connections with individuals interested in a particular criteria. In the search engine, business owners can search for users interested in their particular field, and then add them. This is a great way to collaborate with people that can benefit the business.
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Based off of it being illegal for business's to hire people based of of social media, what are the key things that you should promote about yourself on your social media sites that an employer may see?