Are Commercials Less Relevant, Sponsoring Celebrities, Social Accounts and Jobs, and Following Consumer Back

In The 8 Fundamentals for a Successful Inbound Marketing Strategy, I read the average brower will spend 8 seconds before clicking to the next page or link.  I have a client that has a complicated website that is way too content heavy.  I've mentioend the need for negative space and imagery to create interest, but the client believes the more content, the better chance to capture a viewer's attention.  I think most viewers would feel overwhelmed by all of the copy.  How do I persuade the Marketing team to think differently for their web design?

I think its interesting how you say the act of following users back isn't as important as engaging with them. I didn't know that accounts could be set to automatically follow back someone, but it makes sense in a day and age that follows are so important to kids and upcoming millenials. I do think engagemnt is very important, what way do you think engagement is most successful?

I like one of the comments below do have a Facebook but I very rarely make any updates to it, I'm more active on other social media platforms, does not updating it hurt me when it comes to employers especially since I'm so interested in social media advertising.

I would have to agree with a previous post in regards to using celebrities or sports figures to endorse products.  My opinion of the celebrity can influence my opinion as to whether or not I would be interested in a product.  I would be more likely to have a favorable opinion of a product if I liked the celebrity and a less favorable opinion if I did not like the celebrity.

Think the ranking for effective advertising is in this order:

1) Celebrity Endorsement

2) Product Placement

3) Commericals

Now that commericals seem to be less relevant, do you see a shift in the commerical industry in the future? Do you think brands will start moving their money from television to online? What would this do to the television industry if they cannot sell commerical slots?

I have a Facebook, but i rarely get on it anymore. Is not updating my file hurting me more t han just deleting it? I like facebook and wish i had more time to use it but I never can get the time to sit down and continuosly update it. Do I need to just delete my profile or am I fine getting on every blue moon?

I've always found that celebrity endorsements pique my interest in an ad. However, I think it is important to note that "interest" doesn't always mean an ad is effective. So I'm paying attention. But what if an ad has the opposite desired effect? If a celebrity I dislike (i.e. Kim Kardashian) is in an ad I might pay attention, but I also might vow to never buy that brand. How much research do you think goes into choosing what celebrities should be sponsors? Does it ever backfire for companies? 

I've always found that celebrity endorsements pique my interest in an ad. However, I think it is important to note that "interest" doesn't always mean an ad is effective. So I'm paying attention. But what if an ad has the opposite desired effect? If a celebrity I dislike (i.e. Kim Kardashian) is in an ad I might pay attention, but I also might vow to never buy that brand. How much research do you think goes into choosing what celebrities should be sponsors? Does it ever backfire for companies? 

Can you provide an example of how much an average product placement costs for a movie? It is hard to find quality sources that display this information. Thanks.

I think brand sponsors are very important to the industry. These are people who those interested in the brand already associate themselves with. Celebrities are easily identifiable because of their profession, being athletics or glamour. The best example of how advertising is used to endorse and promote a celebrity is Covergirl. This company associates itself with the largest celebrity brands such as; Ellen, JLo, and Carrie Underwood. This brand also associated itself with Tyra Banks show America's Next Top Model, a Covergirl commercial was one of the grand prizes for winning. Covergirl has taken the show and used the models celebrity power that she has gained to promote their product. That is why I believe that advertising needs sponsors. 

For your students, has there been a fair share of your students that have truly benefited from a LinkedIn? I know a bunch of adults, or pople in general who dont even know what LinkedIn is. 

I find it very interesting that companies should use more social media when advertising rather than product placement. That just shows how much the advertising industry has changed over the years. I have always been told by my parents and professors that companies will search for you on social media sites. Do you think it would be effective, as an advertising major, to create my own blog? That way companies have a way of seeing who I am through a blog, rather than searching for me on multiple social media sites?

I've noticed a lot of branding done throughout TV shows where they put a hash tag in the bottom of a program to increase veiwer participation. Some of them will be sponsored by certain companies. For example on ABC family or ABC they will have a hashtag throughout a scene and then it will be shown again with a brand, such as a car company or a retail brand. How does this increase traffic or influence consumers to pay attention? Is it more useless than beneficial?

Although this assignment was fairly easy for me, because I had a LinkedIn profile made previously, I am wondering what is more beneficial way to display content on your profile page. While some articles I read indicated longer descriptions are better for employers, others maintained that resume style, paraphrased sentences are better for employers to fully skim your profile. Which do you think is best and why?

I find it interesting to consider the state of internet marketing as technology rapidly increases and companies battle with consumers growing ability to block or avoid ads. I have recently started using Adblock Plus and am starting to notice that sites such as Forbes are preventing people from using it while trying to access their site. There is a cyclical cycle of advertising being minimal during a website or apps beginning stages and then exponentially increasing with its success to a point that often becomes a nuisance to consumers. I am curious to know whether websites or apps that do not allow this sort of diversion will be able to succeed as well as others in the market once more people begin using these ad blocking plugins?

My question for this week is I know that companies when recruiting will use LinkedIn as a primary source for looking up candidates. As an advertising or marketing major, will companies looking for that skill set in this day in age look at other social media profiles such as Twitter and Instagram to see the posting styles of these candidates?

Advertisements are definitley becoming less effective. With the rise of things like adblock and user subscriptions, viewership for ads has gone way down. Many people have a negative opinion of advertising, especially in TV shows, which is why services like netflix are so worthwhile (in addition to other reasons such as not having a super high cable bill).  

If you are talking about product replacement than yes. Traditional advertising is dying down (in my opinion), advertisers need to find creative ways to advertise their products. Most times product replacement works because we see the product (unsubconsciously) and later on start to prefer that product. I really can't stand traditional advertising anymore and I believe it's ineffective (AND ANNOYING)!!!

As someone who uses steaming services such as HBO go, Hulu and Netflix I think that commercials are dwindling in their effectiveness as the popularity of these streaming sites grow. However, on certain sites, Hulu in particular, they are extremely effective. 

Hulu allows you to purchase 2 plans one with no commercials and one with limited commercials. The one with limited commercials is fantastic for advertising because you can't change the channel or get away from the ad. 

I also think that brands advertising with celebrities only works with celebrities who use that product. (For example Peyton Manning doesn't actually drive a buick.) So typically only luxury brands have the ability to use celebrities effectively in my opinion.

I would definitely say that commercials are getting less relevant and that is important to have companies be in tv shows or movies that may be on internet sites such as Netflix, because people do notice them. But, who notices them more? The younger people, say around the college age, or the older people, say in the mid 40's?

I think commercials are still relevant to celebrities and all kinds of activities. But did you say this because of the outbloom of social medias? Is it because there are less people watching TVs and choosing to stay online?

The other day, I had to put my personal Twitter account on an application of some sort. I don't believe that I have tweeted anything bad but how often to jobs actually look at your Twitter, Instagram and Facebook?

Response

Your social media reputation is just a important as how your behavior when you are not behind a device. It its illegal to make hiring decisions based off of social media. However, if I were a hiring manager I would also want to know who Im hiring. And what better place to get to know a stranger  that the internet. People care less about there personal identity on the internet, where if fact, the internet is where they should really pay the most  attention to the behavior. With social media you can reach a very large audience with little effort. A member of the audience could be your employer. And hes just watching the free show along with everyone  else that follows you social media outlets. So to avoid missed oppurtunity, making sure that you social media I respectable is important.

I know for a fact that jobs look at your social media. They want to see what kind of person they are dealing with. If you are one person in the office, you act the part people like you, you seem to represent the company well but outside of the office you are the total opposite and you have on your social medias that you work for us that makes our company look bad and you look bad. They need to make sure that the person they higher is an all around good person.

Which sections on a LinkedIn profile hold more significance than others? Also, besides adding the skill, what is the best way to represent creative work? I find it difficult to incorporate as I would not classify it as an experience.

In previous advertising courses and in general, the topic of names like Beyoncé or Donald Trump have come up on the topic of not spending a dollar on "traditional" campaigning or advertising, but rather using the power of their social media followings to promote their brands or their work. For example, Beyoncé's choice not to spend any money promoting or advertising for her album, Beyoncé, and instead, released it in secret, posted on social media, "surprise" and the alum became a bigger success than any before. Touching a little bit on the first question, do you think the traditional sense of advertising is destined to become obselete in comparison to social media marketing? 

This week we had to submit our LinkeIn profile. After applying for many internships over the past couple of weeks this is a task I am relatively use to. I was wondering how often companies actually look at LinkedIn links, when they also have resumes and fillwed out applications to look at as well. It seems counter productive?

As an entrepreneur a lot of my business comes from networking and referals. I personally find it easier to go out and make it a point to meet someone in person, whereas a lot of people seem to wait for a prospect to reach out to them. When it comes to networking do you find these two worlds integrating or diverging in the near future?

I'm pretty new to the LinkedIn community and am still trying to figure out the best way to utilize it. While trying to complete my profile, I thought that maybe I was adding a little too much information such as interests and hobbies outside of the professional world. Is there such a thing as putting too much info on your LinkedIn page? In other words, is a simple profile the best way to go when trying to network on LinkedIn?

I was recently reading about a company called Cycle, they use a variety of social media to help create images and increase sales for brands. They mainly use instagram. Do you believe that they benefit from being a dominant force on instagram or do you think they should branch out to more platforms in an effort to get more followers and impressions?

I haven't ran into any applications yet asking for my social media yet, but in the future once I have to provide that information - How can companies access your profiles/twitter pages/instagram/etc. if all of it is on private. Is it a myth that they have programs that can see past private profiles? 

I've grown up very concious of the fact that my social media will be under scrutiny during future application processes, so I made my accounts private. My profiles aren't full of incriminating posts, but I prefer to remain unseen by unapproved profiles. Will this hurt me when potential employers are unable to see my Instagram photos or tweets? Would there be value in making my profiles public?

When I was younger I had steady jobs and I stayed at them quit some time, but when I got to college my parents didn’t want me to work until about my junior year so the jobs from freshman to junior year are all really shorter. I have one longer one during my duration in college working for MSU but then I got pregnant and got offered a better job and ended up having to leave that job because of my pregnancy when I was about 7 months. So now that jobs timing looks short as well, imp just concerned that when I write my resume it’s going to look like I cant hold a job for long. Is this something for me to be concerned about?  

When creating your LinkedIn profile, how much information is enough? Is it really necessary to go all the way back to your first job and high school activities?

Some product categories like luxury products, or high value products sometimes don't have a social media presence, or maybe limited social media presence to preserve their exclusivity. I'm just wondering, do you think customer interaction could affect your brand's positioning? If not social media, what do you think brands should do to be more engaging with their customer, while preserving their brand exclusivity?

This week we submitted our LinkedIn URL's for our first half exam. As I filled out my profile, it slowly started to feel as if I was filling out my resume. With our world heading in such a mobile/technological direction, could job/career searching become strictly mobile through social media platforms? Also, what should I promote about myself on my LinkedIn to attract people to my account? 

Over the years it seems like brands are not focusing as much on traditional advertising, but are pairing their brand with what people have emotional connections with ex: football. With the moving of the St. Louis Ram's to LA, Farmer's Insurnace was quick to jump on board to the naming rights of the stadium. How effective do you feel these partnerships are in branding?

When filling out job applications, I have also noticed people asking for my twitter page or other forms of social media etc. Is it considered a bad thing if you put the name on there but you have your profile on private? So basically providing them with my username but when they go to look for it, they are unable to acess it. 

I have a couple of questions about LinkedIn. I was wondering how to improve your profile even if you do not have a lot of job experience. It was difficult to improve my profile strength above a 75% because of a lack of experience. Also, what are the consequences for not having a LinkedIn? Will employers disregard a possible employee if they do not have a strong LinkedIn profile?

Along the lines of personal social media accounts and job applications, would it seem like you are withholding or hiding information if you do not include those accounts on an application? I have turned most of my accounts to public for the very reason of being transparent as I don't post any innappropriate content, but I am wondering what an employer might think if an applicant chooses to not include their accounts?

My question about LinkedIn is should I filter who to add a connection with or should I just accept every connection I should get? It seems as though the more connections are better but are there certain people who are just adding people to spam them or are adding people just to make their profile look nicer?

Why in recent years has the advertising agency world started to stray from the traditional tv ads and focused more on these in-show advertising? Does it really work that well that a product that I see on my favorite shows compel me to go buy that product?

I've noticed once college kids are living on their own in a house or in an apartment, that they tend to not have cable and only watch Netflix. Its just easier and is more affordable. This makes it hard for advertisers to reach the audience of college kids. I also am skeptic at times when I see celebraities endorsing some type of product. I feel like it isn't really the celebrity that sells me the products but more of the features of the product.

My question is based on LinkedIn because I am fairly new to it, at least compared to other media networks.  How do you choose who to invite to connect to to properly and effectively expand your network?  When I use LinkedIn, I am afraid I am connecting to too many friends and I am not maximizing my networking like I should be.

To continue our LinkedIn theme of the week, lately I have been looking exclusively to LinkedIn to find job postings and opportunities. I feel like corporate websites are simply do not offer the live, real-time updates that social media does, which is why LinkedIn is so much easier to use. Do you think this will change the way people apply for jobs in the future? Are corporate websites slowly but surely becoming less prevelant as people can easily do everything on social media, from buying a product to applying for a job?

I just wonder whether it's reliable to contact with the manager of a company in the Linkedin?  How to prove the official account of a company is safe?

I agree with you about how I don't always trust products when I see celebrities using them becuase I also think they are just being paid to use it. I know Kendall Jenner gets paid around $200,000 per post on Instagram to promote a product. Although, I do look at celebrities for fashion wear and to see what styles to wear and go to that designer and purchase it. So to a degree it works. However, at what point are celebrities willing to keep promoting for money even if it isn't that great of a product? Once a celebrity stops promoting a product then that company will have to explain why because many people could discredit the product. The company or brand will have to have trust in the person they choose.

I am curious about whether or not some employers tend to weigh LinkedIn profiles into the equation when determining who to hire, and if so, does it truely just depend on the type of position that the employee is applying for? You'd think that someone looking to be hired into an internet and media marketing position would have their LinkedIn profile looked at more closely than someone applying for an engineering position because they'd want to see how proficient and up to date the potential employee is at navigating more modern media. That said, I feel like it definitely depends on the field.

This week our LinkedIn profiles were due, and as I built mine out it felt extremely similar to updating my resume but with a very noticeable difference. I had much more room for detail and better yet I had past colleagues and bosses rate my skills listed. Do you think it's possible that resumes may become obsolete in the future and sites like LinkedIn will be the standard for all hiring processes?

You mentioned how almost any employer will Google you sometime during the hiring process. I know that once I got older and social media became developed, I started being much more aware about what I post online. That being said, I could have made some dumb mistakes in the past. Is there a good way to "clean out" your social media accounts? How far back can you expect employers to look, and what specifically can you expect them to look at?