Are Commercials Less Relevant, Sponsoring Celebrities, Social Accounts and Jobs, and Following Consumer Back
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I've noticed name brand products more in movies and TV shows. Do these large companies (Ex: Jeep) pay high dollar to have their products used in film? Are commericials less effective because of applications that don't require them like Netflix and TV show recording?
Yes, the traditional thrity second commercial is becoming less and less relevant. Consumer behavior switching to an on-demand model where it's easy to skip or eliminate advertisements. Further, most consumers are growing less tolerant of any push form of advertising.
Large companies are looking for alternative ways to reach consumers, one of them being product placement. It most cases it's not very effective however. They should consider finding new ways to engage and interact with their audience rather than try and sneak products into other media.
How often do you think brands should reach out to celebrities or individuals that are popular on social media, such as Instagram or YouTube to promote their products? Sometimes when I see a celebrity promote a product I am skeptical that it is not geniune and that they are just being paid to promote the product.
This is more of a question for individuals and celebrities than the brands themselves. It's in the brands best interest to get as many large audience embassadors as possible. The celebrities (or micro-celebrities) need to balance their promotion of brands with their own authenticity. If they start promoting any product or over-promote they could lose their audience all together.
The other day, I had to put my personal Twitter account on an application of some sort. I don't believe that I have tweeted anything bad but how often to jobs actually look at your Twitter, Instagram and Facebook?
Most employeers will Google your name sometime during the hiring process. Technically it's illegal to make hiring decissions based on social media, that said it's almost completely unenforcable. When you're looking for a job, expect that anything you published online will be seen and reviewed by your prospective employeer.
I see what you mean about larger companies not needing to follow back every customer that follows them. That does seem like a waste of time an resources. But what about a brand or company that's a lot smaller or just starting off? Could this help make the company-customer connection more personal and in turn grow their business?
The actual act of following users back isn't as important as engagingwith them. It's easy to follow back every customer, there are programs that will do so automatically. Engaging and responding to their messages, tweets and comments is significantly more important even when you have a large brand. Cut back on the product placement and invest more in a social media team, their will be much higher long term returns.
Comments & Feedback
What do you do when the client doesn't like your branding strategy even if their reasoning is wrong?
My brand is Uniqlo. Is a young fashion brand, the main consumer target young people in the world have stores. Most social media can be seen Uniqlo ad. Sometimes there will be promotional ads and new ad, but sometimes open website advertising links are not judges but unknown sites. I question whether the official brand unnecessary to deal with the emergence of social media advertising? The ads that appear are the official release, so that so that consumers can trust?
My brand is Bed Bath and Beyond. Since they are a department store with many brand named products they cant just put one of their products in a movie or TV show and expect consumers to know Bed Bath and Beyond is the store that the product came from. Typically in these cases, Bed Bath and Beyond will throw their logo in the background of a scene of have one of the characters talk about the brand. My question is do you think it is more effective for a product to be placed in a scene or for the characters to talk about the brand?
My brand is Louis Vuitton so they specialize in clothes and handbags. Do they get paid as well for product integration? Does the costume department have to pay them to use thier product or is it different for brands of clothing?
There are so many different kinds of social media, and ads on the social media appears in our lifes. My question is: can the brand really can gain lots of customers thourgh social media? because i know for some website, the advertising is very expensive to post only for 10 second, and many people also use the "ads block" to aviod advertising. So how many customers can the brands really reach from the ads thorugh social media?
I personally do not understand why having a linkedin profile is so important for networking, it seems like it's just a place to make connections and to say you "know" this person or that you have them on linkedin. When in reality I feel like people rarley know their connections on linkedin or have met them maybe once. So why has linkedin become so important in networking today?
I agree with the notion that commercials are becoming less relevant. If you really want to catch someone's attention rather than just exposing your brand you really have to have a special commercial. Netflix, Hulu, HBO, and even Amazon Video are becoming so big that there is a lot more attention on the ads shown when watching those programs rather than normal TV. Netflix has been great with not having ads before or during their shows and movies, but I believe it's only a matter of time before we see a shift in that; money talks. Amazon has some ads before their shows and movies which always surprise me because I'm so used to Netflix just getting right to the show. If they use these advertisements sparingly, they catch the viewers attention much more efficiently, which is a great strategy. Also, when watching Netflix or some other streaming service, a lot of times it is on a Laptop, so it is easier to keep the viewers attention because they are pretty locked in on the screen rather than a TV where you can just focus on something else pretty easily when ads come up.
Going off of your first question you answered, I think this topic is interesting. I think that the advertising industry is definitely hurting because of commercial-less platforms like Netflix. However, I have Xfinity at my house and I was watching the on demand the other day. While watching a movie on their they made me watch the commercials (aka wouldnt let me fast forward through). I have not seen any platform do this, especially from on demand. I was wondering if this is going to become a more common thing popping up?
I completely agree with what you said about advertising industry hurting due to new mediums that do not require commercials. However, brands must find an outlet that they can advertise with. For example, instead of airing a commercial on television, brands could buy a 15 second ad on youtube videos.
How have brands changed their marketing strategies to incorporate the role of social media influencers? Do brands find it more important in today's society to focus on their online presence rather than other mediums such as TV and print?
I just recently read an artical that asks alot of the same questions that you are. My question is, is it possible to tell if commercials and online advertising is working to the fullest extent. Are we waisting our time? What is the newest trends that is taking off in the advertising world?
Going off of the question about celebrity and influencer endorsements, what criteria should brands follow in vetting and selecting which influencers are selected to reperset the brand and promote its products?
My question this week is if companies have a consistent blog, how do they get customers to actively read them? Are catchy topics and calls to action enough?
People are becoming less and less tolerant to ads. They are either not believing them or don't have the attention span to view them. For the ads they do consider, is there more consumer skepticism because of celebrity endorsements/sponsors or because of government regulations on ads?
My question is some brands especially well-known brands has millions of followers, however, there are less engagement like share, comment and likes under posts. Why does this happen?
Sadly, I think celebrity endorsements may make the most advertising impact today. Considering we skip over TV commercials and ads on YouTube, Instagram, and Facebook, I'm sure advertisers are struggling to see what medium can make an purchasing impact on consumers.
My question is: How do brands promote themselves the best while not being annoying? Specifically, how does a brand inform without using social media as nothing but a venue for promotions? What is effective brand advertising? I know it seems broad, but so often brands promote themselves on social media with nothing but promotions. As a consumer, this does not feel personal to me. Yes, I want to be made aware of deals, but being aware does not mean sending me five emails a day on a brand's newest product or scrolling through my twitter feed to see nothing but advertisements. I know that a lot of it can be avoided by unsubscribing from companies emails, scrolling past tweets, or even unfollowing brands, but I feel like promotions are going to happen know matter what. I guess my big question is, how do brands advertise in a way that interests customers?
My problem is that some sites do not allow you to skip the ad, but many people do not like to see ads, which is a good thing or a bad thing for this site for?
When a celebrity endorses a brand, does the negative image of the celebrity also affect the brand? If so why do brands still keep investing in such celebrities, for example, Jusin Beiber. He went through a really bad phase of illegal activities that affected his personal brand but still some brands did not pull back from endorsing.
My question for this week is: Do you think that a company should follow their cusomers on their social media accounts? Or, Do you think that engaging in coversations with them is enough?
My question for this week is: When we go onto YouTube, there will be ads played before most of the videos. The ads on YouTube usually last for about a few seconds to around a minute. However, there is always an option for us to skip the ads after 5 seconds. Since most of my friends and I don't pay much attention to those ads, this is still effective/ worth the money to place ads on YouTube?
My question is: How often should brands be updating their social media accounts and sites? Is it better to keep things consistent regarding the way that they structure their social media posts and how they connect to their audience? Or is it better for brands to keep things new and different when posting to keep up with the changing technology and new generations being targeted?
My question for the week is do you think large companies have had to use more product placment in TV and movies because the invention of an "ad-blocker"? I know that for me personally I use one so I don't have to listen to a 30 second-ad. So maybe consumer companies are being forced to use product placment of neccsity and are just following market trends. I also was wondering, is it better to keep our personal social media on a private setting to prevent employers from seeing unwanted pictures or does having a high privacy setting look more gulity even if there is nothing to hide?
This week my question is regarding celebrities and their role in promoting a brand. How do companies know that they have picked the correct celebrity or what do companies look for in celebrities? How does celebrity endorsement fit with the overall brand strategy of a company?
You mention in one of your answers that it's technically illegal to make hiring decisions based on social media. I'm curious to know why you say technically, because I cannot find any active laws prohibiting this besides pending legislation. Nearly every state is at-will, so usually there are limited labor laws besides discrimination for a protected area... Can you provide any additional insight into this from an employer's perspective?
My question this week is: how do you maintain the balance between having a professional social media page vs being relatable? Some companies in my opinon are too professional (almost to the point of being boring) and some companies just try too hard to be relatable...how do you stay professional but still keep viewers intersted?
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