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Is Snapchat Selling Out?

Is Snapchat selling out?

Snapchat recent revealed that they're in the process of redesigning their application to increase it's appeal to the mass market, mainly older generations. Snapchat's rise to popularity was much in part by it's distinct appeal to a younger audience and almost intentional alienation of "adults."

It's easy to assume this change is instigated by investors who are unhappy with seeing Snapchat's usage numbers. Do you think this is a smart move that will pan out for Snapchat or just alienate their original and most loyal audience?

Derek Mehraban

Inbound Week - Gary Vee

OK Class, this is Inbound Week. Remember it's extra credit if you get inbound certified with Hubspot.

Here's a great video from Gary Vee at last year's Hubspot conference. Watch and learn...

Instructor

The Morality of Online Advertising

This week you're learning about online advertising. From an advertiser's perspective, digital platforms have numerous advantages over traditional media.

For one, you can hyper-target your audience. Rather than advertising to everyone who's watching a particular show at a particular time you can target people by age, gender, education, interest, products you've previously looked at and more.

Additionally, you can see exactly how effective your campaign is. How many people saw it? How many people click on it? How many people purchased afterward. It's extremely effective.

Instructor

How to use Linkedin?

So you are building your LinkedIn profile. Why would you do such a thing? Well maybe because you're looking to build your professional career? LinkedIn is a great place to tell your story and show the best of what you can do.

Here are some tips to improve your LinkedIn results:

- You are what your say you are. Put something you want to be known for in your Headline.

- Write a full and descriptive summary of you - use keywords to help show up in search results. It can be long - but put the best stuff at the top, because people may not read too far down.

Instructor

The Importance of Self Directed Learning

Higher education is changing and the internet has a lot to do with it. Finding information used to be difficult. Your parents may still have bookshelves of encyclopedias, which used to be the most convenient way to find information on a wide range of topics. Now we have access thousands of times more information sitting in our pockets. Learning and memorizing facts is not important, we can look up facts instantly. What is important is meta-learning (learning how to learn) and problem-solving. These are the valuable skills today.