Blog | New Media Drivers License Seminars

Reflecting on digital lessons learned as we near the end of class

Hello class,

We're reaching the end of the course and we've discussed a wide range of topics. I suspect you natively understand some of the topics based on everyday use.

I'm curious however, what's the most interesting thing you've learned thus far? Can you see yourself using this knowledge in your career? If so, how?

Instructor

Snapchat, Instagram Stories... now Facebook Stories?

Snapchat invented a new concept in the social space, content expiration. Where other social media platforms try their best to preserve content, Snapchat intentionally removes it shortly after it's published. This differentiator is one of the primary factors in the platforms success.

So successful is Snapchat that it's threatening the 800lbs gorila in the room, Facebook. As parents, grandparents, aunts and uncles flock to Facebook younger audiences flock to Snapchat.

Derek Mehraban

Best Inbound Marketing Agency Approach?

This week we focus on Inbound Marketing for your client brands. It's possible some companies may not spend much time, money or effort on Inbound.

At Ingenex Digital Marketing we feel companies need to spend around $10K per month in order to move the needle on organic lead generation.

And that's just for strategy, design, content marketin, writing, web CTAs and such. We also manage your paid media and paid social as part of that.

Then you need to include media costs and Inbound software such as HubSpot. That adds a few more thousand to the mix.

Instructor

Coming soon... Facebook TV?

Facebook recently recruited Mina Lefevre, MTV's former head of scripted programming. This news is particularly relevant as Facebook CEO Mark Zuckerberg previously hinted at a short-form programming business strategy similar to Google's YouTube Red.

Original content is growing and profitable landscape with key players like Amazon and Netflix spending a bulk of their revenue in content creation. Considering Facebook's history of copying snapchat, it wouldn't be surprising for them to play the "me too" game.

Instructor

MSU Spring Break

ADV 420 Class - Enjoy your spring break! You should have all turned in your mid-term exams already, and your next assignment is not due till March 13.

That being said, be safe and have fun wherever you go for Spring Break! I'd be curious to hear comments on where you went, maybe a fun photo, or something you can share in the comments section. Keep it professional!

Go Green!