It's all about that web...
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Q:As I look around at different websites, it is obvious that some use pre-made templates, while others are individually coded. For example, some companies choose to use Squarespace, while others use IWeb. Which method of creating a website is most effective, maximizes the quality of the website and ensures universal viewing capabilities (able to view on any sized screen, including phones, computers and tablets)?
There is no single best way to create a website. Tools out there like Squarespace, WIX and IWeb give small business owners the ability to create and manage simple websites without the need to hire a professional designer. While these are great tools for this situation they really only a good fit for those who can't afford to hire a professional.
Professional designers charge anywhere from $75 - $200 an hour and there is a reason they can command those rates. Even though Squarespace can give you a nice looking website it doesn't teach you how to make effective design decisions.
The colors, imagery, fonts and style you choose has a dramatic impact on how successful the site is. There is much more to it than "do I think this looks nice?" It takes years of experience to learn what information should be most visually prominent, how to come up with a design that pleases a target audience and how to structure a website to maximize a return on your investment.
When budget isn't a concern having an expert professionally design your site is always the most effective route. Which platform best fits this situation will largely depend on the objectives and functionality requirements for the site. Further reenforcing there is no single best approach.
Q: My brand is Barclays. It's hard to get people excited about banking so how do I attract people to my fan page?
It shouldn't be hard to get people excited about banking. Banking is directly tied to a couple of things everyone loves... money and buying things.
Create content focused around how to be smart with your money, how to get more money and how it could buy you all those things you wish you had (nice house, vacations, cool gadgets, nice cars, etc...) and I'm sure you'll start picking up fans in no time.
Q: When growing a brand, a company may have different targeted audiences. My brand is Adobe and I have identified their audiences as creatives, marketers and business owners. These are three totally different audiences. When approaching social media, would it be a smart idea to designate different audiences to different social media platforms?
Comments & Feedback
My question is still about Mobile app marketing. My question is how to make mobile app more user-friendly? How to make user think that the app is concerning and the develper really care about them?
My question is still about Mobile app marketing. My question is how to make mobile app more user-friendly? How to make user think that the app is concerning and the develper really care about them?
Me and my team are developing an App which is related to events and the name of the App is Letsparty. However, we are trying to redefine the party by giving it a wider meaning about events or gathering. How can we break the people's stereotype to promote our App
What are your suggestions for advancing your brand on a larger scale?
When having a brand whose products/services extend to many categories, what's the best practice for their blog? Is it by turn? Or relavant information that caters to the largest audience?
Although many websites have apps and well designed mobile websites, there are still some that haven't upgraded yet. Do you think these companies are unaware of the mobile generation benefits or simply have a lack of funds?
My brand has spent billions redesigning on how their website can be mobile friendly, what if I didn't find a lot of ways that they can improve since they are doing well? Should I go more in depth on how they could improve each sections like clothes, shoes, accessories?
When you convert your website to mobile, I know you would want to keep the same themes as far a colors and fonts, but should the content remain the same? I feel like its hard to read a lot of text on mobile, but would you reccommend leaving it when you convert the material?
When creating social media accounts for a brand, how could one consider international markets? Some cultures are low-context, while others are high-context, etc. What is the best way to go about finding out how to use social media internationally and making your strategy successful across cultural norms (as there is no "one-size-fits-all" method)?
What are some advantages and disadvantages to starting with a platform such as WordPress to design your company's website? Would you recommend using Wordpress to build your webpage?
How do you know which mobile strategies you use are more effective than the other? How do you know if you should change your mobile site?
Is a mobile app beneficial for any type of business/brand?
What would be the best recomendations for companies that are already mobile friendly?
With ads becoming highly targeted and existing throughout the average technologically savvy person on a daily basis, is there some type of threshold in which to hold back at some point? Perhaps restrict time limits or or offer a skip option or the option to watch a different ad?
Hello, Ross. Are we supposed to write 250 words post for each slide or for all 10 slides? Thanks.
Is inbound marketing the most effective strategy to use if used correctly?
When doing an overview of successful mobile ad campaigns, what do you think would be an extremely effective strategy to reach a college age target?
Do you think you need to have a mobile app? Or is just a solid mobile website enough?
My company is Staples Inc. They have a couple different apps for the everydays consumers and for their smaller businesses. What are some ways to manage these applications and multiple domains? Is there a way to track feedback? Also, is it beneficial for companies like Staples to own more than one Application and website domain?
What is your strategy to use inbound marketing?
Why might some apps only be available in one app store and not another?
For the final exam, could you provide more information about it?? Not second half exam.
Do you think having multiple mobile apps is better than having one main app?
What are some ways to make sure a brand is getting a good use out of it's online marketing? Why would Pinterest be different than Facebook?
My company is Tiffany & Co. and because their products aren’t something people buy on a regular basis, how do you suggest they generate user interest in a Tiffany & Co. mobile app?
My company is NBCUniversal which is like home base for several other series, shows and investor relations. Because of this, they have several different apps pertaining to each section. Do you think this is smart to break up everythinhg or should they have one application where viewers need to investigate through the app to find what they are looking for?
My brand is Philips and it only has one mobile app for all sectors of its company (consumer, proffesional). Should I analyze each of the sectors seperately or compare and contrast them?
My Brand is IKEA and they have 2 or 3 different mobile apps. Do you think its good to have multiple apps for your brand or just a main one?
For this week's assignment, are we sipposed to look atht the mobile app as well as the mobile website? Or do we need to only look at one platform?
How can companies target males through Pinterest more successfully? Since females are a higher demorgraphic of Pinterest users, is it pointless for companies with products for males (ie: male skincare line) to market through Pinterest?
for 11/3/15 participation points.
How do I know if i did well on costomizing my pinterest?
How to improve on the mobile apps since people now uses mobile phones more than a computer?
Since there are many types of social media, and each of them has its own advantages. My brand is Wechat, a social media mobile application, which would be the best choice for my brand to use?
My brand itself is a social media app, it is an online messaging software, will it still be ok if my brand use other social media to advertise itself?
Its likely that if you're brand attracts an older generation, they dont know how to use/ dont use social media as much. What are forms of social media to use that will attract to older people that aren't prominate on twitter, instagram, etc?
in the article "Study: Big Retailers' Strategies for Facebook, Twitter, Instagram", Ikea is the only brand that did not emloy hashtage strategy. why? is that because its big brand name? so it do not need to use hashtage to reach more viewer? or becasue of its product category?
Do we insert the Pinterst URL when we sumit the second half exam just like last time we did for Facebook fan page?
In previous readings it has been discussed that brands should research what social media platforms work for their brand.
On that topic, for what types of brands do you think use Pinterest within their digital marketing efforts?
My question is about pinterest. I actually only know how to "pin it". I'm still not sure about how to composing it. Do we simple put everthing into one board or we put different sections into different boards?
Are there other ways than creating user specific logins to help personalize a customers usage of an app?
How does one "engage" with app users? From my experience most apps aren't very personalized for consumers.
In terms of understanding mobile retail behavior, how do website designers figure out what makes a user more likely to purchase from the mobile site if they are promoting things like word-of-mouth or product research (with the Olay brand I want user to follow a story of other users to provide more incentive and confidence to buy a product)? Trying to keep things cohesive and seamless...
Is email a very good inbound marketing technique, considering it's similar to an "interruption" technique? How do you make someone want to open your email?
What inbound marketing startegy do find most effective and why? There are many strategies out there.
How would you suggest is the best way to gain recognition and followers on a mobile app?
This lesson discussed how outbound marketing is becoming less relevant. What do you think the future holds for print and cable television ads?
What would be the best way to use inbound marketing in your opinion?
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I am interesting about the mobile app becase I do believe that the people like to use the app more than web. I am confusing about why the app have more discount than web？