Blog | New Media Drivers License Seminars

The Future of Klout in Doubt?

As you know Michal Lorenc has challenged you all to raise your Klout score. It's a good way to engage in this class, and get a free lunch and tour at Google. How cool is that?

Klout Score 100

Ross Johnson

How Private Are Your Searches?

I'll admit I often consider those who worry about online privacy a little paranoid. My thought? If you're ashamed of what you're doing... maybe you should be do it. Regardless of my personal opinion, I do acknowledge there should be a reasonable expectation of privacy for online activities. There is a line, and it's somewhere well before cops showing up at your door because of something you Googled.

Graham Davis

Social media marketing and current events

During the Super Bowl this year, the Superdome in New Orleans lost power.

The digital marketers working for Nabisco's Oreo brand leveraged this to their advantage – producing one of the most talked-about "advertisements" at the Super Bowl, without spending a dime on TV ads:

Instructor

YouTube: How to get people to watch your video

Chances are, you've probably watched an online video today.

Or two. Or three. Or ten. You're not alone. According to YouTube, its viewers watch over 6 billion hours of video each month - on just YouTube alone!

You might have even made your own online videos. Most computers today come with some sort of video editing software (iMovie, Windows Movie Maker, etc), and it's even possible to edit videos on cell phones (which shoot pretty good video - HD quality, in some cases).

Instructor

Content for watches?

Smart watches

If you follow tech news, you've probably seen stories about 2013 being the "year of the smart watch."