Blog | New Media Drivers License Seminars

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Welcome to the New Media Drivers License. Some things to think about this week. Doing participation by commenting on this blog, and sharing two resources. Also, be sure to connect with your teachers on social networks. You can find me at Derek Mehraban on Linkedin. You can also follow my @mehraban Twitter and my company Twitter for Ingenex Digital Marketing.

Ross Johnson

New Media, When Does Integration Go Too Far?

If you are like many savvy individuals, a few major companies make up a large portion of your "connected" life. You search on Google, check email on GMail and call people on your Android based phone. Your "virtual" socializing happens on Facebook, you purchase music through iTunes and download moves through AppleTV. All because the latest business trend isn't settling for domination of a particular market, but expansion through as many markets as possible.

Graham Davis

New media is changing the news media

Yesterday, the Pew Research Center (one of the most authoritative sources for good information about how the Internet is changing our society - check out and bookmark the Pew Internet & American Life Project if you haven't been there) released its annual "State of the News Media" report. The report had a number of important findings for people working in digital media or public relations, like:

Instructor

The latest and greatest digital tool you've found?

Part of this class is testing, and learning about new digital tools that can help you future career. So I have to ask, what is the latest and greatest digital tool you've found that can help others in the class? Tell us about it here.

One thing that I think is pretty cool is this site called NameChk where you can search for username availability on all social sites and see if yours is available. Give it a try. Oh, and don't list this as your lastest tool - show me something new!

Thanks - Derek

Instructor

Yahoo.com Redesigns, Will it Bring New Life or is it too Little too Late?

Fifteen years ago when I first discovered the internet I would never have imagined Yahoo.com would ever be a dated, near irrelevant web property. When I was in highschool Yahoo ruled the web, much like Google does now. If you wanted to find anything worthwhile, you first visited this visually simplistic web directory. Yes, I said directory... because back then, we didn't have search engines. Yahoo was just a collection of websites organized by category. And yes, when they did develop software to search their listing it was nothing short of revolutionary.